デフォルト表紙
市場調査レポート
商品コード
1702183

スマートエレベーター市場レポート:ソリューション、用途、地域別、2025年~2033年

Smart Elevator Market Report by Solution (Control Systems, Access Control System, Services), Application (Residential, Commercial, Industrial, Institutional, and Others), and Region 2025-2033


出版日
発行
IMARC
ページ情報
英文 138 Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.08円
スマートエレベーター市場レポート:ソリューション、用途、地域別、2025年~2033年
出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2~3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

スマートエレベーター市場の世界市場規模は2024年に304億米ドルに達しました。IMARC Groupは、2025年から2033年にかけての成長率(CAGR)は7.55%で、2033年には605億米ドルに達すると予測しています。同市場は、急速な都市化と人口増加、持続可能性とエネルギー効率への注目の高まり、大幅な技術進歩とイノベーション、都市モビリティ課題の増大、高齢化とアクセシビリティ要件の増加などを背景に、着実な成長を遂げています。

スマートエレベーターは技術的に高度なシステムであり、建物内のある階から別の階への乗客や物品の自動垂直輸送を可能にします。このエレベーターは、行き先発信システムや入退室管理システム、生体認証、タッチスクリーンなど、新時代のデジタル・セキュリティ・システム制御で構成されています。故障や移動速度の低下、頻繁なメンテナンスといった問題を解消し、エレベーターの運転効率、信頼性、性能、美観、安全性を向上させるとともに、エネルギーコストや電磁ノイズを削減します。その結果、スマートエレベーターは、住宅、商業、施設、産業の各分野で幅広く応用されています。

スマートエレベーターの市場傾向:

世界中でエネルギー消費に対する懸念が高まっているため、エネルギー効率の高いソリューションに対する需要が高まっており、市場の見通しは明るいです。スマートエレベーターは、制御装置、ハードウェア、ソフトウェア、および交流(AC)モーター、低発熱発光ダイオード(LED)照明ソリューション、タッチスクリーンなどのその他のコンポーネントを改良しており、エネルギーを節約して効率性を高めています。これに伴い、従来のギア付き機械よりもエネルギー消費が少なく、軽量でコンパクトな新しい永久磁石同期式(PMS)ギアレス牽引機械の普及が、市場の成長を後押ししています。さらに、労働人口の増加に支えられた高層ビルの増加により、効率的なモビリティ・システムに対する需要が高まっていることも、市場の成長を後押ししています。これとは別に、スマートエレベーターにモノのインターネット(IoT)と人工知能(AI)を統合することで、遠隔地からの問題診断、緊急対応、安全性強化が可能になることも、市場成長に弾みをつけています。その他、近代的な設備に対する需要の高まりや、スマートシティプロジェクトを推進する様々な政府イニシアチブの実施などが、市場を牽引すると予想されます。

本レポートで扱う主な質問

  • 2024年のスマートエレベーターの市場の市場規模は?
  • 2025年~2033年の世界のスマートエレベーターの市場の予想成長率は?
  • 世界のスマートエレベーターの市場に対するCOVID-19の影響は?
  • 世界のスマートエレベーターの市場を牽引する主要因は何か?
  • 世界のスマートエレベーターの市場のソリューション別内訳は?
  • 世界のスマートエレベーターの市場の用途別内訳は?
  • 世界のスマートエレベーターの市場における主要地域は?
  • 世界のスマートエレベーターの市場における主要プレイヤー/企業は?

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のスマートエレベーター市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:ソリューション別

  • 制御システム
    • 主要セグメント
      • セキュリティ制御システム
      • エレベーター制御システム
  • アクセス制御システム
    • 主要セグメント
      • メンテナンスシステム
      • 通信システム
  • サービス
    • 主要セグメント
      • サポートとメンテナンス
      • 新しい展開
      • 近代化

第7章 市場内訳:用途別

  • 住宅
  • 商業
  • 産業
  • 公共公益機関
  • その他

第8章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳:国別

第9章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Bosch Service Solutions GmbH
    • Hyundai Elevator Co. Ltd.
    • KONE Elevator India Private Limited(Kone Oyj)
    • Mitsubishi Electric Corporation
    • Otis Worldwide Corporation
    • Schindler Holding Ltd.
    • Thames Valley Controls Ltd
    • TK Elevator
    • Toshiba Elevators and Building Systems Corporation(Toshiba Corporation)
図表

List of Figures

  • Figure 1: Global: Smart Elevator Market: Major Drivers and Challenges
  • Figure 2: Global: Smart Elevator Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Smart Elevator Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Smart Elevator Market: Breakup by Solution (in %), 2024
  • Figure 5: Global: Smart Elevator Market: Breakup by Application (in %), 2024
  • Figure 6: Global: Smart Elevator Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Smart Elevator (Control Systems) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 8: Global: Smart Elevator (Control Systems) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 9: Global: Smart Elevator (Access Control System) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Smart Elevator (Access Control System) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Smart Elevator (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Smart Elevator (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Smart Elevator (Residential) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Smart Elevator (Residential) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Smart Elevator (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Smart Elevator (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Smart Elevator (Industrial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Smart Elevator (Industrial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Smart Elevator (Institutional) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Smart Elevator (Institutional) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Smart Elevator (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Smart Elevator (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: North America: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: North America: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: United States: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: United States: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Canada: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Canada: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Asia-Pacific: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Asia-Pacific: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: China: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: China: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Japan: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Japan: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: India: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: India: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: South Korea: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: South Korea: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Australia: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Australia: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Indonesia: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Indonesia: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Others: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Others: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Europe: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Europe: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Germany: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Germany: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: France: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: France: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: United Kingdom: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: United Kingdom: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Italy: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Italy: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Spain: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Spain: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Russia: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Russia: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Others: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Others: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Latin America: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Latin America: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Brazil: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Brazil: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Mexico: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Mexico: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Middle East and Africa: Smart Elevator Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Middle East and Africa: Smart Elevator Market: Breakup by Country (in %), 2024
  • Figure 71: Middle East and Africa: Smart Elevator Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Global: Smart Elevator Industry: SWOT Analysis
  • Figure 73: Global: Smart Elevator Industry: Value Chain Analysis
  • Figure 74: Global: Smart Elevator Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Smart Elevator Market: Key Industry Highlights, 2024 & 2033
  • Table 2: Global: Smart Elevator Market Forecast: Breakup by Solution (in Million USD), 2025-2033
  • Table 3: Global: Smart Elevator Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 4: Global: Smart Elevator Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: Smart Elevator Market: Competitive Structure
  • Table 6: Global: Smart Elevator Market: Key Players
目次
Product Code: SR112025A6074

The global smart elevator market size reached USD 30.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 60.5 Billion by 2033, exhibiting a growth rate (CAGR) of 7.55% during 2025-2033. The market is experiencing steady growth driven by rapid urbanization and population growth, increasing focus on sustainability and energy efficiency, significant technological advancements and innovation, growing urban mobility challenges, and increasing aging population and accessibility requirements.

Smart elevators are technologically advanced systems that allow automated vertical transportation of passengers and goods from one floor to another within a building. They consist of new-age digital security system controls, such as destination dispatching and access control systems, biometrics, and touch screens. They aid in eliminating problems, such as breakdowns, slow mobility, and frequent maintenance, and improving the operational efficiency, reliability, performance, aesthetics, and safety of the elevator while reducing energy costs and electromagnetic noise. As a result, smart elevators find extensive applications across the residential, commercial, institutional, and industrial sectors.

Smart Elevator Market Trends:

The increasing demand for energy-efficient solutions due to rising concerns about energy consumption across the globe is creating a positive outlook for the market. Smart elevators have improved controls, hardware, software, and other components, such as alternating current (AC) motors, low-heat light-emitting diode (LED) lighting solutions, and touch screens, which save energy and are more efficient. In line with this, the widespread adoption of new permanent magnet synchronous (PMS) gearless traction machines that utilize less energy than conventional geared machines and are lighter and compact is favoring the market growth. Additionally, the increasing demand for efficient mobility systems due to the growing high-rise buildings, supported by the expanding working population, is propelling the market growth. Apart from this, the integration of the Internet of Things (IoT) and artificial intelligence (AI) in smart elevators to diagnose problems from a remote location, provide emergency responses, and enhance safety are providing an impetus to the market growth. Other factors, including escalating demand for modern amenities and the implementation of various government initiatives promoting smart city projects, are anticipated to drive the market.

Key Market Segmentation:

Breakup by Solution:

  • Control Systems
  • Security Control System
  • Elevator Control System
  • Access Control System
  • Maintenance Systems
  • Communication Systems
  • Services
  • Support and Maintenance
  • New Deployments
  • Modernization

Breakup by Application:

  • Residential
  • Commercial
  • Industrial
  • Institutional
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Bosch Service Solutions GmbH, Hyundai Elevator Co. Ltd., KONE Elevator India Private Limited (Kone Oyj), Mitsubishi Electric Corporation, Otis Worldwide Corporation, Schindler Holding Ltd., Thames Valley Controls Ltd, TK Elevator, and Toshiba Elevators and Building Systems Corporation (Toshiba Corporation).

Key Questions Answered in This Report

  • 1.What was the size of the smart elevator market in 2024?
  • 2.What is the expected growth rate of the global smart elevator market during 2025-2033?
  • 3.What has been the impact of COVID-19 on the global smart elevator market?
  • 4.What are the key factors driving the global smart elevator market?
  • 5.What is the breakup of the global smart elevator market based on the solution?
  • 6.What is the breakup of the global smart elevator market based on the application?
  • 7.What are the key regions in the global smart elevator market?
  • 8.Who are the key players/companies in the global smart elevator market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Smart Elevator Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Control Systems
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Security Control System
      • 6.1.2.2 Elevator Control System
    • 6.1.3 Market Forecast
  • 6.2 Access Control System
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Maintenance Systems
      • 6.2.2.2 Communication Systems
    • 6.2.3 Market Forecast
  • 6.3 Services
    • 6.3.1 Market Trends
    • 6.3.2 Key Segments
      • 6.3.2.1 Support and Maintenance
      • 6.3.2.2 New Deployments
      • 6.3.2.3 Modernization
    • 6.3.3 Market Forecast

7 Market Breakup by Application

  • 7.1 Residential
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Industrial
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Institutional
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Bosch Service Solutions GmbH
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Hyundai Elevator Co. Ltd.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
    • 13.3.3 KONE Elevator India Private Limited (Kone Oyj)
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Mitsubishi Electric Corporation
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Otis Worldwide Corporation
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Schindler Holding Ltd.
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Thames Valley Controls Ltd
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 TK Elevator
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Toshiba Elevators and Building Systems Corporation (Toshiba Corporation)
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio