ヨガマット市場レポート：材料、最終用途、流通チャネル、地域別、2024～2032年

世界のヨガマット市場規模は2023年に153億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに237億米ドルに達し、2024～2032年の間に4.9%の成長率（CAGR）を示すと予測しています。様々なライフスタイルの有病率の増加、スポーツ、アウトドア、フィジカルトレーニング活動への市場参入企業の増加、プレミアムヨガマットの発売は、市場を推進する主要要因の一部です。

ヨガマットは、ヨガやその他のフィットネス・ルーティンを練習するための快適で安定した表面を提供するように設計された特殊な器具の一部です。通常、ゴム、PVC、TPE、天然繊維などの材料から製造されるヨガマットは、さまざまな好みやニーズに対応できるよう、さまざまな厚さ、長さ、質感のものがあります。ヨガマットの主要目的は、ヨガのポーズやストレッチ、瞑想の際に体にクッション性を与え、滑りにくい表面を作ること。マットのグリップ力は、うっかり滑って怪我をするのを防ぎ、ヨガをする人が安心して練習に集中できるようにします。ヨガプラクティスにおいて、マットはいくつかの重要な役割を果たします。プラクティショナーと床の間に衛生的なバリアを提供し、清潔で快適な表面を確保します。

肥満、心血管疾患（CVD）、高血圧など、さまざまな生活習慣病の有病率の増加が世界市場を牽引しています。さらに、スポーツ、アウトドア、フィジカルトレーニング活動への市場参入企業の増加も、市場の成長を支える要因となっています。さらに、労働人口の拡大、多忙なスケジュール、多忙なライフスタイルは、大衆のストレスや不安レベルの上昇につながっています。これに伴い、心身を健康に保つ最も効果的な方法の1つとしてヨガの人気が高まっていることも、市場の成長を後押ししています。これに加えて、減量の補助、血液循環の促進、集中力の向上、ストレスレベルの軽減など、ヨガに関連する多くの身体的・精神的健康効果に対する意識の高まりも、成長を促す大きな要因となっています。さらに、大手メーカーは製品ポートフォリオと顧客基盤を拡大するため、ジュートやオーガニックコットンなど環境に優しい材料を使ったヨガマットを開発しています。これとともに、抗菌、抗菌、抗真菌特性を備えたプレミアムヨガマットや革新的な製品バリエーションの発売が市場の成長を促進しています。

ヨガマット市場傾向/促進要因

健康・ウェルネス意識の高まり

社会が健康志向を強め、全体的な幸福を優先するようになるにつれ、ヨガはフィットネス、メンタルヘルス、ストレス軽減に取り組む人気の高いホリスティックなプラクティスとして台頭してきました。ヨガは柔軟性を高め、ストレスを軽減することで有名で、バランスの取れた健康的なライフスタイルを求める人々にとって魅力的な選択肢となっています。このような関心の高まりから、エクササイズとして、また現代生活のプレッシャーに対処する手段として、日常生活にヨガを取り入れる人が増えています。その結果、ヨガの練習に欠かせないアクセサリーとして、安定した快適な表面を提供するヨガマットの需要が高まっています。ウェルネスの追求が勢いを増すにつれ、ヨガマットの需要もそれに追随することが予想され、健康とウェルネスに対する意識がヨガマット市場の成長を支える重要な原動力となっています。

拡大するフィットネス・ヨガ業界

近年、フィットネスとヨガは変貌を遂げ、ヨガはもはやニッチな活動にとどまらず、あらゆる年齢層やフィットネスレベルの人々のフィットネス・ルーティンの不可欠な一部となっています。ヨガスタジオ、ジム、ウェルネスセンター、オンラインフィットネスプラットフォームが急増し、多様なクラスやフィットネスプログラムを提供しています。これらの施設では、ヨガを練習するための専用スペースが用意され、ヨガマットは欠かせない設備となっています。さらに、世界のフィットネス業界は、身体的、精神的、感情的な幸福を包括する、よりホリスティックな健康へのアプローチへと進化しており、ヨガマットはこうしたホリスティックな効果を促進する上で極めて重要な役割を果たしているため、ヨガマットの需要に拍車をかけています。フィットネスとヨガの融合、そして様々な運動形態で使用できるヨガマットの柔軟性が市場の成長を確固たるものにしており、フィットネスとヨガサービスの継続的な拡大がヨガマットの売上増加に直結しています。

持続可能性とエコ意識

現在、消費者は自分の選択が環境に与える影響をますます意識するようになり、自分の価値観に沿った製品を求めるようになっています。PVC（ポリ塩化ビニル）などの材料で製造されることが多いヨガマットは、環境や人体に害を及ぼす可能性があるとして、監視の目を向けられています。そのため、天然ゴム、コルク、TPE（熱可塑性エラストマー）、ジュートなど、環境に優しい代替材料が求められるようになりました。これらの材料は、再生可能な資源に由来し、生分解性があり、有害な化学物質を含まないため、より持続可能であると考えられています。消費者の環境意識が高まるにつれ、ヨガマットメーカーも環境に優しい選択肢を導入し、責任ある生産方法を推進することで対応しています。消費者は、より環境に優しく、より責任あるライフスタイルへのコミットメントに沿ったヨガマットを求めているため、持続可能性は市場における重要なセールスポイントとなっています。その結果、持続可能性と環境意識は、ヨガマット市場展望と将来の方向性を形作る原動力となっています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のヨガマット市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：材料別

• ポリ塩化ビニル
• TPE
• ゴム
• 綿と黄麻
• その他

第7章 市場内訳：最終用途別

• ヨガとフィットネスクラブ
• 家庭用
• その他

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 専門店
• オンラインストア
• その他

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Adidas AG
  • ALO LLC（Color Image Apparel Inc.）
  • Barefoot Yoga Co
  • Ecoyoga Ltd
  • EuProMed s.r.o.
  • Hugger Mugger
  • JadeYoga
  • Liforme Ltd.
  • Lululemon Athletica
  • Manduka
  • prAna（Columbia Sportswear）
  • Yaazhtex

List of Figures

• Figure 1: Global: Yoga Mat Market: Major Drivers and Challenges
• Figure 2: Global: Yoga Mat Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Yoga Mat Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Yoga Mat Market: Breakup by Material (in %), 2023
• Figure 5: Global: Yoga Mat Market: Breakup by End Use (in %), 2023
• Figure 6: Global: Yoga Mat Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Yoga Mat Market: Breakup by Region (in %), 2023
• Figure 8: Global: Yoga Mat (PVC) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Yoga Mat (PVC) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Yoga Mat (TPE) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Yoga Mat (TPE) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Yoga Mat (Rubber) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Yoga Mat (Rubber) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Yoga Mat (Cotton and Jute) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Yoga Mat (Cotton and Jute) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Yoga Mat (Other Materials) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Yoga Mat (Other Materials) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Yoga Mat (Yoga and Fitness Clubs) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Yoga Mat (Yoga and Fitness Clubs) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Yoga Mat (Household) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Yoga Mat (Household) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Yoga Mat (Other End Uses) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Yoga Mat (Other End Uses) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Yoga Mat (Supermarket and Hypermarket) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Yoga Mat (Supermarket and Hypermarket) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Yoga Mat (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Yoga Mat (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Yoga Mat (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Yoga Mat (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Yoga Mat (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Yoga Mat (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: North America: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: North America: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: United States: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: United States: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Canada: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Canada: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Asia-Pacific: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Asia-Pacific: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: China: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: China: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Japan: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Japan: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: India: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: India: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: South Korea: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: South Korea: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Australia: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Australia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Indonesia: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Indonesia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Others: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Europe: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Europe: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Germany: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Germany: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: France: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: France: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: United Kingdom: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: United Kingdom: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Italy: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Italy: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Spain: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Spain: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Russia: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Russia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Others: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Latin America: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Latin America: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Brazil: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Brazil: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Mexico: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Mexico: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Others: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: Middle East and Africa: Yoga Mat Market: Sales Value (in Million US$), 2018 & 2023
• Figure 79: Middle East and Africa: Yoga Mat Market: Breakup by Country (in %), 2023
• Figure 80: Middle East and Africa: Yoga Mat Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Global: Yoga Mat Industry: SWOT Analysis
• Figure 82: Global: Yoga Mat Industry: Value Chain Analysis
• Figure 83: Global: Yoga Mat Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Yoga Mat Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Yoga Mat Market Forecast: Breakup by Material (in Million US$), 2024-2032
• Table 3: Global: Yoga Mat Market Forecast: Breakup by End Use (in Million US$), 2024-2032
• Table 4: Global: Yoga Mat Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Yoga Mat Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Yoga Mat Market: Competitive Structure
• Table 7: Global: Yoga Mat Market: Key Players

The global yoga mat market size reached US$ 15.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 23.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.9% during 2024-2032. The growing prevalence of various lifestyle conditions, the increasing participation of individuals in sports, outdoor, and physical training activities, and the launch of premium yoga mats are some of the major factors propelling the market.

A yoga mat is a specialized piece of equipment designed to provide a comfortable and stable surface for practicing yoga and other fitness routines. Typically manufactured from materials, including rubber, PVC, TPE, or natural fibers, yoga mats come in various thicknesses, lengths, and textures to cater to different preferences and needs. The primary purpose of a yoga mat is to create a non-slip surface that offers cushioning for the body during yoga poses, stretches, and meditation. The mat's grip helps prevent accidental slips and injuries, allowing practitioners to focus on their practice with confidence. It serves several essential functions in a yoga practice. It provides a hygienic barrier between the practitioner and the floor, ensuring a clean and comfortable surface.

The growing prevalence of various lifestyle conditions, such as obesity, cardiovascular diseases (CVDs), and hypertension, is driving the global market. Moreover, the increasing participation of individuals in sports, outdoor, and physical training activities represents another factor supporting the market growth. Additionally, the expanding working population, hectic schedules, and busy lifestyles have led to a rise in stress and anxiety levels among the masses. In line with this, the increasing popularity of yoga as one of the most effective ways to keep the body and mind healthy has catalyzed market growth. Besides this, the growing awareness about numerous physical and mental health benefits associated with yoga, such as aiding weight loss, promoting blood circulation, improving focus and concentration, and reducing stress levels, is another major growth-inducing factor. Furthermore, the leading manufacturers are developing yoga mats made from eco-friendly materials, such as jute and organic cotton, to expand their product portfolios and customer base. Along with this, the launch of premium yoga mats and innovative product variants with antimicrobial, antibacterial, and antifungal properties have propelled the market growth.

Yoga Mat Market Trends/Drivers:

Rising Health and Wellness Awareness

As societies become more health-conscious and prioritize overall well-being, yoga has emerged as a popular and holistic practice that addresses physical fitness, mental health, and stress reduction. Yoga is renowned for its flexibility-enhancing and stress-reducing benefits, making it an appealing choice for individuals seeking a balanced and healthier lifestyle. This rise in interest has led to a growing number of people incorporating yoga into their daily routines, both as a form of exercise and a means to manage the pressures of modern life. Consequently, there is a high demand for yoga mats as an essential accessory for yoga practice, providing a stable and comfortable surface. As the pursuit of wellness continues to gain momentum, the demand for yoga mats is expected to follow suit, making health and wellness awareness a significant driving force behind the yoga mat market's growth.

Expanding Fitness and Yoga Industry

In recent years, fitness and yoga have undergone a transformation, with yoga no longer confined to a niche activity but rather an integral part of fitness routines for people of all ages and fitness levels. Yoga studios, gyms, wellness centers, and online fitness platforms have proliferated, offering a diverse range of classes and fitness programs. These establishments provide a dedicated space for yoga practice, and yoga mats are essential equipment within these facilities. Moreover, the global fitness industry's evolution toward a more holistic approach to health, encompassing physical, mental, and emotional well-being, has fueled the demand for yoga mats as they play a pivotal role in promoting these holistic benefits. The convergence of fitness and yoga as well as the flexibility of yoga mats for use in various exercise forms have cemented the market's growth, with continued expansion of fitness and yoga services directly translating into increased sales of yoga mats.

Sustainability and Eco-consciousness

Presently, consumers have become increasingly aware of the environmental impact of their choices and are seeking products that align with their values. Yoga mats, often manufactured from materials, such as PVC (Polyvinyl Chloride), have faced scrutiny due to their potential harm to the environment and human health. This has given rise to a demand for eco-friendly alternatives, such as mats made from natural rubber, cork, TPE (Thermoplastic Elastomers), and jute. These materials are considered more sustainable, as they are derived from renewable sources, biodegradable, and free from harmful chemicals. As consumers become more eco-conscious, yoga mat manufacturers are responding by introducing environmentally friendly options and promoting responsible production practices. Sustainability has become a significant selling point in the market, as consumers seek yoga mats that align with their commitment to a greener and more responsible lifestyle. Consequently, sustainability and eco-consciousness are driving forces shaping the yoga mat market's landscape and future direction.

Yoga Mat Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global yoga mat market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on material, end use and distribution channel.

Breakup by Material:

PVC

TPE

Rubber

Cotton and Jute

Others

PVC dominates the market

The report has provided a detailed breakup and analysis of the market based on the material. This includes PVC, TPE, rubber, cotton and jute, and others. According to the report, PVC represented the largest segment.

PVC yoga mats are favored primarily for their affordability and durability. PVC is a synthetic plastic material that is relatively inexpensive to produce, making it an attractive option for both manufacturers and consumers. These mats are known for their long-lasting performance, capable of withstanding regular use and wear over an extended period. This durability is particularly appealing to yoga practitioners who want a mat that can withstand the rigors of various yoga poses and exercises. Moreover, the material provides a high level of traction, ensuring that users can maintain their balance and stability during yoga practice, even in more challenging poses. This feature is especially crucial for preventing slips and injuries, making PVC mats a preferred choice for beginners and experienced yogis alike. Furthermore, PVC yoga mats are known for their ease of maintenance. They are typically waterproof and easy to clean, allowing users to wipe away sweat and dirt with minimal effort. This low-maintenance quality adds to the convenience and hygiene of using PVC mats, making them a practical choice for individuals with busy lifestyles.

Breakup by End Use:

Yoga and Fitness Clubs

Household

Others

Yoga and fitness clubs dominates the market

The report has provided a detailed breakup and analysis of the market based on the end use. This includes yoga and fitness clubs, household, and others. According to the report, yoga and fitness clubs represented the largest segment.

Yoga and fitness clubs are dedicated spaces where individuals gather to engage in various physical activities, including yoga, Pilates, and other fitness routines. As these establishments offer guided classes and group sessions, the need for high-quality yoga mats becomes essential to provide participants with a comfortable and hygienic surface. Yoga mats in such settings not only serve as personal equipment for club members but also as shared resources for use during group sessions. Consequently, yoga and fitness clubs tend to invest in a substantial number of mats to cater to their clientele, contributing significantly to the demand for yoga mats in the market. Moreover, yoga and fitness clubs prioritize the safety and well-being of their members. Yoga mats play a crucial role in preventing slips, cushioning joints, and maintaining hygiene within the facility. Their non-slip surfaces help participants maintain balance during various poses, reducing the risk of injuries. Additionally, the availability of clean and well-maintained mats is a key factor in attracting and retaining members, as it enhances the overall experience and professionalism of the club.

Breakup by Distribution Channel:

Supermarket and Hypermarket

Specialty Stores

Online Stores

Others

Specialty stores dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarket and hypermarket, specialty stores, online stores, and others. According to the report, specialty stores industry represented the largest segment.

Specialty stores are dedicated retailers that focus exclusively on fitness, sports equipment, or yoga-related products. These stores offer a wide range of yoga mats, catering to the specific needs and preferences of yoga enthusiasts. The specialization allows them to provide expert guidance and recommendations to customers, helping them choose the most suitable yoga mat based on factors such as material, thickness, texture, and eco-friendliness. This personalized assistance is highly valued by consumers who seek quality and tailored advice when making their purchasing decisions. Furthermore, specialty stores often stock a diverse selection of premium and niche yoga mat brands and models. This variety enables customers to explore different options, whether they are looking for high-end, eco-friendly mats, mats with specific features, such as extra cushioning or non-slip surfaces, or mats designed for particular yoga styles. The extensive product range in specialty stores ensures that consumers can find the ideal yoga mat that aligns with their unique preferences and requirements.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest yoga mat market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's strong emphasis on physical well-being, coupled with a growing awareness of mental health benefits, has led to an ever-expanding yoga community. Consequently, this heightened interest has directly translated into an increased demand for yoga mats, which are essential for yoga practice. Furthermore, the region boasts a well-developed fitness industry, including yoga and fitness studios, gyms, and wellness centers, which have proliferated across cities and towns. These establishments often provide yoga mats for their clients, contributing significantly to the overall demand for yoga mats in the region. Additionally, the North American fitness market's diversity and inclusivity have led to various yoga styles and practices, each requiring specific types of mats, further augmenting sales. Moreover, the region's strong retail infrastructure, with numerous specialty stores, sporting goods outlets, and e-commerce platforms, makes yoga mats easily accessible to consumers. This accessibility, combined with a willingness to invest in quality yoga.

Competitive Landscape:

Numerous companies are focusing on developing yoga mats manufactured from eco-friendly and sustainable materials. This includes using natural rubber, cork, jute, and TPE (Thermoplastic Elastomers) as alternatives to Polyvinyl Chloride (PVC), which is less environmentally friendly. By offering mats that are free from harmful chemicals and more biodegradable or recyclable, companies are catering to the growing demand for sustainable products. Various companies are offering customization options for yoga mats, allowing customers to personalize their mats with designs, colors, or patterns of their choice. This appeals to consumers looking for unique and aesthetically pleasing yoga mats. Furthermore, yoga mat manufacturers are continually improving the durability of their products to withstand regular use and wear over an extended period. They are using advanced materials and manufacturing techniques to create mats that are more resistant to tearing, stretching, and deformation, ensuring a longer lifespan for the product.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

ALO LLC (Color Image Apparel Inc.)

Barefoot Yoga Co

Ecoyoga Ltd

EuProMed s.r.o.

Hugger Mugger

JadeYoga

Liforme Ltd.

Lululemon Athletica

Manduka

prAna (Columbia Sportswear)

Yaazhtex

Recent Developments:

In September 2022, Yoga With Adriene Announces Partnership with Manduka and also aimed to release a limited-edition collection. The collection includes yoga mats, bolster, cushions, and blocks. Mishler's love for Manduka mats and her ability to connect with students were key factors in this collaboration.

In May 2022, Adidas AG India Expands Product Portfolio, Launches Yoga Collection. The new range of yoga gear is crafted to be versatile and cater to various aspects of yoga practice and different conditions. This collection draws inspiration from the natural elements, including Fire, Earth, Wind, and Water, incorporating recycled materials into its production. Our campaign highlights the significance of yoga in the lives of athletes, as well as individuals from diverse sporting, cultural, and artistic backgrounds, and how they create space for yoga.

In July 2021, Lululemon Athletica Launched the World's First Mushroom Leather Yoga Mats. It offers a sustainable alternative to traditional mats. Inspired by the brand's Take Form Mat, the woven Mylo mat contains 3D zoned alignment patterns.

Key Questions Answered in This Report

• 1. How big is the global yoga mat market?
• 2. What is the expected growth rate of the global yoga mat market during 2024-2032?
• 3. What are the key factors driving the global yoga mat market?
• 4. What has been the impact of COVID-19 on the global yoga mat market?
• 5. What is the breakup of the global yoga mat market based on the material?
• 6. What is the breakup of the global yoga mat market based on the end use?
• 7. What is the breakup of the global yoga mat market based on the distribution channel?
• 8. What are the key regions in the global yoga mat market?
• 9. Who are the key players/companies in the global yoga mat market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Yoga Mat Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Material

• 6.1 PVC
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 TPE
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Rubber
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Cotton and Jute
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by End Use

• 7.1 Yoga and Fitness Clubs
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Household
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarket and Hypermarket
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Specialty Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Online Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Adidas AG
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 ALO LLC (Color Image Apparel Inc.)
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Barefoot Yoga Co
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Ecoyoga Ltd
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 EuProMed s.r.o.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Hugger Mugger
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 JadeYoga
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Liforme Ltd.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Lululemon Athletica
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 Manduka
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 prAna (Columbia Sportswear)
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Yaazhtex
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio