市場調査レポート
商品コード
1521186
ゴルフ用品市場レポート:タイプ別、流通チャネル別、地域別、2024年~2032年Golf Equipment Market Report by Type (Golf Clubs, Golf Balls, Golf Bags and Accessories, Golf Apparel and Footwears), Distribution Channel (Specialty Stores, Sporting Goods Chain, On-course Shops, Online Stores, and Others), and Region 2024-2032 |
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ゴルフ用品市場レポート:タイプ別、流通チャネル別、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界のゴルフ用品の市場規模は2023年に79億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて3.53%の成長率(CAGR)を示し、2032年には109億米ドルに達すると予測しています。いくつかの国でゴルフトーナメントの人気が高まっていることに加え、eコマースサイトで簡単に製品を入手できるようになったことが、市場を後押ししています。
主な市場促進要因:ゴルフインフラの強化に対する政府機関の関心の高まりと消費者の支出能力の増加が市場を刺激しています。さらに、ミレニアル世代のスポーツ活動への参加が増加していることも、重要な成長促進要因となっています。
主要市場動向:主要プレーヤーによる販促・マーケティング活動への投資の増加は、地理的プレゼンスと顧客基盤の拡大を支援し、市場を刺激する新たな動向のひとつです。
地理的動向:人気のあるスポーツやレジャーとしてのゴルフ需要の高まりが、北米全体の市場を拡大しています。さらに、スマートセンサーと一体化したゴルフ用品の開拓も、同地域の市場にプラスの影響を与えています。このほか、消費者の間で、ダイエットや心臓の健康、集中力の向上に役立つゴルフの利点に対する認識が高まっていることも、北米市場全体を強化しています。
競合情勢:ゴルフ用品市場の概要によると、著名な企業には、Acushnet Holdings Corp.(Fila Holdings Corp.)、Adidas AG、Amer Sports(Anta Sports Products Limited)、Bridgestone Corporation、Callaway Golf Company、DICK's Sporting Goods Inc.、Dixon Golf Inc.、Mizuno Corporation、Nike Inc.、PING、Puma SE、住友ゴム工業株式会社、TaylorMade Golf Co.
課題と機会:市場を阻害している主な課題の1つに、メーカー間の激しい競争があります。しかし、数多くの業界プレーヤーが製品のイノベーションと差別化に注力しており、これが今後数年間の市場の活性化につながると予想されます。
いくつかの技術革新
ゴルフ用品の絶え間ない進歩は、スポーツのアクセシビリティとパフォーマンスを広く向上させています。さらに、大手メーカーは、製品の強度と耐久性を高めながら重量を最小限に抑えるチタンやカーボンファイバーなどの最先端素材を取り入れています。これは、ゴルフ用品市場の需要にプラスの影響を与えています。例えば、2022年9月、特殊材料・コーティング企業の一つであるMussel Polymers, Inc.は、ゴルフ用品の製造に採用できる、より強く軽い繊維強化複合材料を発表しました。さらに2023年5月には、Par(x)が最先端のFilium技術を搭載したゴルフギアとアクセサリーの最新ラインナップの発売を発表しました。さらに、このブランドのプレミアム製品は、ゴルファーに快適なフィット感、ゴルフコースの内外で比類のないスタイル、優れた性能などを提供するために、最高品質の天然素材のみを使用して特別に設計されています。これとは別に、ボールの弾道やスイングの分析など、プレーヤーのパフォーマンスに関する詳細なフィードバックを提供するスマート分析ソフトウェアの広範な統合が、ゴルフ用品市場の見通しをさらに強化しています。例えば、2022年5月、パーソナライズされたゴルフクラブフィッティング技術のリーダーの1つであるCool Clubs社は、ゴルフ用具のテスト統計であるSpinLaunchを発表しました。同様に、2023年11月、オースティンを拠点とし、選手の評価と試合中の意思決定に変革をもたらすスポーツ分析企業の1つであるZelus Analyticsは、PGAツアーのプロゴルファー専用に構築された主要な分析サービスであるTourIQ Golfを買収しました。
成長する製品発売
より良いコントロールと長い飛距離を提供する先進的なゴルフボール、より軽量で空気力学に優れたゴルフクラブ、プレーヤーのパフォーマンスをリアルタイムで追跡するハイテクウェアラブルデバイスなどの発売は、消費者の関心を引き付け、ブランドの関連性を維持する上で重要な役割を果たす革新的な製品の一部を表しています。例えば、2024年1月、キャロウェイは、クラブフェース全体のボールスピード保持力を向上させ、それによってゴルファーに飛距離アップを提供できるジェイルブレイク・テクノロジーとAIモデルフェースを発表しました。さらに、テーラーメイドとタイトリストを含む他の著名なブランドは、ボギーゴルファーのために設計されたカスタムアイアンを提供しています。これは、ゴルフ用品市場最近の機会の一つを表しています。これに加えて、ゲームの力学を洞察するゴルフグローブの使用増加も市場を強化しています。例えば、2018年3月、アスリート向けグリップ技術ソリューションのイノベーターであるGrip Boost Inc.は、Grip Boost Second Skin Golf Glove 2.0を開発しました。この先進的なゴルフグローブは、ゴルファーに比類のないフィット感とグリップ力を提供する独自の技術を搭載しています。これとは別に、レクリエーション・プレーヤーからプロ・アスリートまで、幅広い消費者がそれぞれのプレー・スタイルやニーズに合った用具を探しているため、斬新な製品を発表しています。例えば、2023年5月、LPGA(女子プロゴルフ協会)は、子供や女性の初心者向けに低価格のアクセサリー、ゴルフクラブ、シューズを発売しました。これらの商品はウォルマートで独占販売されています。さらに2023年11月、大手ゴルフ用品メーカーの一つであるスティッチ・ゴルフは、SL 2エアウォーカー・ゴルフバッグを開発しました。タフなジッパー、ダブルストラップ、独立したボールパケット、より多くの収納スペースを備えています。これらの発売により、予測期間中にゴルフ用品市場の収益が上昇することが期待されます。
インドアゴルフの人気
天候や地理的な制約に関係なくゴルフの練習やプレーができる、アクセスしやすく便利なゴルフシミュレーターの新たな動向が市場を刺激しています。例えば、2024年1月、インドアゲーム、スポーツ、レクリエーション・ソリューション・プロバイダーの1つであるTeeTime Ventures社は、チェンナイのGolfer's Edgeでアジア初のProtee VXゴルフシミュレーターの発売を発表しました。さらに、AIを搭載した打ち出しモニターは、新たなレベルの精度と手頃な価格を提供します。これとは別に、スポーツクラブ数の増加も、もうひとつの重要な成長誘発要因として作用しています。例えば、2024年2月、米国のウエストサイド・グランドラピッズのバー&レストランが、個人に没入的な体験を提供するゴルフラウンジを開設しました。さらに、インドアゴルフ施設の増加も、ソーシャルリーグやプレーをサポートし、ゴルフをより通年的なスポーツにしています。このことが、ゴルフ用品市場の成長に寄与しています。例えば、2023年9月、特許取得済みの光学強化レーダートラッキング(OERT)技術でゴルフゲームに革命を起こしたトラックマンは、同社初のインドアゴルフ専用製品であるTrackman iOのイントロダクションを発表しました。また、2024年1月には、Skill Money Gamesがゴルフシミュレーター上でAI主導のスキルベースのキャッシュチャレンジを開始しました。さらに、同社は特許取得済みのAI技術を通じてインドアゴルフに革命を起こしています。
The global golf equipment market size reached US$ 7.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.53% during 2024-2032. The inflating popularity of golf tournaments in several countries, along with the easy product availability across e-commerce websites, is propelling the market.
Major Market Drivers: The rising focus among government bodies on enhancing golf infrastructures and the inflating expenditure capacities of consumers are stimulating the market. Moreover, the growing participation among the millennial population in sports activities is also acting as another significant growth-inducing factor.
Key Market Trends: The increasing investments in promotional and marketing activities by key players, which assist them in expanding their geographical presence and customer base, are among the emerging trends stimulating the market.
Geographical Trends: The elevating demand for golf as a popular sport and leisure activity is augmenting the market across North America. Furthermore, the development of golf equipment integrated with smart sensors is also positively influencing the market in the region. Besides this, the escalating awareness among consumers towards the benefits of playing golf, which helps in losing weight as well as improving heart health and concentration, is bolstering the overall market in North America.
Competitive Landscape: According to the golf equipment market overview, some of the prominent companies include Acushnet Holdings Corp. (Fila Holdings Corp.), Adidas AG, Amer Sports (Anta Sports Products Limited), Bridgestone Corporation, Callaway Golf Company, DICK's Sporting Goods Inc., Dixon Golf Inc., Mizuno Corporation, Nike Inc., PING, Puma SE, Sumitomo Rubber Industries Ltd., and TaylorMade Golf Co, among many others.
Challenges and Opportunities: One of the key challenges hindering the market includes intense competition among manufacturers. However, numerous industry players are focusing on innovation and differentiation of their products, which is expected to fuel the market in the coming years.
Several Technological Innovations
Continuous advancements in golf equipment are widely improving the accessibility and performance of the sport. Moreover, leading manufacturers are incorporating cutting-edge materials, such as titanium and carbon fiber, which minimize weight while increasing the strength and durability of the product. This, in turn, is positively influencing the golf equipment market demand. For example, in September 2022, Mussel Polymers, Inc., one of the specialty materials and coatings companies, introduced stronger and lighter fiber-reinforced composites that can be adopted in the manufacturing of golf equipment. Furthermore, in May 2023, Par(x) announced the launch of its state-of-the-art line of golf gear and accessories, equipped with cutting-edge Filium technology. Additionally, the brand's premium products are specifically designed by using only the highest-quality natural materials to provide golfers with a comfortable fit, unparalleled style both on and off the golf course, superior performance, etc. Apart from this, the widespread integration of smart analytics software that provides players with detailed feedback on their performance, including ball trajectory and swing analysis, is further bolstering the golf equipment market outlook. For instance, in May 2022, Cool Clubs, one of the leaders in personalized golf club fitting technology, introduced SpinLaunch, a golf equipment testing statistic. Similarly, in November 2023, Zelus Analytics, one of the Austin-based sports analytics companies that is transforming player evaluation and in-game decision-making, acquired TourIQ Golf, the leading analytics service built specifically for professional golfers on the PGA Tour.
Growing Product Launches
The launch of advanced golf balls that offer better control and longer distances, lighter and more aerodynamic golf clubs, high-tech wearable devices that track player performance in real-time, etc., represents some of the innovative products that play a crucial role in capturing consumer interest and maintaining brand relevance. For instance, in January 2024, Callaway introduced Jailbreak Technology and AI-modeled faces that can improve ball speed retention across the clubface, thereby providing golfers with increased distance. Moreover, other prominent brands, including TaylorMade and Titleist, offer custom irons designed for bogey golfers. This represents one of the golf equipment market recent opportunities. Besides this, the increasing use of golf gloves that give insights into game mechanics is also strengthening the market. For example, in March 2018, Grip Boost Inc., an innovator in grip technology solutions for athletes, developed its Grip Boost Second Skin Golf Glove 2.0. The advanced golf glove is equipped with unique technology to offer golfers an unmatched fit and grip. Apart from this, novel product launches cater to a wide range of consumers, including recreational players and professional athletes, each looking for equipment that suits their specific playing style and needs. For example, in May 2023, the Ladies Professional Golf Association (LPGA) launched low-cost accessories, golf clubs, and footwear for children and female beginners. These products are exclusively at Walmart. Additionally, in November 2023, Stitch Golf, one of the leading golf equipment providers, developed the SL 2 Air Walker golf bag. It has tough zippers, double straps, separate ball packets, and more storage space. These launches are expected to elevate the golf equipment market revenue over the forecasted period.
Popularity of Indoor Golf
The emerging trend of golf simulators that offer an accessible and convenient way to practice and play golf regardless of weather conditions or geographic limitations is stimulating the market. For example, in January 2024, TeeTime Ventures, one of the indoor games, sporting, and recreation solutions providers, announced the launch of Asia's first Protee VX golf simulator at Golfer's Edge in Chennai. Moreover, the AI-powered launch monitor provides a new level of precision and affordability. Apart from this, the rising number of sports clubs is also acting as another significant growth-inducing factor. For instance, in February 2024, a West side Grand Rapids bar and restaurant in the U.S. launched a golf lounge that offers an immersive experience to individuals. Additionally, the growing number of indoor golf facilities also supports social leagues and play, which makes golf more of a year-round sport. This, in turn, is contributing to the golf equipment market growth. For example, in September 2023, Trackman, who revolutionized the game of golf with its patented optically enhanced radar tracking (OERT) technology, announced the introduction of Trackman iO, the company's first purpose-built product for indoor golf. In addition, in January 2024, Skill Money Games launched AI-driven and skill-based cash challenges on golf simulators. Moreover, the company is revolutionizing indoor golf through its patented AI technology.
IMARC Group provides an analysis of the key trends in each segment of the market, along with the golf equipment market forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the type and distribution channel.
Golf Clubs
Golf Balls
Golf Bags and Accessories
Golf Apparel and Footwears
At present, golf clubs account for the majority of the global share
The report has provided a detailed breakup and analysis of the market based on the type. This includes golf clubs, golf balls, golf bags and accessories, and golf apparel and footwears. According to the report, golf clubs represented the largest market segmentation.
Continuous technological innovations that offer enhanced performance, such as increased distance, improved ball control, better swing accuracy, etc., are propelling the growth in this segmentation. These advancements encourage both new and experienced golfers to upgrade their clubs regularly in pursuit of an improved game. Furthermore, the variety within the category, which ranges from drivers and irons to wedges and putters, allows for extensive customization to suit individual playing styles and preferences. This, in turn, is also elevating the golf equipment market's recent price. For example, in May 2023, the Ladies Professional Golf Association (LPGA) introduced affordable golf clubs for female beginners and juniors. Additionally, in January 2024, PXG, one of the leading research and development companies and golf club manufacturers, confirmed the launch of its highly anticipated PXG Black OpsTM collection. The new lineup includes PXG Black Ops Fairways, PXG Black Ops Drivers, and PXG Black Ops Hybrids.
Specialty Stores
Sporting Goods Chain
On-course Shops
Online Stores
Others
As per the golf equipment market statistics, specialty stores dominate the segment
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty stores, sporting goods chain, on-course shops, online stores, and others. According to the report, specialty stores represented the largest market segmentation.
Specialty stores for golf equipment play an important role by providing a tailored shopping experience that caters specifically to golf enthusiasts. These stores offer a wide range of golf-related products, including clubs, balls, apparel, golf accessories, etc. They are staffed by knowledgeable personnel who can offer expert advice on product selection based on a player's skill level and preferences. The personalized service in specialty golf stores includes custom fitting sessions where clubs are tailored to the posture, swing speed, and playing style of individuals, thereby enhancing both performance and satisfaction. Additionally, these stores often feature indoor hitting bays or simulators, allowing customers to test equipment before making a purchase. This hands-on approach helps in building customer trust and loyalty. For example, SCHEELS, a privately held sporting goods and entertainment chain store headquartered in the U.S., offers a wide array of high-quality sports equipment, including golf simulators.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America represents accounts for the largest golf equipment market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing number of golf enthusiasts and the development of a wide array of golf courses are propelling the market across North America. The United States, in particular, dominates the regional market, supported by its rich golfing culture and high participation rates. Key players in the industry, such as Titleist, Callaway, TaylorMade, etc., are headquartered in the country. For example, in January 2024, Funlab, one of the premiere creators of competitive socializing experiences, announced the opening of its mini-golf concept, Holey Moley Golf Club, in the U.S. In line with this, in February 2024, Protoconcept Golf, one of the premium golf club manufacturers in Japan, launched the company's first offices and distribution warehouse in the United States. Moreover, the expanding networks of retail and online distribution channels that enhance accessibility and consumer engagement are anticipated to bolster the regional market over the forecasted period. For instance, in July 2021, Wilson Sporting Goods opened its first-ever retail location in Chicago, U.S. The store offered a curated assortment of high-performance sports equipment across categories, including golf.
Acushnet Holdings Corp. (Fila Holdings Corp.)
Adidas AG
Amer Sports (Anta Sports Products Limited)
Bridgestone Corporation
Callaway Golf Company
DICK's Sporting Goods Inc.
Dixon Golf Inc.
Mizuno Corporation
Nike Inc.
PING
Puma SE
Sumitomo Rubber Industries Ltd.
TaylorMade Golf Co
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: OptiShot Golf, one of the leading innovators in golf simulation technology, announced the development of Nova that provides cutting-edge features and unparalleled performance at a competitive price point.
March 2024: Revelyst acquired PinSeeker, the leading simulator of off-course golf and connectivity app that hosts virtual, real-time, and closest-to-the-pin tournaments.
January 2024: Callaway Golf, one of the prominent industry's leaders in golf equipment performance, design, and innovations, announced the introduction of its new range of Paradym Ai Smoke Drivers, fairway woods, irons, and hybrids.
January 2024: PXG developed the Black Ops Line of drivers and metal woods that are made with AMF materials for more flexibility.