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市場調査レポート
商品コード
1636047
歩数計市場レポート:製品タイプ別、用途別、流通チャネル別、地域別、2025-2033年Pedometer Market Report by Product Type (Smart Pedometer, Manual Pedometer, and Others), Application (Commercial Competition, Personal Use, and Others), Distribution Channel (Online Stores, Retail Stores, Supermarkets, and Others), and Region 2025-2033 |
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カスタマイズ可能
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歩数計市場レポート:製品タイプ別、用途別、流通チャネル別、地域別、2025-2033年 |
出版日: 2025年01月10日
発行: IMARC
ページ情報: 英文 126 Pages
納期: 2~3営業日
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歩数計市場の世界市場規模は2024年に23億米ドルに達しました。IMARC Groupは、2025年から2033年にかけての成長率(CAGR)は4.62%で、2033年には34億米ドルに達すると予測しています。慢性および急性の適応症の有病率の上昇、低コストと利便性による外来患者滞在への嗜好の高まり、健康意識の高まりが市場を牽引する主な要因のいくつかです。
歩数計は、個人の歩数を記録するために設計された電子式または機械式の装置です。ベルトにつけたりポケットに入れたりできるほどコンパクトで、加速度計やジャイロスコープなどのセンサーが搭載されています。これらのセンサーがウォーキングやランニングを示す動きのパターンを検出し、歩数に変換します。このガジェットは歩数カウンターとしてだけでなく、ユーザーの歩幅やエネルギー消費指標に基づいて、移動距離や消費カロリーも頻繁に測定します。その結果、身体活動を数値化し、より活動的なライフスタイルを後押しします。加えて、最近の製品の中には、包括的な健康追跡エコシステムを提供するために、スマートフォンとの同期など、より高度な機能を組み込んでいるものもあります。
世界市場の主な原動力は、身体的健康の重要性に対する意識の高まりであり、これが消費者の採用率の上昇につながっています。これに伴い、心拍モニタリングや睡眠トラッキングなどの高度な機能が統合され、デバイスの応用範囲が拡大しているため、市場に弾みがついています。さらに、身体活動を促進する政府の取り組みが、市場の重要な成長促進要因として作用しています。これに加えて、デバイスの使いやすさと手頃な価格が、市場に有利な機会を生み出しています。また、ハイテク企業と医療プロバイダーのコラボレーションも、市場にプラスの影響を与えています。さらに、フィットネスにおけるゲーミフィケーションの動向も市場を牽引しています。このほか、生活習慣病の世界の増加、便利な購入オプションを提供するeコマース・チャネルの急増、より効率的なモデルの利用を保証する継続的な技術革新、臨床研究や集団ベースの研究における応用範囲の拡大なども、市場に貢献している要因の一部です。
高齢化に伴う人口動態の変化
高齢者の割合の増加を特徴とする人口動態の変化は、歩数計市場の実質的な推進力となっています。高齢化が進むにつれて、一貫した身体活動が健康全般に果たす重要な役割に対する認識が高まっています。医療専門家は、心臓血管の健康、骨密度、精神的な幸福の維持に役立つ低負荷の運動として、ウォーキングを推奨することが多いです。歩数計はこの点で、日々の活動レベルを数値化するシンプルかつ効果的な手段となります。歩数計は簡単に使用できるため、技術に疎い高齢者には特に魅力的です。さらに、加齢に伴う身体的な制限から、高齢者は身体活動を注意深くモニターし、無理をしたり、座りっぱなしの生活を送ったりしないようにすることが重要です。このようなバランスの必要性が、この人口層に対するこの装置の魅力を高めています。
遠隔医療技術の進歩
遠隔医療技術の進歩は、歩数計市場の成長と相乗的な関係にあります。テレヘルス・プラットフォームの進歩により、医療提供者は患者の様々な健康パラメータを遠隔監視することがますます現実的になってきています。その中で歩数計は、医師が患者の身体活動を追跡するための便利な道具として役立っています。患者は、歩数データを他の健康指標とともに、安全な遠隔医療ポータルを介して共有することができ、より微妙で情報に基づいた医療相談が可能になります。この統合は、医療の応答性を高めるだけでなく、人々が自分の健康管理に積極的に参加する動機付けにもなっています。より多くの医療プロバイダーが歩数計の使用を提案すればするほど、歩数計は現代の医療パラダイムに不可欠なものとなります。したがって、遠隔健康管理プラットフォームとのシームレスな統合は、このデバイスの有用性を大幅に広げています。
データ主導のライフスタイルに対する消費者の嗜好の高まり
健康、フィットネス、ライフスタイルの選択について十分な情報を得た上で意思決定を行うために、定量化可能なデータを活用することにますます注目が集まっています。歩数をカウントするデバイスは、この流れにシームレスに適合し、日々の活動に関するリアルタイムで実用的な洞察を提供します。この動向は、睡眠パターンからカロリー摂取量まで、あらゆるものを追跡することに慣れている、テクノロジーに精通した若い消費者の間で特に顕著です。また、スマートフォンやその他のスマートデバイスと同期できるため、データ中心の生活を送る消費者にとって不可欠なツールとなっています。その結果、メーカー各社は、より洞察的で実用的な指標を提供するため、これらの機器のデータ分析機能を継続的に強化しています。データリッチでパーソナライズされた体験を求める消費者の需要が高まるにつれ、データ主導のライフスタイルの重要な構成要素としての歩数計の採用も拡大しています。
The global pedometer market size reached USD 2.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.4 Billion by 2033, exhibiting a growth rate (CAGR) of 4.62% during 2025-2033. The rising prevalence of chronic and acute indications, increasing preference for outpatient stay due to lower costs and convenience, and the increasing health consciousness represent some of the key factors driving the market.
A pedometer is an electronic or mechanical device designed to track the number of steps taken by an individual. The instrument is compact enough to be attached to a belt or placed in a pocket and is engineered with sensors like accelerometers or gyroscopes. These sensors detect movement patterns indicative of walking or running and convert them into a step count. The gadget serves not only as a step counter but also frequently measures the distance traveled and calories burned, based on the user's step length and energy expenditure metrics. As a result, it assists in quantifying physical activity, encouraging a more active lifestyle. Additionally, some modern variants are incorporating more advanced functionalities, including syncing with smartphones to offer a comprehensive health tracking ecosystem.
The global market is primarily driven by the increasing awareness about the importance of physical health, which is leading to higher consumer adoption rates. In line with this, the integration of advanced features such as heart rate monitoring and sleep tracking is expanding the device's range of applications, thus providing an impetus to the market. Moreover, governmental initiatives promoting physical activity are acting as a significant growth-inducing factor for the market. Besides this, the device's user-friendliness and affordability are creating lucrative opportunities in the market. Also, collaborations between tech companies and healthcare providers are impacting the market positively. The market is further driven by the trend of gamification in fitness, which is making these devices more engaging for users. Some of the other factors contributing to the market include the global rise in lifestyle-related diseases, burgeoning e-commerce channels offering convenient purchasing options, continuous innovations ensuring the availability of more efficient models, and the broadening scope of application in clinical studies and population-based research.
Demographic shifts in aging population
The demographic transformation characterized by an increasing percentage of older adults is serving as a substantial driving force in the pedometer market. As people age, the recognition of the critical role that consistent physical activity plays in overall health becomes more pronounced. Medical professionals often recommend walking as a form of low-impact exercise that can aid in maintaining cardiovascular health, bone density, and mental well-being. Pedometers, in this regard, offer a simple yet effective means to quantify daily activity levels. The ease with which these devices can be used makes them particularly appealing to older adults who may not be as tech-savvy. Furthermore, the physical limitations that sometimes accompany aging make it crucial for older adults to monitor their physical activity carefully, ensuring they neither overexert themselves nor lead a sedentary lifestyle. The need for such balance augments the device's appeal for this demographic.
The progressive rise of telehealth technologies
The progressive rise of telehealth technologies has a synergistic relationship with the growing market for pedometers. With advancements in telehealth platforms, healthcare providers are finding it increasingly feasible to monitor various health parameters of patients remotely. In this context, pedometers serve as convenient instruments for physicians to track the physical activity of their patients. Patients can share step-count data, along with other health metrics, via secure telehealth portals, allowing for more nuanced and informed healthcare consultations. This integration is not only making healthcare more responsive but also incentivizing people to actively participate in their health management. It's a reciprocal relationship; as more healthcare providers suggest using these step-counting devices, the more integral they become to modern healthcare paradigms. Therefore, the seamless integration with telehealth platforms is significantly broadening the device's utility.
Rising consumer preferences for data-driven lifestyles
Individuals are increasingly focusing on leveraging quantifiable data to make informed decisions about their health, fitness, and lifestyle choices. Devices that count steps fit seamlessly into this narrative, offering real-time, actionable insights into one's daily activities. This trend is particularly pronounced among younger, tech-savvy consumers who are accustomed to tracking everything from their sleep patterns to caloric intake. The capacity for these devices to sync with smartphones and other smart devices also augments their utility, making them indispensable tools for those leading data-centric lives. As a result, manufacturers are continually enhancing the data analytics capabilities of these devices to offer more insightful and actionable metrics. As consumer demand for data-rich, personalized experiences are growing, the adoption of step-counting devices as a critical component of data-driven lifestyles is also expanding.
Smart Pedometer
Manual Pedometer
Others
Smart pedometer represents the largest market segment
Smart pedometers are increasingly popular due to growing consumer interest in health and fitness, supported by smartphone integration and multi-functional features such as heart rate tracking and sleep monitoring. Technological advancements in sensor accuracy and battery life have also enhanced their appeal. A burgeoning ecosystem of fitness applications adds value to these devices, while consumers' willingness to pay a premium for connected health solutions is driving growth in this segment.
On the other hand, manual pedometers continue to hold a smaller market share, largely driven by their affordability and simplicity. Despite lacking advanced features, they are preferred by certain demographics who are not tech-savvy. Besides this, these devices benefit from low manufacturing costs and are often purchased in bulk for educational or corporate wellness programs.
Commercial Competition
Personal Use
Others
Personal use represents the largest market segment
The increased awareness of the benefits of physical fitness and the necessity to monitor daily activity levels has propelled the demand for pedometers for personal use. The integration of smart features like heart rate monitoring, sleep tracking, and notifications adds value and increases user engagement. A rise in disposable income allows for more discretionary spending on health and wellness gadgets. The proliferation of online platforms and apps that provide social sharing and competition features encourages continuous use and repurchasing of pedometers.
On the other hand, the commercial competition segment is driven by factors such as corporate wellness programs that aim to improve employee health and, by extension, productivity. Companies purchase pedometers in bulk for initiatives that encourage employees to engage in healthy behaviors. These programs often feature competitive elements where employees can compare and challenge each other, hence driving up the use of pedometers in commercial spaces.
Online Stores
Retail Stores
Supermarkets
Others
Retail stores accounts for the majority of the market share
Retail stores remain a significant channel for pedometer sales, driven by the opportunity for consumers to try out the product before purchasing. In-store customer service and personalized assistance are also factors that lead customers to prefer retail stores. The tangibility of purchasing in-store, where customers can interact with the product, plays a crucial role in the decision-making process. Retailers also often offer exclusive in-store discounts and promotions, making it financially appealing for customers. Despite the rise of online shopping, retail stores continue to hold a strong position in the pedometer market.
On the other hand, segments such as supermarkets and online stores contribute to the pedometer market but to a lesser extent compared to retail stores. Online stores offer the advantage of convenience and a wider range of product selection. Supermarkets provide the benefit of one-stop shopping, where consumers can purchase pedometers along with other essentials. However, the lack of personalized assistance and the inability to try the product before purchase limit growth in these channels.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest pedometer market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America leads the global pedometer market, significantly driven by increasing health awareness and high disposable incomes. The early adoption of wearable technology in the region also plays a crucial role in market growth. Corporate wellness programs that promote the use of pedometers for tracking physical activity have been an influential factor in the increased usage of these devices. Moreover, the extensive distribution network in the region, including retail stores, online platforms, and specialty fitness stores, has contributed to the accessibility and availability of pedometers.
Also, extensive research and development (R&D) activities in wearable technology are also more prominent in the region, leading to the introduction of innovative features and functionalities in pedometers. Lastly, high levels of urbanization, sedentary lifestyles, and increasing rates of obesity in the region have contributed to the surge in demand for pedometers, making North America a dominant player in the global pedometer market.
Key players in the global pedometer market are actively focusing on technological advancements to develop products with enhanced features such as long battery life, increased accuracy, and user-friendly interfaces. These entities are also investing heavily in research and development to introduce innovations that add value to the consumer experience. Partnerships with health organizations and integration with smartphone applications are additional strategies being employed by the major companies to sustain market growth. To expand their global reach, these leaders are establishing strategic collaborations with local distributors and retailers. Besides this, they are increasingly adopting e-commerce platforms to improve accessibility. By implementing these strategies, they aim to meet the needs of the health-conscious and digitally savvy customer base.
Fitbit (Google LLC)
Garmin Ltd.
HRM USA Inc.
OMRON Healthcare Co. Ltd. (OMRON Corporation)
Xiaomi Inc.
Yamasa Tokei Keiki Co. Ltd
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.