加熱式タバコ製品市場：製品タイプ、種類、流通チャネル別-2025-2030年の世界予測

加熱式タバコ製品市場は、2023年に88億3,000万米ドルと評価され、2024年には102億3,000万米ドルに達すると予想され、2030年には248億6,000万米ドルにまでCAGR 15.92％で成長すると予測されています。

ヒート・ノット・バーン（HNB）タバコ製品は、タバコを燃焼以下の温度まで加熱することで、従来のタバコに代わる選択肢を提供するよう設計された、タバコ業界の新興カテゴリーです。この微妙な違いにより、利用者はタバコの燃焼に伴う有害な製品別を伴わずに、風味とニコチンを体験することができます。このような製品の必要性は、健康意識の高まりと、タバコの使用に関する政府の厳しい規制が、消費者をより害の少ない代替品に向かわせることに起因しています。その用途は主に消費者主導型であり、リスクの少ない選択肢を求める現在の喫煙者と、斬新なタバコ消費方法に惹かれる潜在的な新規ユーザーの両方をターゲットとしています。最終用途の範囲は主に、欧州やアジアの一部など、喫煙率が高く、規制の枠組みが支持されている地域に集中しています。HNBタバコ市場の成長は、製品設計の技術的進歩、タバコに関連する健康リスクに対する消費者の意識の高まり、主要企業による戦略的マーケティング努力によって促進されます。機会としては、規制環境が自由な未開拓市場への拡大、製品の効能の強化、より良いユーザー体験のための技術的アップグレードなどがあります。しかし、市場は規制のハードル、公衆衛生上の懸念、VAPE製品との競合といった課題に直面しています。また、潜在的な健康リスクは依然として調査中であり、研究や製品開発に多額のコストがかかるといった限界もあります。技術革新の余地がある分野としては、高度な加熱技術の開発、環境に優しい製品の開発、スマートデバイスとの統合によるユーザー体験のパーソナライズなどが挙げられます。調査は長期的な健康影響に焦点を当て、エビデンスに基づくマーケティングの道を開くかもしれないです。市場は、規制の圧力、技術革新、消費者の嗜好の変化の組み合わせによって導かれる急速な進化を特徴としており、俊敏な戦略計画が必要とされます。企業は、市場シェアを獲得し維持するために、コンプライアンスと製品の差別化を重視し、適応力を維持しなければならないです。

市場力学：急速に進化する加熱式タバコ製品市場の主要市場インサイトを公開

加熱式タバコ製品市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • タバコのリスクを低減した製品への志向の高まり
  • 燃焼がなく、費用対効果に優れていることから、加熱式タバコ製品に対する需要の高まり
• 市場抑制要因
  • 加熱式タバコ製品の流通に関する厳しい規制
• 市場機会
  • 喫煙体験を向上させる革新的製品のイントロダクション
  • 市場ベンダーによるプレゼンス拡大のためのプロモーション活動と投資活動の活発化
• 市場の課題
  • 電子タバコの普及拡大

ポーターの5つの力：加熱式タバコ製品市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：加熱式タバコ製品市場における外部からの影響の把握

外部マクロ環境要因は、加熱式タバコ製品市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析加熱式タバコ製品市場における競合情勢の把握

加熱式タバコ製品市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス加熱式タバコ製品市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、加熱式タバコ製品市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • タバコリスク低減製品への傾向の高まり
    • 燃焼がなくコスト効率が良いという特徴から加熱式タバコ製品の需要が高まっています
  • 抑制要因
    • 加熱式タバコ製品の配布に関する厳格な規制
  • 機会
    • 喫煙体験を向上させる革新的な製品のイントロダクション
    • 市場ベンダーによるプロモーション活動の拡大と投資活動の増加により、存在感が高まっている
  • 課題
    • 電子タバコの普及拡大
• 市場セグメンテーション分析
  • 製品タイプ：加熱式タバコの蒸気発生器の人気が高まっています
  • 流通チャネル：コスト効率を重視したオンライン流通チャネルを優先
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 加熱式タバコ製品市場：製品タイプ別

• 加熱式タバコカプセル
• 加熱式タバコデバイス
• 加熱式タバコベポライザー

第7章 加熱式タバコ製品市場：タイプ別

• フレーバータバコ
• 通常のタバコ

第8章 加熱式タバコ製品市場：流通チャネル別

• オンライン
• 小売店
  • コンビニエンスストア
  • ドラッグストア
  • 食料品店
  • ニューススタンド
  • タバコ屋

第9章 南北アメリカの加熱式タバコ製品市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の加熱式タバコ製品市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの加熱式タバコ製品市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • フィリップモリスインターナショナルは、市場拡大のため、タバコを使わない加熱式IQOSの新製品「レヴィア」を発売しました。
  • BATロスマンズは革新的な加熱式タバコ技術と世界展開により市場シェアと収益を高めるため、glo HYPER Proを発売しました。
  • JTの暖房製品への投資
  • アルトリア、2つの新しい無煙製品を発売へ
  • インペリアルがPulze 2.0加熱装置を発売
  • フィリップモリスインターナショナル（PMI）がKT&Gとの協力関係の拡大と深化に関する合意を発表
  • FDA、3つの新しい加熱式タバコ製品を認可
  • PMI、インドネシアにHEETS工場を開設
  • フィリップモリスインターナショナルはスウェーデンマッチの独占所有に向けて前進し、煙のない未来を実現するという野心をさらに支援します。
  • KT&G、AI搭載の新型加熱式タバコを発表
  • アルトリア、加熱式タバコの合弁事業に参入
  • TAAT、上海俊和新材料科技の米国子会社と「加熱式タバコ」の開発を開始

企業一覧

• Altria Group, Inc.
• Aspire by Shenzhen Eigate Technology Co., Ltd.
• British American Tobacco PLC
• Broad Far Hong Kong Limited
• Ccobato（Shenzhen）Technology Co., Ltd.
• Cerulean by Coesia S.p.A.
• Essentra PLC
• Hanwa Biotech（Dongguan）Co., LTD.
• HEECHI Group
• Imperial Brands PLC
• Japan Tobacco Inc.
• Joyetech Group.
• Kandypens Inc.
• KT&G Corporation
• Maskking（Shenzhen）Technology Co., Ltd.
• Mysmok Electronic Technology Co., Ltd.
• PAX Labs, Inc.
• Pluscig by Shenzhen Simeiyue Technology Co., Ltd
• Shenzhen Dorteam Technology Co., Ltd.
• Shenzhen Ruigu Technology Co., Ltd.
• Shenzhen Yukan Technology Co., Ltd.
• Sixhill by ShenZhen Union Technology Development Co.,Ltd.
• SLANG Worldwide Inc.
• SMISS Technology Co., Ltd.
• Smoore International Holdings Limited
• Taat Global Alternatives Inc.
• UWOO
• Yunnan Xike Science & Technology Co., Ltd.
• Zhengde Hanyuan（Shenzhen）Technology Co., Ltd

LIST OF FIGURES

• FIGURE 1. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET RESEARCH PROCESS
• FIGURE 2. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET DYNAMICS
• TABLE 7. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY HEAT-NOT-BURN TOBACCO CAPSULES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY HEAT-NOT-BURN TOBACCO DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY HEAT-NOT-BURN TOBACCO VAPORIZERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY FLAVORED TOBACCO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY REGULAR TOBACCO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DRUG STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY GROCERY STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY NEWSSTAND, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TOBACCONIST STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 36. CANADA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 37. CANADA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CANADA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. CANADA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 58. CHINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 59. CHINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. CHINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. CHINA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 62. INDIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 63. INDIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. INDIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. INDIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 131. ITALY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 132. ITALY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. ITALY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. ITALY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 147. POLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 148. POLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. POLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 150. POLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 151. QATAR HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 152. QATAR HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 153. QATAR HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 154. QATAR HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SIZE, BY RETAIL STORE, 2018-2030 (USD MILLION)
• TABLE 191. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 192. HEAT-NOT-BURN TOBACCO PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

The Heat-not-burn Tobacco Products Market was valued at USD 8.83 billion in 2023, expected to reach USD 10.23 billion in 2024, and is projected to grow at a CAGR of 15.92%, to USD 24.86 billion by 2030.

Heat-not-burn (HNB) tobacco products represent an emerging category within the tobacco industry designed to provide an alternative to traditional cigarettes by heating tobacco to a temperature below combustion. This subtle distinction allows users to experience the flavor and nicotine without the harmful by-products associated with burning tobacco. The necessity for such products stems from increasing health awareness and stringent governmental regulations on tobacco use, pushing consumers towards less harmful alternatives. Their application is primarily consumer-driven, targeting both current smokers seeking reduced-risk options and potential new users attracted by novel tobacco consumption methods. End-use scope is primarily concentrated in regions with high smoking prevalence and supportive regulatory frameworks, such as parts of Europe and Asia. Growth in the HNB tobacco market is spurred by technological advancements in product design, increased consumer awareness of tobacco-related health risks, and strategic marketing efforts by leading tobacco companies. Opportunities include expanding to untapped markets with liberal regulatory environments, enhancing product efficacy, and incorporating technological upgrades for better user experience. However, the market faces challenges such as regulatory hurdles, public health concerns, and competition from vaping products. Limitations include potential health risks that remain under investigation and the significant costs associated with research and product development. Innovation areas ripe for exploration include developing advanced heating technology, creating eco-friendly products, and personalizing user experiences through smart device integrations. Research might focus on long-term health impacts, opening avenues for evidence-based marketing. The market is characterized by rapid evolution, guided by a combination of regulatory pressures, technological innovations, and consumer preference shifts, necessitating agile strategic planning. Companies must remain adaptable, emphasizing compliance and product differentiation to capture and maintain market share.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Heat-not-burn Tobacco Products Market

The Heat-not-burn Tobacco Products Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing inclination towards reduced tobacco risk products
  • Rising demand for heat-not-burn tobacco products owing to their no combustion and cost-effectiveness characteristics
• Market Restraints
  • Stringent regulations for the distribution of heat-not-burn tobacco products
• Market Opportunities
  • Introduction of innovative products for enhanced smoking experience
  • Growing promotional activities and increasing investment activities by market vendors to expand their presence
• Market Challenges
  • Growing adoption of e-cigarettes

Porter's Five Forces: A Strategic Tool for Navigating the Heat-not-burn Tobacco Products Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Heat-not-burn Tobacco Products Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Heat-not-burn Tobacco Products Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Heat-not-burn Tobacco Products Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Heat-not-burn Tobacco Products Market

A detailed market share analysis in the Heat-not-burn Tobacco Products Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Heat-not-burn Tobacco Products Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Heat-not-burn Tobacco Products Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Heat-not-burn Tobacco Products Market, highlighting leading vendors and their innovative profiles. These include Altria Group, Inc., Aspire by Shenzhen Eigate Technology Co., Ltd., British American Tobacco PLC, Broad Far Hong Kong Limited, Ccobato (Shenzhen) Technology Co., Ltd., Cerulean by Coesia S.p.A., Essentra PLC, Hanwa Biotech (Dongguan) Co., LTD., HEECHI Group, Imperial Brands PLC, Japan Tobacco Inc., Joyetech Group., Kandypens Inc., KT&G Corporation, Maskking (Shenzhen) Technology Co., Ltd., Mysmok Electronic Technology Co., Ltd., PAX Labs, Inc., Pluscig by Shenzhen Simeiyue Technology Co., Ltd, Shenzhen Dorteam Technology Co., Ltd., Shenzhen Ruigu Technology Co., Ltd., Shenzhen Yukan Technology Co., Ltd., Sixhill by ShenZhen Union Technology Development Co.,Ltd., SLANG Worldwide Inc., SMISS Technology Co., Ltd., Smoore International Holdings Limited, Taat Global Alternatives Inc., UWOO, Yunnan Xike Science & Technology Co., Ltd., and Zhengde Hanyuan (Shenzhen) Technology Co., Ltd.

Market Segmentation & Coverage

This research report categorizes the Heat-not-burn Tobacco Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Heat-not-burn Tobacco Capsules, Heat-not-burn Tobacco Devices, and Heat-not-burn Tobacco Vaporizers.
• Based on Type, market is studied across Flavored Tobacco and Regular Tobacco.
• Based on Distribution Channel, market is studied across Online and Retail Store. The Retail Store is further studied across Convenience Store, Drug Store, Grocery Store, Newsstand, and Tobacconist Store.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing inclination towards reduced tobacco risk products
    • 5.1.1.2. Rising demand for heat-not-burn tobacco products owing to their no combustion and cost-effectiveness characteristics
  • 5.1.2. Restraints
    • 5.1.2.1. Stringent regulations for the distribution of heat-not-burn tobacco products
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative products for enhanced smoking experience
    • 5.1.3.2. Growing promotional activities and increasing investment activities by market vendors to expand their presence
  • 5.1.4. Challenges
    • 5.1.4.1. Growing adoption of e-cigarettes
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Rising popularity of heat-not-burn tobacco vaporizers
  • 5.2.2. Distribution Channel: Preference for online distribution channels for cost effectiveness
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Heat-not-burn Tobacco Products Market, by Product Type

• 6.1. Introduction
• 6.2. Heat-not-burn Tobacco Capsules
• 6.3. Heat-not-burn Tobacco Devices
• 6.4. Heat-not-burn Tobacco Vaporizers

7. Heat-not-burn Tobacco Products Market, by Type

• 7.1. Introduction
• 7.2. Flavored Tobacco
• 7.3. Regular Tobacco

8. Heat-not-burn Tobacco Products Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Online
• 8.3. Retail Store
  • 8.3.1. Convenience Store
  • 8.3.2. Drug Store
  • 8.3.3. Grocery Store
  • 8.3.4. Newsstand
  • 8.3.5. Tobacconist Store

9. Americas Heat-not-burn Tobacco Products Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Heat-not-burn Tobacco Products Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Heat-not-burn Tobacco Products Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Philip Morris International launched Levia, a new tobacco-free, heat-not-burn IQOS product to expand market reach
  • 12.3.2. BAT Rothmans launched glo HYPER Pro to enhance market share and revenue through innovative heat-not-burn technology and global expansion
  • 12.3.3. JT Investment in Heating Products
  • 12.3.4. Altria to Launch Two New Smoke-Free Products
  • 12.3.5. Imperial Launches Pulze 2.0 Heating Device
  • 12.3.6. Philip Morris International Inc. (PMI) Announces Agreement to Extend and Deepen Collaboration With KT&G
  • 12.3.7. FDA Authorizes Three New Heated Tobacco Products
  • 12.3.8. PMI Inaugurates HEETS Factory in Indonesia
  • 12.3.9. Philip Morris International Progresses Toward Sole Ownership of Swedish Match, Further Supporting Ambition to Deliver a Smoke-free Future
  • 12.3.10. KT&G Debuts All-new Heated Cigarettes Geared with AI
  • 12.3.11. Altria Enters New Heat-Not-Burn Joint Venture
  • 12.3.12. TAAT Begins Development of a "Heat-Not-Burn" Offering with the U.S. Subsidiary of Shanghai Shunho New Materials Technology

Companies Mentioned

• 1. Altria Group, Inc.
• 2. Aspire by Shenzhen Eigate Technology Co., Ltd.
• 3. British American Tobacco PLC
• 4. Broad Far Hong Kong Limited
• 5. Ccobato (Shenzhen) Technology Co., Ltd.
• 6. Cerulean by Coesia S.p.A.
• 7. Essentra PLC
• 8. Hanwa Biotech (Dongguan) Co., LTD.
• 9. HEECHI Group
• 10. Imperial Brands PLC
• 11. Japan Tobacco Inc.
• 12. Joyetech Group.
• 13. Kandypens Inc.
• 14. KT&G Corporation
• 15. Maskking (Shenzhen) Technology Co., Ltd.
• 16. Mysmok Electronic Technology Co., Ltd.
• 17. PAX Labs, Inc.
• 18. Pluscig by Shenzhen Simeiyue Technology Co., Ltd
• 19. Shenzhen Dorteam Technology Co., Ltd.
• 20. Shenzhen Ruigu Technology Co., Ltd.
• 21. Shenzhen Yukan Technology Co., Ltd.
• 22. Sixhill by ShenZhen Union Technology Development Co.,Ltd.
• 23. SLANG Worldwide Inc.
• 24. SMISS Technology Co., Ltd.
• 25. Smoore International Holdings Limited
• 26. Taat Global Alternatives Inc.
• 27. UWOO
• 28. Yunnan Xike Science & Technology Co., Ltd.
• 29. Zhengde Hanyuan (Shenzhen) Technology Co., Ltd