オンライン宝くじの市場規模、シェア、動向、予測：製品タイプ、プラットフォーム、地域別、2025年～2033年

オンライン宝くじの世界市場規模は、2024年に115億米ドルとなりました。今後、IMARC Groupは、2033年には181億6,000万米ドルに達し、2025年から2033年にかけて5.16%のCAGRを示すと予測しています。現在、欧州が市場を独占しており、2024年には39.5%以上の市場シェアを占める。この地域の市場を牽引している要因としては、宝くじアプリケーションやプラットフォームに対する認知度の向上、世界のギャンブル法の拡大、テクノロジーに精通した若い消費者の増加、遠隔地でのアクセスの向上、多様な宝くじゲームの普及、eコマースやデジタルサービスの著しい成長などが挙げられます。

オンライン宝くじは、番号のついたチケットを販売し、ランダムに番号を引いて、選ばれた番号の持ち主に賞金を提供することで金銭を得るギャンブルのシステムを指します。これらのゲームは中央コンピュータにリンクされ、さらにその中央コンピュータは通信ネットワークに接続されています。オンライン宝くじアプリケーションは、デスクトップやスマートフォンにダウンロードすることも、ウェブサイトを通じてプレイすることもできます。セッションはコンピュータプログラムによって司会されるため、物理的な接触や相互作用は一切ありません。これとは別に、オンライン宝くじソリューションは、リアルタイムの経験、利便性、安全な支払い、簡単なアクセス、キャッシュレス取引、安全な環境などの複数の利点を提供します。

オンライン宝くじの市場傾向：

高速インターネット接続の普及とスマートフォンの世界の売れ行きが、市場に明るい見通しをもたらしています。消費者は、携帯電話やパーソナルコンピュータ（PC）でのアクセス性の向上、オンラインプレーヤー向けのデジタルおよびモバイル決済の提供、ベッティングプロセス、セキュリティ、信頼性の向上により、オンライン宝くじを広く採用しています。さらに、従来の抽選ベースのゲームからオンライン宝くじへのユーザーの移行は、より低い投資でより高いリターンを得ることができるため、市場の成長に好影響を及ぼしています。これとは別に、仮想現実と拡張現実（VR/AR）の統合や、透明性を確保しながら没入感のあるゲーム体験を提供するコネクテッド・ウェアラブルの導入など、さまざまな技術の進歩が市場の成長を大きく後押ししています。さらに、オンライン取引に関連するデータを保護するための暗号化セキュリティを提供するオンライン決済チャネルの利用が増加していることも、市場成長にプラスの影響を与えています。その他の要因としては、ソーシャルメディア上での様々なプロモーション活動、消費者の支出能力の上昇、安全な慣行とオンライン宝くじサービスの合法化を促進する様々な政府イニシアチブの実施などが挙げられ、市場のさらなる成長が見込まれています。

本レポートで扱う主な質問

• オンライン宝くじとは何か？
• オンライン宝くじの市場の規模は？
• 2025-2033年における世界のオンライン宝くじの市場の予想成長率は？
• 世界のオンライン宝くじの市場を牽引する主な要因は何か？
• 製品タイプに基づくオンライン宝くじの市場の世界の主要セグメントは？
• オンライン宝くじの市場の世界におけるプラットフォーム別の主要セグメントは？
• オンライン宝くじの市場の世界における主要地域は？
• 世界のオンライン宝くじの市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のオンライン宝くじ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• ロト
• クイズ型宝くじ
• 数字ゲーム
• スクラッチインスタントゲーム
• その他

第7章 市場内訳：プラットフォーム別

• デスクトップ
• モバイル/アプリベース

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Camelot Group
  • International Game Technology PLC
  • Jackpot.com
  • Lotto Agent
  • Lotto Direct Limited
  • Lotto247
  • Lottoland Limited
  • LottosOnline
  • MultiLotto
  • OneLotto.com
  • Play UK Internet N.V
  • ZEAL Network SE

List of Figures

• Figure 1: Global: Online Lottery Market: Major Drivers and Challenges
• Figure 2: Global: Online Lottery Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Online Lottery Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Online Lottery Market: Breakup by Product Type (in %), 2024
• Figure 5: Global: Online Lottery Market: Breakup by Platform (in %), 2024
• Figure 6: Global: Online Lottery Market: Breakup by Region (in %), 2024
• Figure 7: Global: Online Lottery (The Lotto) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Online Lottery (The Lotto) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Online Lottery (Quizzes Type Lottery) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Online Lottery (Quizzes Type Lottery) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Online Lottery (Numbers Game) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Online Lottery (Numbers Game) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Online Lottery (Scratch-off Instant Games) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Online Lottery (Scratch-off Instant Games) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Online Lottery (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Online Lottery (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Online Lottery (Desktop) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Online Lottery (Desktop) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Online Lottery (Mobile/App-based) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Online Lottery (Mobile/App-based) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: North America: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: North America: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: United States: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: United States: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Canada: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Canada: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Asia-Pacific: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Asia-Pacific: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: China: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: China: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Japan: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Japan: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: India: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: India: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: South Korea: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: South Korea: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Australia: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Australia: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Indonesia: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Indonesia: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Others: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Others: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Europe: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Europe: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Germany: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Germany: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: France: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: France: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: United Kingdom: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: United Kingdom: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Italy: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Italy: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Spain: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Spain: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Russia: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Russia: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Others: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Others: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Latin America: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Latin America: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Brazil: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Brazil: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Mexico: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Mexico: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Others: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Others: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Middle East and Africa: Online Lottery Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Middle East and Africa: Online Lottery Market: Breakup by Country (in %), 2024
• Figure 69: Middle East and Africa: Online Lottery Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Global: Online Lottery Industry: SWOT Analysis
• Figure 71: Global: Online Lottery Industry: Value Chain Analysis
• Figure 72: Global: Online Lottery Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Online Lottery Market: Key Industry Highlights, 2024 & 2033
• Table 2: Global: Online Lottery Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Online Lottery Market Forecast: Breakup by Platform (in Million USD), 2025-2033
• Table 4: Global: Online Lottery Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Online Lottery Market: Competitive Structure
• Table 6: Global: Online Lottery Market: Key Players

The global online lottery market size was valued at USD 11.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.16 Billion by 2033, exhibiting a CAGR of 5.16% from 2025-2033. Europe currently dominates the market, holding a market share of over 39.5% in 2024. Some of the factors driving the market in this region are the increasing awareness of lottery applications and platforms, the expansion of global gambling laws, the rising number of young, tech-savvy consumers, enhanced accessibility in remote areas, the widespread availability of diverse lottery games, and significant growth of e-commerce and digital services.

Online lottery refers to a system of gambling that involves acquiring money by selling numbered tickets and randomly drawing numbers to provide prizes to holders of selected numbers. These games are linked to a central computer, which is further connected to a telecommunication network. Online lottery applications can be downloaded on the desktop and smartphones or can be played through a website. The sessions are moderated by computer programs, thus eliminating all forms of physical contact and interactions. Apart from this, online lottery solutions offer multiple benefits, such as real-time experience, convenience, secure payments, easy accessibility, cashless transactions, and a safe environment.

Online Lottery Market Trends:

The rising availability of high-speed internet connectivity and the inflating sales of smartphones across the globe represent some of the key factors creating a positive outlook for the market. Consumers are widely adopting online lottery methods due to their enhanced accessibility on mobile phones and personal computers (PCs), provision of digital and mobile payments for online players, and improved betting processes, security, and reliability. Additionally, the shifting inclination of users from traditional draw-based games to online lotteries due to a higher amount of return on lower investments is favoring the market growth. Apart from this, various advancements in technology, such as the integration of virtual and augmented reality (VR/AR), along with the introduction of connected wearables for providing an immersive gaming experience while ensuring transparency, are providing a considerable boost to the market growth. Moreover, the increasing utilization of online payment channels that offer encryption security for protecting data related to online transactions is positively impacting the market growth. Other factors, including various promotional activities on social media, rising expenditure capacities of consumers, and the implementation of various government initiatives promoting safe practices and legalization of online lottery services, are anticipated to drive the market further toward growth.

Key Market Segmentation:

Breakup by Product Type:

• The Lotto
• Quizzes Type Lottery
• Numbers Game
• Scratch-off Instant Games
• Others

Breakup by Platform:

• Desktop
• Mobile/App-based

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Camelot Group, International Game Technology PLC, Jackpot.com, Lotto Agent, Lotto Direct Limited, Lotto247, Lottoland Limited, LottosOnline, MultiLotto, OneLotto.com, Play UK Internet N.V and ZEAL Network SE.

Key Questions Answered in This Report

• 1.What is an online lottery?
• 2.How big is the online lottery market?
• 3.What is the expected growth rate of the global online lottery market during 2025-2033?
• 4.What are the key factors driving the global online lottery market?
• 5.What is the leading segment of the global online lottery market based on product type?
• 6.What is the leading segment of the global online lottery market based on platform?
• 7.What are the key regions in the global online lottery market?
• 8.Who are the key players/companies in the global online lottery market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Online Lottery Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 The Lotto
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Quizzes Type Lottery
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Numbers Game
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Scratch-off Instant Games
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Platform

• 7.1 Desktop
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mobile/App-based
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Camelot Group
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 International Game Technology PLC
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
  • 13.3.3 Jackpot.com
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 Lotto Agent
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Lotto Direct Limited
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 Lotto247
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Lottoland Limited
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 LottosOnline
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 MultiLotto
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
  • 13.3.10 OneLotto.com
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
  • 13.3.11 Play UK Internet N.V
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Product Portfolio
  • 13.3.12 ZEAL Network SE
    • 13.3.12.1 Company Overview
    • 13.3.12.2 Product Portfolio