官能包装市場：包装タイプ別、用途別-2025-2030年の世界予測

官能包装市場の2023年の市場規模は69億9,000万米ドルで、2024年には84億6,000万米ドルに達すると予測され、CAGR 21.01％で成長し、2030年には265億9,000万米ドルに達すると予測されています。

官能包装とは、触覚、視覚、嗅覚、聴覚などの感覚的なトリガーを通じて消費者を惹きつけ、ブランドとの相互作用や消費者体験を高めるパッケージデザインのことです。その範囲は、飲食品、化粧品、家庭用品など様々な業界に及び、製品の差別化、顧客ロイヤリティの向上、知覚価値の付加に不可欠です。官能包装の必要性は、競争が激化するマーケットにおいて、ユニークでインタラクティブな消費者体験が求められていることにあります。温度によって色が変化するラベリングから、触覚フィードバックを提供するテクスチャー表面まで、その用途は多岐にわたります。化粧品のような最終用途産業は、忘れられない開封体験のために香り付きパッケージを活用し、食品産業は鮮度を確保し味への期待を高めるために採用しています。市場の成長は、材料科学の技術的進歩と、生分解性でリサイクル可能なセンサリー素材の登場による持続可能性へのシフトによって推進されます。拡張現実（AR）のようなスマート技術の統合には機会が多く、消費者の関心をさらに高めることができます。とはいえ、高い生産コスト、技術的制約、伝統的な包装形態の変化への抵抗といった課題が限界をもたらしています。包装材料の持続可能性やリサイクル性に関する厳しい規制状況もハードルとなっています。事業成長のための主な革新的分野には、多感覚機能を備えたコスト効率の高い持続可能な素材の開発や、インタラクティブな体験のためのデジタル技術の統合などがあります。企業は、環境の持続可能性を損なうことなく感覚的効果を付加できる生分解性コーティングのような、環境に優しいイノベーションに注力し、成長機会をつかむべきです。こうした課題にもかかわらず、消費者中心の市場特性は、創造性と差別化のための肥沃な土壌を提供し、限界を克服し、急成長する需要動向を取り込むための研究開発への投資の機が熟しています。全体として、官能包装はブランドと消費者の相互作用を再定義する可能性を秘めているが、その複雑さを乗り切るには、持続可能なイノベーションと消費者の需要との整合性に戦略的に焦点を当てる必要があります。

市場力学：急速に進化する官能包装市場の主要市場インサイトを公開

官能包装市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 飲食品業界による採用の増加
  • 変化するFMCG（消費財）需要の増加
  • FMCG製品への支出増につながる中間層の可処分所得の増加
• 市場抑制要因
  • コストのかかる方法
• 市場機会
  • スナック菓子や菓子類への消費者の食習慣の変化
  • 消費者を誘導するために企業が開発したブランド固有の動作手順としてのモーション・ブランド・アクションの出現
• 市場の課題
  • 官能包装に伴う複雑さ

ポーターの5つの力：官能包装市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：官能包装市場における外部からの影響の把握

外部マクロ環境要因は、官能包装市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析官能包装市場における競合情勢の把握

官能包装市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス官能包装市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、官能包装市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨官能包装市場における成功への道筋を描く

官能包装市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 飲食品業界での採用増加
    • FMCG（Fast Moving Consumer Goods）の需要増加
    • 中流階級の可処分所得の増加によりFMCG製品への支出が増加
  • 抑制要因
    • コストのかかる方法
  • 機会
    • 消費者の食習慣がパック入りスナックや菓子類に変化
    • 企業が消費者を導くために開発したブランド固有のモーション手順としてのモーションブランドアクションの出現
  • 課題
    • 感覚パッケージングに伴う複雑さ
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 官能包装市場：パッケージングタイプ別

• 匂い
• 音
• 触る
• ビジュアル

第7章 官能包装市場：用途別

• アルコール飲料
• 飲料
• 菓子類
• 化粧品
• スナック菓子
• 医薬品

第8章 南北アメリカの官能包装市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の官能包装市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの官能包装市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 3C Packaging, Inc.
• Alpha MOS
• DS Smith PLC
• Dohler GmbH
• Greater Good Brands Ltd.
• Intertek Group PLC
• Karl Knauer KG
• ScentSational Technologies LLC
• Tetra Pak Group
• The Dow Chemical Company

LIST OF FIGURES

• FIGURE 1. SENSORIAL PACKAGING MARKET RESEARCH PROCESS
• FIGURE 2. SENSORIAL PACKAGING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL SENSORIAL PACKAGING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES SENSORIAL PACKAGING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES SENSORIAL PACKAGING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. SENSORIAL PACKAGING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. SENSORIAL PACKAGING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. SENSORIAL PACKAGING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL SENSORIAL PACKAGING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SENSORIAL PACKAGING MARKET DYNAMICS
• TABLE 7. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY SMELL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY SOUND, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY TOUCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY VISUAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY ALCOHOLIC BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY CONFECTIONERIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY COSMETICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY PACKED SNACKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL SENSORIAL PACKAGING MARKET SIZE, BY PHARMACEUTICALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 26. CANADA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 27. CANADA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 29. MEXICO SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. UNITED STATES SENSORIAL PACKAGING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. ASIA-PACIFIC SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 37. AUSTRALIA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. CHINA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 39. CHINA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. INDIA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 41. INDIA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 43. INDONESIA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 45. JAPAN SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 47. MALAYSIA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 49. PHILIPPINES SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 51. SINGAPORE SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 53. SOUTH KOREA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 55. TAIWAN SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 57. THAILAND SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 59. VIETNAM SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. EUROPE, MIDDLE EAST & AFRICA SENSORIAL PACKAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 64. DENMARK SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 66. EGYPT SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 68. FINLAND SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 70. FRANCE SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 72. GERMANY SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 74. ISRAEL SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. ITALY SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 76. ITALY SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 78. NETHERLANDS SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 80. NIGERIA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 82. NORWAY SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. POLAND SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 84. POLAND SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. QATAR SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 86. QATAR SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 88. RUSSIA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SAUDI ARABIA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SOUTH AFRICA SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 94. SPAIN SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 96. SWEDEN SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 98. SWITZERLAND SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 100. TURKEY SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 102. UNITED ARAB EMIRATES SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM SENSORIAL PACKAGING MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 104. UNITED KINGDOM SENSORIAL PACKAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. SENSORIAL PACKAGING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 106. SENSORIAL PACKAGING MARKET, FPNV POSITIONING MATRIX, 2023

The Sensorial Packaging Market was valued at USD 6.99 billion in 2023, expected to reach USD 8.46 billion in 2024, and is projected to grow at a CAGR of 21.01%, to USD 26.59 billion by 2030.

Sensorial packaging refers to packaging designs that engage consumers through sensory triggers such as touch, sight, smell, and sound to enhance brand interaction and consumer experience. Its scope spans various industries including food and beverage, cosmetics, and household products, where it is essential for differentiating products, enhancing customer loyalty, and adding perceived value. The necessity of sensorial packaging is driven by the demand for unique and interactive consumer experiences in an increasingly competitive marketplace. Applications are diverse, from labeling that changes color based on temperature to textured surfaces that provide tactile feedback. End-use industries such as cosmetics leverage scent-imbued packaging for an unforgettable unboxing experience, while the food industry employs it to ensure freshness and elevate taste expectations. Market growth is propelled by technological advances in materials science and a shift toward sustainability, with biodegradable and recyclable sensorial materials coming to the fore. Opportunities abound in the integration of smart technologies like augmented reality, which can further enhance consumer engagement. Nevertheless, challenges such as high production costs, technological constraints, and resistance to change in traditional packaging formats pose limitations. Intense regulatory landscapes regarding sustainability and recyclability of packaging materials also present hurdles. Key innovative areas for business growth include developing cost-effective, sustainable materials with multi-sensory capabilities and integrating digital technologies for interactive experiences. Companies should focus on eco-friendly innovations, like biodegradable coatings that can add sensorial effects without compromising environmental sustainability, to seize growth opportunities. Despite these challenges, the market's consumer-centric nature offers fertile ground for creativity and differentiation, making it ripe for investment in research and development to overcome limitations and tap into burgeoning demand trends. Overall, sensorial packaging holds potential to redefine brand-consumer interactions, but navigating its complexities requires a strategic focus on sustainable innovation and consumer demand alignment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Sensorial Packaging Market

The Sensorial Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption by the food & beverage industry
  • Increasing demand for FMCG (Fast-moving Consumer Goods) changing
  • Rise in disposable income of middle-class population leading to increased spending on FMCG products
• Market Restraints
  • Costly method
• Market Opportunities
  • Changing eating habits of the consumers towards packed snacks and confectioneries
  • Emergence of motion brand actions as brand-specific motion procedures developed by companies to guide consumers
• Market Challenges
  • Complexities associated with sensory packaging

Porter's Five Forces: A Strategic Tool for Navigating the Sensorial Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Sensorial Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Sensorial Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Sensorial Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Sensorial Packaging Market

A detailed market share analysis in the Sensorial Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Sensorial Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Sensorial Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Sensorial Packaging Market

A strategic analysis of the Sensorial Packaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Sensorial Packaging Market, highlighting leading vendors and their innovative profiles. These include 3C Packaging, Inc., Alpha MOS, DS Smith PLC, Dohler GmbH, Greater Good Brands Ltd., Intertek Group PLC, Karl Knauer KG, ScentSational Technologies LLC, Tetra Pak Group, and The Dow Chemical Company.

Market Segmentation & Coverage

This research report categorizes the Sensorial Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Packaging Type, market is studied across Smell, Sound, Touch, and Visual.
• Based on Application, market is studied across Alcoholic Beverages, Beverages, Confectioneries, Cosmetics, Packed Snacks, and Pharmaceuticals.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption by the food & beverage industry
    • 5.1.1.2. Increasing demand for FMCG (Fast-moving Consumer Goods) changing
    • 5.1.1.3. Rise in disposable income of middle-class population leading to increased spending on FMCG products
  • 5.1.2. Restraints
    • 5.1.2.1. Costly method
  • 5.1.3. Opportunities
    • 5.1.3.1. Changing eating habits of the consumers towards packed snacks and confectioneries
    • 5.1.3.2. Emergence of motion brand actions as brand-specific motion procedures developed by companies to guide consumers
  • 5.1.4. Challenges
    • 5.1.4.1. Complexities associated with sensory packaging
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sensorial Packaging Market, by Packaging Type

• 6.1. Introduction
• 6.2. Smell
• 6.3. Sound
• 6.4. Touch
• 6.5. Visual

7. Sensorial Packaging Market, by Application

• 7.1. Introduction
• 7.2. Alcoholic Beverages
• 7.3. Beverages
• 7.4. Confectioneries
• 7.5. Cosmetics
• 7.6. Packed Snacks
• 7.7. Pharmaceuticals

8. Americas Sensorial Packaging Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Sensorial Packaging Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Sensorial Packaging Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3C Packaging, Inc.
• 2. Alpha MOS
• 3. DS Smith PLC
• 4. Dohler GmbH
• 5. Greater Good Brands Ltd.
• 6. Intertek Group PLC
• 7. Karl Knauer KG
• 8. ScentSational Technologies LLC
• 9. Tetra Pak Group
• 10. The Dow Chemical Company