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市場調査レポート
商品コード
1468672
タバコ市場レポート:タイプ別、地域別、2024~2032年Tobacco Market Report by Type (Cigarettes, Roll Your Own, Cigars, Cigarillos, Smokeless Tobacco, and Others), and Region 2024-2032 |
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カスタマイズ可能
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タバコ市場レポート:タイプ別、地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2~3営業日
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世界のタバコ市場規模は2023年に860万トンに達しました。IMARC Groupは、2024~2032年にかけての成長率(CAGR)は1.3%で、2032年には970万トンに達すると予測しています。マーケティングと広告キャンペーンの増加、社会的・文化的受容の拡大、加熱式タバコ製品や電子タバコなどのいくつかの革新的なタバコ製品の採用は、市場を推進する主要要因のいくつかです。
タバコは科学的にはニコチアナ・タバカムとして知られる植物で、主に依存性の高いアルカロイドであるニコチンを含む葉のために栽培されています。この植物は南北アメリカが原産で、先住民の文化によって伝統的にさまざまな目的で利用されてきました。タバコは、タバコ、葉巻、パイプタバコ、スナッフや噛みタバコのような無煙製品など、さまざまな形で消費されています。タバコの栽培には、入念に準備された畑に種をまき、苗木に育て、それをより広い畑に移植して成木に育てる。葉は手作業で注意深く収穫され、空気養生、煙道養生、火力養生、天日養生など、さまざまな養生方法で乾燥されます。さらに、ニコチンを含むタバコは刺激剤として働き、ドーパミンなどの神経伝達物質を放出し、快感とリラックス感をもたらします。
市場は主に、都市化の進展と人口の増加が牽引しています。さらに、労働人口の増加、多忙な勤務スケジュール、タバコ製品に対する需要の高まりが、消費者基盤の拡大に寄与しています。さらに、タバコが社会的地位の象徴として採用されているように、社会的・文化的環境においてタバコが受け入れられつつあることも、大きな成長誘発要因となっています。これに加えて、特に新興諸国における積極的なマーケティングと広告戦略は、新規喫煙者を引き付け、既存消費者の忠誠心を維持し、市場成長を加速させています。これとともに、多様な消費者の嗜好に対応するタバコ、葉巻、無煙タバコ、電子タバコなど、複数のタバコ製品が容易に入手できることも市場成長を後押ししています。さらに、タバコ製品の価格が比較的安いことやニコチンの中毒性が市場成長に寄与しています。
社会的・文化的受容の拡大
深く根付いた社会的規範や伝統によるタバコ消費の増加が市場成長に影響を与えています。加えて、喫煙は社会的地位の象徴として、あるいは社交の場での絆を深める手段として認識されることが多く、特にタバコ使用の歴史が長い地域では、仲間や地域社会の間で受け入れられている習慣であるため、市場の成長を増大させています。さらに、大衆文化、映画、メディアにおける喫煙の描写は、若い観客の間で喫煙が受け入れられており、これも成長を促す大きな要因となっています。これとともに、有名人の推薦や映画におけるタバコ使用の描写は、魅力的で魅力的という認識を生み出し、感受性の強い人々の実験を促し、市場成長を促進しています。さらに、一部の文化では、タバコは宗教的儀式、伝統的儀式、またはもてなしの象徴として使用され、市場成長を促進しています。
革新的なタバコ製品の採用
消費者の嗜好の変化に対応するため、市場の多様化と革新が進んでいます。加えて、電子タバコやVAPEデバイスの採用が市場成長に影響を与えています。これらのデバイスは、従来のタバコ製品に代わる選択肢を記載しています。さらに、メンソールタバコやフレーバー無煙タバコを含むフレーバータバコ製品の導入も、もう一つの大きな成長誘発要因となっています。これに加えて、より幅広い消費者層にアピールするためにスヌースや溶けるタバコなど数多くの無煙タバコ製品を開拓していることも市場成長を加速させています。これらの無煙代替品は、タバコ消費のための便利で目立たない選択肢として宣伝されています。これとともに、タバコを燃やす代わりに加熱し、喫煙用タバコの代替品として吸入用エアロゾルを製造する加熱式タバコ製品の出現が市場成長を促進しています。
マーケティングと広告キャンペーンの増加
タバコ会社は、消費者を惹きつけ、ブランド・ロイヤルティを創出するために、説得力のあるキャンペーンを立案・実施するために多大な資源を投入しています。このようなキャンペーンは、タバコ製品に対する好意的なイメージを植え付け、消費者の行動に影響を与えるために様々な戦術を採用しています。加えて、映画、テレビ番組、ミュージックビデオに戦略的な製品配置をすることで、タバコの使用を大衆文化にさりげなく溶け込ませ、魅力的で社会的に好ましいものに見せ、市場成長に影響を与えます。また、有名人による推奨はこのイメージをさらに強化し、タバコの使用を成功、魅力、魅力と関連付け、市場成長を増大させる。さらに、カラフルなパッケージ、人目を引くデザイン、革新的な製品フォーマットの統合は、強力な視覚的アピールを作り出し、複数のブランドを差別化するために利用され、もう一つの大きな成長誘発要因となっています。これらの要素は、特に若い年齢層の潜在的消費者にとってタバコ製品をより魅力的にすることを目的としています。さらに、新興のデジタルマーケティングとソーシャルメディア・プラットフォームは、魅力的なコンテンツ、コンテスト、プロモーションによって、特に若者を中心に幅広い層にリーチしており、市場成長を後押ししています。
The global tobacco market size reached 8.6 Million Tons in 2023. Looking forward, IMARC Group expects the market to reach 9.7 Million Tons by 2032, exhibiting a growth rate (CAGR) of 1.3% during 2024-2032. The increasing marketing and advertising campaigns, the growing social and cultural acceptance, and the introduction of several innovative tobacco products such as heat not burn tobacco products and e-cigarettes represents some of the key factors propelling the market.
Tobacco is a plant known scientifically as nicotiana tabacum, primarily cultivated for its leaves, which contain nicotine, a highly addictive alkaloid. The plant is native to the Americas, where it was used traditionally for various purposes by indigenous cultures. It is consumed in various forms, including cigarettes, cigars, pipe tobacco, and smokeless products such as snuff and chewing tobacco. It involves sowing seeds in carefully prepared fields and nurtured into seedlings which are transplanted to larger fields where they grow to maturity. The leaves are carefully harvested by hand and then dried through various curing methods, including air-curing, flue-curing, fire-curing, or sun-curing. Additionally, tobacco with the presence of nicotine acts as a stimulant, releasing neurotransmitters such as dopamine and providing a sense of pleasure and relaxation.
The market is primarily driven by the increasing urbanization and the growing population. In addition, the increasing working population, hectic working schedules, and the rising demand for tobacco products are contributing to a larger consumer base. Moreover, the growing acceptance of tobacco in social and cultural settings as it is employed as a symbol of social status represents another major growth-inducing factor. Besides this, aggressive marketing and advertising strategies, especially in developing countries, attract new smokers and maintain the loyalty of existing consumers, thus accelerating market growth. Along with this, the easy availability of several tobacco products, including cigarettes, cigars, smokeless tobacco, and e-cigarettes, catering to diverse consumer preferences is propelling the market growth. Furthermore, the relatively lower prices of tobacco products and the addictive nature of nicotine are contributing to the market growth.
The growing social and cultural acceptance
The increasing tobacco consumption due to deeply ingrained social norms and traditions is influencing market growth. In addition, smoking is often perceived as a symbol of social status or a means of bonding during social gatherings which is an accepted practice among peers and communities, particularly in regions with a long history of tobacco use, thus augmenting the market growth. Moreover, the portrayal of smoking in popular culture, movies, and media contributes to its acceptance among young audiences representing another major growth-inducing factor. Along with this, celebrity endorsements and depictions of tobacco use in movies are creating a perception of glamour and attractiveness, encouraging experimentation among impressionable individuals, thus propelling market growth. Furthermore, in some cultures, tobacco is employed in religious rituals, traditional ceremonies, or as a symbol of hospitality, thus propelling market growth.
The introduction of several innovative tobacco products
The market is witnessing several product innovations and diversifications to cater to changing consumer preferences. In addition, the introduction of electronic cigarettes or e-cigarettes and vaping devices is influencing the market growth. These devices offer an alternative to traditional tobacco products. Moreover, the incorporation of flavored tobacco products, including menthol cigarettes and flavored smokeless tobacco represents another major growth-inducing factor. Besides this, the development of numerous smokeless tobacco products, such as snus and dissolvable tobacco to appeal to a broader consumer base is accelerating the market growth. These smokeless alternatives are promoted as convenient and discreet options for tobacco consumption. Along with this, the emergence of heat-not-burn tobacco products that heat tobacco instead of burning it, producing an aerosol for inhalation as an alternative to smoking cigarettes is propelling the market growth.
The increasing marketing and advertising campaigns
Tobacco companies invest substantial resources in designing and executing persuasive campaigns to attract consumers and create brand loyalty. These campaigns employ various tactics to create a positive perception of tobacco products and influence consumer behavior. In addition, strategic product placement in movies, television shows, and music videos subtly integrates tobacco use into popular culture, making it appear appealing and socially desirable, thus influencing market growth. Also, celebrity endorsements by well-known figures further reinforce this image, associating tobacco use with success, attractiveness, and glamour, thus augmenting the market growth. Moreover, the integration of colorful packaging, eye-catching designs, and innovative product formats are utilized to create a strong visual appeal and distinguish several brands representing another major growth-inducing factor. These elements aim to make tobacco products more attractive to potential consumers, especially among younger age groups. Furthermore, the emerging digital marketing and social media platforms are reaching a broader audience, particularly the youth with engaging content, contests, and promotions propelling the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global tobacco market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type.
Cigarettes
Roll Your Own
Cigars
Cigarillos
Smokeless Tobacco
Others
Cigarettes represent the most popular type
The report has provided a detailed breakup and analysis of the market based on the type. This includes cigarettes, roll your own, cigars, cigarillos, smokeless tobacco, and others. According to the report, cigarettes accounted for the largest market share.
Cigarettes are the most widely consumed tobacco product globally, accounting for a significant share of the industry's revenue. In addition, the widespread adoption of cigarettes due to easy availability, convenience, and cost-effectiveness is influencing the market growth. Moreover, continuous product innovation and flavor diversification with the introduction of flavored cigarettes and novel packaging designs attract new consumers and reinforce brand loyalty among existing customers representing another major growth-inducing factor. Besides this, the extensive investment in marketing and advertising campaigns promoting cigarettes by targeting numerous consumers, including the youth, through strategic product placements and appealing branding are providing a positive thrust to the market growth, Furthermore, the increasing use of cigarettes in many cultures and societies, as an integral part of social norms and daily routines are contributing to the market growth. Along with this, cigarettes offer convenience and portability, making them a preferred choice for on-the-go consumption thus propelling the market growth.
China
India
Brazil
United States
EU 15
Others
China exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include China, India, Brazil, the United States, EU 15, and others. According to the report, China accounted for the largest market share.
The increasing demand for tobacco products in China is influencing the market growth. In addition, rapid urbanization, the growing population, hectic work schedules, and the rising working population are contributing to market growth. Also, China has a long history of tobacco consumption, with smoking deeply ingrained in its social fabric and traditions are propelling the market growth. The market is characterized by several products, including traditional cigarettes, cigars, and smokeless tobacco. China national tobacco corporation (CNTC), a state-owned enterprise, controls a substantial portion of the market, with an extensive distribution network and a diverse portfolio of tobacco brands. Moreover, China's economic growth and rising disposable income are escalating the demand for tobacco products. Besides this, the aggressive marketing campaigns and the presence of numerous regional and local tobacco companies are further contributing to the market growth.
At present, key players in the market are employing various strategies to strengthen their positions and retain their market dominance. They are continuously innovating and diversifying their product portfolios to cater to changing consumer preferences and introduce novel tobacco products including the development of smokeless tobacco products, e-cigarettes, and flavored tobacco options. Moreover, they are focusing on building and strengthening their distribution networks to ensure their products are widely available and accessible to consumers including collaborations with wholesalers, retailers, and online platforms. Besides this, companies are investing in research and development (R&D) of reduced-risk products, such as heated tobacco products and smokeless alternatives, positioning them as potentially less harmful options to traditional cigarettes. Furthermore, key players are focusing on engaging with consumers through loyalty programs, digital platforms, and social media to create a sense of community around their brands fostering brand loyalty and repeat purchases.
China National Tobacco Corporation
Phillip Morris International
British America Tobacco
Japan Tobacco International
Imperial Tobacco Group
In November 2022, Phillip Morris International introduced its latest heat-not-burn tobacco heating system, BONDS by IQOS, featuring a unique combination of custom-designed tobacco sticks called BLENDS that aim to offer consumers a distinct and enhanced tobacco experience with its advanced heating technology.
In August 2021, Japan Tobacco International launched Ploom X, a cutting-edge heated tobacco device, in the market, which is conveniently available at various convenience stores and select tobacco retail outlets across Japan.
In July 2022, British American Tobacco (BAT) revealed the debut of gloTM hyper X2, the newest addition to its rapidly expanding global heated tobacco brand, gloTM, in Japan. The product boasts a 'barrel styling' design, incorporating innovative user-friendly features, shaped by valuable consumer insights.