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魚醤の市場規模、シェア、動向、予測：タイプ別、構成別、流通チャネル別、業界別、地域別、2025年～2033年

Fish Sauce Market Size, Share, Trends and Forecast by Type, Composition, Distribution Channel, Industry Vertical, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 142 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.08円
魚醤の市場規模、シェア、動向、予測：タイプ別、構成別、流通チャネル別、業界別、地域別、2025年～2033年
出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

魚醤の市場の世界市場規模は、2025年に174億1,000万米ドルに達すると予測されています。今後、IMARC Groupは、2033年には215億米ドルに達し、2025年から2033年にかけて2.65%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは75.5%を超えます。アジア太平洋地域は主に、現地生産量の多さ、料理への利用の広がり、伝統的調味料に対する消費者の強い需要によって牽引されています。

料理における本格的かつ伝統的な味への嗜好の高まりが、主要調味料としての魚醤需要を牽引しています。また、天然アミノ酸やミネラルの供給源であるなど、魚醤の栄養価の高さも知られるようになり、健康志向の消費者にアピールしています。さらに、さまざまなレシピ、マリネ、調味料における風味増強剤としての魚醤の多用途性は、さまざまな料理に欠かせない食材としての地位を確固たるものにしています。さらに、スーパーマーケット、ハイパーマーケット、eコマース・プラットフォームなどの小売チャネルの増加により、購入者にとっての入手しやすさと利便性が高まっています。このほか、メーカーは高級魚醤、減塩魚醤、有機魚醤を発売することで、進化する消費者の需要に対応し、さまざまな市場セグメントに魚醤の魅力を広げています。

米国は、多様な料理体験への関心の高まりによって、魚醤の市場の重要なセグメントとなっています。うま味の強い食品への評価が高まっているため、魚醤はさまざまなレシピの風味を高めるのに好まれています。また、消費者はアミノ酸のような栄養価の高い天然調味料を求めており、合成調味料に代わる健康的な調味料として魚醤の採用を後押ししています。eコマース・プラットフォームの増加により、魚醤は消費者にとって広く利用しやすくなっており、オンライン・マーケットプレースを通じて利便性、多様なブランド、競争力のある価格を提供しています。IMARC Groupは、米国のeコマース市場は2032年までに2兆839億7,000万米ドルに達し、2024年から2032年までのCAGRは6.80％に達すると予測しています。

魚醤の市場動向：

栄養豊富な食品への嗜好の高まり

魚醤は、魚や魚の内臓に由来する重要な栄養素やミネラルを含み、製造時の発酵によって強化された潜在的な供給源です。これらの栄養素は、睡眠をサポートし、消化器系と代謝を高め、血中コレステロールを減らし、脳と心臓の機能を向上させるなど、健康上の利点と関連しています。人口の大部分における食事性栄養素欠乏症の有病率の増加を理由とする魚醤需要の高まりは、世界的に市場成長にプラスの影響を与えています。例えば、世界保健機関（WHO）は、世界人口の30％に相当する20億人以上が微量栄養素欠乏症に苦しんでいると推定しています。これに加えて、個人の間でグルテン不耐性のケースが増加していることから、グルテンフリーの魚肉ソースに対する需要が高まっており、市場の見通しが良好です。各ブランドは、進化する動向に対応し、市場での地位を維持するために、ユーザーのニーズを活用しています。例えば、タイの魚醤会社Squid Brandは2023年に2つの新製品、Mala Spicy Fish SauceとTruffle Fish Sauceを発売しました。これらの製品はグルテン、人工着色料、保存料を使用していないです。

製品ラインナップの増加

さまざまなメーカーが、消費者の嗜好や好みに応えるため、より幅広いフレーバーやバリエーションを提供する製品ポートフォリオを拡大しています。これには、高品質の原料を使ったプレミアム製品、環境意識の高い購買層をターゲットにしたオーガニック・オプション、伝統的な発酵方法を重視した職人技バージョンなどが含まれます。こうした技術革新はニッチ市場にアピールするだけでなく、グルメ食材としての魚醤の認識を高めるものでもあります。各社はまた、ハーブやスパイスなど独自の風味の注入を試みており、魚醤の料理の魅力を広げています。こうした努力により、魚醤は多様な消費者層にわたって適切な存在であり続けています。例えば、2024年4月、責任を持って調達されたチルド魚ブランドFish Said Fredは、オーブン用レンジに2つの新SKU、Thai Green Cod CurryとTuna Katsu Curryを発売しました。

大陸を超えた料理の人気の高まり

タイ料理、韓国料理、中華料理など、大陸横断的な料理への嗜好の高まりが市場の成長を支えています。魚醤は東南アジア諸国で広く消費されており、現在では世界中のさまざまな文化圏の人々に楽しまれています。さらに、魚醤の市場の統計によると、世界中でタイ、中国、日本、韓国のレストランが増えていることも魚醤の消費に貢献しています。さらに、韓国農業食品農村部によると、政府は2027年までにミシュランの星を獲得した韓国料理店を世界で100店育成し、韓国料理の世界市場価値を300兆ウォン（2,270億米ドル）に引き上げることで、韓国料理の世界の魅力を拡大するとしています。このほか、魚醤メーカーとホスピタリティ施設のコラボレーションによる看板料理や専用ブレンドの開発も、市場にプラスの影響を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界の魚醤市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：タイプ別

  • 韓国の魚醤
  • 日本の魚醤
  • 東南アジアの魚醤
  • 西洋の魚醤
  • その他

第7章 市場内訳：構成別

  • 基本
  • プレミアム

第8章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • 専門店
  • オンラインストア
  • その他

第9章 市場内訳：業界別

  • 飲食品
  • 家庭用
  • ホテルとレストラン
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Halcyon Proteins Pty Ltd.
    • Masan Group
    • Pichai Fish Sauce Co. Ltd.
    • Rayong Fish Sauce Industry Co. Ltd.
    • Red Boat Fish Sauce
    • Rungroj Fish Sauce Co. Ltd.
    • Teo Tak Seng Fish Sauce Factory Co. Ltd.
    • Thai Fishsauce Factory（Squid Brand）Co. Ltd.
    • Thaipreeda Group
    • Unilever plc
図表

List of Figures

  • Figure 1: Global: Fish Sauce Market: Major Drivers and Challenges
  • Figure 2: Global: Fish Sauce Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Fish Sauce Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Fish Sauce Market: Breakup by Type (in %), 2024
  • Figure 5: Global: Fish Sauce Market: Breakup by Composition (in %), 2024
  • Figure 6: Global: Fish Sauce Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Fish Sauce Market: Breakup by Industry Vertical (in %), 2024
  • Figure 8: Global: Fish Sauce Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Fish Sauce (Korean Fish Sauce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Fish Sauce (Korean Fish Sauce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Fish Sauce (Japanese Fish Sauce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Fish Sauce (Japanese Fish Sauce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Fish Sauce (Southeast Asian Fish Sauce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Fish Sauce (Southeast Asian Fish Sauce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Fish Sauce (Western Fish Sauce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Fish Sauce (Western Fish Sauce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Fish Sauce (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Fish Sauce (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Fish Sauce (Basic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Fish Sauce (Basic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Fish Sauce (Premium) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Fish Sauce (Premium) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Fish Sauce (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Fish Sauce (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Fish Sauce (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Fish Sauce (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Fish Sauce (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Fish Sauce (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Fish Sauce (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Fish Sauce (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Fish Sauce (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Fish Sauce (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Fish Sauce (Food and Beverages) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Fish Sauce (Food and Beverages) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Fish Sauce (Household) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Fish Sauce (Household) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Fish Sauce (Hotels and Restaurants) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Fish Sauce (Hotels and Restaurants) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Fish Sauce (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Fish Sauce (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: North America: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: North America: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: United States: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: United States: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Canada: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Canada: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Asia-Pacific: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Asia-Pacific: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: China: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: China: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Japan: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Japan: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: India: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: India: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: South Korea: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: South Korea: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Australia: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Australia: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Indonesia: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Indonesia: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Others: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Others: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Europe: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Europe: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Germany: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Germany: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: France: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: France: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: United Kingdom: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: United Kingdom: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Italy: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Italy: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Spain: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Spain: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Russia: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Russia: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Others: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Others: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Latin America: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Latin America: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Brazil: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Brazil: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Mexico: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Mexico: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Others: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Others: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Middle East and Africa: Fish Sauce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Middle East and Africa: Fish Sauce Market: Breakup by Country (in %), 2024
  • Figure 89: Middle East and Africa: Fish Sauce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Global: Fish Sauce Industry: SWOT Analysis
  • Figure 91: Global: Fish Sauce Industry: Value Chain Analysis
  • Figure 92: Global: Fish Sauce Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Fish Sauce Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Fish Sauce Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: Fish Sauce Market Forecast: Breakup by Composition (in Million USD), 2025-2033
  • Table 4: Global: Fish Sauce Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Fish Sauce Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
  • Table 6: Global: Fish Sauce Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Fish Sauce Market: Competitive Structure
  • Table 8: Global: Fish Sauce Market: Key Players
目次
Product Code: SR112025A5511

The global fish sauce market size is anticipated to reach USD 17.41 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 21.5 Billion by 2033, exhibiting a CAGR of 2.65% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 75.5% in 2024. The Asia Pacific region is mainly driven by high local production, widespread culinary use, and strong consumer demand for traditional condiments.

Rising preferences for authentic and traditional flavors in cooking is driving the demand for fish sauce as a key seasoning ingredient. People are also becoming more aware about the nutritional advantages of fish sauce, including its natural source of amino acids and minerals, which appeal to health-conscious buyers. Moreover, the versatility of fish sauce as a flavor enhancer in various recipes, marinades, and seasonings is solidifying its position as an essential ingredient in various cuisines. In addition, the growing number of retail channels, including supermarkets, hypermarkets, and e-commerce platforms, is increasing the accessibility and convenience for buyers. Besides this, manufacturers are meeting evolving consumer demands by introducing premium, low-sodium, and organic fish sauce variants, broadening its appeal across different market segments.

The United States is a crucial segment in the fish sauce market, driven by the rising interest in diverse culinary experiences. The growing appreciation for umami-rich foods is making fish sauce a preferred choice for enhancing flavor profiles in a variety of recipes. Consumers are also seeking natural flavoring agents with nutritional benefits, such as amino acids, which is encouraging the adoption of fish sauce as a healthier alternative to synthetic condiments. The rising number of e-commerce platforms is making fish sauce widely accessible to consumers, offering convenience, a diverse range of brands, and competitive pricing through online marketplaces. IMARC Group anticipates that the e-commerce market in the United States will reach US$ 2,083.97 Billion by 2032, showing a compound annual growth rate (CAGR) of 6.80% from 2024 to 2032.

Fish Sauce Market Trends:

Growing Preference for Nutrient-Rich Foods

Fish sauce is a potential source of vital nutrients and minerals derived from fish and fish organs and enhanced by fermentation during its production. These nutrients are associated with health benefits, such as supporting sleep, boosting the digestive system and metabolism, reducing blood cholesterol, and improving brain and heart function. The rising demand for fish sauce on account of the increasing prevalence of dietary nutrient deficiency among a large section of the population globally is positively influencing the market growth. For instance, the World Health Organization (WHO) estimates that over two billion people, representing 30% of the global population, suffer from micronutrient deficiency. Besides this, the growing demand for gluten-free fish sauces due to the rising cases of gluten intolerance among individuals is offering a favorable market outlook. Brands are capitalizing on the needs of users to keep up with the evolving trends and uphold their market position. For instance, in 2023, Thai fish sauce firm Squid Brand launched two new products, Mala Spicy Fish Sauce and Truffle Fish Sauce. These products are free from gluten, artificial colors, and preservatives.

Increasing Product Offerings

Various manufacturers are expanding their product portfolios to offer a wider range of flavors and variants to cater to diverse consumer tastes and preferences. These include premium products made with high-quality ingredients, organic options targeting environmentally conscious buyers, and artisanal versions that emphasize traditional fermentation methods. These innovations not only appeal to niche markets but also elevate the perception of fish sauce as a gourmet ingredient. Companies are also experimenting with unique flavor infusions, such as herbs and spices, to broaden its culinary appeal. These efforts ensure that fish sauce remains relevant across diverse consumer demographics. For instance, in April 2024, responsibly sourced chilled fish brand Fish Said Fred launched two new SKUs to its oven-ready range, Thai Green Cod Curry and Tuna Katsu Curry.

Rising Popularity of Cross-Continental Cuisines

The emerging preferences for cross-continental cuisines, like Thai, Korean, Chinese, etc., are supporting the growth of the market. Fish sauce is widely consumed in Southeast Asian countries and is currently enjoyed by individuals of numerous cultures across the globe. Additionally, fish sauce market statistics indicate that the growing number of Thai, Chinese, Japanese, and Korean restaurants across the world is also contributing to the consumption of fish sauce. Moreover, according to the Ministry of Agriculture, Food and Rural Affairs, Korea, the government will expand Korean food's global appeal by nurturing 100 Michelin-starred Korean restaurants worldwide by 2027 and increasing the global market value of Korean food to 300 Trillion won (USD 227 Billion). Besides this, collaborations between fish sauce manufacturers and hospitality establishments to develop signature dishes or exclusive blends are positively influencing the market.

Global Fish Sauce Industry Segmentation:

Analysis by Type:

  • Korean Fish Sauce
  • Japanese Fish Sauce
  • Southeast Asian Fish Sauce
  • Western Fish Sauce
  • Others

Southeast Asian fish sauce holds the biggest market share, accounting for 52.1% in 2024. The dominance of the segment is owing to its rich umami flavor, traditional fermentation methods, and widespread usage in diverse culinary applications. It is known for its distinct taste and quality and has become a staple in cooking, adding depth and complexity to various dishes. The segment benefits from established production expertise, ensuring consistency and authenticity, which appeals to both individuals and the foodservice industry. Furthermore, manufacturers are leveraging advanced packaging and marketing strategies to enhance product appeal and accessibility in international markets. This category also sees innovation, such as low-sodium and premium variants, catering to health-conscious and niche consumer groups. The strong export potential and growing recognition of its versatility reinforce Southeast Asian fish sauce as the market leader in this category.

Analysis by Composition:

  • Basic
  • Premium

Basic segment caters to the mass market, offering an affordable and versatile option for daily culinary use. This segment is primarily composed of products with traditional ingredients and standard fermentation processes, ensuring consistent flavor profiles. Widely available in retail and wholesale channels, basic fish sauces are popular among budget-conscious consumers and commercial food service providers. Their affordability and ease of use make them a staple in households and an essential ingredient in pre-packaged or ready-to-cook meals.

Premium targets consumers seeking high-quality, artisanal products with enhanced taste and nutritional benefits. These products often use superior ingredients, such as wild-caught fish, and are produced using extended fermentation techniques to achieve a richer, more complex flavor profile. Premium offerings frequently include organic, low-sodium, and additive-free options, appealing to health-conscious and environmentally aware consumers.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others

In 2024, supermarkets and hypermarkets lead the market with 54.2% share of the market. This growth is attributed to their extensive reach, product variety, and convenience for consumers. These outlets provide a centralized shopping experience, enabling buyers to access a wide range of fish sauce brands and variants under one roof. Their ability to stock large quantities and promote products through in-store marketing campaigns ensures strong visibility and accessibility. Discount schemes, loyalty programs, and organized product displays further enhance shopping appeal. Supermarkets and hypermarkets cater to diverse user needs by offering both basic and premium options, making them the go-to choice for households and professional buyers alike. In addition, their robust supply chains and strategic partnerships with manufacturers support consistent product availability.

Analysis by Industry Vertical:

  • Food and Beverages
  • Household
  • Hotels and Restaurants
  • Others

Food and beverages stand as the largest industry vertical in 2024, holding 34.9% of the market share. The dominance of the segment is driven by its essential role as a flavor enhancer in culinary applications. This segment encompasses a wide array of uses, ranging from packaged food products to RTE meals, benefiting from the growing demand for authentic and savory flavors. Fish sauce is a key ingredient in sauces, marinades, and seasonings, enhancing its versatility and appeal across global cuisines. The segment is also supported by the increasing production of processed foods and the rising popularity of gourmet and specialty products. Food manufacturers prioritize fish sauce for its natural flavor profile, aligning with consumer preferences for clean-label and traditional ingredients.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Asia-Pacific holds the largest market share of 75.5%. Asia Pacific holds the largest market share in the fish sauce industry, driven by well-established production practices, including artisanal and large-scale manufacturing, ensuring a steady supply of high-quality products. Additionally, the growing export of fish sauce to international markets underscores the region's influence in setting quality and flavor standards. Expanding retail channels, including supermarkets, specialty stores, and e-commerce platforms, enhance accessibility for consumers. The region also benefits from its historical and cultural significance in the region's cuisine. The widespread use of fish sauce as a staple seasoning in traditional dishes supports its dominance. In 2024, Haidilao launched its first regional-themed menu featuring fermented fish sauce with pickled chilies, a delicacy from Guizhou's Xijiang Qianhu Miao Village. The menu includes sour broth hot pot and other local specialties, celebrated with a short film highlighting the sauce's cultural heritage.

Key Regional Takeaways:

United States Fish Sauce Market Analysis

In 2024, US accounted for around 76.5% of the total North America Fish Sauce market. The adoption of fish sauce in the United States highlights its growing popularity as a versatile ingredient in culinary innovation. This trend stems from its rich umami flavor, which enhances a variety of dishes, bridging the gap between traditional Asian cuisine and modern fusion creations. Advancements in production techniques are ensuring high-quality, sustainably sourced fish sauce, meeting consumer demands for both taste and environmental responsibility. The United States, particularly in states like California and New York, are emerging as a key market, with diverse populations embracing the ingredient for its health benefits, such as low-fat content and rich amino acids. For instance, United States is the largest importer of fish sauce globally, with 41,413 shipments, primarily sourced from Vietnam, Thailand, and Hong Kong. This significant demand supports the fish sauce industry by providing a substantial market for exporters. Renowned chefs in cities like Los Angeles and Seattle are integrating fish sauce into Western recipes, elevating its status beyond niche markets. This positioning strengthens the United States as a leader in global food innovation, catering to evolving culinary preferences and fostering cross-cultural appreciation through gastronomy.

Europe Fish Sauce Market Analysis

The Asia-Pacific region is emerging as a leading market for fish sauce, driven by its rich culinary heritage and growing adoption in both traditional and modern cuisines. Countries like Thailand, Vietnam, and the Philippines hold a dominant position due to their long-standing expertise in producing high-quality fish sauce. Advancements in fermentation techniques and packaging innovations are enhancing the product's appeal, ensuring better quality and extended shelf life. For instance, China leads the global fish sauce export market with a 13.3% share in 2023, exporting 619.60 million kilograms (+3.21% YoY), while imports rose 3.98% to 68.55 million kilograms, driven by increasing domestic production and robust international demand. The region benefits from its strategic location, enabling robust export networks to North America and Europe. Fish sauce's versatility as a flavor enhancer is fostering its integration into global fusion cuisines, further boosting its demand. States within India and China are increasingly embracing fish sauce, reflecting its growing penetration in non-traditional markets, underlining Asia-Pacific's leadership in this evolving segment.

Asia Pacific Fish Sauce Market Analysis

Fish sauce is gaining prominence across Europe as a versatile ingredient in culinary practices, blending traditional European cuisines with Southeast Asian flavors. Its growing use reflects advancements in the global food industry, driven by innovation in flavor profiles and sustainable production techniques. Countries like France and Italy are incorporating fish sauce into gourmet recipes, enhancing dishes such as pasta, soups, and marinades. Germany and the UK are witnessing a rise in demand due to its appeal among health-conscious consumers, valuing its rich umami flavor and nutritional benefits. For instance, Germany's fish sauce exports comprise 212 shipments, contributing to the global trade of 74,987 shipments. This participation aids in diversifying the international fish sauce market. European manufacturers are embracing eco-friendly production methods to cater to the environmentally aware market, positioning Europe as a leader in sustainable culinary trends. Additionally, urban areas in Spain and the Netherlands are popularizing fish sauce through fusion restaurants and food festivals, creating new culinary experiences. This transformation underscores Europe's adaptability and its diverse gastronomic landscape, where global influences are harmonized with local tastes.

Latin America Fish Sauce Market Analysis

Fish sauce is gaining prominence in Latin America as culinary trends diversify and global flavors integrate into local cuisines. Its versatile use in enhancing traditional dishes is driving the demand in countries like Mexico and Brazil, where fusion cuisine is flourishing. The region benefits from advancements in production techniques, ensuring high-quality sauces that cater to international standards. For instance, Mexico plays a key role in the fish sauce market, with 2023 export volumes reaching 211.20MKG (+5.51% YoY) and imports at 110.96MKG (+25.28% YoY), driving significant growth in trade and production value. Local producers are innovating with sustainably sourced ingredients, positioning Latin America as a key player in the global fish sauce market. States such as Sao Paulo and Yucatan are emerging as hubs for experimentation, blending fish sauce with native ingredients to create unique flavor profiles.

Middle East and Africa Fish Sauce Market Analysis

Middle East and Africa are embracing diverse culinary practices, with fish sauce becoming integral to local and fusion cuisines. Countries like South Africa and Nigeria are incorporating it into marinades and stews, enhancing umami flavors in traditional dishes. For instance, The UAE, importing 90% of its food consumption and valuing fish and seafood imports at USD 637 Million in 2020, is a key market for fish-related products. Its demand for diverse seafood creates growth opportunities for fish sauce, aligning with evolving culinary and trade trends. In the Gulf states, including the UAE and Saudi Arabia, fish sauce is being used in gourmet dining to craft innovative Asian-inspired delicacies. Its long shelf life and compatibility with various spices make it ideal for regions with hot climates. Coastal nations like Kenya and Tanzania leverage fish sauce in seafood preparations, reflecting its versatility and aligning with growing international food trends.

Competitive Landscape:

Major players in the industry are prioritizing product innovation by creating low-sodium and preservative-free choices to cater to the needs of health-conscious consumers. They are broadening their range of products to offer high-quality and natural options, meeting different taste preferences. Efforts are made to improve market visibility and expand distribution networks through strategic partnerships and acquisitions. Investments in marketing efforts are intended to increase brand recognition and attract user attention. Additionally, these companies are expanding their offerings with locally inspired recipes, blending tradition with modern culinary trends to create a stronger emotional connection with consumers. In 2024, Anan Saigon, a Michelin-starred restaurant in Ho Chi Minh City, launched a $100 version of the Vietnamese broken rice dish, featuring Angus beef ribs marinated with fish sauce, lemongrass, and garlic. The dish represents a premium take on traditional Vietnamese cuisine, combining local flavors with modern techniques. It is served alongside a fish sauce-based garlic chili dressing and bone broth.

The report provides a comprehensive analysis of the competitive landscape in the fish sauce market with detailed profiles of all major companies, including:

  • Halcyon Proteins Pty Ltd.
  • Masan Group
  • Pichai Fish Sauce Co. Ltd.
  • Rayong Fish Sauce Industry Co. Ltd.
  • Red Boat Fish Sauce
  • Rungroj Fish Sauce Co. Ltd.
  • Teo Tak Seng Fish Sauce Factory Co. Ltd.
  • Thai Fishsauce Factory (Squid Brand) Co. Ltd.
  • Thaipreeda Group
  • Unilever plc

Key Questions Answered in This Report

  • 1.How big is the fish sauce market?
  • 2.What is the future outlook of the fish sauce market?
  • 3.What are the key factors driving the fish sauce market?
  • 4.Which region accounts for the largest fish sauce market share?
  • 5.Which are the leading companies in the global fish sauce market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Fish Sauce Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Korean Fish Sauce
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Japanese Fish Sauce
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Southeast Asian Fish Sauce
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Western Fish Sauce
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Composition

  • 7.1 Basic
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Premium
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Specialty Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 Food and Beverages
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Household
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Hotels and Restaurants
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Halcyon Proteins Pty Ltd.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Masan Group
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
    • 15.3.3 Pichai Fish Sauce Co. Ltd.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Rayong Fish Sauce Industry Co. Ltd.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Red Boat Fish Sauce
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Rungroj Fish Sauce Co. Ltd.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Teo Tak Seng Fish Sauce Factory Co. Ltd.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Thai Fishsauce Factory (Squid Brand) Co. Ltd.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Thaipreeda Group
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Unilever plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials