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市場調査レポート
商品コード
1702224
受託包装の市場規模、シェア、動向、予測:包装タイプ、材料、サービス、最終用途産業、地域別、2025年~2033年Contract Packaging Market Size, Share, Trends and Forecast by Packaging Type, Material, Service, End Use Industry, and Region, 2025-2033 |
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カスタマイズ可能
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受託包装の市場規模、シェア、動向、予測:包装タイプ、材料、サービス、最終用途産業、地域別、2025年~2033年 |
出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
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受託包装の世界市場規模は、2024年に729億8,000万米ドルとなりました。今後、IMARC Groupは、2033年には1,401億8,000万米ドルに達し、2025~2033年のCAGRは6.75%になると予測しています。2024年の市場は現在、北米が支配的です。eコマースブランドの増加、持続可能なパッケージングの利用の増加、プロセスを合理化しパッケージング業務をより効率的にするための人工知能(AI)とモノのインターネット(IoT)の統合の高まりは、市場を推進している主な要因の一部です。
受託包装とは、コントラクト・パッケージャーまたはコ・パッカーとして知られる専門の第三者企業に製品の包装を委託する手順を指します。梱包、出荷、流通の各側面を含み、大量輸送のためのパレタイジングやシュリンク包装を伴うことも多いです。ピーク時に季節商品を扱う企業にとっては、常設のインフラに投資することなく需要の増加に対応するために不可欠です。企業は、スケールメリットと専門知識を持つ包装業者に委託することで、包装コストを節約することができます。また、期間限定のキャンペーンやイベント用に魅力的な販促用パッケージを作成することもできます。
現在、変化するパッケージング要件に迅速に対応でき、製品のバリエーションやアップデートに役立つことから、受託パッケージングに対する需要の高まりが市場の成長を後押ししています。これに加え、迅速な納期を実現し、新製品の迅速な市場参入を可能にすることから、受託包装の利用が増加しており、市場の成長を後押ししています。加えて、受託包装業者には強固な品質管理プロセスがあるため、包装の一貫性と信頼性が確保されることから、受託包装の人気が高まっており、市場の見通しは良好です。これとは別に、エラーを最小限に抑え、時間を節約するために、包装活動のアウトソーシングが増加していることが、市場の成長を支えています。さらに、プロセスを合理化し、精度を高め、生産性を向上させ、包装作業をより効率的でコスト効果の高いものにするために、人工知能(AI)とモノのインターネット(IoT)の統合が進んでいることも、市場の成長を強化しています。
eコマース・ブランドの増加
現在、オンラインで商品を販売し、購入者の玄関先まで届けるeコマース・ブランドが増加しています。さらに、スマートフォンやその他のモバイル機器の普及により、オンライン・ショッピングがこれまで以上に身近なものとなり、消費者は外出先でも商品を閲覧・購入できるようになりました。このような接続性の向上は、eコマース・ブランドの潜在的な顧客層を拡大し、都市部でも遠隔地でも個人にリーチしています。さらに、安全な決済ゲートウェイの進歩やオンライン・セキュリティの向上は、消費者がオンラインで金融取引を行うことに大きな信頼を与え、eコマース業界を後押ししています。さらに、eコマース・ブランドの増加は、世界中の受託包装需要にプラスの影響を与えています。
持続可能な包装の利用増加
消費者の環境意識が高まるにつれ、持続可能で環境に優しい包装オプションへの需要が高まっています。多くのブランドは、環境へのコミットメントに沿った持続可能なパッケージングソリューションを提供する受託包装会社を積極的に求めています。このような持続可能なパッケージングに対する需要の高まりは、受託包装業者がサービスの提供を拡大し、より幅広い顧客層に対応する新たな機会を生み出しています。持続可能なパッケージングにより、ブランドは環境スチュワードシップへのコミットメントを示すことで、競争の激しい市場で差別化を図ることができます。持続可能なオプションを提供する受託包装業者と提携する企業は、ブランドの評判を高め、環境意識の高い消費者にアピールすることで、ブランド・ロイヤルティの向上やポジティブな口コミマーケティングにつなげています。
カスタマイズとパーソナライゼーションへの需要の高まり
カスタマイズやパーソナライゼーションの需要は、受託包装業者のサービス提供の多様化につながっています。受託包装業者は、幅広い製品バリエーション、パッケージデザイン、ラベリング要件に対応できる体制を整えています。この能力の拡大により、ブランドは社内のパッケージング設備に多額の投資をすることなく、顧客にパーソナライズされたパッケージングオプションを提供することができます。さらに、カスタマイズされたパッケージングは、混雑したマーケットプレースでブランドを際立たせるのに役立ちます。ユニークなパッケージング・ソリューションを提供できるコントラクト・パッケージャーは、顧客のブランド差別化に貢献しています。カスタマイズされ、パーソナライズされたパッケージングは、消費者にとってより魅力的で記憶に残る体験を生み出しています。製品が個人の嗜好や機会に合わせて作られることで、顧客はブランドとの感情的なつながりをより強く感じるようになります。このようなエンゲージメントの高まりは、顧客満足度の向上とリピート購入につながっています。
The global contract packaging market size was valued at USD 72.98 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 140.18 Billion by 2033, exhibiting a CAGR of 6.75% from 2025-2033. North America currently dominates the market in 2024. The growing number of e-commerce brands, increasing utilization of sustainable packaging, and rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes and making packaging operations more efficient are some of the major factors propelling the market.
Contract packaging refers to the procedure of outsourcing the packaging of products to specialized third-party companies known as contract packagers or co-packers. It encompasses packing, shipping, and distribution aspects, often involving palletizing and shrink-wrapping for bulk transportation. It is essential for businesses that are dealing with seasonal products during peak periods to meet increased demand without investing in permanent infrastructure. It enables companies to save on packaging costs by outsourcing to contract packagers who benefit from economies of scale and expertise. It also allows companies to create attractive promotional packaging for limited time offers or events.
At present, the increasing demand for contract packaging, as it can quickly adapt to changing packaging requirements and is useful for product variations or updates, is impelling the growth of the market. Besides this, the rising utilization of contract packaging, as it leads to quicker turnaround times, enabling faster market entry for new products, is propelling the growth of the market. In addition, the growing popularity of contract packaging as contract packagers have robust quality control processes, ensuring the consistency and reliability of packaging is offering a favorable market outlook. Apart from this, the increasing outsourcing of packaging activities to minimize errors and save time is supporting the growth of the market. Additionally, the rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes, enhancing accuracy, boosting productivity, and making packaging operations more efficient and cost-effective is strengthening the growth of the market.
Rising number of e-commerce brands
At present, there is an increase in the number of e-commerce brands selling products online and delivering them to the doorstep of buyers. Additionally, the widespread utilization of smartphones and other mobile devices has made online shopping more accessible than ever, allowing consumers to browse and purchase products on the go. This increased connectivity is expanding the potential customer base for e-commerce brands, reaching individuals in both urban and remote areas. Moreover, advancements in secure payment gateways and improved online security are instilling greater confidence in consumers to conduct financial transactions online and boosting the e-commerce industry. Furthermore, the increasing number of e-commerce brands is positively influencing the demand for contract packaging around the world.
Increasing utilization of sustainable packaging
As consumers become more environmentally conscious, there is a rising demand for sustainable and eco-friendly packaging options. Many brands are actively seeking contract packaging companies that offer sustainable packaging solutions to align with their environmental commitments. This increasing demand for sustainable packaging is creating new opportunities for contract packagers to expand their service offerings and cater to a broader client base. Sustainable packaging allows brands to differentiate themselves in a competitive market by showcasing their commitment to environmental stewardship. Companies that partner with contract packagers offering sustainable options that is enhancing their brand reputation and appealing to environmentally conscious consumers, leading to increased brand loyalty and positive word-of-mouth marketing.
Growing demand for customization and personalization
The demand for customization and personalization is leading contract packagers to diversify their service offerings. They are equipped to handle a wide range of product variations, packaging designs, and labeling requirements. This expanded capability allows brands to offer personalized packaging options to their customers without having to invest heavily in in-house packaging facilities. Moreover, customized packaging helps brands stand out in a crowded marketplace. Contract packagers that can provide unique packaging solutions contribute to enhancing brand differentiation for their clients. Customized and personalized packaging is creating a more engaging and memorable experience for consumers. When products are tailored to individual preferences or occasions, customers feel a stronger emotional connection to the brand. This heightened engagement is leading to increased customer satisfaction and repeat purchases.
Primary dominates the market
Primary contract packaging refers to the outsourcing of the packaging and assembly of the primary packaging of the components of a product to a third-party contract packaging company. The primary packaging is the layer of packaging that directly contains and protects the product. It is the packaging that comes into direct contact with the product and is usually the first layer of packaging that the end consumer interacts with. Primary contract packaging services are utilized by companies that may not have the necessary facilities, equipment, or expertise to handle the packaging of their products in-house. Outsourcing primary packaging allows companies to focus on their core competencies while relying on specialized contract packagers to handle the packaging and assembly efficiently.
Plastic holds the largest share of the market
Plastic materials come in various forms, such as polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyvinyl chloride (PVC), and many others. Each type of plastic offers unique properties that make it suitable for different packaging applications. This versatility allows contract packagers to choose the most appropriate plastic material for a wide range of products. Plastic is also lightweight compared to other packaging materials, such as glass or metal. This characteristic reduces shipping costs and makes handling and transportation more manageable for both contract packagers and end consumers. Plastic packaging provides a high level of durability and protection for products. It can resist impact, moisture, and other environmental factors, safeguarding the product during transit and storage.
Bottling holds the biggest share of the market
Contract bottling services involve outsourcing the filling, capping, and labeling of liquid products into bottles to specialized packaging companies. Contract packagers that offer bottling services are equipped with specialized knowledge, skills, and equipment for efficiently handling the bottling process. They have experience in handling different types of liquids and bottles, ensuring that the filling process is precise and consistent. Besides this, setting up an in-house bottling facility can be a significant investment for brand owners, requiring capital expenditure for machinery, training, and maintenance. Contract bottling allows brands to avoid these upfront costs and opt for a more cost-effective solution by outsourcing to experienced packagers who already have the necessary infrastructure in place.
Food and beverage hold the maximum share of the market
Contract packaging allows food and beverage companies to reduce operational costs significantly. Setting up an in-house packaging facility involves substantial investments in machinery, equipment, labor, and maintenance. By outsourcing packaging to contract packagers, companies can avoid these upfront costs and benefit from economies of scale achieved by specialized packaging companies. The food and beverage industry often experiences fluctuations in demand due to seasonality, promotions, or product launches. Contract packaging provides the flexibility to adjust production volumes based on market demands. Companies can spontaneously scale up or down their packaging requirements without having to manage excess capacity during slow periods. Contract packaging companies specialize in packaging and have extensive expertise in handling various food and beverage products. They employ efficient packaging processes and advanced machinery to ensure precise and consistent packaging, reducing the risk of errors and product defects.
North America exhibits a clear dominance, accounting for the largest contract packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.
North America held the biggest market share due to the rising focus on outsourcing various operations among businesses to reduce labor costs and eliminate the requirement of investing in in-house facilities.
Apart from this, the rising consumption of various convenient and packaged food and beverage items is supporting the growth of the market. In addition, the increasing demand for eco-friendly packaging in various sectors is contributing to the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the rising number of e-commerce brands selling products online. Besides this, the increasing focus on maintaining product quality among the brands is bolstering the growth of the market.
Key market players are investing in state-of-the-art technology and automation to enhance packaging efficiency, accuracy, and speed. They are also planning to reduce human errors, increase production capacity, and generate quicker turnaround times, enabling them to handle larger volumes and meet client demands effectively. Top companies are diversifying into new packaging formats, such as flexible pouches, sustainable packaging solutions, or specialized packaging for specific industries like pharmaceuticals or cosmetics. They are also adopting sustainable packaging practices to align with the increasing demand for eco-friendly solutions. Leading companies are collaborating closely with clients to create unique and personalized packaging designs that help brands stand out in the market and create a strong brand identity.