市場調査レポート
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1468449
4Kセットトップボックス市場レポート:製品・用途・地域別、2024~2032年4K Set-Top Box Market Report by Product (Satellite, Internet Protocol Television (IPTV), Cable, Digital Terrestrial Television (DTT), Over The Top (OTT), Hybrid), Application (Residential, Commercial), and Region 2024-2032 |
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4Kセットトップボックス市場レポート:製品・用途・地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2~3営業日
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世界の4Kセットトップボックス市場規模は2023年に59億米ドルに達しました。今後、IMARC Groupは、2024~2032年の成長率(CAGR)は5.59%を示し、2032年には98億米ドルに達すると予測しています。消費者支出の増加、先端技術の統合、マーケティング・キャンペーンへの投資の増加が市場を牽引する主要要因です。
4Kセットトップボックス(STB)は、ユーザーが4Kコンテンツをテレビにストリーミングできるようにする装置です。STBは、ピクセル解像度3840ピクセル×2160ラインの超高精細(UHD)画質でコンテンツをストリーミングします。Wi-Fiまたはイーサネット経由でインターネットに接続し、オンライン・ストリーミングサービスとの接続を確立します。リモコンやスマートフォンでナビゲートできるユーザーフレンドリーなインターフェースを記載しています。また、ライブTVサービス、高度なゲーム機能、音声コマンドを使用してデバイスを制御し、ユーザー体験を向上させるバーチャルアシスタント(VA)にも対応しています。現在、スマートホームの台頭とスマートデバイスの利用の増加が、世界中で4K STBの需要を喚起しています。
高音質オーディオとビデオコンテンツに対する消費者の嗜好の高まりと、オンラインビデオストリーミングプラットフォームに費やす個人の数の増加は、世界中で4K STBの需要を促進している主要要因の1つです。これはまた、急速な都市化、所得水準の上昇、生活水準の向上、高速インターネット接続の普及拡大にも起因します。さらに、Dolby Atmos、音声制御、機械学習(ML)、人工知能(AI)を統合して、ユーザーの視聴履歴に基づいてコンテンツを推奨し、パーソナライズされた手間のかからない体験を提供することが、市場の成長を後押ししています。加えて、画質の向上など、4Kでコンテンツをストリーミングする利点に関する認知度の向上も、市場の成長に寄与しています。これとは別に、ホテル、レストラン、カフェなどの商業スペースが試合のライブ・ストリーミングを提供するために4K STBを設置するケースが増加していることも、市場の成長を後押ししています。さらに、大手企業は全体的な売上を増やし、市場シェアを強化するためにマーケティング・キャンペーンに投資しています。これに加えて、利便性、レビュー、戸口配送、多数の決済オプション、製品の簡単な設置を提供するオンライン・ショッピング・アプリケーションへの大きな依存が、市場に明るい展望を生み出しています。さらに、都市部におけるブロードバンドインフラの大幅な改善と第5世代(5G)技術の拡大が市場の成長を強化しています。
The global 4K set-top box market size reached US$ 5.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.59% during 2024-2032. The increasing consumer spending, integration of advanced technologies, and rising investments in marketing campaigns represent some of the key factors driving the market.
A 4K set-top box (STB) is a device that enables users to stream 4K content to their television (TV). It streams content in ultra-high-definition (UHD) quality with a pixel resolution of 3840 pixels X 2160 lines. It connects to the internet via Wi-Fi or ethernet and establishes a connection with online streaming services. It offers a user-friendly interface that allows navigation through a remote control or smartphone. It also supports live TV services, advanced gaming capabilities, and virtual assistants (VAs) to control the device using voice commands and improve user experience. At present, the emerging trend of smart homes and the increasing utilization of smart devices is catalyzing the demand for 4K STB across the globe.
The increasing consumer preferences toward high-quality audio and video content and the rising number of individuals spending on online video streaming platforms represent one of the major factors driving the demand for 4K STBs around the world. It can also be attributed to rapid urbanization, inflating income levels, improving standards of living, and the growing penetration of the high-speed internet connectivity. Moreover, the integration of Dolby Atmos, voice control, machine learning (ML), and artificial intelligence (AI) to recommend content based on the viewing history of the users and provide a personalized and hassle-free experience is favoring the growth of the market. In addition, the increasing awareness about the benefits of streaming content in 4K, such as improved picture quality, is contributing to the market growth. Apart from this, the rising number of commercial spaces, such as hotels, restaurants, and cafes are installing 4K STBs to offer live streaming of matches is bolstering the growth of the market. Furthermore, leading players are investing in marketing campaigns to increase their overall sales and strengthen their hold in the market share. Besides this, a considerable reliance on online shopping applications that provide convenience, reviews, doorstep delivery, innumerable payment option, and easy installation of the product is creating a positive outlook for the market. Additionally, significant improvements in broadband infrastructure in urban areas and the expansion of fifth generation (5G) technology is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global 4K set-top box market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product and application.
Satellite
Internet Protocol Television (IPTV)
Cable
Digital Terrestrial Television (DTT)
Over The Top (OTT)
Hybrid
The report has provided a detailed breakup and analysis of the 4K set-top box market based on the product. This includes satellite, internet protocol television (IPTV), cable, digital terrestrial television (DTT), over the top (OTT), and hybrid. According to the report, satellite represented the largest segment.
Residential
Commercial
A detailed breakup and analysis of the 4K set-top box market based on the application has also been provided in the report. This includes residential and commercial. According to the report, residential accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for 4K set-top box. Some of the factors driving the North America 4K set-top box market included increased number of online video streaming platforms, rising number of commercial spaces, incorporation of advanced technologies, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global 4K set-top box market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bharti Airtel Limited, DISH Network Corporation, HUMAX Co. Ltd., Infomir Group, Roku Inc., Sagemcom Broadband SAS, Tata Play Limited, ZTE Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.