市場調査レポート

商品コード

1561593

アドベンチャーツーリズム市場レポート：タイプ別、アクティビティ別、年齢層別、販売チャネル別、地域別、2024年～2032年

Adventure Tourism Market Report by Type, Activity, Age Group, Sales Channel, and Region 2024-2032

出版日: 2024年09月10日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のアドベンチャーツーリズム市場の市場規模は、2023年に1兆2,366億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて16.9%の成長率（CAGR）を示し、市場は2032年までに5兆2,630億米ドルに達すると予測しています。アドベンチャーツーリズムへの需要の高まり、本格的で個性的な旅行体験の人気の急上昇、持続可能なアドベンチャーツーリズムへの嗜好の高まり、所得水準の上昇、有利な政府政策、ソーシャルメディアの影響力の拡大、スマートフォンの普及率の増加などが市場を推進している主な要因です。

アドベンチャーツーリズムは、アドベンチャー活動を中心とした旅行体験に焦点を当てた、観光業界内の進化するセグメントです。こうしたアクティビティには、肉体的な労力、自然とのふれあい、興奮が伴うことが多く、自然や人里離れた環境で行われることが多いです。アドベンチャーツーリズムには、ハイキング、登山、ラフティング、スキューバ・ダイビングなどが含まれます。アドベンチャーツーリズムの魅力は、アドレナリン噴出、自己成長、スキルアップ、自然や文化的環境に対する敬意を深める機会にあります。この観光カテゴリーは、手つかずの自然景観に依存することが多いため、その保護に関心があり、持続可能な慣行を促進する可能性があるとして、ますます注目を集めています。

物質的な所有物よりも体験的な旅行を好む消費者の増加により、人里離れたユニークな体験を求める人が増え、アドベンチャーツーリズムの需要を牽引しています。これに加えて、ソーシャルメディア・プラットフォームの台頭も、アドベンチャーツーリズム市場に影響を与えるもう一つの大きな要因として作用しています。ソーシャルメディアは、旅行者に自分の体験を共有・紹介するプラットフォームを提供することで、アドベンチャーアクティビティのスリルと美しさを不用意に宣伝してしまうからです。さらに、予約プラットフォーム、モバイルアプリ、デジタル決済オプションなどのテクノロジーの著しい進歩により、冒険旅行の計画と実行が簡素化され、消費者の参入障壁が低くなっていることも、市場の成長に寄与しています。このほか、ハイキング、カヤック、山登りなどのアウトドア・アクティビティが心肺機能の向上からストレス軽減に至るまで、身体的・精神的な健康に役立つという認識が高まっていることも、アドベンチャーツーリズムへの参加者増加を後押ししています。さらに、アドベンチャーツーリズムを含む観光促進を目的とした政府の支援策が、市場の成長に寄与しています。

アドベンチャーツーリズム市場傾向／促進要因：

体験型旅行に対する消費者の欲求の高まり

モノよりも体験を重視する方向へのシフトは、旅行・観光業界に大きな影響を与えています。アドベンチャーツーリズムの文脈では、これは単なるレジャーや観光にとどまらず、変容的な体験を求める消費者の旅行に対する欲求の高まりとして現れています。アドベンチャーアクティビティは、未開の荒野でのトレッキングであれ、エキゾチックな海洋環境でのダイビングであれ、肉体的にも精神的にも課題することで、こうした変容的な体験を提供します。このような実質的な体験への渇望は、単なる一時的な傾向ではなく、さまざまな消費者調査や市場調査によって実証されています。求められる体験は多くの場合、個人の成長を促し、斬新な視点を提供し、有意義な人間的つながりを促進します。その結果、旅行代理店、ツアーオペレーター、デスティネーションのマーケティング担当者はこのシフトを認識し、その結果、高まる需要に応えるためにアドベンチャーツーリズムの提案を拡大しています。

ソーシャルメディアの影響

ソーシャルメディア・プラットフォームは、消費者の行動に影響を与える強力なツールとして台頭してきており、アドベンチャーツーリズム市場も例外ではないです。さらに、ソーシャルメディア・プラットフォームは旅行コンテンツで溢れかえり、メインストリームとオフ・ザ・ビートン・パスの両方の体験を紹介しています。アドベンチャーツーリズムのアクティビティは、もともと写真に撮られやすく、共有しやすいものであるため、頻繁に流行し、一種のオンライン「口コミ」効果を生み出しています。これに加えて、ソーシャルメディアは口コミや推薦のプラットフォームとしても機能し、潜在的な冒険家たちの間に信頼性と信用を築く。さらに、このようなプラットフォームが醸成するコミュニティ意識は、他では考えもしなかったようなアクティビティに課題するきっかけにもなります。アドベンチャーツーリズム分野の企業は、消費者の嗜好や期待を形成するソーシャルメディアの役割を理解し、マーケティングにますます活用するようになっています。

テクノロジーの進歩

継続的な技術革新により、消費者がアドベンチャーツーリズム市場にアクセスするのが格段に容易になっています。予約プラットフォームやモバイルアプリは、計画プロセスを合理化し、消費者の特定の関心や能力に合わせた選択肢の数々を提供します。これらのプラットフォームは、リアルタイムの空室状況、カスタマーレビュー、安全な決済ゲートウェイなどの機能を備えていることが多く、アドベンチャーツーリズムに関連する従来のロジスティクスの課題を軽減しています。さらに、全地球測位システム（GPS）追跡、高度な天気予報、緊急通信システムなどの技術によって安全対策も向上しており、アドベンチャー・アクティビティはより安全になっています。こうしたテクノロジーの導入は、より多くの人々がアドベンチャーツーリズム活動に参加できるようにする触媒として作用しています。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測

第11章 SWOT分析

概要
強み
弱み
機会
脅威

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第14章価格分析

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Abercrombie & Kent USA LLC
- Austin Adventures Inc.
- Butterfield & Robinson Inc.
- Cox & Kings Ltd.
- Discovery Nomads
- G Adventures
- Geographic Expeditions Inc.
- Intrepid Group Limited
- Mountain Travel Sobek
- Recreational Equipment Inc.
- ROW Adventures
- TUI AG

図表

List of Figures

Figure 1: Global: Adventure Tourism Market: Major Drivers and Challenges
Figure 2: Global: Adventure Tourism Market: Sales Value (in Billion USD), 2018-2023
Figure 3: Global: Adventure Tourism Market Forecast: Sales Value (in Billion USD), 2024-2032
Figure 4: Global: Adventure Tourism Market: Breakup by Type (in %), 2023
Figure 5: Global: Adventure Tourism Market: Breakup by Activity (in %), 2023
Figure 6: Global: Adventure Tourism Market: Breakup by Age Group (in %), 2023
Figure 7: Global: Adventure Tourism Market: Breakup by Sales Channel (in %), 2023
Figure 8: Global: Adventure Tourism Market: Breakup by Region (in %), 2023
Figure 9: Global: Adventure Tourism (Hard Adventure) Market: Sales Value (in Million USD), 2018 & 2023
Figure 10: Global: Adventure Tourism (Hard Adventure) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 11: Global: Adventure Tourism (Soft Adventure) Market: Sales Value (in Million USD), 2018 & 2023
Figure 12: Global: Adventure Tourism (Soft Adventure) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 13: Global: Adventure Tourism (Land-based Activity) Market: Sales Value (in Million USD), 2018 & 2023
Figure 14: Global: Adventure Tourism (Land-based Activity) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 15: Global: Adventure Tourism (Water-based Activity) Market: Sales Value (in Million USD), 2018 & 2023
Figure 16: Global: Adventure Tourism (Water-based Activity) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 17: Global: Adventure Tourism (Air-based Activity) Market: Sales Value (in Million USD), 2018 & 2023
Figure 18: Global: Adventure Tourism (Air-based Activity) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 19: Global: Adventure Tourism (Below 30 Years) Market: Sales Value (in Million USD), 2018 & 2023
Figure 20: Global: Adventure Tourism (Below 30 Years) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 21: Global: Adventure Tourism (30-41 Years) Market: Sales Value (in Million USD), 2018 & 2023
Figure 22: Global: Adventure Tourism (30-41 Years) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 23: Global: Adventure Tourism (42-49 Years) Market: Sales Value (in Million USD), 2018 & 2023
Figure 24: Global: Adventure Tourism (42-49 Years) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 25: Global: Adventure Tourism (50 Years and Above) Market: Sales Value (in Million USD), 2018 & 2023
Figure 26: Global: Adventure Tourism (50 Years and Above) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 27: Global: Adventure Tourism (Travel Agent) Market: Sales Value (in Million USD), 2018 & 2023
Figure 28: Global: Adventure Tourism (Travel Agent) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 29: Global: Adventure Tourism (Direct) Market: Sales Value (in Million USD), 2018 & 2023
Figure 30: Global: Adventure Tourism (Direct) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 31: North America: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 32: North America: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 33: United States: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 34: United States: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 35: Canada: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 36: Canada: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 37: Asia-Pacific: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 38: Asia-Pacific: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 39: China: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 40: China: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 41: Japan: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 42: Japan: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 43: India: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 44: India: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 45: South Korea: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 46: South Korea: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 47: Australia: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 48: Australia: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 49: Indonesia: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 50: Indonesia: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 51: Others: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 52: Others: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 53: Europe: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 54: Europe: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 55: Germany: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 56: Germany: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 57: France: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 58: France: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 59: United Kingdom: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 60: United Kingdom: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 61: Italy: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 62: Italy: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 63: Spain: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 64: Spain: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 65: Russia: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 66: Russia: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 67: Others: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 68: Others: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 69: Latin America: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 70: Latin America: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 71: Brazil: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 72: Brazil: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 73: Mexico: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 74: Mexico: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 75: Others: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 76: Others: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 77: Middle East and Africa: Adventure Tourism Market: Sales Value (in Million USD), 2018 & 2023
Figure 78: Middle East and Africa: Adventure Tourism Market: Breakup by Country (in %), 2023
Figure 79: Middle East and Africa: Adventure Tourism Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 80: Global: Adventure Tourism Industry: SWOT Analysis
Figure 81: Global: Adventure Tourism Industry: Value Chain Analysis
Figure 82: Global: Adventure Tourism Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Adventure Tourism Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Adventure Tourism Market Forecast: Breakup by Type (in Million USD), 2024-2032
Table 3: Global: Adventure Tourism Market Forecast: Breakup by Activity (in Million USD), 2024-2032
Table 4: Global: Adventure Tourism Market Forecast: Breakup by Age Group (in Million USD), 2024-2032
Table 5: Global: Adventure Tourism Market Forecast: Breakup by Sales Channel (in Million USD), 2024-2032
Table 6: Global: Adventure Tourism Market Forecast: Breakup by Region (in Million USD), 2024-2032
Table 7: Global: Adventure Tourism Market: Competitive Structure
Table 8: Global: Adventure Tourism Market: Key Players

Product Code: SR112024A4546

The global adventure tourism market size reached US$ 1,236.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,263.0 Billion by 2032, exhibiting a growth rate (CAGR) of 16.9% during 2024-2032. Rising demand for adventure tourism, surging popularity of authentic and individualized travel experiences, growing preference for sustainable adventure tourism, inflating income levels, favorable government policies, expanding social media influence, and increasing penetration of smartphones are some of the major factors propelling the market.

Adventure tourism is an evolving segment within the tourism industry that focuses on travel experiences centered around adventure activities. These activities often involve physical exertion, interaction with nature, and excitement, frequently taking place in natural or remote settings. Adventure tourism comprises hiking, mountain climbing, rafting, and scuba diving, among others. The appeal of adventure tourism is in the adrenaline rush and the opportunity for personal growth, skill development, and a deepened respect for natural and cultural environments. This tourism category is increasingly gaining attention for its potential to promote sustainable practices, as it often relies on pristine natural landscapes and, therefore, has an interest in their preservation.

The increasing consumer preference for experiential travel over material possessions is leading more people to seek unique, off-the-beaten-path experiences, thereby driving the demand for adventure tourism. In addition to this, the rise of social media platforms is acting as another major factor influencing the adventure tourism market, as they provide travellers with a platform to share and showcase their experiences, thereby inadvertently promoting the thrill and beauty of adventure activities. Moreover, significant advancements in technology, such as booking platforms, mobile apps, and digital payment options, are simplifying the planning and execution of adventure trips, thereby lowering barriers to entry for consumers, which is contributing to the market growth. Besides this, the growing awareness of the physical and mental health benefits such as ranging from improved cardiovascular health to stress reduction of outdoor activities like hiking, kayaking, and mountain climbing is encouraging increased participation in adventure tourism. Furthermore, supportive government initiatives aimed at promoting tourism, including adventure tourism, are contributing to the market growth.

Adventure Tourism Market Trends/Drivers:

Increasing consumer desire for experiential travel

The shift towards valuing experiences over material goods is profoundly impacting the travel and tourism industry. In the context of adventure tourism, this manifests as a growing consumer appetite for trips that offer more than just leisure or sightseeing as they seek transformative experiences. Adventure activities, whether it's trekking through untamed wilderness or diving in exotic marine environments, provide these transformative experiences by challenging individuals both physically and emotionally. This craving for substantive experiences is not just a fleeting trend; it is substantiated by various consumer surveys and market studies. The experiences sought often encourage personal growth, offer novel perspectives, and facilitate meaningful human connections. As a result, travel agencies, tour operators, and destination marketers are recognizing this shift and are consequently expanding their adventure tourism offerings to meet the growing demand.

The impact of social media

Social media platforms have emerged as strong tools for influencing consumer behavior, and the adventure tourism market is no exception. Moreover, social media platforms are proliferated with travel content, showcasing both mainstream and off-the-beaten-path experiences. Adventure tourism activities, which are inherently photogenic and shareable, frequently go viral, creating a sort of online 'word-of-mouth' effect. Besides this, social media also serves as a platform for reviews and recommendations, building credibility and trust among potential adventurers. Furthermore, the sense of community fostered by these platforms can inspire individuals to undertake activities they may not have otherwise considered. Businesses within the adventure tourism sector are increasingly leveraging social media for marketing, understanding its role in shaping consumer preferences and expectations.

Advancements in technology

Ongoing technological innovations are making it significantly easier for consumers to access the adventure tourism market. Booking platforms and mobile apps streamline the planning process, offering consumers an array of options tailored to their specific interests and capabilities. These platforms often come equipped with features like real-time availability, customer reviews, and secure payment gateways, thereby reducing the logistical challenges traditionally associated with adventure tourism. Additionally, technology is also improving safety measures global positioning system (GPS) tracking, advanced weather forecasting, and emergency communication systems are making adventure activities more secure, thus reducing one of the significant barriers that potential travelers might face. The adoption of these technologies is acting as a catalyst enabling more people to participate in adventure tourism activities.

Adventure Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, activity, age group, and sales channel.

Breakup by Type:

Hard Adventure
Soft Adventure

Soft adventure accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes hard adventure and soft adventure. According to the report, soft adventure represented the largest segment.

Soft adventure activities, such as hiking, cycling, and snorkeling, tend to be more accessible to a broad range of people, including those with varying fitness levels and ages. This inclusivity enlarges the market demographic, thereby boosting the market growth. Concurrent with this, these activities usually require less specialized equipment and training, making them more convenient and cost-effective for the average traveler, which, in turn, is strengthening the market growth. Furthermore, soft adventure tourism often poses fewer risks compared to hard adventure activities, such as rock climbing or white-water rafting, making it more appealing to safety-conscious travelers, thus creating a favorable outlook for market expansion.

Breakup by Activity:

Land-based Activity
Water-based Activity
Air-based Activity

Land-based activity holds the largest share in the industry

A detailed breakup and analysis of the market based on the activity has also been provided in the report. This includes land-based, water-based, and air-based activities. According to the report, land-based activity accounted for the largest market share.

The accessibility of land-based activities like hiking, trekking, and mountain biking is generally higher compared to water-based or air-based activities. These activities often require less specialized equipment and training, making them more approachable for a broader audience. In confluence with this, many popular tourist destinations are better equipped to offer land-based activities due to their geographical features, such as mountain ranges, forests, and deserts. This widespread availability boosts participation rates, aiding in market expansion. Another contributing factor is the versatility of land-based adventures, which can cater to varying skill levels and preferences, thereby attracting a diverse range of participants.

Breakup by Age Group:

Below 30 Years
30-41 Years
42-49 Years
50 Years and Above

30-41 years represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30-41 years, 42-49 years, and 50 years and above. According to the report, 30-41 years represented the largest segment.

Individuals in this age range often find themselves in a life stage conducive to adventure travel. They are typically past the stage of early career uncertainties and family planning, which can limit travel opportunities. Consequently, they have more disposable income and time to devote to adventurous pursuits, which is presenting lucrative opportunities for market expansion. In addition to this, this demographic cohort places a high value on experiences and personal growth, propelling the market forward. Adventure tourism offers opportunities for self-discovery, challenge, and pushing boundaries, aligning with the values and desires of this age group.

Breakup by Sales Channel:

Travel Agent
Direct

Direct exhibits a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agent and direct. According to the report, direct represented the largest segment.

Direct sales channels provide tour operators and adventure companies with greater control over their offerings, allowing them to customize experiences to the specific needs and preferences of their target audience. This customization enhances customer satisfaction and loyalty, which is aiding in market expansion. Moreover, direct channels enable these businesses to maximize their profit margins by eliminating third-party commissions and fees associated with intermediaries. This cost-effectiveness allows for competitive pricing and attractive package deals, drawing in more customers, thereby influencing the market growth. With the growing emphasis on authenticity and unique experiences in adventure tourism, direct sales channels are well-positioned to continue their dominance in this market.

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Europe leads the market, accounting for the largest adventure tourism market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe's dominance in the adventure tourism market can be attributed to the continent's rich diversity of landscapes and environments providing an ideal playground for a wide range of adventure activities, from alpine skiing in the Swiss Alps to hiking in the Scottish Highlands. Furthermore, the geographical diversity of Europe attracts adventure seekers from around the world, creating a favorable outlook for market expansion. In line with this, Europe's well-developed infrastructure, including extensive trail networks, well-maintained national parks, and efficient transportation systems, makes it convenient for travelers to access and enjoy these adventure experiences. Apart from this, Europe's strong commitment to sustainability and environmental conservation aligns with the responsible and eco-friendly ethos often associated with adventure tourism, further enhancing its appeal.

Competitive Landscape:

The global adventure tourism market boasts a dynamic and competitive landscape, characterized by a mix of established players and emerging entrants striving to cater to the growing demand for adventurous and experiential travel. The leading players in the adventure tourism market are actively shaping the industry through strategic initiatives. They are also emphasizing sustainability, incorporating eco-friendly practices and responsible tourism principles to minimize their environmental impact. Moreover, these key players are investing in technology, using digital platforms to streamline bookings, enhance customer experiences, and provide real-time updates to adventurers. Collaborations with local communities and indigenous groups are becoming more common, ensuring that the benefits of adventure tourism are shared with the destinations' residents.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Abercrombie & Kent USA LLC
Austin Adventures Inc.
Butterfield & Robinson Inc.
Cox & Kings Ltd.
Discovery Nomads
G Adventures
Geographic Expeditions Inc.
Intrepid Group Limited
Mountain Travel Sobek
Recreational Equipment Inc.
ROW Adventures
TUI AG

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In April 2023, Abercrombie & Kent, luxury travel company launched a new expedition cruise that will give guests a chance to venture to Earth's northernmost point.
In December 2022, Active Adventures and Austin Adventures launched their revamped brands, driven by feedback from guests, employees, and partners, with a focus on delivering inspiring global adventure travel experiences.
In April 2021, Trivago, a leading global accommodation search platform, collaborated with TUI Group, the world's leading tourism group, to provide trivago users with direct access to more than 55,000 excursions, activities and tickets.

Key Questions Answered in This Report

1. What was the size of the global adventure tourism market in 2023?
2. What is the expected growth rate of the global adventure tourism market during 2024-2032?
3. What are the key factors driving the global adventure tourism market?
4. What has been the impact of COVID-19 on the global adventure tourism market?
5. What is the breakup of the global adventure tourism market based on the type?
6. What is the breakup of the global adventure tourism market based on the activity?
7. What is the breakup of the global adventure tourism market based on the age group?
8. What is the breakup of the global adventure tourism market based on the sales channel?
9. What are the key regions in the global adventure tourism market?
10. Who are the key players/companies in the global adventure tourism market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Adventure Tourism Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Hard Adventure
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Soft Adventure
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Activity

7.1 Land-based Activity
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Water-based Activity
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Air-based Activity
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Age Group

8.1 Below 30 Years
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 30-41 Years
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 42-49 Years
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 50 Years and Above
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by Sales Channel

9.1 Travel Agent
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Direct
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Abercrombie & Kent USA LLC
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
- 15.3.2 Austin Adventures Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 Butterfield & Robinson Inc.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
- 15.3.4 Cox & Kings Ltd.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
- 15.3.5 Discovery Nomads
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
- 15.3.6 G Adventures
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 Geographic Expeditions Inc.
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 Intrepid Group Limited
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 Mountain Travel Sobek
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
- 15.3.10 Recreational Equipment Inc.
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
- 15.3.11 ROW Adventures
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
- 15.3.12 TUI AG
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
  - 15.3.12.3 Financials
  - 15.3.12.4 SWOT Analysis

アドベンチャーツーリズム市場レポート：タイプ別、アクティビティ別、年齢層別、販売チャネル別、地域別、2024年～2032年

Adventure Tourism Market Report by Type, Activity, Age Group, Sales Channel, and Region 2024-2032

アドベンチャーツーリズム市場傾向／促進要因：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のアドベンチャーツーリズム市場

第6章 市場内訳：タイプ別

第7章 市場内訳：アクティビティ別

第8章 市場内訳：年齢別

第9章 市場内訳：販売チャネル別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格分析

第15章 競合情勢