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市場調査レポート
商品コード
1451849
製菓・ベーカリー向け包装市場レポート:タイプ、用途、地域別、2024-2032Confectionery and Bakery Packaging Market Report by Type (Paper Packaging, Glass Packaging, Plastic Packaging, and Others), Application (Confectionery, Bakery), and Region 2024-2032 |
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カスタマイズ可能
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製菓・ベーカリー向け包装市場レポート:タイプ、用途、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2~3営業日
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世界の製菓・ベーカリー向け包装市場規模は、2023年に1,145億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて4.78%の成長率(CAGR)を示し、2032年には1,765億米ドルに達すると予測しています。コンビニエンス食品需要の増加、環境持続可能性への関心の高まり、包装技術の進歩、オンライン食品小売の成長、厳格な食品安全規制の実施、プレミアム製品の人気の高まり、可処分所得の増加などが市場成長を刺激する要因です。
市場の成長と規模:世界の製菓・製パン包装市場は、世界中で製菓・製パン製品の消費が増加していることから、大きな成長を遂げています。市場の拡大は、多様な消費者の嗜好と、軟包装、硬包装、その他を含む幅広い包装タイプの利用可能性によって促進されています。
主な市場促進要因:市場は、消費者の健康意識の高まり、自家製製品に対する関心の高まり、消費者の選択に及ぼすソーシャルメディアの影響といった主要促進要因の影響を受けています。これに伴い、組織小売セクターの成長、製品のトレーサビリティとサプライチェーンの透明性への注目の高まり、マルチパックやバリューパックへの消費者の嗜好の変化、安全機能と魅力的なデザインを備えた子供に優しいパッケージへの需要の急増、食品の世界化などが市場の成長を後押ししています。
技術の進歩:技術的進歩の領域では、菓子類およびベーカリーパッケージング市場は著しい革新を目の当たりにしています。クイックレスポンス(QR)コードや近距離無線通信(NFC)技術を組み込んだスマート包装が普及し、消費者とのエンゲージメントや製品情報の向上が図られています。包装ラインの自動化は効率を高め、人件費を削減しています。カスタムパッケージングデザインを作成するための三次元(3D)印刷技術の使用が増加しています。生分解性素材や堆肥化可能な素材の開発が環境問題に取り組んでいます。軽量で強靭な素材の革新は、輸送コストとカーボンフットプリントを削減します。
業界の用途:製菓・ベーカリー向け包装市場は、小売、冷凍ベーカリー、コンビニエンス・フードなど、様々な分野で不可欠です。小売業では、パン、ケーキ、チョコレートなどの包装は、棚への陳列性を高め、鮮度を保つことに重点が置かれています。冷凍ベーカリー分野では、低温に耐え、製品の品質を維持する包装が求められます。コンビニエンス・フードは、持ち運びができ、外出先でも使いやすいパッケージが求められます。ケータリングとホスピタリティ業界は、効率的な保管と輸送のために、頑丈なバルクパッケージングを必要としています。高品質で装飾的なパッケージは、ギフトやプレミアム分野を際立たせる。ウェルネス分野では、栄養情報とポーションコントロールを重視した健康志向のパッケージが求められます。工業用包装は、製造原料の安全な輸送を保証します。
主要市場動向:製菓・ベーカリー向け包装市場の新たな動向としては、個人の嗜好に合わせた包装のパーソナライゼーションやカスタマイズ、ミニマリストやクリーンラベル包装の重視の高まり、ヴィンテージやレトロな包装デザインのトレンドなどが挙げられます。さらに、拡張現実(AR)機能を搭載したインタラクティブなパッケージの動向、サブスクリプション型や消費者直販型の販売モデルの台頭、高級菓子類やベーカリー製品の体験型パッケージやプレミアムパッケージの傾向、パッケージデザインにおける大胆な色使いや革新的なグラフィックの使用が市場開拓を支えています。
地理的動向:地理的動向では、製菓・ベーカリー向け包装市場は北米、欧州、アジア太平洋などの地域が牽引しています。北米と欧州は、ベーカリー・菓子類の消費率が高く、先進パッケージング技術と消費者の消費力が高いことから、長らく優位を保ってきました。しかし、アジア太平洋地域は、中国やインドなどの経済成長に牽引され、重要な市場として台頭してきています。これらの地域における可処分所得の増加、都市化、食生活の欧米化が市場成長に寄与しています。アジア太平洋市場は、人口の多さ、小売業の成長、消費者の嗜好の進化などの恩恵を受けており、製菓・ベーカリー向け包装市場をリードする可能性を秘めています。
競合情勢:製菓・ベーカリー向け包装市場の競合情勢は、多国籍大企業から地域の小規模企業まで、多数のプレーヤーの存在によって特徴付けられます。この市場は激しい競争を特徴としており、各社は常に技術革新、費用対効果、製品の差別化に努めています。大手企業は研究開発(R&D)に投資し、新しく先進的なパッケージング・ソリューションを導入しています。戦略的パートナーシップ、合併、買収は、各社が市場での存在感と製品ポートフォリオの拡大を目指す中で一般的に行われています。
課題と機会:菓子・ベーカリー包装市場は、コストと品質・機能性のバランスを取る必要性など、いくつかの課題に直面しています。環境への配慮と持続可能なパッケージング・ソリューションの推進は、課題であると同時にイノベーションの機会でもあります。異なる地域間の規制遵守は複雑で困難な課題です。しかし、こうした課題はチャンスへの扉を開くものでもあります。消費者のライフスタイルの変化により、新興市場には大きな成長の可能性があります。革新的で利便性の高いパッケージング・ソリューションに対する需要は、創造性と技術的進歩の機会を提供します。さらに、パーソナライズされた高級パッケージングを求める動向の高まりは、市場に差別化と付加価値の機会をもたらしています。
コンビニエンス食品に対する消費者需要の増加
コンビニエンス食品に対する消費者需要の急増は、世界の製菓・ベーカリー向け包装市場を大きく牽引しています。ペースの速い現代社会では、ベーカリーや菓子類を含め、すぐに食べられる(RTE)、調理が簡単な食品への嗜好が高まっています。この動向は都市部だけにとどまらず、郊外や農村部でも顕著です。消費者は、食べやすさ、持ち運びやすさ、調理時間の短さといった、多忙なライフスタイルに欠かせない要素を備えた製品を求めています。その結果、パッケージング企業は、製品の鮮度と品質を維持するだけでなく、利便性も提供するソリューションを生み出すために革新を続けています。さらに、製品の味や食感を維持しながら賞味期限を延長できる包装が、ますます求められています。
環境持続性への注目の高まり
環境の持続可能性は世界の製菓・ベーカリー向け包装市場の重要な促進要因です。消費者の間では、包装廃棄物、特にプラスチックが環境に与える影響に対する認識と関心が高まっています。このような意識が、生分解性、リサイクル性、再生可能資源から作られた環境に優しいパッケージング・ソリューションへの需要を促進しています。メーカー各社は、紙、バイオプラスチック、植物由来の素材など、二酸化炭素排出量が少なく、生態系への害が少ない代替素材を模索することで対応しています。さらに、使用される包装材全体の量を減らし、消費者使用後のリサイクル材料の使用を増やすことにも焦点が当てられています。世界中の政府や規制機関も、包装廃棄物に関する規制を強化しており、企業は持続可能な慣行を採用する必要に迫られています。
先進パッケージング技術
包装技術の先進化は製菓・ベーカリー向け包装市場の成長を促進する大きな要因です。この分野の技術革新は、製品の保存性を高め、品質を維持し、ユーザーエクスペリエンスを向上させることに重点が置かれています。アクティブでインテリジェントなパッケージング技術は、こうしたイノベーションの最前線にあります。これらの技術は、湿気や微生物の繁殖などの要因により腐敗しやすいベーカリーや菓子類にとって極めて重要です。改良された包装技術により、これらの製品は長期間にわたって新鮮で安全なまま消費され、それによって食品廃棄物が削減されます。
オンライン食品小売の急増
オンライン食品小売の成長は、製菓・ベーカリー向け包装市場に大きな影響を与えています。eコマースとオンライン・ショッピングの台頭により、食品の品質と完全性を保ちながら、輸送と取り扱いの厳しさに耐える包装に対する需要が高まっています。オンライン小売向けの包装は、輸送中の物理的損傷や温度・湿度などの環境要因から製品を保護するのに十分な堅牢性を備えていなければならないです。この必要性から、頑丈かつ軽量で、製品の安全性を確保しながら輸送コストを最小限に抑える革新的なパッケージング・ソリューションが開発されています。さらに、オンライン・ショッピングの台頭は、顧客満足の重要な側面である開封体験において重要な役割を果たすため、視覚的に魅力的でブランド中心のパッケージングに対するニーズをもたらしました。
The global confectionery and bakery packaging market size reached US$ 114.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 176.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.78% during 2024-2032. The increasing demand for convenience foods, a surge in environmental sustainability concerns, advancements in packaging technologies, growth in online food retailing, the implementation of stringent food safety regulations, rising popularity of premium products, and growing disposable incomes are some of the factors stimulating the market growth.
Market Growth and Size: The global confectionery and bakery packaging market is experiencing significant growth, attributed to the rising consumption of bakery and confectionery products across the globe. The market's expansion is fueled by diverse consumer tastes and the availability of a wide range of packaging types, including flexible packaging, rigid packaging, and others.
Major Market Drivers: The market is influenced by key drivers, such as increasing health consciousness among consumers, the rising interest toward homemade products, and the influence of social media on consumer choices. In line with this, the growth of the organized retail sector, escalating focus on product traceability and supply chain transparency, shifting consumer preference for multi-pack and value packs, the surging demand for child-friendly packaging with safety features and appealing designs, and the globalization of food products are propelling the market growth.
Technological Advancements: In the realm of technological advancements, the confectionery and bakery packaging market are witnessing significant innovations. Smart packaging incorporating quick response (QR) codes and near field communication (NFC) technology for enhanced consumer engagement and product information are becoming more prevalent. Automation in packaging lines is increasing efficiency and reducing labor costs. The use of three-dimensional (3D) printing technology for creating custom packaging designs is on the rise. Developments in biodegradable and compostable materials are addressing environmental concerns. Innovations in lightweight and strong materials reduce transportation costs and carbon footprint.
Industry Applications: The confectionery and bakery packaging market is integral across various segments, such as retail, frozen bakery, and convenience foods. In retail, packaging for items like bread, cakes, and chocolates focuses on enhancing shelf appeal and preserving freshness. The frozen bakery segment requires packaging that withstands low temperatures and maintains product quality. Convenience foods demand portable, easy-to-use packaging for on-the-go consumption. The catering and hospitality industry needs robust, bulk packaging for efficient storage and transport. High-quality, decorative packaging distinguishes the gift and premium sector. Health-focused packaging in the wellness sector emphasizes nutritional information and portion control. Industrial packaging ensures the safe transport of production ingredients.
Key Market Trends: The emerging trends in the confectionery and bakery packaging market include personalization and customization in packaging to cater to individual preferences, growing emphasis on minimalist and clean-label packaging, and the trend of vintage and retro packaging designs. Moreover, the development of interactive packaging with augmented reality (AR) features, the rise of subscription-based and direct-to-consumer sales models, the trend towards experiential and premium packaging for luxury confectionery and bakery products, and the use of bold colors and innovative graphics in packaging design are supporting the market growth.
Geographical Trends: In terms of geographical trends, the confectionery and bakery packaging market is led by regions such as North America, Europe, and the Asia-Pacific. North America and Europe have long been dominant due to high consumption rates of bakery and confectionery products, coupled with advanced packaging technologies and high consumer spending power. However, the Asia-Pacific region is emerging as a significant market, driven by growing economies like China and India. The increase in disposable incomes, urbanization, and the westernization of diets in these regions contribute to market growth. The Asia-Pacific market benefits from a large population base, increased retail sector growth, and evolving consumer preferences, making it a potential leader in the confectionery and bakery packaging market.
Competitive Landscape: The competitive landscape of the confectionery and bakery packaging market is marked by the presence of numerous players, ranging from large multinational corporations to small regional companies. This market is characterized by intense competition, with companies constantly striving for innovation, cost-effectiveness, and product differentiation. Major players invest in research and development (R&D) to introduce new and advanced packaging solutions. Strategic partnerships, mergers, and acquisitions are common as companies seek to expand their market presence and product portfolios.
Challenges and Opportunities: The confectionery and bakery packaging market faces several challenges, including the need to balance cost with quality and functionality. Environmental concerns and the push for sustainable packaging solutions present both a challenge and an opportunity for innovation. Regulatory compliance across different regions can be complex and challenging. However, these challenges also open doors for opportunities. There is significant potential for growth in emerging markets due to changing consumer lifestyles. The demand for innovative and convenient packaging solutions offers opportunities for creativity and technological advancements. Additionally, the increasing trend toward personalized and premium packaging presents opportunities for differentiation and value addition in the market.
Increasing consumer demand for convenience foods
The surge in consumer demand for convenience foods significantly drives the global confectionery and bakery packaging market. In today's fast-paced world, there is an increasing preference for ready-to-eat (RTE) and easy-to-prepare food items, including bakery and confectionery products. This trend is not just confined to urban areas but is also evident in suburban and rural settings. Consumers seek products that offer ease of consumption, portability, and minimal preparation time, factors that are vital in their busy lifestyles. Consequently, packaging companies are innovating to create solutions that not only maintain product freshness and quality but also provide convenience. Furthermore, packaging that enables extended shelf life, while maintaining the taste and texture of the products, is increasingly in demand.
Escalating focus on environmental sustainability
Environmental sustainability is a critical driver in the global confectionery and bakery packaging market. There is a growing awareness and concern among consumers about the environmental impact of packaging waste, particularly plastic. This awareness is driving demand for eco-friendly packaging solutions that are biodegradable, recyclable, or made from renewable resources. Manufacturers are responding by exploring alternative materials like paper, bioplastics, and plant-based materials that have a lower carbon footprint and are less harmful to the ecosystem. Additionally, there is a focus on reducing the overall amount of packaging used and increasing the use of post-consumer recycled materials. Governments and regulatory bodies worldwide are also implementing stricter regulations on packaging waste, further compelling companies to adopt sustainable practices.
Advancements in packaging technologies
Advancements in packaging technologies are a major factor propelling the growth of the confectionery and bakery packaging market. Innovations in this field are focused on enhancing product shelf life, maintaining quality, and improving user experience. Active and intelligent packaging technologies are at the forefront of these innovations. These technologies are crucial for bakery and confectionery products, which are often susceptible to spoilage due to factors like moisture and microbial growth. Improved packaging technologies ensure that these products remain fresh and safe for consumption over a longer period, thereby reducing food waste.
Surging online food retailing
The growth of online food retailing is significantly influencing the confectionery and bakery packaging market. With the rise of e-commerce and online shopping, there is an increasing demand for packaging that can withstand the rigors of shipping and handling while preserving the quality and integrity of food products. Packaging for online retail must be robust enough to protect products from physical damage during transportation and from environmental factors such as temperature and humidity. This necessity has led to the development of innovative packaging solutions that are both sturdy and lightweight, minimizing shipping costs while ensuring product safety. Additionally, the rise of online retail has brought about a need for packaging that is visually appealing and brand-centric, as it plays a crucial role in the unboxing experience, an important aspect of customer satisfaction in online shopping.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type and application.
Paper Packaging
Glass Packaging
Plastic Packaging
Others
Paper packaging accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes paper packaging, glass packaging, plastic packaging, and others. According to the report, paper packaging represented the largest segment.
The paper packaging segment is driven by the increasing emphasis on sustainability and eco-friendliness. The segment benefits from a rising consumer preference for biodegradable and recyclable materials, in response to growing environmental concerns and stringent regulations against plastic waste. Innovations in paper packaging, such as improved barrier properties and durability, are making it more competitive with traditional materials. Additionally, the aesthetic appeal and ease of customization of paper packaging make it a preferred choice in sectors like food and beverages, personal care, and healthcare.
The glass packaging segment is driven by the increasing demand for premium and high-quality packaging solutions, particularly in the food, beverage, and cosmetics industries. Glass is favored for its non-reactive nature, preserving product integrity and extending shelf life, which is crucial in sectors like pharmaceuticals and gourmet food. Its recyclability and perception as a sustainable material align with consumer and regulatory trends toward environmental responsibility.
The plastic packaging segment is driven by the increasing need for cost-effective, versatile, and durable packaging solutions. Plastic's popularity stems from its flexibility, lightweight nature, and ability to be molded into various shapes and sizes, catering to a wide range of products. Advances in plastic packaging technology, such as improved barrier properties and the development of bioplastics, are enhancing its functionality and environmental profile. The convenience offered by plastic packaging in terms of portability and preservation of product quality, particularly in food and beverage, personal care, and pharmaceutical sectors, continues to fuel its demand.
The other packaging materials segment is driven by the increasing demand for innovative and specialized packaging solutions. The segment includes materials like metal, wood, and textiles, which cater to niche markets that require specific packaging characteristics.
Confectionery
Bakery
Confectionery accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the application. This includes confectionery and bakery. According to the report, confectionery represented the largest segment.
The confectionery segment is driven by the increasing demand for innovative and diverse flavors, catering to evolving consumer palates. As consumers become more adventurous with their taste preferences, manufacturers are experimenting with unique flavor combinations, leading to a broader variety of confectionery products. This diversification necessitates specialized packaging to maintain flavor integrity, appeal to aesthetic sensibilities, and differentiate products on retail shelves. Additionally, the health-conscious trend is prompting a surge in demand for sugar-free and low-calorie options, influencing packaging to highlight health benefits and ingredient transparency.
The bakery segment is driven by the increasing preference for convenience and health-conscious eating among consumers. The rising popularity of ready-to-eat and easy-to-prepare bakery items, such as pre-sliced bread and frozen pastries, requires packaging solutions that offer extended shelf life, maintain product freshness, and are convenient to use. Additionally, the growing trend towards gluten-free and organic bakery products is influencing packaging design to clearly communicate these attributes. The emphasis on sustainability is also crucial, as consumers increasingly seek eco-friendly packaging options. This trend is pushing manufacturers to innovate with biodegradable and recyclable materials, further shaping the bakery packaging segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest confectionery and bakery packaging market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The North America confectionery and bakery packaging segment is driven by the increasing demand for convenience and premium packaging solutions. The region, with its high consumer spending power, shows a strong preference for innovative and convenient packaging, such as resealable and easy-to-open options, that cater to on-the-go lifestyles. Additionally, there is a growing interest in artisanal and gourmet products, which require premium and aesthetically appealing packaging. Environmental concerns also play a significant role, as there is a rising demand for sustainable and eco-friendly packaging options in this region.
The Asia Pacific confectionery and bakery packaging segment is driven by the increasing urbanization and rising disposable incomes, leading to greater consumption of packaged confectionery and bakery products. The region is experiencing a surge in demand for functional packaging that ensures product safety and extends shelf life, particularly important due to the diverse climatic conditions across the region.
The Europe confectionery and bakery packaging segment is driven by the increasing awareness of environmental sustainability and stringent regulatory standards for packaging materials. Consumers in this region are highly conscious of the ecological impact of packaging, leading to a preference for recyclable and biodegradable materials. Additionally, the well-established bakery culture in Europe necessitates packaging that maintains the freshness and quality of a wide range of bakery products, from artisan bread to pastries, aligning with the region's culinary traditions.
The Latin America confectionery and bakery packaging segment is driven by the increasing modernization of retail infrastructure and the growing influence of Western eating habits. The packaging market in this area is adapting to accommodate the need for cost-effective yet quality packaging solutions that cater to the diverse and growing consumer base, particularly in emerging economies like Brazil and Argentina.
The Middle East and Africa confectionery and bakery packaging segment is driven by the increasing economic growth and urbanization, particularly in countries like UAE and South Africa. The packaging market here is focusing on innovative solutions that cater to the unique climatic conditions, ensuring product longevity and freshness, while also considering cultural preferences and the significant role of food items as gifts in social and religious festivities.
Key players in the confectionery and bakery packaging market are actively engaging in a variety of strategic initiatives to strengthen their market positions. A significant focus is on research and development to introduce innovative packaging solutions that are not only aesthetically appealing but also functional and sustainable. These companies are investing in advanced technologies to develop eco-friendly packaging materials, addressing the growing consumer demand for environmental sustainability. Many are expanding their global presence through strategic mergers and acquisitions, partnerships with local companies, and setting up new manufacturing facilities, especially in emerging markets. They are also enhancing their product portfolios to cater to the diverse needs of different segments, from luxury and artisanal products to mass-market items. Furthermore, to gain a competitive edge, these market players are increasingly focusing on customization and personalization in packaging, aligning with consumer trends towards unique and differentiated products.
Amcor Plc
Berry Global Inc (Berry Global Group, Inc)
Bomarko Inc
Crown Holdings, Inc
Huhtamaki Oyj
Mondi Group
Sonoco Products Company
Stanpac Inc
Westrock Company
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In November 2021: Amcor Plc. introduced a breakthrough in flexible packaging technology with its AmPrima(TM) PE Plus. This innovation is expected to offer improved performance and sustainability, catering to the evolving needs of the confectionery and bakery sector.
In October 2021: Berry Global Inc. completed its acquisition of Quadpack, a leading provider of packaging solutions for the beauty and personal care industry. While this acquisition is outside the confectionery and bakery sector, it demonstrates Berry Global's commitment to expanding its packaging capabilities.
In September 2021: Mondi introduced a new paper-based packaging solution called "PuraBag" for bakery and confectionery items. This innovation is aimed at meeting consumer demands for sustainable and recyclable packaging options.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.