ストレートヘアアイロン市場レポート：プレートタイプ、流通チャネル、エンドユーザー、地域別、2024年～2032年

ストレートヘアアイロンの世界市場規模は2023年に6億1,260万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに8億3,380万米ドルに達し、2024年から2032年の間に3.4％の成長率（CAGR）を示すと予測しています。同市場は、美容基準の変化、生産プロセスにおける大幅な技術進歩、ソーシャルメディア・プラットフォームにおけるインフルエンサーマーケティングの台頭、新興市場における中流階級の人口増加などにより、着実な成長を遂げています。

ストレートヘアアイロン市場分析：

市場の成長と規模：市場は安定した成長を遂げており、その原動力となっているのは、つややかでスタイリッシュな髪を求める消費者ニーズの高まりです。

技術の進歩：技術の進歩が業界の成長に重要な役割を果たしています。セラミック、トルマリン、チタンプレートにより、ダメージを最小限に抑えながら縮毛矯正の効率が向上しました。温度制御や自動シャットオフなどのスマート機能の統合は、ユーザー体験を向上させました。

業界の用途：ストレートヘアアイロンは主に、個人が自宅で身だしなみを整え、ヘアスタイルを整える目的で使用されます。プロのヘアスタイリストやサロンも重要な市場セグメントを構成しており、高度な縮毛矯正ツールに依存しています。

地理的動向：中国やインドなどの国々を含むアジア太平洋地域は、中間層の人口増加とヘアスタイリングに対する意識の高まりにより、有力な市場として浮上してきました。北米と欧州は、成熟した消費者基盤を持つ安定した市場です。

競合情勢：市場は競争が激しく、数多くのブランドが幅広い種類の縮毛矯正を提供しています。主要プレーヤーには、GHD、ダイソン、レミントン、フィリップスなどの老舗ブランドが含まれます。

課題と機会：課題は、髪のダメージに関する懸念に対処し、熱に関連する問題を軽減する革新的な方法を見つけることにあります。補完的なヘアケア製品やアクセサリーなど、製品ポートフォリオを拡大する機会が存在します。

将来の展望：ストレートヘアアイロン市場は、ファッション意識の高まりと整った髪への願望に牽引され、成長軌道を継続すると予想されます。素材や技術の革新と持続可能な実践が、市場の将来を形作る重要な要因となります。

ストレートヘアアイロン市場動向：

美容基準とファッション動向の変化

美容基準とファッション動向は、ストレートヘアアイロン市場に大きな影響を与えます。近年、洗練されたモダンな外見を連想させるため、ストレートでなめらかな髪への需要が高まっています。セレブやファッション・アイコンのスタイルを模倣しようとする人々の間で、縮毛矯正はそのようなスタイルを実現するための不可欠な道具となっています。ストレートヘアは、フォーマルにもカジュアルにも似合う万能ヘアであり、多くの人に好まれています。美の理想がストレート・ヘアにシフトしたことで、縮毛矯正の需要が常に高まっています。ファッションが進化し続ける中、ストレートヘアアイロン市場のメーカーは消費者の嗜好の変化に対応し、革新していかなければならないです。

縮毛矯正技術の進歩

技術の進歩はストレートヘアアイロン市場の成長の原動力です。長年にわたり、メーカーは縮毛矯正機器の効率性と安全性を向上させるために様々な技術革新を導入してきました。例えば、セラミック、トルマリン、チタンプレートの統合は、よりスムーズで安定した熱分布を提供することで業界に革命をもたらしました。これにより、縮毛矯正プロセスが向上し、髪へのダメージも最小限に抑えられます。さらに、調節可能な温度設定、自動シャットオフ、さらにはスタイリングをパーソナライズするためのブルートゥース接続といったスマート機能の搭載により、ストレートヘアアイロンはより使いやすくなり、技術に精通したユーザーにとって魅力的なものとなった。

新興市場における中間層人口の拡大

新興市場、特にアジア太平洋地域では、中間層の人口が大幅に増加しています。この層は経済力があり、身だしなみやスタイルへの意識が高まっています。その結果、これらの地域では縮毛矯正の需要が増加しています。中国やインドのような国々は、自分の外見を試してみようとする個人の増加により、ストレートヘアアイロン販売の温床となっています。eコマースの台頭と、さまざまな価格帯で幅広い製品を入手できるようになったことが、この成長にさらに拍車をかけています。メーカー各社は、こうした新興市場をターゲットに、それぞれに合ったマーケティング戦略や製品提供を行うことで、こうした機会を活用しています。

サロンおよびプロのスタイリストの需要の高まり

多くの個人が個人的な身だしなみのために縮毛矯正を使用する一方で、サロンやヘアスタイリストのようなプロフェッショナルな環境では、縮毛矯正に対する大きな需要があります。プロにとってストレートヘアアイロンの品質と性能は最も重要であり、彼らは顧客に一貫した結果を提供するためにこれらの機器に依存しているからです。美容とグルーミング産業が繁栄を続ける中、プロの現場における高品質のストレートヘアアイロンの需要は依然として強いです。市場セグメンテーションは、高度な機能、耐久性、精度を備えたサロングレードのストレートヘアアイロンを生産することで、この市場セグメントに積極的に対応しています。このセグメントには、プレミアム製品の販売や、サロンやスタイリストとのブランド提携の機会があります。

インフルエンサー・マーケティングとソーシャルメディア・マーケティング

インフルエンサーマーケティングとソーシャルメディアは、ストレートヘアアイロン市場の強力な促進要因となっています。美容インフルエンサーやヘアスタイリストは、製品の効果を紹介するためにブランドとコラボレーションすることが多いです。これらのインフルエンサーは、フォロワーの間で大きなリーチと信頼を得ており、製品の認知度向上と売上増につながっています。インスタグラム、ユーチューブ、ティックトックなどのプラットフォームは、様々な縮毛矯正剤のチュートリアル、レビュー、デモンストレーションで溢れており、これらの製品に関する話題を生み出しています。消費者はインフルエンサーやユーザー仲間からの推薦を信頼するため、ソーシャルメディアは縮毛矯正メーカーにとって貴重なマーケティングツールとなっています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のストレートヘアアイロン市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：プレートタイプ別

• セラミック
  • 市場動向
  • 市場予測
• チタン
  • 市場動向
  • 市場予測
• トルマリン
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• オフライン
  • 市場動向
  • 市場予測
• オンライン
  • 市場動向
  • 市場予測

第8章 市場内訳：エンドユーザー別

• 家庭
  • 市場動向
  • 市場予測
• 商業
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Beurer GmbH
  • Bio Ionic Inc.（Beauty：By Imagination）
  • Cloud Nine Hair
  • Conair Corporation
  • Cortex Beauty
  • Dyson Limited
  • FHI Heat（Luxury Brands LLC）
  • Geloon Electronic Technology Limited
  • Izutech
  • John Paul Mitchell Systems
  • Koninklijke Philips N.V.
  • Panasonic Holdings Corporation
  • Revlon Inc.

List of Figures

• Figure 1: Global: Hair Straightener Market: Major Drivers and Challenges
• Figure 2: Global: Hair Straightener Market: Sales Value (in Million US$), 2018-2023
• Figure 3: Global: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 4: Global: Hair Straightener Market: Breakup by Plate Type (in %), 2023
• Figure 5: Global: Hair Straightener Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Hair Straightener Market: Breakup by End User (in %), 2023
• Figure 7: Global: Hair Straightener Market: Breakup by Region (in %), 2023
• Figure 8: Global: Hair Straightener (Ceramic) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Hair Straightener (Ceramic) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Hair Straightener (Titanium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Hair Straightener (Titanium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Hair Straightener (Tourmaline) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Hair Straightener (Tourmaline) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Hair Straightener (Other Plate Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Hair Straightener (Other Plate Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Hair Straightener (Offline) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Hair Straightener (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Hair Straightener (Online) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Hair Straightener (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Hair Straightener (Household) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Hair Straightener (Household) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Hair Straightener (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Hair Straightener (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: North America: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: North America: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: United States: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: United States: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Canada: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Canada: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Asia-Pacific: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Asia-Pacific: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: China: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: China: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Japan: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Japan: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: India: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: India: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: South Korea: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: South Korea: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Australia: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Australia: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Indonesia: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Indonesia: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Others: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Others: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Europe: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Europe: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Germany: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Germany: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: France: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: France: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: United Kingdom: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: United Kingdom: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Italy: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Italy: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Spain: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Spain: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Russia: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Russia: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Others: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Others: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Latin America: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Latin America: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Brazil: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Brazil: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Mexico: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Mexico: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Others: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Others: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Middle East and Africa: Hair Straightener Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Middle East and Africa: Hair Straightener Market: Breakup by Country (in %), 2023
• Figure 72: Middle East and Africa: Hair Straightener Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Global: Hair Straightener Industry: SWOT Analysis
• Figure 74: Global: Hair Straightener Industry: Value Chain Analysis
• Figure 75: Global: Hair Straightener Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Hair Straightener Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Hair Straightener Market Forecast: Breakup by Plate Type (in Million US$), 2024-2032
• Table 3: Global: Hair Straightener Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Hair Straightener Market Forecast: Breakup by End User (in Million US$), 2024-2032
• Table 5: Global: Hair Straightener Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Hair Straightener Market: Competitive Structure
• Table 7: Global: Hair Straightener Market: Key Players

The global hair straightener market size reached US$ 612.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 833.8 Million by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The market is experiencing steady growth driven by the changing beauty standards, significant technological advancements in production processes, the rising influencer marketing on social media platforms and the increasing middle-class populations in emerging markets.

Hair Straightener Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by the increasing consumer demand for sleek and styled hair.

Technological Advancements: Technological advancements have played a crucial role in the growth of the industry. Ceramic, tourmaline, and titanium plates have improved hair straightening efficiency while minimizing damage. Integration of smart features such as temperature control and auto-shutoff has enhanced user experience.

Industry Applications: Hair straighteners are primarily used for personal grooming and hairstyling purposes by individuals at home. Professional hairstylists and salons also constitute a significant market segment, relying on advanced hair straightening tools.

Geographical Trends: The Asia-Pacific region, including countries like China and India, has emerged as a prominent market due to the growing middle-class population and increased awareness about hair styling. North America and Europe remain steady markets with a mature consumer base.

Competitive Landscape: The market is highly competitive, with numerous brands offering a wide range of hair straighteners. Key players include well-established brands like GHD, Dyson, Remington, and Philips, among others.

Challenges and Opportunities: The challenge lies in addressing concerns about hair damage and finding innovative ways to reduce heat-related issues. Opportunities exist in expanding product portfolios to include complementary hair care products and accessories.

Future Outlook: The hair straightener market is expected to continue its growth trajectory, driven by increasing fashion consciousness and the desire for well-groomed hair. Innovation in materials and technologies, coupled with sustainable practices, will be key factors shaping the future of the market.

Hair Straightener Market Trends:

Changing Beauty Standards and Fashion Trends

Beauty standards and fashion trends have a profound impact on the hair straightener market. In recent years, the demand for straight, sleek hair has increased due to its association with a polished and modern appearance. As individuals seek to emulate the styles of celebrities and fashion icons, hair straighteners have become essential tools in achieving these looks. Straight hair is considered versatile, suitable for both formal and casual occasions, making it a preferred choice for many. This shift in beauty ideals toward straight hair has led to a consistent demand for hair straighteners. As fashion continues to evolve, manufacturers in the hair straightener market must adapt and innovate to meet the changing preferences of consumers.

Advancements in Hair Straightening Technology

Technological advancements have been a driving force behind the growth of the hair straightener market. Over the years, manufacturers have introduced various innovations to improve the efficiency and safety of hair straightening devices. For instance, the integration of ceramic, tourmaline, and titanium plates has revolutionized the industry by providing smoother and more consistent heat distribution. This enhances the straightening process and also minimizes damage to the hair. Furthermore, the incorporation of smart features such as adjustable temperature settings, automatic shut-off, and even Bluetooth connectivity for personalized styling has made hair straighteners more user-friendly and appealing to a tech-savvy audience.

Expanding Middle-Class Population in Emerging Markets

Emerging markets, particularly in the Asia-Pacific region, have witnessed a significant increase in the middle-class population. This demographic segment is more financially empowered and increasingly conscious of personal grooming and style. As a result, the demand for hair straighteners has increased in these regions. Countries like China and India have become hotbeds for hair straightener sales due to the growing number of individuals seeking to experiment with their appearance. The rise of e-commerce and the availability of a wide range of products at various price points have further fueled this growth. Manufacturers are capitalizing on these opportunities by targeting these emerging markets with tailored marketing strategies and product offerings.

Rising Salon and Professional Stylist Demand

While many individuals use hair straighteners for personal grooming, there is a substantial demand for these tools in professional settings, such as salons and by hairstylists. The quality and performance of hair straighteners are paramount for professionals, as they rely on these devices to deliver consistent results for their clients. As the beauty and grooming industry continues to flourish, the demand for high-quality hair straighteners in professional settings remains strong. Manufacturers are actively catering to this market segment by producing salon-grade straighteners with advanced features, durability, and precision. This segment offers an opportunity for premium product sales and brand partnerships with salons and stylists.

Influencer and Social Media Marketing

Influencer marketing and social media have become powerful drivers in the hair straightener market. Beauty influencers and hairstylists often collaborate with brands to showcase the effectiveness of their products. These influencers have a significant reach and credibility among their followers, leading to increased product awareness and sales. Platforms like Instagram, YouTube, and TikTok are filled with tutorials, reviews, and demonstrations of various hair straighteners, creating a buzz around these products. Consumers trust recommendations from influencers and fellow users, making social media an invaluable marketing tool for hair straightener manufacturers.

Hair Straightener Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on plate type, distribution channel, and end user.

Breakup by Plate Type:

Ceramic

Titanium

Tourmaline

Others

Ceramic represents the most popular plate type

The report has provided a detailed breakup and analysis of the market based on the plate type. This includes ceramic, titanium, tourmaline, and others. According to the report, ceramic accounted for the largest market share.

Ceramic plates have been a staple in the hair straightener market for many years and continue to be a popular choice among consumers. These plates are known for their even heat distribution and ability to maintain a consistent temperature throughout the styling process. This feature is crucial in preventing hot spots and reducing the risk of hair damage. Ceramic plates are gentle on the hair, making them suitable for individuals with fine or fragile hair types. They emit negative ions that help to eliminate frizz and seal the hair cuticles, resulting in smoother and shinier hair. As a result, ceramic plate straighteners are favored by those looking for a sleek and polished finish without excessive heat exposure.

Titanium plates have gained prominence in the hair straightener market due to their remarkable heat conductivity. These plates heat up quickly and evenly, making them an excellent choice for individuals with thick or coarse hair that requires higher temperatures to straighten effectively. Titanium plates are often preferred by professionals in salons and by individuals who want faster styling sessions. One key advantage of titanium plates is their durability. They are resistant to corrosion and can withstand repeated use, which makes them a long-lasting option. However, it's essential for users to exercise caution with titanium plates, as they can get very hot and may not be suitable for fine or damaged hair types without proper temperature control.

Tourmaline plates are a relatively newer addition to the hair straightener market and have gained popularity for their unique properties. These plates are infused with crushed tourmaline gemstones, which emit negative ions when heated. These ions help reduce frizz and lock in moisture, leaving the hair smoother and healthier-looking. Tourmaline plates are known for their ability to style hair with less heat, which can be beneficial for those concerned about minimizing heat damage. They work well for a wide range of hair types, including fine, curly, or frizzy hair. Additionally, the negative ions produced by tourmaline can also contribute to faster styling by reducing drying time.

Breakup by Distribution Channel:

Offline

Online

Offline channels hold the largest market share

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline. According to the report, the majority of the hair straighteners are distributed through offline channels.

The offline distribution channel in the hair straightener market comprises brick-and-mortar stores, salons, and other physical retail outlets. This traditional distribution channel has long been a cornerstone of the industry, offering consumers the opportunity to physically examine and purchase hair straighteners. Brick-and-mortar stores, including department stores, beauty supply shops, and appliance retailers, provide a hands-on shopping experience, allowing consumers to assess the build quality, features, and even test the product before making a purchase. Salons, in particular, play a significant role in the offline distribution of hair straighteners, as they often recommend and sell professional-grade straighteners to their clients.

The online distribution channel has witnessed substantial growth in recent years, driven by the convenience and extensive product variety it offers. Consumers can access a vast array of hair straighteners from the comfort of their homes, browse consumers reviews, and compare prices and features effortlessly. Online marketplaces, e-commerce websites, and dedicated beauty retailers dominate this channel. Brands leverage their websites and social media presence to reach a global audience, often offering exclusive online-only deals and promotions. Additionally, influencer marketing and user-generated content on platforms like Instagram and YouTube have a significant impact on online sales. The online distribution channel provides consumers with a hassle-free shopping experience, extensive product information, and the convenience of doorstep delivery.

Breakup by End User:

Household

Commercial

Commercial sector dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes household and commercial. According to the report, commercial represented the largest end user segment.

The household segment is a significant driver of the hair straightener market. Within this segment, consumers purchase hair straighteners primarily for personal grooming and hairstyling purposes. Hair straighteners have become a staple in many households, catering to individuals who desire sleek, straight hair as part of their daily routine or for special occasions. This segment includes a diverse range of consumers, from teenagers experimenting with hairstyles to adults looking to achieve a polished and professional look. Manufacturers target this segment by offering a variety of products with different features, sizes, and price points to meet the diverse needs of individual consumers. Additionally, advancements in technology and user-friendly designs have made hair straighteners accessible and easy to use for a wide range of consumers within the household segment, driving consistent demand.

The commercial segment of the hair straightener market primarily caters to salons, professional hairstylists, and beauty establishments. Within this segment, the demand for high-quality, reliable hair straighteners is paramount, as these professionals rely on these tools to deliver consistent and flawless results to their clients. Hair straighteners used in commercial settings are often designed for heavy usage and may incorporate advanced features for precision styling. Salons and stylists invest in top-notch equipment to provide superior services, and as a result, they constitute a lucrative market for hair straightener manufacturers. Building strong relationships with salons and professional stylists, offering training and support, and providing durable, salon-grade products are key strategies employed by manufacturers to thrive in the commercial segment.

Breakup by Region:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe leads the market, accountimg for the majority of the overall hair straightener market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market for hair straighteners.

North America is a mature market for hair straighteners characterized by steady demand. The region includes the United States and Canada, where straightening hair is a common practice among consumers. In North America, consumers value high-quality and technologically advanced hair straighteners that provide consistent results with minimal damage. The presence of established brands and a well-developed retail infrastructure contribute to the market's stability. Additionally, the rise of online shopping has further facilitated product access. Manufacturers in this region focus on innovation and customization to meet consumer preferences, including diverse hair types and textures.

The Asia Pacific region is experiencing robust growth in the hair straightener market. Countries like China and India have witnessed a rise in demand due to the increasing middle-class population and the aspiration for well-groomed hair. Hair straighteners have become essential tools for personal grooming and styling in this region. Manufacturers have recognized the potential in Asia Pacific and are expanding their product offerings to cater to diverse hair types and preferences. E-commerce platforms have played a pivotal role in making these products accessible to a wider audience.

Europe has a mature and competitive hair straightener market, with consumers valuing both functionality and design. European consumers seek high-quality products that offer versatility in styling. The market is characterized by a range of options, from premium brands to more budget-friendly choices. Sustainability and eco-friendliness have gained traction in this region, influencing product development. European consumers are also open to trying new hair care technologies, driving innovation in the industry.

Latin America has emerged as an emerging market for hair straighteners. As disposable incomes rise and beauty consciousness grows, consumers in countries like Brazil, Mexico, and Argentina are increasingly adopting hair straightening as a routine part of grooming. The market here is diverse, catering to a wide range of hair textures and preferences. Manufacturers are targeting Latin America with affordable yet effective products, leveraging local distribution networks and digital marketing to reach consumers.

The Middle East and Africa represent a growing market for hair straighteners, driven by a desire for well-styled hair in this fashion-conscious region. High temperatures and humidity levels often lead to frizzy hair, making hair straighteners a popular choice. The market here is characterized by a mix of international and local brands, with a focus on heat protection and hair care. Online retail and beauty salons play a significant role in distributing hair straighteners across the region.

Leading Key Players in the Hair Straightener Industry:

Leading brands continue to invest in research and development to introduce innovative features and technologies in their hair straighteners. This includes advancements in plate materials, heat distribution, and smart features like temperature control, ensuring their products remain competitive and meet evolving consumer demands. Additionally, numerous key players are increasingly focusing on sustainability by adopting eco-friendly materials and manufacturing processes. They are also exploring ways to reduce energy consumption and minimize environmental impact, aligning with growing consumer concerns about eco-conscious products. Other than this, brands are expanding their product portfolios to offer a wide range of hair straighteners catering to different hair types and styling preferences. This diversification ensures that they can address the varied needs of their consumer base effectively.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Beurer GmbH

Bio Ionic Inc. (Beauty By Imagination)

Cloud Nine Hair

Conair Corporation

Cortex Beauty

Dyson Limited

FHI Heat (Luxury Brands LLC)

Geloon Electronic Technology Limited

Izutech

John Paul Mitchell Systems

Koninklijke Philips N.V.

Panasonic Holdings Corporation

Revlon Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

December, 2020: Dyson a renowned innovator in the field of technology and home appliances, has recently introduced its highly anticipated Corrale hair straightener in the Indian market. This launch marks a significant move by Dyson to cater to the growing demand for premium hair styling products in India.

July, 2022: Philips a globally recognized leader in consumer electronics and personal care products, has made a noteworthy entry into the Indian market with the introduction of its premium range of hair styling tools including straighteners. This strategic move demonstrates Philips' commitment to addressing the evolving needs of Indian consumers, particularly in the domain of female grooming.

Key Questions Answered in This Report

• 1. How big is the global hair straightener market?
• 2. What is the expected growth rate of the global hair straightener market during 2024-2032?
• 3. What are the key factors driving the global hair straightener market?
• 4. What has been the impact of COVID-19 on the global hair straightener market?
• 5. What is the breakup of the global hair straightener market based on the plate type?
• 6. What is the breakup of the global hair straightener market based on the distribution channel?
• 7. What is the breakup of the global hair straightener market based on the end user?
• 8. What are the key regions in the global hair straightener market?
• 9. Who are the key players/companies in the global hair straightener market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Hair Straightener Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Plate Type

• 6.1 Ceramic
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Titanium
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Tourmaline
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Offline
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Online
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by End User

• 8.1 Household
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Commercial
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Beurer GmbH
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Bio Ionic Inc. (Beauty By Imagination)
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Cloud Nine Hair
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Conair Corporation
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Cortex Beauty
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Dyson Limited
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 FHI Heat (Luxury Brands LLC)
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Geloon Electronic Technology Limited
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Izutech
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 John Paul Mitchell Systems
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Koninklijke Philips N.V.
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials
    • 14.3.11.4 SWOT Analysis
  • 14.3.12 Panasonic Holdings Corporation
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
    • 14.3.12.3 Financials
    • 14.3.12.4 SWOT Analysis
  • 14.3.13 Revlon Inc.
    • 14.3.13.1 Company Overview
    • 14.3.13.2 Product Portfolio
    • 14.3.13.3 Financials
    • 14.3.13.4 SWOT Analysis