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市場調査レポート
商品コード
1642803
イベント管理ソフトウェアの市場規模、シェア、動向、予測:コンポーネントタイプ、展開タイプ、組織規模、最終用途分野、地域別、2025年~2033年Event Management Software Market Size, Share, Trends and Forecast by Component Type, Deployment Type, Organization Size, End Use Sector, and Region, 2025-2033 |
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イベント管理ソフトウェアの市場規模、シェア、動向、予測:コンポーネントタイプ、展開タイプ、組織規模、最終用途分野、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 131 Pages
納期: 2~3営業日
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イベント管理ソフトウェアの世界市場規模は、2024年に66億3,000万米ドルとなった。今後、IMARC Groupは、市場は2033年までに134億米ドルに達し、2025~2033年のCAGRは8.1%になると予測しています。現在、北米が市場を独占しており、2024年には42.8%を超える大きな市場シェアを占めています。仮想イベントやハイブリッドイベントの増加、リアルタイム分析に対する需要の高まり、イノベーションを促進し、組織がより高い効率性と柔軟性でイベントを管理できるようにする急速なクラウド統合は、市場を推進する主な要因の一部です。
イベント管理ソフトウェアは、イベントの計画、実行、分析を容易にする技術的ソリューションです。現在、イベント調整の様々な側面を合理化するこのソフトウェアは、専門家が集中化されたプラットフォームを通じて招待、登録、参加者の追跡、支払いなどを管理することを可能にします。複数の機能を統合することで、効率性を向上させ、企画者と参加者双方の体験を高めることができます。特に今日のデジタル時代において、イベント管理ソフトウェアは複雑なプロセスを簡素化し、リアルタイムのコラボレーションを可能にし、データ分析を通じて洞察を提供します。イベント管理をより効果的に、時間をかけずに行うためのテクノロジーの役割が認識されつつあることを反映し、その採用は業界を問わず拡大しています。
効率的なイベント計画と実行に対する需要の高まりが、予測期間中の市場成長を刺激すると思われます。さらに、クラウドとの統合により、企業はどこからでもデータにアクセスし、イベントを管理できるようになり、従来の手法では提供できなかった柔軟性と拡張性がもたらされています。これとともに、企業の急速な世界化により、さまざまな場所や文化圏でイベントを管理できるツールの需要が高まっており、より汎用性の高いソフトウェア・ソリューションが求められています。これに加えて、大衆の間で高まっている持続可能性への懸念は、組織が廃棄物や環境への影響を削減する慣行を採用するよう促しており、これらのイニシアチブをサポートするイベント管理ソフトウェアの採用を加速させています。さらに、コロナウイルス(COVID-19)の大流行は、イベントの実施方法を再構築し、仮想およびハイブリッド型のイベント管理ソリューションの必要性を高めています。このような仮想プラットフォームへのシフトは、イベント管理ソフトウェアの範囲をさらに拡大し、さまざまな新しい形式や要件に対応することを可能にし、市場の成長を促進しています。
自動化需要の高まり
イベントの企画・実行における効率性と正確性に対するニーズの高まりが、イベント管理業界における自動化需要の起爆剤となっています。スケジューリング、参加者登録、支払い処理など、さまざまなタスクを合理化する機能を備えたイベント管理ソフトウェアは、イベントプランナーがしばしば直面する複雑性に対するソリューションを提供します。反復的で時間のかかるプロセスを自動化することで、これらのソフトウェア・ツールは、専門家が参加者のエンゲージメントやエクスペリエンスの向上など、イベント・プランニングのより戦略的な側面に集中できるようにします。ヒューマンエラーを減らし、時間を節約する自動化の価値が企業や組織に認識されるにつれ、イベント管理ソフトウェアの導入を推進する動きが市場の大きな原動力となっています。
イベント数の増加
現在、企業の会議から社交の場まで、世界中で開催されるイベントの数は増加の一途をたどっています。そのため、イベントを確実に成功させるために、イベントを計画・管理するための効率的なツールの必要性が高まっています。イベント管理ソフトウェアは、マーケティング、チケッティング、参加者管理など、イベント組織のさまざまな側面に包括的なソリューションを提供することで、このニーズを満たします。産業が拡大し、社会的な交流がより複雑になるにつれ、こうしたイベントを効果的に管理するための専門的なソフトウェアに対する需要は世界的に高まっています。このようなイベント数の増加傾向は、イベント管理ソフトウェアの需要急増の顕著な要因となっています。
絶え間ない技術の進歩
技術革新は、イベント管理ソフトウェアの機能強化に重要な役割を果たしています。リアルタイム分析、人工知能主導のパーソナライゼーション、他のビジネスツールとのシームレスな統合といった斬新な機能のイントロダクションは、イベントの計画・実行方法を変革しています。このような進歩は、ソフトウェアの機能性を向上させると同時に、イベント内でのエンゲージメントやインタラクションの新たな可能性を生み出しています。イベント管理ソフトウェアに最先端技術を取り入れることで、テクノロジーを活用してイベントをよりダイナミックで魅力的なものにしようとするユーザーが増加しています。このような技術の進歩との連携が、イベント管理ソフトウェアの市場の成長を後押しする重要な要因となっています。
The global event management software market size was valued at USD 6.63 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 13.4 Billion by 2033, exhibiting a CAGR of 8.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 42.8% in 2024. The rise in virtual and hybrid events, escalating demand for real-time analytics, and rapid cloud integration fostering innovation and enabling organizations to manage events with greater efficiency and flexibility are some of the major factors propelling the market.
Event management software is a technological solution that facilitates the planning, execution, and analysis of events. Currently streamlining various aspects of event coordination, this software allows professionals to manage invitations, registrations, attendee tracking, payments, and more through a centralized platform. By integrating multiple functionalities, it assists organizations in improving efficiency and enhancing the experience of both the planners and the participants. Particularly in today's digital age, event management software simplifies complex processes, enables real-time collaboration, and offers insights through data analytics. Its adoption is growing across industries, reflecting the increasing recognition of technology's role in making event management more effective and less time-consuming.
The rising demand for efficient event planning and execution will stimulate market growth during the forecast period. Moreover, cloud integration is enabling businesses to access data and manage events from anywhere, providing flexibility and scalability that traditional methods could not offer. Along with this, the rapid globalization of companies is creating a demand for tools that can manage events across various locations and cultures, pushing for more versatile software solutions. Besides this, the growing sustainability concerns among the masses are encouraging organizations to adopt practices that reduce waste and environmental impact, leading to the accelerated adoption of event management software that supports these initiatives. In addition, the coronavirus (COVID-19) pandemic has reshaped the way events are conducted, necessitating virtual and hybrid event management solutions. This shift toward virtual platforms has further expanded the scope of event management software, enabling it to cater to various new formats and requirements, thus propelling market growth.
Rise in Demand for Automation
The growing need for efficiency and precision in event planning and execution is catalyzing the demand for automation in the event management industry. With its ability to streamline various tasks such as scheduling, attendee registration, and payment processing, event management software offers a solution to the complexities often faced by event planners. By automating repetitive and time-consuming processes, these software tools allow professionals to focus on more strategic aspects of event planning, such as enhancing attendee engagement and experience. As businesses and organizations recognize the value of automation in reducing human error and saving time, the push toward incorporating event management software is becoming a significant driving force in the market.
Increase in the Number of Events
At present, there is a continuous rise in the number of events being held across the world, ranging from corporate conferences to social gatherings. This, in turn, has strengthened the need for efficient tools for planning and managing events to ensure their success. Event management software fulfills this need by providing comprehensive solutions for various aspects of event organization, including marketing, ticketing, and attendee management. As industries expand and social interactions become more complex, the demand for specialized software to manage these events effectively is escalating globally. This trend of growing event numbers is a prominent factor contributing to the surge in demand for event management software.
Continual Technological Advancements
Technological innovations are playing a crucial role in enhancing the capabilities of event management software. The introduction of novel features, such as real-time analytics, artificial intelligence-driven personalization, and seamless integration with other business tools, are transforming the way events are planned and executed. Such advancements are improving the software functionality while creating new possibilities for engagement and interaction within events. The incorporation of cutting-edge technologies in event management software is attracting more users who seek to leverage technology to make their events more dynamic and engaging. This alignment with technological progress is a key factor fueling the growth of the event management software market.
Software
Venue Management Software
Ticketing Software
Event Registration Software
Event Marketing Software
Event Planning Software
Others
Content Management Software
Visitor Management Software
Analytics and Reporting Software
Resource Scheduling Software
Others
Service
Professional Services
Deployment and Integration
Consulting
Support and Maintenance
Managed Services
Software dominates the market
The software component encompasses various specialized tools designed to assist in different aspects of event management. These typically include applications for venue management, ticketing, event registration, event marketing, event planning, and additional functionalities such as content management, visitor management, analytics, and reporting. On the other hand, the service component focuses on the professional and managed services that complement the software, ensuring its effective installation, integration, and ongoing support and maintenance. This segment comprises a range of professional services, including deployment and integration, consulting, and support and maintenance, as well as managed services offered by third-party vendors.
Businesses can identify and choose from the diverse variety of solutions that align with their specific needs and preferences. The combination of software tools and complementary services offers organizations the opportunity to create a tailored approach to event management, whether they require standalone applications or comprehensive, managed solutions, thereby positively influencing market growth.
On-Premise
Cloud
On-premise represents the most popular type of deployment
On-premises deployment involves installing the event management software on the physical servers located within the organization's premises. This type of deployment offers greater control over data and security, as all the information is housed within the organization's own infrastructure. On-premises solutions are often favored by companies with stringent regulatory compliance requirements or need highly customized solutions. It requires substantial investment in hardware, ongoing maintenance, and internal IT support, making it a substantial commitment in terms of resources.
Cloud deployment refers to hosting the event management software on a remote server, maintained by a third-party provider. This approach enables organizations to access the software over the internet, providing flexibility and scalability. Cloud-based solutions are often more cost-effective, as they eliminate the need for physical infrastructure and reduce maintenance responsibilities. They facilitate real-time collaboration and access from various locations, making them suitable for organizations with decentralized teams or those needing to manage events in multiple locations.
Small and Medium Enterprises
Large Enterprises
Large enterprises hold the largest share in the market
Small enterprises generally include businesses with fewer employees and more limited resources. In this segment, the emphasis is usually on cost-effective, easy-to-use solutions that address basic event management needs without requiring extensive customization or integration. Medium-sized organizations may seek a balance between functionality and scalability, often requiring more advanced features than small enterprises but still maintaining a focus on cost efficiency.
For SMEs, cloud-based solutions are often appealing due to lower upfront costs and maintenance requirements. Event management software targeted at this segment typically provides user-friendly interfaces and essential features such as ticketing, registration, and simple marketing tools.
Large enterprises typically handle complex, multifaceted events that may require robust event management software. These organizations mainly seek comprehensive solutions that can easily integrate with existing enterprise systems, provide extensive analytics, and offer flexibility for customization.
Corporate
Government
Third-party Planner
Education
Mining
Others
Third-party planner accounts for the majority of the market share
Businesses and corporate organizations utilize event management software for conferences, product launches, training sessions, and other professional gatherings. Solutions for this segment are typically designed to enhance collaboration, branding, and networking opportunities. Government entities often require event management software for public meetings, internal training, conferences, and community events. Security, compliance, and transparency are often key considerations in this segment.
Third-party event planning firms and independent planners seek comprehensive and flexible solutions that can manage diverse events for multiple clients. Tools for marketing, customization, and reporting may be of particular importance here. Moreover, educational institutions rely on event management software for organizing seminars, workshops, conferences, and student events. Ease of use, integration with educational tools, and cost-effectiveness are common considerations.
Within the mining sector, event management software may be employed for safety training, stakeholder meetings, or industry conferences. Specific features may include compliance tracking, resource allocation, and specialized reporting. Other sectors, such as non-profit organizations, healthcare, hospitality, and sports. Each of these sectors may have unique requirements, whether it's fundraising tools for non-profits, patient engagement for healthcare, or guest experience optimization for hospitality.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America, encompassing the U.S. and Canada, leads in the adoption of new technologies, including event management software. A strong presence of corporate and tech industries, coupled with advanced infrastructure, fuels demand in this region. Asia Pacific, including countries such as China, India, Japan, and Australia, is a diverse and rapidly growing market. Increasing globalization, expanding corporate sectors, and technological advancements are augmenting the market growth in this region. Europe's market includes key economies like Germany, the UK, France, and Italy. Factors such as strong governmental regulations, an emphasis on data privacy, and a robust corporate sector contribute to the demand for event management software.
The Middle East and Africa region, with its varied cultural and economic landscape, is seeing growth in industries like tourism, mining, and construction. Demand in this region may be driven by an interest in technological innovation and a growing corporate sector. Latin America, including countries such as Brazil, Mexico, and Argentina, is witnessing growth in sectors like manufacturing, tourism, and education. This growth, alongside rising technological adoption, is favoring the expansion of the market for event management software.
The market is experiencing moderate growth as key players in the industry are actively engaging in innovation, expansion, collaboration, and acquisition strategies to strengthen their positions. They are focusing on incorporating advanced features, such as artificial intelligence (AI) integration, real-time analytics, and virtual event capabilities, to cater to evolving customer needs. Numerous vendors are also expanding their global reach by entering new regional markets or forming strategic partnerships with local entities. Emphasizing customer support, offering tailored solutions for various industry segments, and staying abreast of regulatory compliance are also common pursuits by leading players in this domain. These concerted efforts reflect a dynamic and competitive landscape, where continuous adaptation and forward-thinking are vital for success.
The market research report has provided a comprehensive analysis of the competitive landscape in the global event management software market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Active Network
Bizzabo Ltd.
RegPack Inc.
Hubb
Gather Technologies
Eventbrite
EMS Software LLC
XING SE
Cvent
RainFocus Inc.
SignUpGenius Inc.
Ungerboeck Software International
Hubilo