日本のオンラインギャンブル市場レポート：ゲームタイプ、デバイス、地域別、2024年～2032年

日本のオンラインギャンブル市場の市場規模は2023年に77億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は5.5％を示し、2032年には126億米ドルに達すると予測しています。オンラインスポーツベッティングやバーチャルカジノの人気上昇、テクノロジーとモバイルアクセシビリティの進歩、特定のオンラインギャンブル活動の合法化などが、市場成長を促進する主な要因のひとつです。

本レポートで扱う主な質問

• 日本のオンラインギャンブル市場の2023年の市場規模は？
• 日本のオンラインギャンブル市場の2024年～2032年の予想成長率は？
• 日本のオンラインギャンブル市場を牽引する主な要因は何か？
• 日本のオンラインギャンブル市場にCOVID-19が与えた影響は？
• 日本のオンラインギャンブル市場のゲームタイプ別の内訳は？
• 日本のオンラインギャンブル市場のデバイス別の内訳は？
• 日本のオンラインギャンブル市場の主な地域は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 日本のオンラインギャンブル市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：ゲームタイプ別

• スポーツベッティング
• カジノ
• その他

第7章 市場内訳：デバイス別

• デスクトップ
• モバイル
• その他

第8章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第11章 価格分析

第12章 政策と規制状況

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル

List of Figures

• Figure 1: Japan: Online Gambling Market: Major Drivers and Challenges
• Figure 2: Japan: Online Gambling Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Japan: Online Gambling Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Japan: Online Gambling Market: Breakup by Game Type (in %), 2023
• Figure 5: Japan: Online Gambling Market: Breakup by Device (in %), 2023
• Figure 6: Japan: Online Gambling (Sports Betting) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 7: Japan: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 8: Japan: Online Gambling (Casino) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Japan: Online Gambling (Casino) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Japan: Online Gambling (Other Game Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Japan: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Japan: Online Gambling (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Japan: Online Gambling (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Japan: Online Gambling (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Japan: Online Gambling (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Japan: Online Gambling (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Japan: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Japan: Online Gambling Industry: SWOT Analysis
• Figure 19: Japan: Online Gambling Industry: Value Chain Analysis
• Figure 20: Japan: Online Gambling Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Online Gambling Market: Key Industry Highlights, 2023 and 2032
• Table 2: Japan: Online Gambling Market Forecast: Breakup by Game Type (in Million US$), 2024-2032
• Table 3: Japan: Online Gambling Market Forecast: Breakup by Device (in Million US$), 2024-2032
• Table 4: Japan: Online Gambling Market: Competitive Structure
• Table 5: Japan: Online Gambling Market: Key Players

The Japan online gambling market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The rising popularity of online sports betting and virtual casinos, advancements in technology and mobile accessibility, and legalization of certain online gambling activities, are among the key factors driving the market growth.

Online gambling refers to the practice of participating in various betting and gaming activities over the internet. It allows individuals to place bets, play casino games, poker, bingo, or engage in sports betting through online platforms accessible via computers, smartphones, or other internet-enabled devices. Players can wager real money or virtual currency on games of chance or skill, and the outcomes are determined by random number generators or live dealers in the case of live casino games. Online gambling provides convenience and accessibility, enabling people to enjoy gambling entertainment from the comfort of their homes or on the go, but it also requires responsible gaming practices to prevent potential risks of addiction and financial loss.

The easing of regulations and the legalization of certain online gambling activities has contributed to their uptake in Japan. Moreover, the rising popularity of online sports betting and virtual casinos among Japanese consumers is positively influencing the market growth. Apart from this, numerous technological advancements, including improved mobile accessibility, have made online gambling more convenient and attractive to a broader audience, thereby propelling the market growth. Additionally, several companies offering users with the facility of playing online casino games for real money through mobile apps has catalyzed the market growth. Besides this, the development of online gambling applications that can be easily accessed through mobile devices is another major growth-inducing factor. Furthermore, the integration of virtual reality (VR) in gambling creating the simulation of surroundings, thus improving the consumer experience is contributing to the market growth. Other factors, including rising reliance on smart phones, inflating consumer disposable incomes, and the advent of online gambling are also anticipated to drive the market further.

Japan Online Gambling Market Trends/Drivers:

Increasing legalization and regulatory developments

The progressive legalization and relaxation of regulations surrounding online gambling activities in Japan have been instrumental in driving the market growth. As the government embraces the potential economic benefits and addresses consumer demand for online betting and gaming options, it opens doors for both domestic and international operators to enter the market. This favorable regulatory environment provides a secure and stable foundation for operators to offer a wider array of online gambling services, attracting more players and stimulating market expansion. Additionally, with regulatory clarity and consumer protection measures in place, players feel more confident and secure when participating in online gambling activities, fostering a sense of trust and encouraging sustained engagement.

Rapid Technological Advancements

Japan's rapidly expanding tech-savvy population and the proliferation of advanced technologies have propelled the adoption of online gambling platforms and services. The increasing accessibility of high-speed internet and the widespread use of smartphones have made online gambling more convenient and attractive to consumers, enabling them to enjoy betting and gaming experiences on the go. Technological advancements have also enriched the online gambling experience, with interactive and immersive features like live casino games, virtual reality betting, and personalized gaming content. This seamless integration of cutting-edge technology and user-friendly interfaces enhances player engagement and satisfaction, establishing a strong appeal for both novice and seasoned gamblers, ultimately fueling the growth of the online gambling market in Japan.

Japan Online Gambling Industry Segmentation:

Breakup by Game Type:

Sports Betting

Football

Horse Racing

E-Sports

Others

Casino

Live Casino

Baccarat

Blackjack

Poker

Slots

Others

Others

Sports betting (horse racing) represents the most popular game type

Sports betting, particularly in horse racing, plays a crucial role in driving the Japan online gambling market. Horse racing is deeply ingrained in Japanese culture and has a long history of popularity and excitement. The online platform offers a convenient and accessible way for enthusiasts to place bets on their favorite horse races from the comfort of their homes or on the go. Furthermore, the widespread adoption of advanced technologies and mobile accessibility further accelerates the adoption of online horse race betting, attracting a broader audience. With the easing of regulations surrounding online gambling, Japanese consumers can now enjoy a wide range of betting options and interactive features on reputable online platforms. Apart from this, rising thrill of horse race betting, coupled with the convenience and innovations of the online gambling market, contributes significantly to the market's growth and continued expansion in Japan.

Breakup by Device:

Desktop

Mobile

Others

Desktop accounts for the majority of the market share

Desktop as a device plays a significant role in driving the Japan online gambling market. Despite the rise of mobile devices, desktop computers remain popular among Japanese consumers, providing a larger screen size and enhanced user experience for online gambling activities. The desktop platform offers a stable and reliable environment for accessing various online gambling websites and platforms, ensuring smooth gameplay and uninterrupted betting experiences. This is particularly important for complex casino games or live betting, where a larger screen allows players to enjoy the intricacies and details of the games.

Moreover, desktop computers offer better processing power and internet connectivity, enabling seamless streaming of live casino games and facilitating multiple betting actions simultaneously. As a result, the continued usage of desktop devices in the Japan online gambling market maintains a significant influence, appealing to a wide range of players seeking immersive and high-quality gambling experiences.

Competitive Landscape:

The key players in the market have made several innovations and advancements to meet the evolving demands of consumers and businesses. Market players have integrated blockchain technology and cryptocurrencies. This disruptive trend aims to enhance transparency, security, and efficiency in online transactions, ensuring a fair and tamper-proof gambling experience for players. Blockchain-powered platforms offer decentralized systems that eliminate the need for intermediaries, providing faster payment processing and reducing transaction fees. Additionally, the use of cryptocurrencies as betting currencies allows for increased privacy and anonymity, attracting a broader range of players. Furthermore, key players have introduced smart contract enable automated and trustless execution of wagers, ensuring that payouts are automatically processed based on predefined conditions.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

• 1. What was the size of the Japan online gambling market in 2023?
• 2. What is the expected growth rate of the Japan online gambling market during 2024-2032?
• 3. What are the key factors driving the Japan online gambling market?
• 4. What has been the impact of COVID-19 on the Japan online gambling market?
• 5. What is the breakup of the Japan online gambling market based on the game type?
• 6. What is the breakup of the Japan online gambling market based on the device?
• 7. What are the key regions in the Japan online gambling market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Online Gambling Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Game Type

• 6.1 Sports Betting
  • 6.1.1 Market Trends
  • 6.1.2 Major Types
    • 6.1.2.1 Football
    • 6.1.2.2 Horse Racing
    • 6.1.2.3 E-Sports
    • 6.1.2.4 Others
  • 6.1.3 Market Forecast
• 6.2 Casino
  • 6.2.1 Market Trends
  • 6.2.2 Major Types
    • 6.2.2.1 Live Casino
    • 6.2.2.2 Baccarat
    • 6.2.2.3 Blackjack
    • 6.2.2.4 Poker
    • 6.2.2.5 Slots
    • 6.2.2.6 Others
  • 6.2.3 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Device

• 7.1 Desktop
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mobile
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 SWOT Analysis

• 8.1 Overview
• 8.2 Strengths
• 8.3 Weaknesses
• 8.4 Opportunities
• 8.5 Threats

9 Value Chain Analysis

10 Porters Five Forces Analysis

• 10.1 Overview
• 10.2 Bargaining Power of Buyers
• 10.3 Bargaining Power of Suppliers
• 10.4 Degree of Competition
• 10.5 Threat of New Entrants
• 10.6 Threat of Substitutes

11 Price Analysis

12 Policy and Regulatory Landscape

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players