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市場調査レポート
商品コード
1519784
電気炊飯器市場レポート:製品、容量、流通チャネル、エンドユーザー、地域別、2024年~2032年Electric Rice Cooker Market Report by Product, Capacity, Distribution Channel, End User, and Region 2024-2032 |
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カスタマイズ可能
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電気炊飯器市場レポート:製品、容量、流通チャネル、エンドユーザー、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界の電気炊飯器市場規模は2023年に42億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は5.3%を示し、2032年には67億米ドルに達すると予測しています。健康的な家庭料理への嗜好の高まり、調理プロセスを簡素化する電気炊飯器が提供する利便性、製品の多用途性、米料理を含むアジア料理の人気の高まりは、市場を推進する主な要因の一部です。
電気炊飯器は、炊飯プロセスを簡素化するために設計された台所用品です。金属製またはノンスティック製の内釜、外殻、発熱体で構成されています。使用者が希望する量の米と水を内釜に入れると、炊飯器が自動的に炊飯プロセスを調整します。ヒーターが鍋を加熱し、水を沸騰させ、その後火を弱めて米を均一に炊く。炊き上がると保温モードに切り替わり、ご飯を最適な温度に保ちます。電気炊飯器は常に監視する必要がなく、最小限の労力で安定したふっくらとしたご飯を提供します。
市場を牽引する主な要因の一つは、ヘルシーな家庭料理への嗜好の高まりです。電気炊飯器は手間をかけずにご飯を炊くことができるため、主食として家庭料理に取り入れる人が増えています。さらに、炊飯器には米の種類に応じた設定ができることが多く、ユーザーは調理体験をカスタマイズできます。さらに、電気炊飯器は炊飯プロセスを簡素化することで利便性を提供します。常に監視したりかき混ぜたりする必要がなく、タイマーをセットするだけでいいです。この時間節約という側面は、忙しい個人や家庭の共感を呼び、電気炊飯器を魅力的なキッチン家電にしています。このほか、米料理を中心としたアジア料理の人気が高まり、世界の広がりを見せています。多様な食体験の広がりとともに、電気炊飯器の需要も急増しています。
ヘルシーな家庭料理への嗜好の高まり
健康的な家庭料理への嗜好の高まりが、米料理を食生活に取り入れることを促し、電気炊飯器市場を後押ししています。炊飯器は、手間をかけずに簡単にご飯を炊くことができるため、健康志向の高い人が家庭で手軽に栄養価の高いご飯を炊くことができます。プログラム設定や、さまざまな種類のお米を炊く機能など、電気炊飯器は、食材や調理方法の管理を求める健康志向の人々のニーズに応えています。
利便性と時間の節約
電気炊飯器は、調理プロセスを簡素化し、個人の時間を節約する、手間のかからない効率的な方法を提供します。プログラム可能な設定と自動機能により、ユーザーは希望の炊飯時間を設定することができ、ご飯が完璧に炊きあがるまでの間、他の作業に従事することができます。時間の節約という側面は、特に、忙しく働く個人、社会人、手早く楽な食事の準備を求める家族にとって魅力的です。
アジア料理の人気の高まり
電気炊飯器は、アジア料理でよく使われるさまざまな種類のお米を炊けるように設計されており、最適な食感と風味を保証します。より多くの人々が多様な料理体験を探求し、受け入れるようになるにつれ、家庭で本格的なアジア料理を再現したいという欲求が高まっています。電気炊飯器は、安定したおいしい仕上がりを実現するために不可欠なツールとなり、アジア風の料理を家庭のキッチンで楽しみたいと考える人々の間で普及を促進し、市場の成長に貢献しています。
The global electric rice cooker market size reached US$ 4.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032. The rising preference for healthy home-cooked meals, convenience offered by electric cookers in simplifying the cooking process, versatility of the product, and increasing popularity of Asian cuisines that includes rice dishes are some of the major factors propelling the market.
An electric rice cooker is a kitchen appliance designed to simplify the process of cooking rice. It consists of a metal or non-stick inner pot, an outer shell, and a heating element. The user adds the desired amount of rice and water to the inner pot, and the cooker automatically regulates the cooking process. The heating element heats the pot, bringing the water to a boil and then reducing the heat to a simmer to cook the rice evenly. Once the rice is cooked, the cooker switches to a keep warm mode, maintaining the rice at an optimal temperature until it is ready to be served. Electric rice cookers eliminate the need for constant monitoring and provide consistent and fluffy rice with minimal effort.
One of the primary factors driving the market is the rising preference for healthy-home cooked meals. Electric rice cookers provide a hassle-free way to cook rice, encouraging individuals to include this as a staple food in their homemade meals. Moreover, rice cookers often feature settings for different types of rice, allowing users to customize their cooking experience. Additionally, electric rice cookers offer convenience by simplifying the rice cooking process. They eliminate the need for constant monitoring and stirring, allowing users to set the timer. This time-saving aspect resonates with busy individuals and households, making electric rice cookers an attractive kitchen appliance. Other than this, the increasing popularity of Asian cuisines, which prominently includes rice dishes, has gained widespread popularity globally. As people explore diverse culinary experiences, the demand for electric rice cookers has surged.
Rising Preference for Healthy Home-Cooked Meals
The rising preference for healthy home-cooked meals propels the electric rice cooker market by encouraging individuals to incorporate rice dishes into their diet. These cookers offer a convenient and hassle-free way to prepare rice, making it easier for health-conscious individuals to cook nutritious meals at home. With features, such as programmable settings and the ability to cook different types of rice, electric rice cookers cater to the specific needs of health-conscious individuals who seek control over their ingredients and cooking methods.
Convenience and Time Saving
Electric rice cookers offer a hassle-free and efficient way that simplify the cooking process and save time of individuals. With programmable settings and automated functions, users can set the desired cooking time and allows users to engage in other tasks while the rice cooks perfectly. The time-saving aspect is particularly appealing to busy individuals, working professionals, and families seeking quick and effortless meal preparation.
Increasing Popularity of Asian Cuisines
Electric rice cookers are designed to cook different types of rice commonly used in Asian cuisine, ensuring optimal texture and flavor. As more people explore and embrace diverse culinary experiences, the desire to replicate authentic Asian dishes at home is growing. The electric rice cooker becomes an essential tool to achieve consistent and delicious results, driving its adoption among individuals who want to enjoy Asian-inspired meals in their own kitchens, thereby contributing to the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global electric rice cooker market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product, capacity, distribution channel, and end user.
Electric Rice Cooker Market
Standard
Multifunctional
Induction
Others
Standard electric rice cookers represent the most popular product
The report has provided a detailed breakup and analysis of the electric rice cooker market based on the product. This includes standard, multifunctional, induction, and others. According to the report, standard electric rice cookers represented the largest segment.
Standard electric rice cookers provide a simple and affordable solution for cooking rice. These basic models provide essential features such as automatic cooking and keep-warm functions, making them accessible to a wide range of consumers. They appeal to individuals seeking a no-frills option for cooking rice without any additional complexities. The affordability and ease-of-use of standard electric rice cookers make them a popular choice for those looking for a straightforward and reliable cooking appliance.
Small Volume
Medium Volume
Large Volume
Extra Large Volume
Small volume cookers dominate the market
A detailed breakup and analysis of the electric rice cooker market based on capacity has also been provided in the report. This includes small volume, medium volume, large volume, extra-large volume. According to the report, small volume rice cookers accounted for the largest market share.
Small volume electric rice cookers drive the market by catering to individuals or small households with lower rice consumption. These compact and portable models typically have a capacity of 1 to 3 cups of uncooked rice. They offer convenience for those who need to cook smaller portions, ensuring efficient rice preparation without wastage. Small volume electric rice cookers are popular among students, singles, or small families who value space-saving appliances and the ability to cook just the right amount of rice for their needs.
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others
The majority of the electric rice cookers are distributed though supermarkets and hypermarkets
A detailed breakup and analysis of the electric rice cooker market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Supermarkets and hypermarkets are large-scale retail stores that offer a wide range of products, including various models and brands of electric rice cookers. The convenience of one-stop shopping and the ability to compare different options side by side attract consumers seeking an electric rice cooker. Supermarkets and hypermarkets often provide competitive pricing, promotional offers, and discounts, making them an accessible and cost-effective avenue for consumers to purchase electric rice cookers, thus driving the market through increased visibility and availability.
Household
Commercial
Household is the largest end user segment
A detailed breakup and analysis of the electric rice cooker market based on the end user has also been provided in the report. This includes household and commercial. According to the report, household accounted for the majority of the market share.
Electric rice cookers are mostly used in households, providing a convenient and efficient way to cook rice. With various sizes, capacities, and features available, electric rice cookers cater to the needs of individual households, small families, and large families alike. The desire for quick, hassle-free rice preparation, along with the growing popularity of diverse rice dishes in home cooking, contributes to the sustained demand for electric rice cookers among households, driving the market forward.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market, accounting for the largest electric rice cooker market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for electric rice cookers.
Asia Pacific is a significant driver of the electric rice cooker market due to its rich culinary heritage and large population. The region's preference for rice-based dishes and the rising disposable incomes contribute to the growing demand for electric rice cookers. The convenience, time-saving features, and versatility of electric rice cookers align with the busy lifestyles of individuals in Asia Pacific. The expanding middle-class population and urbanization drive the market's growth as numerous households adopt electric rice cookers for their everyday cooking needs. Moreover, the strong cultural connection to rice consumption ensures the sustained demand for electric rice cookers in the region.
The key players invest in research and development (R&D) to innovate and introduce advanced features in their electric rice cooker models. This includes technologies like smart controls, programmable settings, and enhanced safety mechanisms. Additionally, key players focus on product differentiation by providing a diverse range of electric rice cooker models with varying capacities, sizes, and design aesthetics to cater to different consumer preferences. Marketing and promotional activities play a crucial role in driving the electric rice cooker market. Key players invest in advertising campaigns, digital marketing strategies, and partnerships with influencers to create brand awareness and reach a wider audience. They also engage in promotional offers, discounts, and attractive pricing strategies to attract customers and gain a competitive edge. Key players also prioritize distribution and retail partnerships to ensure wider availability of their products. They collaborate with supermarkets, specialty stores, and online platforms to reach consumers in various geographical locations. Strategic partnerships with retailers and e-commerce platforms help in expanding market reach and ensuring product visibility.
AB Electrolux
Bajaj Electricals Ltd.
Breville Group Limited
Groupe SEB
Koninklijke Philips N.V.
Newell Brands
Panasonic Corporation
Tiger Corporation
Toshiba Corporation
TTK Prestige Ltd.
Wonderchef Home Appliances Pvt. Ltd.
Zojirushi Corporation
Koninklijke Philips N.V. launched a 5-layer Bakuhanseki coating rice cooker, which is six times harder than normal coatings. It ensures that the product lasts longer, and the 3D heating system delivers 360 degrees heat circulation.
TTK Prestige Ltd. launched India's first IoT-enabled rice cooker that can be controlled remotely by consumers through the prestige smart app in their mobile phones.
Zojirushi Corporation launched Zojirushi NS-TSC10 micom rice cooker and warmer with easy-to-clean clear coated stainless-steel exterior and micro computerized fuzzy logic technology.