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1541152

芳香剤市場レポート：製品タイプ、用途、流通チャネル、地域別 2024-2032

Air Freshener Market Report by Product Type, Application, Distribution Channel, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 144 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=150.29円
芳香剤市場レポート：製品タイプ、用途、流通チャネル、地域別 2024-2032
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

芳香剤市場の世界市場規模は2023年に130億米ドルに達しました。今後、IMARC Groupは、2032年には172億米ドルに達し、2024～2032年の成長率（CAGR）は3.1％になると予測しています。高級車の販売台数の増加、アロマテラピーの心理的・身体的効果に対する意識の高まり、個人による家庭での快適さへの支出の増加が、市場を推進している主な要因の一部です。

芳香剤は、室内空間の不快な臭いをマスキングまたは除去するために設計された製品です。その目的を達成するために、香料、エッセンシャルオイル、または化学消臭剤が含まれています。ユーザーフレンドリーな操作で使いやすく、最小限の労力で済むように設計されています。香りが長時間持続し、フレッシュな香りの環境を長時間維持することができます。スプレー、ジェル、プラグイン、固形ブロックなど、さまざまな形状があります。一般的に、家庭、オフィス、自動車、その他密閉された場所で使用されています。

急速な都市化と所得水準の上昇を背景とした高級車の販売増加が、世界中で快適な運転体験を維持するための車専用芳香剤の需要を牽引しています。さらに、アロマテラピーの心理的・身体的メリットに対する認識が高まっていることも、市場の成長を後押ししています。さらに、香りの放出を制御するためにスマートホームシステムに統合できる芳香剤の採用が増加していることも、市場にプラスの影響を与えています。これとは別に、在宅勤務（WFH）人口の増加により、職場環境を改善するために芳香剤を含む自宅での快適さへの支出が増加しています。さらに、爽やかな雰囲気を維持するために芳香剤の使用を取り入れるジムやフィットネスセンターの数が増加していることも、市場の成長を強化しています。

芳香剤市場傾向／促進要因

健康とウェルネスへの関心の高まり

健康とウェルネスへの関心の高まりは、芳香剤の需要を喚起する主な要因のひとつです。室内空気の質に対する意識の高まりに伴い、人々は悪臭や空気中の汚染物質が健康に及ぼす影響を懸念するようになっています。芳香剤、特に天然成分で作られた芳香剤は、悪臭を除去し、室内の空気の質を改善する迅速で効果的な方法を提供します。多くの個人や企業が、家庭やオフィス、車内で芳香剤を使用し、快適な環境を作り出すことで、心身の健康を増進しています。

香りマーケティングの台頭

小売業や接客業など、さまざまな分野の企業が、顧客体験を向上させるために香りマーケティングを活用するケースが増えています。香りを戦略的に利用することで、消費者の行動に影響を与え、環境をより心地よいものにし、ブランド認知を強化することができます。芳香剤はこの戦略において重要な役割を果たしています。香りマーケティングが浸透するにつれて、商業環境における芳香剤の需要は高まると思われます。

環境問題への関心の高まりと持続可能性

個人は環境に優しい製品を求めています。その結果、オーガニック、生分解性、持続可能な素材から作られた芳香剤に対する需要が増加しています。企業はこのニーズに応え、従来の芳香剤に代わる、地球だけでなくペットや子供にも安全なグリーンな芳香剤を提供しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界の芳香剤市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • スプレー/エアゾール
    • 市場動向
    • 市場予測
  • 電気式芳香剤
    • 市場動向
    • 市場予測
  • ジェル芳香剤
    • 市場動向
    • 市場予測
  • キャンドル芳香剤
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：用途別

  • 住宅用
    • 市場動向
    • 市場予測
  • 企業用
    • 市場動向
    • 市場予測
  • 車用
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • コンビニエンスストア
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • 薬局
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • California Scents（Energizer Holdings Inc）
    • Church & Dwight Inc.
    • Farcent Enterprise Co. Ltd.
    • Godrej Consumer Products Limited（The Godrej Group）
    • Henkel AG & Co. KGaA
    • Kobayashi Pharmaceutical Co. Ltd.
    • Newell Brands
    • Procter & Gamble
    • Reckitt Benckiser Group plc.
    • S. C. Johnson & Son Inc.
図表

List of Figures

  • Figure 1: Global: Air Freshener Market: Major Drivers and Challenges
  • Figure 2: Global: Air Freshener Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Air Freshener Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Air Freshener Market: Breakup by Product Type (in %), 2023
  • Figure 5: Global: Air Freshener Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Air Freshener Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Air Freshener Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Air Freshener (Sprays/Aerosols) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Air Freshener (Sprays/Aerosols) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Air Freshener (Electric Air Fresheners) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Air Freshener (Electric Air Fresheners) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Air Freshener (Gel Air Fresheners) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Air Freshener (Gel Air Fresheners) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Air Freshener (Candle Air Fresheners) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Air Freshener (Candle Air Fresheners) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Air Freshener (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Air Freshener (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Air Freshener (Residential) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Air Freshener (Residential) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Air Freshener (Corporate) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Air Freshener (Corporate) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Air Freshener (Cars) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Air Freshener (Cars) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Air Freshener (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Air Freshener (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Air Freshener (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Air Freshener (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Air Freshener (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Air Freshener (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Air Freshener (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Air Freshener (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Air Freshener (Pharmacies) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Air Freshener (Pharmacies) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Air Freshener (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Air Freshener (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: North America: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: North America: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: United States: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: United States: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Canada: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Canada: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Asia-Pacific: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Asia-Pacific: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: China: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: China: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Japan: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Japan: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: India: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: India: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: South Korea: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: South Korea: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Australia: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Australia: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Indonesia: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Indonesia: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Others: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Europe: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Europe: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Germany: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Germany: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: France: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: France: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: United Kingdom: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: United Kingdom: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Italy: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Italy: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Spain: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Spain: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Russia: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Russia: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Latin America: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Latin America: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Brazil: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Brazil: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Mexico: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Mexico: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Others: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Others: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Middle East and Africa: Air Freshener Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Middle East and Africa: Air Freshener Market: Breakup by Country (in %), 2023
  • Figure 84: Middle East and Africa: Air Freshener Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Global: Air Freshener Industry: SWOT Analysis
  • Figure 86: Global: Air Freshener Industry: Value Chain Analysis
  • Figure 87: Global: Air Freshener Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Air Freshener Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Air Freshener Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Air Freshener Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 4: Global: Air Freshener Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Air Freshener Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Air Freshener Market: Competitive Structure
  • Table 7: Global: Air Freshener Market: Key Players
目次
Product Code: SR112024A4281

The global air freshener market size reached US$ 13.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 17.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.1% during 2024-2032. The increasing sales of luxury vehicles, rising awareness about the psychological and physical benefits of aromatherapy, and the growing expenditure on home comfort by individuals are some of the major factors propelling the market.

An air freshener is a product designed to mask or eliminate unpleasant odors in indoor spaces. It contains fragrances, essential oils, or chemical odor eliminators to achieve their purpose. It is designed for user-friendly operation, easy to use and requires minimal effort. It can provide a long-lasting scent that maintains a fresh-smelling environment over time. It is available in various forms, such as sprays, gels, plug-ins, and solid blocks. It is commonly used in homes, offices, cars, and other enclosed areas.

Increasing sales of luxury vehicles on account of rapid urbanization and inflating income levels are driving the demand for car-specific air fresheners for maintaining a pleasant driving experience around the world. Moreover, the rising awareness about the psychological and physical benefits of aromatherapy is favoring the growth of the market. In addition, the growing adoption of air fresheners that can be integrated into smart home systems for controlled scent release is influencing the market positively. Apart from this, the increasing number of people working from home (WFH) is increasing the spending on home comforts, including air fresheners, to improve the work environment. Furthermore, the rising number of gyms and fitness centers that incorporate the use of air fresheners to maintain a fresh atmosphere is strengthening the growth of the market.

Air Freshener Market Trends/Drivers:

Increase in health and wellness concerns

The increasing focus on health and wellness represents one of the major factors catalyzing the demand for air fresheners. With the rising awareness about indoor air quality, people are increasingly becoming concerned about the effects of bad odor and airborne pollutants on their well-being. Air fresheners, particularly those made with natural ingredients, offer a quick and effective way to eliminate odors and improve indoor air quality. Many individuals and businesses use air fresheners in homes, offices, and cars to create a pleasant environment, which enhances mental and physical health.

Rise in scent marketing

Businesses across various sectors, such as retail and hospitality, are increasingly utilizing scent marketing to improve customer experience. The strategic use of aroma can influence consumer behavior, making environments more inviting, and strengthening brand recognition. Air fresheners play a crucial role in this strategy. As scent marketing gains traction, the demand for air fresheners in commercial settings is likely to rise.

Growing environmental concerns and sustainability

Individuals are seeking products that are environment friendly. As a result, there is an increase in the demand for air fresheners that are organic, biodegradable, or made from sustainably sourced materials. Companies are responding to this need by offering green alternatives to traditional air fresheners, which are not only safe for the planet but also for pets and children.

Air Freshener Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global air freshener market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on product type, application, and distribution channel.

Breakup by Product Type:

Sprays/Aerosols

Electric Air Fresheners

Gel Air Fresheners

Candle Air Fresheners

Others

Sprays/aerosols dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays/aerosols, electric air fresheners, gel air fresheners, candle air fresheners, and others. According to the report, sprays/aerosols represented the largest segment. Sprays or aerosols air fresheners come in a canister with a nozzle for easy spraying. They release a fine mist of fragrance into the air to mask or neutralize odors. They can quickly refresh a room or target specific problem areas.

Electric air fresheners, often referred to as plug-ins, are devices that can be plugged into an electrical outlet. These fresheners use heat to vaporize a fragrance or essential oil, gradually releasing the scent into the room. One of their main advantages is the ability to provide a consistent, long-lasting fragrance. Many electric air fresheners come with adjustable settings, allowing users to control the intensity of the scent.

Gel air fresheners consist of a solid gel substance that slowly evaporates, emitting a fragrance over time. These are often used in smaller spaces like bathrooms, closets, and cars. One of the advantages of gel fresheners is their long-lasting scent, which can endure for weeks, depending on the size of the gel and environmental factors like temperature and airflow. They are also non-electric, which makes them portable and easy to place in various locations.

Breakup by Application:

Residential

Corporate

Cars

Others

Residential holds the largest share in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes residential, corporate, cars, and others. According to the report, residential accounted for the largest market share. Air fresheners are widely used in residential settings to improve the indoor atmosphere, contributing to a more pleasant living environment. They can be especially helpful in rooms that tend to accumulate odors, such as kitchens, bathrooms, and pet areas. Electric or gel air fresheners are typically favored for longer-lasting scent dispersion in living rooms or bedrooms. Candle air fresheners can serve a dual purpose, offering both scent and ambiance, especially in spaces like dining rooms or baths where setting a particular mood is desired.

In corporate environments like offices, conference rooms, and reception areas, air fresheners can play a significant role in creating a welcoming and comfortable atmosphere. Bad odors in an office setting can be distracting and can create a negative impression on clients or employees. Electric air fresheners are often used in these spaces due to their ability to provide a consistent, subtle scent over a long period. Sprays may also be used but are generally reserved for immediate use in areas like restrooms.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Specialty Stores

Pharmacies

Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, pharmacies, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Supermarkets and hypermarkets represent one of the most dominant distribution channels for air fresheners. These large retail spaces offer a wide variety of brands and types, from sprays and aerosols to electric and gel-based fresheners. Shoppers benefit from the convenience of purchasing air fresheners along with their regular grocery items, all under one roof.

Convenience stores are another common distribution channel for air fresheners, especially for consumers looking for quick and easy purchases. While the range of options can be more limited compared to supermarkets, convenience stores offer the essential types such as sprays and hanging fresheners. These outlets are particularly popular for car air fresheners, as they are often located near gas stations. The convenience factor is the primary advantage here, allowing consumers to make quick buys even during late hours.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe exhibits a clear dominance, accounting for the largest air freshener market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Increasing concerns about indoor air quality represents one of the primary factors driving the demand for air fresheners in Europe. Moreover, the establishment of commercial spaces, such as offices, is favoring the growth of the market in the region. Besides this, the growing use of air fresheners by hotels is influencing the market positively in the region.

Competitive Landscape:

The leading companies are developing smart air fresheners that can be controlled via smartphone apps or smart home systems and offer customizable schedules, fragrance intensity, and even scent rotation. They are also integrating built-in sensors to detect movement, humidity, or bad odors, and release fragrance accordingly to ensure that the product is used efficiently, thereby reducing waste and prolonging the life of the freshener. Moreover, key players are introducing air fresheners that allow users to create their own blend of scents and enable users to adjust the fragrance in real-time, directly from their smartphones. They are also capable of collecting data on usage and preferences, which can be analyzed to optimize scent release schedules or to alert facility managers when a refill is needed.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

California Scents (Energizer Holdings Inc)

Church & Dwight Inc.

Farcent Enterprise Co. Ltd.

Godrej Consumer Products Limited (The Godrej Group)

Henkel AG & Co. KGaA

Kobayashi Pharmaceutical Co. Ltd.

Newell Brands

Procter & Gamble

Reckitt Benckiser Group plc.

S. C. Johnson & Son Inc.

Recent Developments:

In 2022, Procter & Gamble sub brand 'Febreze' announced its first-ever Scent of the Year, "Ember", a luxurious air freshener variant that bursts with a sparkling citrus scent and notes of elegant woods.

In 2022, S. C. Johnson & Son Inc. launched its new air freshener product through its product line Glade to expand their product portfolio.

In 2022, Newell Brands sub brand Yankee Candle launched new wellness-inspired fragrances with launch of the well living collection.

Key Questions Answered in This Report

  • 1. How big is the global air freshener market?
  • 2. What is the expected growth rate of the global air freshener market during 2024-2032?
  • 3. What are the key factors driving the global air freshener market?
  • 4. What has been the impact of COVID-19 on the global air freshener market?
  • 5. What is the breakup of the global air freshener market based on the product type?
  • 6. What is the breakup of the global air freshener market based on the application?
  • 7. What is the breakup of the global air freshener market based on the distribution channel?
  • 8. What are the key regions in the global air freshener market?
  • 9. Who are the key players/companies in the global air freshener market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Air Freshener Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Sprays/Aerosols
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Electric Air Fresheners
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Gel Air Fresheners
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Candle Air Fresheners
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Residential
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Corporate
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Cars
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Specialty Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Pharmacies
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 California Scents (Energizer Holdings Inc)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Church & Dwight Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Farcent Enterprise Co. Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 Godrej Consumer Products Limited (The Godrej Group)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Henkel AG & Co. KGaA
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Kobayashi Pharmaceutical Co. Ltd.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Newell Brands
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Procter & Gamble
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Reckitt Benckiser Group plc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 S. C. Johnson & Son Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 SWOT Analysis