ハーバルトゥースケア市場レポート：タイプ別、販売チャネル別、地域別、2025年～2033年

世界のハーバルトゥースケア市場規模は2024年に22億米ドルに達しました。今後、IMARC Groupは、2033年までに市場は32億米ドルに達し、2025年から2033年にかけて4.07%の成長率（CAGR）を示すと予測しています。歯の健康に対する意識の高まり、トゥースケア製品における天然成分への需要の高まり、ヘルスケアインフラの継続的な発展が、市場を牽引する主な要因のひとつです。

ハーバルトゥースケアは、口腔衛生分野におけるアプローチであり、口腔の健康維持を助ける天然成分の使用に焦点を当てています。歯、歯肉、口腔全体をケアするホリスティックな方法に基づいています。ハーブ、植物、ミネラルなど、植物由来の天然成分を使用し、虫歯を予防し、歯垢の蓄積を抑え、息を爽やかにします。ハーバルトゥースケア製品には、スペアミント、ペパーミント、クローブ、ティーツリーオイルが含まれていることが多く、これらは何世紀にもわたって自然な方法で口腔内の健康を促進するために使用されてきました。また、単に症状を治療するのではなく、虫歯や歯周病に対する身体の自然な防御力を強化することを目的としています。ブラッシングやフロスといった伝統的な歯科衛生方法と並行して使用することで、口腔内の健康を促進し、刺激の強い化学薬品ベースの歯科用製品の代替品としても活用されています。一般的に採用されているハーバルトゥースケア製品には、歯磨き粉、マウスウォッシュ、チューインガムなどがあり、一般的に優しく、安全で、潜在的に刺激や有害な化学物質を含んでいないです。

ハーバルトゥースケア市場の動向：

大衆の間で天然成分への需要が高まっていることが、世界市場を大きく牽引しています。消費者は天然成分の潜在的な健康効果を認識しているため、従来の化学ベースの製品よりも天然代替品への嗜好が変化し、ハーバルトゥースケア製品の売上に貢献しています。このため、多くの大手企業が多種多様なハーバルトゥースケア製品の発売に向けて多額の投資を行い、市場を大きく支えています。また、ハーバルトゥースケア製品は、持続可能な植物由来成分から製造されているため、持続可能で倫理的な習慣を好む傾向が高まっていることも、世界レベルの市場にプラスの影響を与えています。さらに、ハーバルトゥースケア製品は、様々なデジタルソースやオフラインの小売店を通じて簡単に入手できることも、需要に好影響を与えています。さらに、積極的なマーケティング戦略や有名人の推薦、販促キャンペーンへの投資が拡大していることも、市場の見通しを明るいものにしています。市場を牽引するその他の要因としては、ヘルスケア業界の継続的な改善や、主要企業が改良型製品を投入するために行っている広範な研究開発（R&D）活動などが挙げられます。

本レポートで扱う主な質問

• ハーバルトゥースケアの世界市場規模は？
• 2025年から2033年にかけての世界のハーバルトゥースケア市場の予想成長率は？
• ハーバルトゥースケアの世界市場を牽引する主要因は？
• ハーバルトゥースケアの世界市場に対するCOVID-19の影響は？
• ハーバルトゥースケアの世界市場におけるタイプ別の区分は？
• ハーバルトゥースケアの世界市場における販売チャネル別の区分は？
• ハーバルトゥースケアの世界市場における主要地域は？
• ハーバルトゥースケアの世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のハーバルトゥースケア市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 歯磨き粉（トゥースペースト）
• 歯磨き粉（トゥースパウダー）
• マウスウォッシュ

第7章 市場内訳：販売チャネル別

• スーパーマーケットとハイパーマーケット
• 独立系店舗
• 専門店
• オンラインストア
• その他

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Amway Corporation
  • Colgate-Palmolive Company
  • Dabur Ltd.
  • Davids Natural Toothpaste
  • Dental Herb Company
  • GSK plc
  • Himalaya Wellness Company
  • Patanjali Ayurved
  • Vicco Laboratories

List of Figures

• Figure 1: Global: Herbal Toothcare Market: Major Drivers and Challenges
• Figure 2: Global: Herbal Toothcare Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Herbal Toothcare Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Herbal Toothcare Market: Breakup by Type (in %), 2024
• Figure 5: Global: Herbal Toothcare Market: Breakup by Sales Channel (in %), 2024
• Figure 6: Global: Herbal Toothcare Market: Breakup by Region (in %), 2024
• Figure 7: Global: Herbal Toothcare (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Herbal Toothcare (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Herbal Toothcare (Toothpowder) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Herbal Toothcare (Toothpowder) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Herbal Toothcare (Mouth Wash) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Herbal Toothcare (Mouth Wash) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Herbal Toothcare (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Herbal Toothcare (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Herbal Toothcare (Independent Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Herbal Toothcare (Independent Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Herbal Toothcare (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Herbal Toothcare (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Herbal Toothcare (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Herbal Toothcare (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Herbal Toothcare (Other Sales Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Herbal Toothcare (Other Sales Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: North America: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: North America: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: United States: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: United States: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Canada: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Canada: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Asia-Pacific: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Asia-Pacific: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: China: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: China: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Japan: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Japan: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: India: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: India: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: South Korea: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: South Korea: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Australia: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Australia: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Indonesia: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Indonesia: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Others: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Others: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Europe: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Europe: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Germany: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Germany: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: France: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: France: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: United Kingdom: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: United Kingdom: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Italy: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Italy: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Spain: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Spain: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Russia: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Russia: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Others: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Others: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Latin America: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Latin America: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Brazil: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Brazil: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Mexico: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Mexico: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Others: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Others: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Middle East and Africa: Herbal Toothcare Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Middle East and Africa: Herbal Toothcare Market: Breakup by Country (in %), 2024
• Figure 71: Middle East and Africa: Herbal Toothcare Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Global: Herbal Toothcare Industry: SWOT Analysis
• Figure 73: Global: Herbal Toothcare Industry: Value Chain Analysis
• Figure 74: Global: Herbal Toothcare Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Herbal Toothcare Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Herbal Toothcare Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 3: Global: Herbal Toothcare Market Forecast: Breakup by Sales Channel (in Million USD), 2025-2033
• Table 4: Global: Herbal Toothcare Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Herbal Toothcare Market: Competitive Structure
• Table 6: Global: Herbal Toothcare Market: Key Players

The global herbal toothcare market size reached USD 2.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.07% during 2025-2033. The rising consciousness regarding dental health, growing demand for natural ingredients in toothcare products, and continual development in the healthcare infrastructure represent some of the key factors driving the market.

Herbal toothcare is an approach in the field of dental hygiene that focuses on using natural ingredients to help maintain oral health. It is based on a holistic method of caring for the teeth, gums, and entire mouth. It uses natural, plant-based ingredients, including herbs, plants, and minerals, to help prevent decay, reduce plaque build-up, and freshen the breath. Herbal toothcare products often contain spearmint, peppermint, clove, and tea tree oil, which have been used for centuries to help promote oral health in a natural way. Additionally, it aims to strengthen the body's natural defense against decay and gum disease rather than just treating symptoms. It is used alongside traditional dental hygiene methods, such as brushing and flossing, to help promote better oral health and is also utilized as an alternative to harsh chemical-based dental products. Some of the commonly adopted herbal toothcare products include toothpaste, mouthwash, and even chewing gum that are generally gentle, safe, and free from potentially irritating or harmful chemicals.

Herbal Toothcare Market Trends:

The escalating demand for natural ingredients among the masses majorly drives the global market. Since consumers are aware of the potential health benefits of natural ingredients, that has led to a shifting preference toward natural alternatives over traditional chemical-based products, which is contributing to the sales of herbal toothcare products. This has encouraged numerous leading players to heavily invest in the launching of a wide variety of herbal toothcare products is significantly supporting the market. Along with this, the growing preference for following sustainable and ethical practices is also positively influencing the market on the global level as herbal toothcare products meet this demand since they are manufactured from plant-based ingredients that are sustainably sourced. In addition, the easy accessibility of herbal toothcare products through various digital sources and offline retail outlets is favoring the demand. Furthermore, the escalating investments in aggressive marketing strategies, celebrity endorsements and promotional campaigns are creating a positive market outlook. Some of the other factors driving the market include continual improvements in the healthcare industry and extensive research and development (R&D) activities conducted by key players to introduce improved product variants.

Key Market Segmentation:

Type Insights:

• Toothpaste
• Toothpowder
• Mouth Wash

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Independent Stores
• Specialty Stores
• Online Stores
• Others

Regional Insights:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for herbal toothcare. Some of the factors driving the Asia Pacific herbal toothcare market included the rising disposable income, the presence of large players, and growing health consciousness, etc.

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the global herbal toothcare market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amway Corporation, Colgate-Palmolive Company, Dabur Ltd., Davids Natural Toothpaste, Dental Herb Company, GSK plc, Himalaya Wellness Company, Patanjali Ayurved and Vicco Laboratories.

Key Questions Answered in This Report

• 1.How big is the global herbal toothcare market?
• 2.What is the expected growth rate of the global herbal toothcare market during 2025-2033?
• 3.What are the key factors driving the global herbal toothcare market?
• 4.What has been the impact of COVID-19 on the global herbal toothcare market?
• 5.What is the breakup of the global herbal toothcare market based on the type?
• 6.What is the breakup of the global herbal toothcare market based on the sales channel?
• 7.What are the key regions in the global herbal toothcare market?
• 8.Who are the key players/companies in the global herbal toothcare market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Herbal Toothcare Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothpowder
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Mouth Wash
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Sales Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Independent Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Specialty Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Amway Corporation
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 SWOT Analysis
  • 13.3.2 Colgate-Palmolive Company
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
    • 13.3.2.4 SWOT Analysis
  • 13.3.3 Dabur Ltd.
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
    • 13.3.3.4 SWOT Analysis
  • 13.3.4 Davids Natural Toothpaste
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Dental Herb Company
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 GSK plc
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 Financials
    • 13.3.6.4 SWOT Analysis
  • 13.3.7 Himalaya Wellness Company
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Patanjali Ayurved
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Vicco Laboratories
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio