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市場調査レポート
商品コード
1701989
パーティー用品市場:製品タイプ別、用途別、流通チャネル別、地域別、2025-2033年Party Supplies Market Report by Product Type, Application, Distribution Channel, and Region 2025-2033 |
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カスタマイズ可能
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パーティー用品市場:製品タイプ別、用途別、流通チャネル別、地域別、2025-2033年 |
出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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パーティー用品市場の世界市場規模は2024年に152億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が270億米ドルに達し、2025年から2033年にかけて6.6%の成長率(CAGR)を示すと予測しています。テーマパーティーの人気の高まり、企業分野におけるバーチャルパーティーの人気の高まり、デスティネーションでの結婚式や祝賀の傾向の高まりなどが、市場を推進している主な要因の一部です。
パーティー用品は、様々なイベント、集会、行事の祝賀を盛り上げ、促進するためにデザインされた様々なアイテムや材料です。パーティーの全体的な雰囲気や楽しさに貢献する不可欠な要素です。バルーン、ストリーマー、バナー、テーブルクロスなどの装飾品も含まれ、会場に活気と華やかさを添えます。利便性、創造性、祝祭感を提供し、どんな集まりも思い出に残る機会に昇華させる。多様な嗜好やテーマに対応するため、どのようなお祝い事もユニークで思い出深いものになります。
レトロ、ファンタジー、ポップカルチャーにインスパイアされたテーマパーティーの人気の高まりが、市場の成長を強めています。さらに、消費者の環境意識の高まりが、環境に優しく持続可能なパーティー用品の需要を喚起しています。加えて、企業部門における遠隔地勤務時のバーチャル・パーティーの人気の高まりが、市場にプラスの影響を与えています。これとは別に、旅行先での結婚式や祝賀の新たな動向が、世界中で携帯可能で旅行に適したパーティー用品の需要を促進しています。さらに、パーティーの記念品や名入れギフトなど、特別な機会にパーティー用品を贈る傾向が強まっていることも、市場の成長を後押ししています。
社交的な祝い事やイベントの増加
パーティー用品の需要は、誕生日、結婚式、卒業式、祝祭日など、社会的な祝賀行事やイベントの一貫した増加によって促進されています。個人やコミュニティが人生の節目を記念し、社会的なつながりを育むことに重きを置くようになるにつれて、装飾品、食器、テーマに沿ったアクセサリーなど、パーティー用品のニーズが高まっています。
オンラインアプリケーションやウェブサイトへの傾倒の高まり
オンラインショッピングの利便性は、パーティー用品業界に大きな影響を与えています。eコマースプラットフォームの普及により、消費者は幅広い製品にアクセスし、価格を比較し、自分の都合に合わせて買い物ができるようになりました。さまざまな販売者が提供する多様なパーティー用品に簡単にアクセスできるようになったことが、これらの製品に対する全体的な需要を喚起しています。
ソーシャルメディアの影響力の増大
ソーシャルメディアプラットフォームの普及は、パーティー用品市場に大きな影響を与えています。ソーシャルメディアは、革新的なパーティーテーマや、美的感覚にあふれたお祝いの演出を刺激する動向の牽引役として重要な役割を果たしています。消費者は、ソーシャルメディア上で共有するために視覚的に魅力的なイベントを作成することに熱心で、トレンディで目を引くパーティー用品に投資する傾向が強くなっています。
The global party supplies market size reached USD 15.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The increasing popularity of themed parties, rising popularity of virtual parties in the corporate sector, and the growing trend of destination weddings and celebrations are some of the major factors propelling the market.
Party supplies are various items and materials designed to enhance and promote the celebration of various events, gatherings, and occasions. They are essential components that contribute to the overall ambiance and enjoyment of parties. They include decorative items, such as balloons, streamers, banners, and tablecloths, which add a vibrant and festive atmosphere to the venue. They offer convenience, creativity, and a sense of celebration that elevates any gathering to a memorable occasion. They cater to diverse preferences and themes, which ensure that every celebration is unique and memorable.
The increasing popularity of themed parties, such as retro, fantasy, and pop culture-inspired themes, is strengthening the growth of the market. Moreover, the rising environmental consciousness among consumers is catalyzing the demand for environment friendly and sustainable party supplies. In addition, the growing popularity of virtual parties in the corporate sector during remote work is influencing the market positively. Apart from this, the emerging trend of destination weddings and celebrations is driving the demand for portable and travel-friendly party supplies around the world. Furthermore, the increasing inclination towards gifting party supplies for special occasions, such as party favors and personalized gifts, is providing a thrust to the market growth.
Increase in social celebrations and events
The demand for party supplies is fueled by the consistent growth in social celebrations and events, such as birthdays, weddings, graduations, and holidays. As individuals and communities place a higher emphasis on commemorating milestones of life and fostering social connections, the need for party supplies, including decorations, tableware, and themed accessories, increases.
Rise in inclination towards online applications and websites
The convenience of online shopping has significantly impacted the party supplies industry. The widespread adoption of e-commerce platforms allows consumers to access a wide range of products, compare prices, and shop at their convenience. This easy accessibility to a diverse selection of party supplies from various sellers is catalyzing the overall demand for these products.
Growing influence of social media
The pervasive presence of social media platforms has significantly impacted the party supplies market. Social media plays a vital role in driving trends, which inspire innovative party themes, and showcasing aesthetically pleasing celebrations. Consumers, eager to create visually appealing events for sharing on social media, are more inclined to invest in trendy and eye-catching party supplies.
Tableware/disposables dominate the market
Balloons are one of the most iconic and versatile party decorations. They come in various shapes, sizes, colors, and materials. They can be used for decorations, and games and activities during the party.
Party banners are decorative pieces featuring messages, greetings, or images that convey the theme or purpose of the event. They are typically made of paper, plastic, or fabric and can be hung on walls, ceilings, or across doorways. They add a festive touch to the venue and help set the party atmosphere.
Domestic use holds the largest share in the market
Supermarkets and hypermarkets dominate the market
Some basic party supplies like balloons and small decorations can be found in convenience stores. These stores provide a quick and accessible option for last-minute party needs.
There are specialty stores dedicated solely to party supplies. These stores offer a comprehensive range of products, including a vast selection of balloons, banners, pinatas, party favors, and other decorations. Customers can find unique and theme-specific items, which makes it a one-stop-shop for party essentials.
North America exhibits a clear dominance, accounting for the largest party supplies market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for event management services represents one of the primary factors driving the demand for party supplies in the North America region. Moreover, the wide availability of party supplies through online stores is supporting the market growth in the region. Besides this, the growing popularity of theme parties is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to the growing influence of social media, rising emphasis on personalization, increasing sales of environment friendly products, etc.
The leading companies are launching mobile applications that offer a range of features, such as event planning tools, guest list management, budget tracking, and even augmented reality-based decoration previews to simplify the party planning process and ensure a well-organized event. Moreover, key players and suppliers are now utilizing sustainable materials like biodegradable or recycled paper, compostable tableware, and reusable decorations to manufacture party supplies to reduce environmental impact. They are also incorporating smart lighting and sound systems that allow hosts to easily control and customize the atmosphere. They can also be synchronized with music, and their colors can be adjusted to match the party theme, which creates an immersive experience for guests.