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市場調査レポート
商品コード
1702204
美容・パーソナルケア製品の市場規模、シェア、動向、予測:タイプ、製品、価格、流通チャネル、エンドユーザー、地域別、2025年~2033年Beauty and Personal Care Products Market Size, Share, Trends and Forecast by Type, Product, Pricing, Distribution Channel, End User, and Region, 2025-2033 |
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カスタマイズ可能
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美容・パーソナルケア製品の市場規模、シェア、動向、予測:タイプ、製品、価格、流通チャネル、エンドユーザー、地域別、2025年~2033年 |
出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2~3営業日
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美容・パーソナルケア製品の世界市場規模は、2024年に5,295億米ドルとなりました。今後、IMARC Groupは、市場は2033年までに8,026億米ドルに達し、2025年から2033年にかけて4.2%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは37.2%を超えます。この背景には、ユーザーの嗜好やライフスタイルの変化、クリーンラベルのスキンケア製品への嗜好の高まり、小じわを目立たなくするアンチエイジング製品の採用拡大などがあります。
美容・パーソナルケア製品には、外見や健康を向上・維持するためにデザインされた膨大なアイテムが含まれます。これらの製品は、スキンケア、化粧品、ヘアケア、フレグランス、グルーミングの必需品など多岐にわたる。これらの製品は機能的、審美的な両方の役割を果たし、肌を清潔にし、保湿し、保護するためのソリューションを提供するだけでなく、特徴を強調し、個々のスタイルを表現します。美容・パーソナルケア製品は、多様なニーズ、年齢、嗜好に対応し、美と自己表現の進化し続ける基準を反映しています。これらのアイテムはセルフケアのルーティンにおいて重要な役割を果たし、美容や衛生に関するさまざまな悩みに対処しながら、個人が自分の肌に自信を持ち、心地よく、力を発揮できるようサポートします。
世界の美容・パーソナルケア製品市場は、身だしなみを整え、外見を向上させることへの注目の高まりによって力強い成長を遂げています。これに伴い、ソーシャルメディアの普及、インフルエンサー文化、自撮り映えする外見への欲求の高まりが、個人を化粧品、スキンケア、ヘアケアへの投資へと駆り立て、市場拡大への前向きな見通しを生み出しています。さらに、多くの国々で高齢化が進み、アンチエイジングやスキンケア製品に対する需要が高まっています。これに加え、天然成分やオーガニック成分を求める新たな動向も勢いを増しており、消費者はより安全で環境に優しい選択肢を求め、技術革新や製品開発を促進しています。さらに、セルフケア、自己表現、ホリスティックな幸福感に対する消費者の関心の高まりや、eコマースやオンライン小売チャネルの浸透拡大により、世界な消費者層へのアクセスが強化され、市場拡大の有利な機会がもたらされています。
消費者の嗜好とライフスタイルの変化
市場促進要因のひとつは、世界中の消費者の嗜好とライフスタイルの変化です。所得水準が上昇し、都市化が進むにつれて、人々の外見や健康に対する関心はますます高まっています。この変化は、中産階級が増加している新興市場で特に顕著です。さまざまな製品や情報にアクセスできるようになったことで、消費者は身だしなみや衛生に対する意識が高まっています。このため、スキンケア、化粧品、香水、ヘアケア製品など、美容・パーソナルケアアイテムの需要が急増しています。さらに、ソーシャルメディアの影響や自己顕示欲が消費者にこれらの製品への投資を促し、市場の成長をさらに促進しています。
高齢化とアンチエイジング製品
世界の人口は、特に先進地域で高齢化が進んでいます。年齢を重ねるにつれて、若々しい肌や外見を維持することへの関心が高まる。この人口動向は、アンチエイジング・スキンケア製品に対する大きな需要を生み出しています。消費者は、レチノール、ヒアルロン酸、ペプチドなど、老化の兆候を軽減すると主張する成分を配合した製品を求めています。さらに、皮膚科学や美容学の進歩が革新的なアンチエイジング治療や製品の開発につながり、市場を牽引しています。
ナチュラル・オーガニック製品の動向の高まり
従来の美容・パーソナルケア製品に含まれる合成化学物質の潜在的な有害性に対する消費者の意識が高まっています。こうした意識が、天然素材やオーガニックの代替品への需要に拍車をかけています。多くの消費者は現在、植物由来の成分を含み、無農薬で、持続可能なパッケージの製品を求めています。このような消費者の嗜好の変化により、多くのブランドがこれらの基準を満たすように製品を改良するようになりました。その結果、天然・オーガニックの美容・パーソナルケアアイテムの生産と入手が急増し、業界成長の大きな原動力となっています。
The global beauty and personal care products market size was valued at USD 529.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 802.6 Billion by 2033, exhibiting a CAGR of 4.2% during 2025-2033. Asia-Pacific currently dominates the market, holding a market share of over 37.2% in 2024. This is due to the changing user preferences and lifestyle conditions of the masses, increasing preference for clean label skincare products, and growing adoption of anti-aging products to minimize the appearance of fine wrinkles.
Beauty and personal care products encompass a vast array of items designed to enhance and maintain one's physical appearance and well-being. These products encompass skincare, cosmetics, haircare, fragrances, and grooming essentials. They serve both functional and aesthetic purposes, offering solutions for cleansing, moisturizing, and protecting the skin, as well as enhancing features and expressing individual style. Beauty and personal care products cater to diverse needs, ages, and preferences, reflecting the ever-evolving standards of beauty and self-expression. These items play a significant role in self-care routines, helping individuals feel confident, comfortable, and empowered in their skin while addressing various cosmetic and hygienic concerns.
The global beauty and personal care products market is experiencing robust growth driven by the increasing focus on personal grooming and appearance enhancement. In line with this, the increasing proliferation of social media, influencer culture, and the desire for selfie-ready looks are pushing individuals to invest more in cosmetics, skincare, and haircare, creating a positive outlook for market expansion. Moreover, the aging population in many countries is fueling the demand for anti-aging and skincare products. In addition to this, the emerging trend towards natural and organic ingredients is gaining momentum, with consumers seeking safer and eco-friendly options, fostering innovation and product development. Furthermore, rising consumer focus on self-care, individual expression, and holistic well-being and the expanding penetration of e-commerce and online retail channels have enhanced access to a global consumer base, presenting lucrative opportunities for market expansion.
Changing consumer preferences and lifestyle
One of the primary drivers of this market is the evolving preferences and lifestyles of consumers worldwide. As income levels rise and urbanization continues, people are increasingly concerned about their appearance and well-being. This shift is especially prominent in emerging markets where the middle class is growing. With access to a wider variety of products and information, consumers are more conscious of personal grooming and hygiene. This has led to a surge in demand for beauty and personal care items, such as skincare, cosmetics, fragrances, and haircare products. Additionally, the influence of social media and the desire for self-presentation have encouraged consumers to invest in these products, further propelling market growth.
Aging population and anti-aging products
The global population is aging, particularly in developed regions. As individuals age, they become more concerned about maintaining youthful skin and appearance. This demographic trend has given rise to a significant demand for anti-aging and skincare products. Consumers are seeking products with ingredients like retinol, hyaluronic acid, and peptides, which claim to reduce the signs of aging. Furthermore, advancements in dermatology and cosmetology have led to the development of innovative anti-aging treatments and products, driving the market forward.
Rising trend of natural and organic products
There is a growing awareness among consumers regarding the potential harmful effects of synthetic chemicals found in traditional beauty and personal care products. This awareness has fueled the demand for natural and organic alternatives. Many consumers are now seeking products that contain plant-based ingredients, are cruelty-free, and have sustainable packaging. This shift in consumer preferences has prompted numerous brands to reformulate their products to meet these criteria. As a result, the market has witnessed a surge in the production and availability of natural and organic beauty and personal care items, making it a major driving force behind the industry's growth.
Conventional dominates the market
The demand for conventional beauty and personal care products is propelled by their affordability and accessibility. While natural and organic products are gaining popularity, conventional options are often more budget-friendly, making them attractive to cost-conscious consumers. Additionally, conventional products are readily available in a wider range of retail outlets, including supermarkets and drugstores, making them convenient for consumers who may not have access to specialty stores. Apart from this, some consumers may prefer conventional products for their long-standing trust in established brands and proven formulations, further sustaining demand in this segment of the market.
Skin care holds the largest share of the market
The increasing awareness of the importance of skincare routines and self-care practices is fueling the demand for beauty and personal skincare products. Consumers are becoming more educated about the benefits of maintaining healthy skin, extending beyond aesthetics, and encompassing overall well-being, which is boosting the product demand. Moreover, factors such as pollution, stress, and lifestyle choices have made people more conscious of the need for effective skincare products, creating a positive outlook for market expansion. Apart from this, skin care products often serve as preventive measures against skin issues, encouraging individuals to invest in products that protect their skin from environmental damage, early aging signs, and various skin conditions.
Mass products dominate the market
The demand for mass beauty and personal care products caters to budget-conscious consumers who seek quality products without the premium price tag. In line with this, mass-market brands often benefit from economies of scale, allowing them to offer competitive prices while maintaining reasonable product quality, impelling the market growth. Furthermore, mass beauty products are readily available in various retail channels, including supermarkets and drugstores, making them convenient for consumers seeking quick and convenient shopping experiences. The combination of affordability and accessibility makes mass beauty and personal care products an attractive option for a broad consumer base, bolstering their demand.
Supermarkets and hypermarkets hold the largest share of the market
The convenience and one-stop shopping experience offered by supermarkets and hypermarkets make them a popular retail channel among individuals. Consumers appreciate the ability to browse a wide array of products under one roof, making it easy to compare brands and prices. In addition to this, these retail outlets often provide promotional offers and discounts, incentivizing shoppers to purchase beauty and personal care items while doing their regular grocery shopping. This convenience, along with the opportunity to discover new products and the immediate availability of essentials, makes supermarkets and hypermarkets a preferred distribution channel for many consumers.
Female dominates the market
The evolving societal norms and increased awareness of self-care are fueling the demand for beauty and personal care products among females. In recent years, there has been a significant shift towards inclusivity and breaking traditional gender stereotypes, encouraging people of all genders to take care of their appearance and well-being. As a result, beauty and personal care brands have started offering more gender-neutral and gender-specific products, catering to a diverse range of consumers. Furthermore, the rise of grooming trends among men and the promotion of self-expression through beauty products for all genders have further fueled the demand for these items, making them a part of everyday routines for both females and males.
Asia-Pacific exhibits a clear dominance, accounting for the largest beauty and personal care products market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific accounted for the largest market share.
The Asia Pacific beauty and personal care products market is experiencing remarkable growth, primarily driven by the region's burgeoning middle-class population, urbanization, and increasing disposable incomes. As millions of people transition to urban lifestyles, there is a growing emphasis on personal grooming and appearance. In confluence with this, the influence of social media, celebrity endorsements, and the desire for Westernized beauty standards are propelling the demand for cosmetics, skincare, and hair care products. Additionally, the Asian market is characterized by a strong preference for natural and herbal ingredients, which has led to the development and popularity of products catering to these preferences. These factors combined are fueling the rapid expansion of the beauty and personal care market in the Asia Pacific region.
The global beauty and personal care products market is fiercely competitive, characterized by a multitude of established multinational conglomerates and niche/indie brands. Key players dominate a significant share of the market, leveraging their extensive product portfolios, global reach, and substantial marketing budgets. Simultaneously, the market has witnessed a surge in niche and specialized brands, capitalizing on consumer demand for natural, organic, and cruelty-free products, often with a strong online presence and direct-to-consumer models. E-commerce platforms and social media have democratized market access, enabling smaller players to gain visibility and compete with industry titans. With consumers becoming increasingly discerning and environmentally conscious, the competitive landscape is evolving rapidly, forcing companies to adapt to changing preferences and innovate to maintain their foothold in this dynamic and fast-paced market.