デフォルト表紙
市場調査レポート
商品コード
1722800

アクティブウェアの市場規模、シェア、動向、予測:製品タイプ、材料タイプ、価格、年齢層、流通チャネル、エンドユーザー、地域別、2025年~2033年

Activewear Market Size, Share, Trends and Forecast by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region, 2025-2033


出版日
発行
IMARC
ページ情報
英文 148 Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.36円
アクティブウェアの市場規模、シェア、動向、予測:製品タイプ、材料タイプ、価格、年齢層、流通チャネル、エンドユーザー、地域別、2025年~2033年
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2~3営業日
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  • 概要
  • 図表
  • 目次
概要

アクティブウェアの世界市場規模は、2024年に4,141億7,000万米ドルとなりました。今後、IMARC Groupは、2033年には6,720億3,000万米ドルに達し、2025年から2033年のCAGRは5.0%になると予測しています。北米は、フィットネス文化の定着、アスレジャー動向の高まり、高度なファブリック技術革新、eコマースの継続的な拡大によって、現在市場を独占しています。この地域の企業によるスポーツウェア市場シェアは、ナイキやアディダスといった大手企業の優位性を浮き彫りにしており、ナイキは2024年度1~9月期の売上高を388億米ドルと報告しています。

アクティブウェア市場分析:

市場の成長と規模:アクティブウェアの市場分析によると、健康志向の高まりと、より活動的なライフスタイルへの文化的シフトに後押しされ、市場は力強い成長を遂げています。この動向は世界的に反映されており、先進国、新興経済諸国ともに市場は大きく拡大しています。

主な市場促進要因:主な動向としては、健康志向の高まり、ソーシャルメディアや有名人の推薦の影響、あらゆる年齢層におけるアウトドアやフィットネス活動への関心の高まりなどが挙げられます。これらの要因は、幅広い消費者層と製品需要の増加に寄与しています。

技術の進歩:吸湿発散素材、温度調節、ウェアラブル技術の統合など、生地技術や製造工程における革新が機能性と魅力を高め、消費者の関心と市場成長を促進しています。

産業用途:従来のスポーツやフィットネスだけでなく、様々なアクティビティで使用されるようになってきています。カジュアルウェア、プロ用スポーツウェア、アウトドア活動用特殊ギアなど、その汎用性と幅広い魅力を反映しています。

主な市場動向:市場は、環境問題に対する消費者の意識に後押しされ、持続可能で環境に優しいアパレルへの需要が増加しています。また、アスレジャーの出現と人気の高まりも重要な動向です。

地理的動向:北米は消費者の消費力が高く、フィットネス文化が根付いているため、依然として最大市場である一方、アジア太平洋地域は健康意識の高まりと経済開拓により急成長を見せています。欧州は品質と持続可能性を重視し、ラテンアメリカと中東・アフリカの新興市場は健康意識の高まりとともに拡大しています。

競合情勢:世界市場は競争が激しく、老舗スポーツブランド、高級ファッションブランド、新興ニッチプレーヤーが混在しています。主要プレーヤーは、イノベーション、戦略的パートナーシップ、デジタルマーケティング戦略に注力し、アクティブウェア市場シェアの獲得を目指しています。

課題と機会:アクティブウェア市場レポートによると、市場は激しい競争、消費者の嗜好の変化、持続可能な生産方法の必要性などの課題に直面しています。しかし、新興市場の開拓、技術革新の活用、環境に優しい製品に対する需要の高まりへの対応など、大きなビジネスチャンスがあります。

アクティブウェア市場動向:

健康とウェルネスの動向

健康、ウェルネス、フィットネスに対する世界の関心の高まりは、世界市場の主な促進要因です。人々がますます健康的なライフスタイルを採用するようになるにつれ、定期的な運動へのシフトが顕著になり、快適で汎用性が高く、高性能なものへの需要が高まっています。この動向は、身体の健康の重要性とそれが精神的な幸福に与える影響に対する意識の高まりによってさらに増幅され、消費者がフィットネスの旅をサポートする高品質のウェアに投資するよう影響を与えています。フィットネス・アプリ、オンライン・ワークアウト・コミュニティ、バーチャル・フィットネス・クラスの普及は、特にパンデミック後、フィットネス活動をより身近なものにし、消費者層を拡大しました。各ブランドは、環境に優しい素材、高度な技術機能、ファッショナブルなデザインで革新的な対応を行い、幅広い運動や日常着に適しているため、ワークアウトウェアとカジュアルウェアの境界線が曖昧になっています。

技術の進歩と革新

世界市場は、生地や製造工程における技術の進歩と革新によって大きく牽引されています。現代の消費者は、快適性と柔軟性を提供するだけでなく、吸湿発散性、温度調節、防臭、UVカットなどの高度な機能を組み込んだ製品を求めています。また、フィットネストラッカーや生体情報をモニターするスマートファブリックのようなウェアラブル技術の統合は、その機能性を高め、ハイテクに精通した消費者にとって魅力的なものとなっています。メーカー各社は、持続可能性を高め、環境意識の高い消費者にアピールするため、リサイクル・プラスチックや生分解性生地などの新素材を絶えず模索しています。こうした技術革新は、アクティブなライフスタイルに対応する高性能な服装を求める消費者の期待の高まりに対応すると同時に、持続可能性や倫理的な製造慣行に関する個人の価値観にも合致しているため、購買決定に影響を与え、市場成長を牽引しています。

ソーシャルメディアと有名人の推薦の影響

ソーシャルメディア・プラットフォームと有名人の推薦は、消費者の嗜好を形成し、世界市場を牽引する上で重要な役割を果たしています。インフルエンサーや有名人は、最新の市場動向を紹介し、フォロワーの購買選択に影響を与え、ファッション・トレンドを作り出します。インスタグラムやTikTokのようなプラットフォームの視覚的な性質は、ブランドにとって完璧なショーケースとして機能し、様々なライフスタイルの文脈で製品を紹介することで、幅広いオーディエンスにリーチすることを可能にしています。このような知名度は、ブランドの認知度を高めるだけでなく、フィットネスと健康を優先するライフスタイルを後押しし、製品の需要をさらに高める。また、ブランドと有名タレントとのコラボレーションによるシグネチャーラインも市場の大きなトレンドとなっており、独占性を提供し、そのタレントのファン層を開拓することで、より多くの顧客層を惹きつけ、この分野の売上を牽引しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のアクティブウェア市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:製品タイプ別

  • トップアクティブウェア
  • ボトムアクティブウェア
  • インナーウェア
  • スイムウェア
  • アウターウェア

第7章 市場内訳:材料タイプ別

  • ナイロン
  • ポリエステル
  • コットン
  • ネオプレン
  • ポリプロピレン
  • スパンデックス

第8章 市場内訳:価格順

  • エコノミー
  • プレミアム

第9章 市場内訳:年齢別

  • 1~15歳
  • 16~30歳
  • 31~44歳
  • 45~64歳
  • 65歳以上

第10章 市場内訳:流通チャネル別

  • オンラインストア
  • オフラインストア

第11章 市場内訳:エンドユーザー別

  • 男性
  • 女性
  • 子供

第12章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳:国別

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 価格分析

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adidas AG
    • ASICS Corporation
    • Columbia Sportswear Company
    • DICK's Sporting Goods Inc.
    • Forever 21
    • Gap Inc.
    • Nike Inc.
    • Puma SE
    • PVH Corp.
    • Skechers USA Inc.
    • The North Face(VF Corporation)
    • Under Armour Inc.
図表

List of Figures

  • Figure 1: Global: Activewear Market: Major Drivers and Challenges
  • Figure 2: Global: Activewear Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Activewear Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Activewear Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Activewear Market: Breakup by Material Type (in %), 2024
  • Figure 6: Global: Activewear Market: Breakup by Pricing (in %), 2024
  • Figure 7: Global: Activewear Market: Breakup by Age Group (in %), 2024
  • Figure 8: Global: Activewear Market: Breakup by Distribution Channel (in %), 2024
  • Figure 9: Global: Activewear Market: Breakup by End User (in %), 2024
  • Figure 10: Global: Activewear Market: Breakup by Region (in %), 2024
  • Figure 11: Global: Activewear (Top Activewear) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Activewear (Top Activewear) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Activewear (Bottom Activewear) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Activewear (Bottom Activewear) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Activewear (Innerwear) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Activewear (Innerwear) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Activewear (Swimwear) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Activewear (Swimwear) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Activewear (Outerwear) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Activewear (Outerwear) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Activewear (Nylon) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Activewear (Nylon) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Activewear (Polyester) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Activewear (Polyester) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Activewear (Cotton) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Activewear (Cotton) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Activewear (Neoprene) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Activewear (Neoprene) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Activewear (Polypropylene) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Activewear (Polypropylene) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Activewear (Spandex) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Activewear (Spandex) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Activewear (Economy) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Activewear (Economy) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Activewear (Premium) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Activewear (Premium) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Activewear (1-15 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Activewear (1-15 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Activewear (16-30 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Activewear (16-30 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Global: Activewear (31-44 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Global: Activewear (31-44 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Global: Activewear (45-64 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Global: Activewear (45-64 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Global: Activewear (More than 65 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Global: Activewear (More than 65 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Global: Activewear (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Global: Activewear (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Global: Activewear (Offline Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Global: Activewear (Offline Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Global: Activewear (Men) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Global: Activewear (Men) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Global: Activewear (Women) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Global: Activewear (Women) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Global: Activewear (Kids) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Global: Activewear (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: North America: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: North America: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: United States: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: United States: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Canada: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Canada: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Asia-Pacific: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Asia-Pacific: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: China: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: China: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Japan: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Japan: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: India: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: India: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: South Korea: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: South Korea: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Australia: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Australia: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Indonesia: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Indonesia: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Others: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Others: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Europe: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Europe: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Germany: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Germany: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: France: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: France: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: United Kingdom: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: United Kingdom: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Italy: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Italy: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Spain: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 90: Spain: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 91: Russia: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 92: Russia: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 93: Others: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 94: Others: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Latin America: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 96: Latin America: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 97: Brazil: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 98: Brazil: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 99: Mexico: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 100: Mexico: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 101: Others: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 102: Others: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 103: Middle East and Africa: Activewear Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 104: Middle East and Africa: Activewear Market: Breakup by Country (in %), 2024
  • Figure 105: Middle East and Africa: Activewear Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 106: Global: Activewear Industry: SWOT Analysis
  • Figure 107: Global: Activewear Industry: Value Chain Analysis
  • Figure 108: Global: Activewear Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Activewear Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Activewear Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Activewear Market Forecast: Breakup by Material Type (in Million USD), 2025-2033
  • Table 4: Global: Activewear Market Forecast: Breakup by Pricing (in Million USD), 2025-2033
  • Table 5: Global: Activewear Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
  • Table 6: Global: Activewear Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 7: Global: Activewear Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 8: Global: Activewear Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 9: Global: Activewear Market: Competitive Structure
  • Table 10: Global: Activewear Market: Key Players
目次
Product Code: SR112025A5497

The global activewear market size was valued at USD 414.17 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 672.03 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. North America currently dominates the market, driven by a strong fitness culture, rising athleisure trends, advanced fabric innovations, and the continuous expansion of e-commerce. The sportswear market share by companies in this region highlights the dominance of major players such as Nike and Adidas, with Nike reporting $38.8 billion in revenue for the first nine months of fiscal 2024.

Activewear Market Analysis:

Market Growth and Size: According to activewear market analysis, the market is experiencing robust growth, fueled by increasing health consciousness and a cultural shift towards more active lifestyles. This trend is reflected globally, with significant market expansion in both developed and emerging economies.

Major Market Drivers: Key drivers include the rising trend of health and wellness, the influence of social media and celebrity endorsements, and a growing interest in outdoor and fitness activities among all age groups. These factors are contributing to a broader consumer base and higher demand for the products.

Technological Advancements: Innovations in fabric technology and manufacturing processes, such as moisture-wicking materials, temperature control, and wearable technology integration, are enhancing the functionality and appeal, driving consumer interest and market growth.

Industry Applications: It is increasingly being used across various activities, not just traditional sports and fitness. It includes casual wear, professional sports apparel, and specialized gear for outdoor activities, reflecting its versatility and wide-ranging appeal.

Key Market Trends: The market is witnessing an increase in demand for sustainable and eco-friendly apparel, driven by consumer awareness of environmental issues. Additionally, the emergence and rising popularity of athleisure is a significant trend.

Geographical Trends: North America remains the largest market due to high consumer spending power and a strong fitness culture, while the Asia Pacific region is showing rapid growth because of increasing health awareness and economic development. Europe focuses on quality and sustainability, and emerging markets in Latin America and the Middle East and Africa are expanding with rising health consciousness.

Competitive Landscape: The global market is highly competitive, with a mix of established sports brands, luxury fashion labels, and emerging niche players. Key players are focusing on innovation, strategic partnerships, and digital marketing strategies to capture activewear market share.

Challenges and Opportunities: According to the activewear market report, the market faces challenges such as intense competition, changing consumer preferences, and the need for sustainable production practices. However, there are significant opportunities in tapping into emerging markets, leveraging technological innovations, and meeting the growing demand for eco-friendly products.

Activewear Market Trends:

Health and wellness trend

The escalating global interest in health, wellness, and fitness is a predominant driver of the global market. As people increasingly adopt healthier lifestyles, there's a significant shift towards regular exercise, propelling the demand for comfortable, versatile, and high-performance. This trend is further amplified by the rising awareness of the importance of physical health and its impact on mental well-being, influencing consumers to invest in quality wear that supports their fitness journey. The proliferation of fitness apps, online workout communities, and virtual fitness classes during recent times, especially post-pandemic, has made fitness activities more accessible, thereby expanding the consumer base. Brands are responding by innovating with eco-friendly materials, advanced technical features, and fashionable designs, making it suitable for a broad range of physical activities and everyday wear, thus blurring the lines between workout clothes and casual attire.

Technological advancements and innovation

The global market is significantly driven by technological advancements and innovations in fabrics and manufacturing processes. Modern consumers demand the product that not only provides comfort and flexibility but also incorporates advanced features such as moisture-wicking, temperature control, anti-odor, and UV protection. The integration of wearable technology, like fitness trackers and smart fabrics that monitor biometrics, has also elevated the functionality of it, making it appealing to tech-savvy consumers. Manufacturers are continuously exploring new materials, such as recycled plastics and biodegradable fabrics, to enhance sustainability and appeal to environmentally conscious consumers. These innovations address the growing consumer expectation for high-performance attire that accommodates an active lifestyle while also aligning with personal values regarding sustainability and ethical manufacturing practices, thus influencing purchasing decisions and driving market growth.

Influence of social media and celebrity endorsements

Social media platforms and celebrity endorsements play a crucial role in shaping consumer preferences and driving the global market. Influencers and celebrities showcase the latest activewear market trends, influencing their followers' buying choices and setting fashion trends. The visual nature of platforms like Instagram and TikTok serves as a perfect showcase for brands, enabling them to reach a broad audience by featuring their products in various lifestyle contexts. This visibility not only boosts brand awareness but also encourages a lifestyle that prioritizes fitness and health, further fueling the demand for the product. Collaborations between brands and high-profile personalities in creating signature lines have also become a significant market trend, offering exclusivity and tapping into the fan base of those personalities, thereby attracting a larger customer base and driving sales in the sector.

Activewear Industry Segmentation:

Breakup by Product Type:

  • Top Activewear
  • Bottom Activewear
  • Innerwear
  • Swimwear
  • Outerwear

Breakup by Material Type:

  • Nylon
  • Polyester
  • Cotton
  • Neoprene
  • Polypropylene
  • Spandex

Polyester holds the largest share in the industry

Breakup by Pricing:

  • Economy
  • Premium

Breakup by Age Group:

  • 1 - 15 Years
  • 16 - 30 Years
  • 31 - 44 Years
  • 45 - 64 Years
  • More than 65 Years

Breakup by Distribution Channel:

  • Online Stores
  • Offline Stores

Offline stores represent the leading market segment

Breakup by End User:

  • Men
  • Women
  • Kids

Women represent the leading market segment

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

North America leads the market, accounting for the largest activewear market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Adidas AG
  • ASICS Corporation
  • Columbia Sportswear Company
  • DICK's Sporting Goods Inc.
  • Forever 21
  • Gap Inc.
  • Nike Inc.
  • Puma SE
  • PVH Corp.
  • Skechers USA Inc.
  • The North Face (VF Corporation)
  • Under Armour Inc.

Key Questions Answered in This Report

  • 1.How big is the activewear market?
  • 2.What is the future outlook of the activewear market?
  • 3.What are the key factors driving the activewear market?
  • 4.Which region accounts for the largest activewear market share?
  • 5.Which are the leading companies in the global activewear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Activewear Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Top Activewear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Bottom Activewear
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Innerwear
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Swimwear
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Outerwear
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Material Type

  • 7.1 Nylon
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Polyester
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Cotton
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Neoprene
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Polypropylene
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Spandex
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Pricing

  • 8.1 Economy
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Premium
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Age Group

  • 9.1 1-15 Years
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 16-30 Years
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 31-44 Years
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 45-64 Years
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 More than 65 Years
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 Online Stores
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Offline Stores
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by End User

  • 11.1 Men
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Women
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Kids
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Adidas AG
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 ASICS Corporation
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
      • 17.3.2.3 Financials
    • 17.3.3 Columbia Sportswear Company
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 DICK's Sporting Goods Inc.
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 Forever 21
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 Gap Inc.
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 Financials
      • 17.3.6.4 SWOT Analysis
    • 17.3.7 Nike Inc.
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 Financials
      • 17.3.7.4 SWOT Analysis
    • 17.3.8 Puma SE
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis
    • 17.3.9 PVH Corp.
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
      • 17.3.9.3 Financials
      • 17.3.9.4 SWOT Analysis
    • 17.3.10 Skechers USA Inc.
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
      • 17.3.10.3 Financials
      • 17.3.10.4 SWOT Analysis
    • 17.3.11 The North Face (VF Corporation)
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
    • 17.3.12 Under Armour Inc.
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
      • 17.3.12.3 Financials
      • 17.3.12.4 SWOT Analysis