B2C eコマース市場レポート：タイプ、用途、地域別、2024～2032年

世界のB2C eコマース市場規模は2023年に4兆8,000億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は7％を示し、市場は2032年までに9兆米ドルに達すると予測しています。同市場は、個人情報を保護するためのデータセキュリティとプライバシーの重要性に対する意識の高まり、スマートフォンの普及率の上昇とインターネット設備の簡便化、ユーザーフレンドリーな決済オプションへの注目の高まりなどを背景に、着実な成長を遂げています。

B2C eコマース市場分析

市場の成長と規模データのプライバシーとセキュリティに対する懸念の高まりと、個人の間での簡単な決済オプションに対する需要の高まりが、市場の緩やかな成長をもたらしています。

技術の進歩：人工知能（AI）、拡大現実（AR）、バーチャルリアリティ（VR）、ボイスコマースの統合は、より没入感のあるパーソナライズされたショッピング体験の提供を支援します。

産業への応用：eコマースは、エレクトロニクス、自動車、パーソナルケアなど、さまざまな業界で応用されています。従来の小売業を破壊し、新たなセグメントにも拡大しています。

地域別動向：アジア太平洋が市場をリードしています。しかし北米は、整備された物流網と高度なサプライチェーン・マネジメントの存在により、急成長市場として浮上しています。

競合情勢：主要参入企業は、新しい製品カテゴリー、ブランド、限定アイテムの追加など、幅広い選択肢を個人に提供するため、製品カタログを継続的に拡大しています。

課題と機会：市場は規制遵守などの課題に直面する一方で、環境持続可能性への関心の高まりという機会にも遭遇しています。

将来の展望：B2C eコマース市場の将来は、先端技術の採用が増加しており、有望です。また、ユーザーフレンドリーな決済ソリューションの開拓が進むことで、市場の成長も促進されると予想されます。

B2C eコマース市場の動向

インターネット設備の容易さ

インターネット設備の容易さにより、世界中でB2C eコマースへの嗜好が高まっており、市場の展望は明るいです。これに伴い、人々はデジタルに接続するようになり、オンラインでより幅広い製品やサービスを探索できるようになり、eコマースの売上増加に寄与しています。さらに、高速インターネット接続により、閲覧、ショッピング、取引がシームレスに行えるようになりました。さらに、ブロードバンドやモバイル・データ・ネットワークの普及が、個人とオンライン小売業者とのギャップを埋めています。さらに、買い物客は自宅や外出先からeコマース・プラットフォームにアクセスできるため、利便性が高いです。さらに、安全なオンライン決済システムが統合されたことで、オンライン取引に対する個人の信頼が高まり、市場の成長に寄与しています。

スマートフォンの利用拡大

世界中の大衆の間でスマートフォンの利用率が高まっていることが、市場の成長を後押ししています。また、モバイルは利便性とアクセシビリティを向上させるため、B2C eコマース市場において重要な役割を果たしています。人々は外出先で商品を閲覧、比較、購入することができ、その結果eコマース取引が増加しています。これとは別に、自社のウェブサイトやユーザー・インターフェースをモバイル・プラットフォーム向けに最適化する企業は、この増加する購買者層を取り込むのに有利な立場にあります。さらに、モバイルアプリ、レスポンシブ・ウェブサイト、モバイル決済ソリューションは、この動向の重要な要素です。これに伴い、eコマース企業は、個人にシームレスでパーソナライズされたショッピング体験を提供するユーザーフレンドリーなアプリを開発しています。

ユーザーフレンドリーな決済オプションへの注目の高まり

世界中の大衆の間でユーザーフレンドリーな決済オプションへの注目が高まっていることが、市場の成長を後押ししています。複雑で時間のかかる決済手続きは、カートの放棄や売上の損失につながっています。さらに、人々はデジタルウォレット、クレジットカード、ワンクリックチェックアウトオプションを含む様々な決済方法にアクセスすることができます。これらのオプションは、チェックアウトプロセスを合理化し、摩擦やカート放棄率を低減するのに役立ちます。これとは別に、安全な取引が保証されることで、オンライン・ショッピングに対する個人の信頼が高まり、市場の成長を後押ししています。さらに、主要企業は、個人の情報を保護し、ブランドの評判を維持するために、暗号化、詐欺検出システム、二要素認証などの強固なセキュリティ対策を導入しています。このほか、企業はモバイルに対応し、ユーザーが直感的に操作できるよう、決済インターフェースを継続的に最適化しています。

データセキュリティとプライバシーに対する懸念の高まり

データセキュリティとプライバシーの重要性に対する意識の高まりが、市場の成長に寄与しています。また、個人情報の保護に対する関心の高まりが市場の成長を後押ししています。さらに、機密データを侵害や悪用から守るための厳格な対策に対する需要も増加しています。有名なデータ漏洩やプライバシースキャンダルは、個人の信頼を低下させる。これとは別に、データセキュリティとプライバシーを維持することは、個人の信頼を維持するだけでなく、風評被害や法的影響から組織を守ることにもなります。さらに、企業は強固なサイバーセキュリティ対策、データの暗号化、定期的なセキュリティ監査に投資しています。また、明確で簡潔なプライバシー政策を導入する一方で、データを管理するためのオプションを個人に提供しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のB2C eコマース市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• B2C小売業者
• クラシファイド

第7章 市場内訳：用途別

• 自動車
• 美容とパーソナルケア
• 民生用電子機器
• 衣類と履物
• 書籍・文房具
• ホームデコレーションとエレクトロニクス
• 旅行と観光
• その他

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Alibaba Group Holding Limited
  • Amazon.com Inc.
  • ASOS plc
  • Booking Holdings Inc.
  • eBay Inc.
  • JD.com Inc.
  • Macy's Inc.
  • Makemytrip Limited
  • Otto GmbH & Co KG
  • Rakuten Inc.
  • Walmart Inc.

List of Figures

• Figure 1: Global: B2C E-commerce Market: Major Drivers and Challenges
• Figure 2: Global: B2C E-commerce Market: Sales Value (in Trillion US$), 2018-2023
• Figure 3: Global: B2C E-commerce Market Forecast: Sales Value (in Trillion US$), 2024-2032
• Figure 4: Global: B2C E-commerce Market: Breakup by Type (in %), 2023
• Figure 5: Global: B2C E-commerce Market: Breakup by Application (in %), 2023
• Figure 6: Global: B2C E-commerce Market: Breakup by Region (in %), 2023
• Figure 7: Global: B2C E-commerce (B2C Retailers) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 8: Global: B2C E-commerce (B2C Retailers) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: B2C E-commerce (Classifieds) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 10: Global: B2C E-commerce (Classifieds) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 11: Global: B2C E-commerce (Automotive) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 12: Global: B2C E-commerce (Automotive) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 13: Global: B2C E-commerce (Beauty and Personal Care) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 14: Global: B2C E-commerce (Beauty and Personal Care) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 15: Global: B2C E-commerce (Consumer Electronics) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 16: Global: B2C E-commerce (Consumer Electronics) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 17: Global: B2C E-commerce (Clothing and Footwear) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 18: Global: B2C E-commerce (Clothing and Footwear) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 19: Global: B2C E-commerce (Books and Stationery) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 20: Global: B2C E-commerce (Books and Stationery) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 21: Global: B2C E-commerce (Home Decor and Electronics) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 22: Global: B2C E-commerce (Home Decor and Electronics) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 23: Global: B2C E-commerce (Travel and Tourism) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 24: Global: B2C E-commerce (Travel and Tourism) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 25: Global: B2C E-commerce (Other Applications) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 26: Global: B2C E-commerce (Other Applications) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 27: North America: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 28: North America: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 29: United States: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 30: United States: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 31: Canada: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 32: Canada: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 33: Asia-Pacific: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 34: Asia-Pacific: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 35: China: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 36: China: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 37: Japan: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 38: Japan: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 39: India: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 40: India: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 41: South Korea: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 42: South Korea: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 43: Australia: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 44: Australia: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 45: Indonesia: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 46: Indonesia: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 47: Others: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 48: Others: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 49: Europe: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 50: Europe: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 51: Germany: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 52: Germany: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 53: France: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 54: France: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 55: United Kingdom: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 56: United Kingdom: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 57: Italy: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 58: Italy: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 59: Spain: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 60: Spain: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 61: Russia: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 62: Russia: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 63: Others: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 64: Others: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 65: Latin America: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 66: Latin America: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 67: Brazil: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 68: Brazil: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 69: Mexico: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 70: Mexico: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 71: Others: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 72: Others: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 73: Middle East and Africa: B2C E-commerce Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 74: Middle East and Africa: B2C E-commerce Market: Breakup by Country (in %), 2023
• Figure 75: Middle East and Africa: B2C E-commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 76: Global: B2C E-commerce Industry: SWOT Analysis
• Figure 77: Global: B2C E-commerce Industry: Value Chain Analysis
• Figure 78: Global: B2C E-commerce Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: B2C E-commerce Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: B2C E-commerce Market Forecast: Breakup by Type (in Billion US$), 2024-2032
• Table 3: Global: B2C E-commerce Market Forecast: Breakup by Application (in Billion US$), 2024-2032
• Table 4: Global: B2C E-commerce Market Forecast: Breakup by Region (in Billion US$), 2024-2032
• Table 5: Global: B2C E-commerce Market: Competitive Structure
• Table 6: Global: B2C E-commerce Market: Key Players

The global B2C e-commerce market size reached US$ 4.8 Trillion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.0 Trillion by 2032, exhibiting a growth rate (CAGR) of 7% during 2024-2032. The market is experiencing steady growth driven by the growing awareness about the importance of data security and privacy to safeguard personal information, rising adoption of smartphones and the ease of internet facilities, and increasing focus on user-friendly payment options.

B2C E-Commerce Market Analysis:

Market Growth and Size: The market is witnessing moderate growth, driven by increasing concerns for data privacy and security, along with the growing demand for easy payment options among individuals.

Technological Advancements: The integration of artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and voice commerce assists in offering more immersive and personalized shopping experiences.

Industry Applications: E-commerce finds applications in various industries, including electronics, automotive, and personal care. It has disrupted traditional retail and is expanding into new sectors.

Geographical Trends: Asia Pacific leads the market, driven by the rising adoption of smartphones among the masses. However, North America is emerging as a fast-growing market on account of the presence of well-developed logistics networks and advanced supply chain management.

Competitive Landscape: Key players are continuously expanding their product catalogs to provide individuals with a wider range of choices, such as adding new product categories, brands, and exclusive items.

Challenges and Opportunities: While the market faces challenges, such as regulatory compliance, it also encounters opportunities in the increasing focus on environmental sustainability.

Future Outlook: The future of the B2C e-commerce market looks promising, with the rising adoption of advanced technologies. In addition, the increasing development of user-friendly payment solutions is expected to propel the market growth.

B2C E-Commerce Market Trends:

Ease of internet facilities

The growing preference for B2C e-commerce due to the ease of internet facilities across the globe is offering a positive market outlook. In line with this, people are becoming digitally connected and can explore a wider range of products and services online, contributing to increased e-commerce sales. Moreover, high-speed internet connections make it possible for individuals to browse, shop, and make transactions seamlessly. In addition, the widespread availability of broadband and mobile data networks bridges the gap between individuals and online retailers. Besides this, shoppers can access e-commerce platforms from the comfort of their homes or on-the-go, making it highly convenient. Furthermore, the integration of secure online payment systems enhances the trust of individuals in online transactions, which is contributing to the growth of the market.

Growing utilization of smartphones

The increasing utilization of smartphones among the masses around the world is bolstering the growth of the market. In addition, mobile plays a vital role in the B2C e-commerce market, as it offers enhanced convenience and accessibility. People can browse, compare, and make purchases on the go, resulting in increasing e-commerce transactions. Apart from this, companies that optimize their websites and user interfaces for mobile platforms are better positioned to tap into this growing segment of shoppers. Furthermore, mobile apps, responsive websites, and mobile payment solutions are key components of this trend. In line with this, e-commerce companies are developing user-friendly apps that provide seamless and personalized shopping experiences to individuals.

Increasing focus on user-friendly payment options

The rising focus on user-friendly payment options among the masses worldwide is propelling the growth of the market. Complex and time-consuming payment procedures are leading to cart abandonment and lost sales. Moreover, people can access a variety of payment methods, including digital wallets, credit cards, and one-click checkout options. These options assist in streamlining the checkout process and reducing friction and cart abandonment rates. Apart from this, the assurance of secure transactions benefits in increasing trust among individuals in online shopping, which is impelling the market growth. Additionally, key players are implementing robust security measures, including encryption, fraud detection systems, and two-factor authentication, to protect the information of individuals and maintain brand reputation. Besides this, companies are continually optimizing their payment interfaces to be mobile-responsive and user-intuitive.

Rising concerns for data security and privacy

The increasing awareness about the importance of data security and privacy is contributing to the growth of the market. In addition, rising concerns about safeguarding personal information are bolstering the market growth. Moreover, there is an increase in the demand for stringent measures to protect sensitive data from breaches and misuse. High-profile data breaches and privacy scandals lower the trust of individuals. Apart from this, maintaining data security and privacy not only preserves confidence among individuals but also shields organizations from reputational damage and legal consequences. Additionally, companies are investing in robust cybersecurity measures, data encryption, and regular security audits. They are also implementing clear and concise privacy policies while providing individuals with options to control their data.

B2C E-Commerce Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type and application.

Breakup by Type:

B2C Retailers

Classifieds

B2C retailers account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes B2C retailers and classifieds. According to the report, B2C retailers represented the largest segment.

Business-to-consumer (B2C) retailers are traditional online stores where companies sell products directly to consumers. B2C retailers maintain an e-commerce website or mobile app where individuals can browse products, read descriptions, view images, and make purchases. They may also provide user reviews and recommendations to aid in the decision-making process. These retailers often invest in marketing, advertising, and consumer support to attract and retain them. In addition, they offer features like personalized shopping experiences, loyalty programs, and promotions to enhance the engagement of people. Besides this, B2C retailers prioritize secure payment processing and efficient shipping and delivery services to ensure a positive shopping experience.

Classifieds are online platforms or websites where individuals or companies can list products or services they want to sell, rent, or offer. Users can create listings with descriptions, images, and pricing. Classifieds do not sell products directly, instead they connect sellers and buyers. Apart from this, users can communicate directly through the platform to negotiate prices and finalize transactions. Classified platforms often allow for both free and paid listings, with optional features like promoting listings for greater visibility. Classifieds serve as digital marketplaces, facilitating local and international transactions. They are particularly valuable for individuals and small firms looking to reach a broad audience without the need for extensive e-commerce infrastructure.

Breakup by Application:

Automotive

Beauty and Personal Care

Consumer Electronics

Clothing and Footwear

Books and Stationery

Home Decor and Electronics

Travel and Tourism

Others

Clothing and footwear hold the largest share

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes automotive, beauty and personal care, consumer electronics, clothing and footwear, books and stationery, home decor and electronics, travel and tourism, and others. According to the report, clothing and footwear accounted for the largest market share.

Clothing and footwear encompass online retailing of apparel, shoes, and related fashion products. It offers a vast array of choices, styles, and brands, catering to the unique needs and preferences of individuals. Online clothing and footwear stores often provide detailed product descriptions, size guides, and user reviews to assist shoppers in making informed choices. In addition, the rising adoption of clothing and footwear via e-commerce platforms, as they allow individuals to conveniently browse and purchase items from the comfort of their home, along with easy return policies, is bolstering the market growth.

Automotive B2C e-commerce includes the online sale of vehicles, auto parts, accessories, and related services. People can research, compare, and purchase vehicles or parts online. E-commerce platforms specializing in automotive products offer extensive catalogs, compatibility search tools, and user reviews to help individuals find the right parts and accessories for their vehicles. Online automotive marketplaces connect buyers with sellers, often allowing for both new and used vehicle transactions.

Beauty and personal care involve the online sale of cosmetics, skincare products, fragrances, grooming items, and personal care appliances. E-commerce allows individuals to discover and purchase beauty products from a wide range of brands. Product recommendations, virtual makeup try-ons, and skincare quizzes are some features that enhance the online shopping experience. Besides this, online retailers often provide detailed product information and tutorials to assist shoppers, which is impelling the market growth.

Consumer electronics encompasses the online sale of electronic devices, gadgets, appliances, and accessories. Online consumer electronics retailers offer detailed product specifications, user reviews, and comparisons to help individuals make informed choices. In addition, augmented reality (AR) and virtual reality (VR) technologies enable individuals to visualize products in their own spaces.

Books and stationery involve the online sale of books, e-books, educational materials, office supplies, and writing instruments. E-commerce has made it convenient for individuals, students, and companies to access a vast array of reading materials and stationery products. Online bookstores often provide personalized book recommendations, user ratings, and digital reading options. Moreover, online retailers offer a diverse selection, catering to both individuals and organizations looking for office supplies and equipment.

The home decor and electronics focuses on the online sale of furniture, home decor items, kitchen appliances, and interior design services. Online retailers in this segment offer a wide variety of products, often accompanied by reviews of individuals, interior design inspiration, and virtual room planning tools. Augmented reality (AR) applications allow individuals to visualize how furniture and decor will look in their homes.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest B2C e-commerce market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share due to the rising adoption of smartphones among the masses. Moreover, people are increasingly preferring online shopping as a convenient and accessible way to meet their diverse needs. In line with this, governing agencies in the region are encouraging rapid digitalization, which is contributing to the growth of the market.

North America B2C e-commerce market is driven by the increasing utilization of e-commerce, as it provides a seamless online shopping experience with user-friendly interfaces, secure payment options, and rapid delivery services. Besides this, the ease of internet facilities is bolstering the growth of the market. Furthermore, the presence of well-developed logistics networks and advanced supply chain management enable efficient and timely order fulfillment, including options like same-day or next-day delivery.

Europe maintains a strong presence in the market, with the rising trend of online shopping among the masses. In addition, the widespread usage of digital payment methods, such as credit cards and mobile wallets, streamlines the online shopping experience, which is strengthening the market growth. Furthermore, the growing focus on data privacy is offering a positive market outlook.

Latin America exhibits growing potential in the B2C e-commerce market on account of the increasing utilization of smartphones, along with the ease of internet facilities. In line with this, the rising demand for user-friendly payment solutions among the masses is impelling the growth of the market in the region.

The Middle East and Africa region shows a developing market for B2C e-commerce, primarily driven by the increasing number of online platforms that offer enhanced shopping experiences for individuals. Apart from this, the rising importance of data security and privacy among individuals is propelling the growth of the market in the region.

Leading Key Players in the B2C E-Commerce Industry:

Key players are continuously expanding their product catalogs to provide individuals with a wider range of choices, such as adding new product categories, brands, and exclusive items. In addition, companies are investing in website and app design, user interfaces, and navigation to ensure a seamless and user-friendly shopping experience. They are developing mobile apps and responsive websites to cater to the growing mobile user base. Furthermore, many companies are offering same-day or next-day delivery and easy returns to meet the expectations of people. In line with this, manufacturers are utilizing data analytics and artificial intelligence (AI) to analyze behavior, preferences, and trends of individuals to tailor marketing efforts and improve product recommendations.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alibaba Group Holding Limited

Amazon.com Inc.

ASOS plc

Booking Holdings Inc.

eBay Inc.

JD.com Inc.

Macy's Inc.

Makemytrip Limited

Otto GmbH & Co KG

Rakuten Inc.

Walmart Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

January 20, 2023: Walmart Inc. launched the Walmart Business, an eCommerce site, designed to empower small and medium businesses (SMB) and nonprofit consumers. The focus of this site is to remove complexity in purchasing, lower costs, and serve more opportunities to buyers and communities. Walmart Business offers a curated assortment of more than 100,000 items, with categorization and navigation tailored as per busy organizational shoppers.

June 16, 2022: eBay Inc. launched eBay Live, a dedicated shopping platform that gives people a new way to browse and buy products in a live, interactive environment. The new beta technology combines entertainment with instant purchasing. The first series will offer a curated selection of highly coveted and rare trading cards from top eBay seller Bleecker Trading.

February 24, 2023: Amazon.com Inc. announced that it will integrate its logistics network and SmartCommerce services with the open network for digital commerce (ONDC), a private non-profit company established by the Department for Promotion of Industry and Internal Trade of Government of India. SmartCommerce is an AWS-powered suite of software as a service (SaaS) product that enables micro, small and medium enterprises (MSMEs) in India to build and scale their business across digital mediums.

Key Questions Answered in This Report

• 1. What was the size of the global B2C e-commerce market in 2023?
• 2. What is the expected growth rate of the global B2C e-commerce market during 2024-2032?
• 3. What has been the impact of COVID-19 on the global B2C e-commerce market?
• 4. What are the key factors driving the global B2C e-commerce market?
• 5. What is the breakup of the global B2C e-commerce market based on the type?
• 6. What is the breakup of the global B2C e-commerce market based on the application?
• 7. What are the key regions in the global B2C e-commerce market?
• 8. Who are the key players/companies in the global B2C e-commerce market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global B2C E-commerce Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 B2C Retailers
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Classifieds
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Application

• 7.1 Automotive
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Beauty and Personal Care
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Consumer Electronics
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Clothing and Footwear
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Books and Stationery
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Home Decor and Electronics
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast
• 7.7 Travel and Tourism
  • 7.7.1 Market Trends
  • 7.7.2 Market Forecast
• 7.8 Others
  • 7.8.1 Market Trends
  • 7.8.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Alibaba Group Holding Limited
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
    • 13.3.1.4 SWOT Analysis
  • 13.3.2 Amazon.com Inc.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
    • 13.3.2.4 SWOT Analysis
  • 13.3.3 ASOS plc
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Booking Holdings Inc.
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 eBay Inc.
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 JD.com Inc.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 Financials
  • 13.3.7 Macy's Inc.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
    • 13.3.7.4 SWOT Analysis
  • 13.3.8 Makemytrip Limited
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Otto GmbH & Co KG
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 SWOT Analysis
  • 13.3.10 Rakuten Inc.
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
  • 13.3.11 Walmart Inc.
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Product Portfolio
    • 13.3.11.3 Financials
    • 13.3.11.4 SWOT Analysis