4Kテレビ市場：技術、画面サイズ、エンドユーザー、地域別、2024-2032

世界の4Kテレビ市場規模は2023年に2,516億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて18.86%の成長率（CAGR）を示し、2032年には1兆2,449億米ドルに達すると予測しています。映画、シリーズ、ドキュメンタリーなどの4Kコンテンツ制作への投資の増加、高度なオーディオ技術の広範な統合、大衆の環境意識の高まりなどが、市場成長を促進する主な要因となっています。

4Kテレビは、フルHD（1920×1080ピクセル）の4倍にあたる3840×2160ピクセルの解像度を提供するテレビ・ディスプレイ技術を指します。4K」という用語は、水平方向の画素数が約4,000画素であることに由来します。この高い解像度は、より鮮明で詳細な画質を提供するため、鮮明度の違いが容易に観察できる大画面には理想的です。また、ハイダイナミックレンジ（HDR）コンテンツにも対応し、輝度の向上と幅広いカラースペクトルを提供します。これらの製品は、ゲーム、高解像度ビデオのストリーミング、さらには商業用ディスプレイなど、ホーム・エンターテインメントとプロフェッショナルの両方の目的で一般的に使用されています。

世界市場の主な原動力は、さまざまな4Kコンテンツの普及です。これは、ストリーミング大手が映画、シリーズ、ドキュメンタリーなどの4Kコンテンツ制作への投資を拡大していることに起因しています。さらに、ゲーム機は4K解像度をサポートするように設計されており、没入感と臨場感を求めるゲーマーにアピールしています。4Kで視聴できるコンテンツが増えれば、対応テレビの需要も当然高まる。これとともに、包括的なエンタテインメント体験を生み出す高度なオーディオ技術の広範な統合が、市場にプラスの影響を与えています。このような統合は、ホームシアター愛好家や、視覚体験を補完する高品質オーディオを優先する消費者にとって特に魅力的です。さらに、環境に対する意識は消費者の行動にますます影響を及ぼしており、メーカーはよりエネルギー効率の高い持続可能なモデルを開発することで対応しています。こうした特徴は環境意識の高い消費者にアピールし、市場にさらなる影響を与えています。さらに、ヘルスケア、デザイン、監視など、さまざまな産業での用途が増加していることも、市場の見通しを明るいものにしています。

4Kテレビの市場動向と促進要因：

高画質ホームエンターテインメントへの需要の高まり

高品質のホームエンターテインメントに対する消費者の嗜好の高まりは、業界全体にとって重要な市場促進要因です。4Kコンテンツを提供するストリーミング・サービスの登場と高速インターネットの普及により、消費者はより高解像度のディスプレイでしか実現できない優れた視聴体験を求めるようになっています。これに伴い、在宅勤務やリモートワークの台頭も自宅で過ごす時間を増大させ、大衆がより良いホーム・エンターテイメント・システムに投資するよう促しています。さらに、スポーツ大会のような世界のイベントは4Kで放送されることが増えており、スクリーンに細部まで映し出すことを望む観客を魅了しています。高品質のホームエンターテインメントは贅沢品であり、消費者の間で標準的な期待になりつつあり、世界中の需要を煽っています。

絶え間ない技術の進歩と競争力のある価格設定

4Kテレビ業界は、こうした高解像度ディスプレイをより手頃な価格にした急速な技術進歩の恩恵を受けています。さらに、半導体技術やディスプレイ技術の革新により生産コストが削減され、メーカーは競争力のある価格設定を提供できるようになった。生産台数の増加によって製造工程がよりコスト効率的になったため、規模の経済も要因となっています。こうしたコスト削減は消費者にも還元され、4Kテレビがより多くの人々にとって利用しやすいものとなっています。さらに、各ブランドはスマートコネクティビティ、音声コントロール、内蔵ストリーミングアプリなどの追加機能を提供し、市場の成長をさらに後押ししています。さらに、手頃な価格の製品バリエーションが用意されたことで、初めて4Kテレビを購入する人やHDテレビからのアップグレードを検討している人を惹きつけ、より包括的な市場が形成されました。

商業スペースでの採用拡大

4Kテレビは住宅環境で普及してきたが、ホテル、レストラン、企業オフィスなどの商業空間での採用が増加傾向にあります。特にホスピタリティ分野では、4Kテレビを利用して宿泊客にプレミアムな体験を提供し、総合的な満足度を高めてリピーターを増やす可能性があります。企業では、4Kテレビが高度なプレゼンテーションツールとして機能し、会議やクライアントへのプレゼンテーションで、より鮮明で詳細なデータの視覚化が容易になっています。これと連動して、小売店では4Kディスプレイを使用して、商品の特徴や広告をより鮮明に表示しています。このように4Kテレビの使用事例が多様化することで、4Kテレビは家庭だけでなく、さまざまなビジネスシーンでも欠かせない存在となり、市場を拡大しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界の4Kテレビ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：技術別

• 有機ELディスプレイ
  • 市場動向
  • 市場展望
• 量子ドット
  • 市場動向
  • 市場予測

第7章 市場内訳：画面サイズ別

• 55インチ以下
  • 市場動向
  • 市場予測
• 55～65インチ
  • 市場動向
  • 市場予測
• 65インチ以上
  • 市場動向
  • 市場予測

第8章 市場内訳：エンドユーザー別

• 住宅
  • 市場動向
  • 市場予測
• 商業
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 促進要因、抑制要因、機会

• 市場概要
• 促進要因
• 抑制要因
• 機会

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Haier Inc
  • Hisense Group
  • Hitachi Ltd
  • Koninklijke Philips N.V
  • LG Electronics（LG Corporation）
  • Panasonic Holdings Corporation
  • Samsung Electronics Co. Ltd.
  • Sceptre Inc
  • Sharp Corporation
  • Sony Group Corporation
  • TCL Technology
  • Vizio Inc
  • Vu Televisions

List of Figures

• Figure 1: Global: 4K TV Market: Major Drivers and Challenges
• Figure 2: Global: 4K TV Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: 4K TV Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: 4K TV Market: Breakup by Technology (in %), 2023
• Figure 5: Global: 4K TV Market: Breakup by Screen Size (in %), 2023
• Figure 6: Global: 4K TV Market: Breakup by End User (in %), 2023
• Figure 7: Global: 4K TV Market: Breakup by Region (in %), 2023
• Figure 8: Global: 4K TV (OLED (Organic Light Emitting Diode) Display) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: 4K TV (OLED (Organic Light Emitting Diode) Display) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: 4K TV (Quantum Dot) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: 4K TV (Quantum Dot) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: 4K TV (Below 55 Inches) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: 4K TV (Below 55 Inches) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: 4K TV (55-65 Inches) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: 4K TV (55-65 Inches) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: 4K TV (Above 65 Inches) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: 4K TV (Above 65 Inches) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: 4K TV (Residential) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: 4K TV (Residential) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: 4K TV (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: 4K TV (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: North America: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: North America: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: United States: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: United States: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Canada: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Canada: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Asia-Pacific: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Asia-Pacific: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: China: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: China: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Japan: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Japan: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: India: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: India: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: South Korea: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: South Korea: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Australia: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Australia: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Indonesia: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Indonesia: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Others: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Others: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Europe: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Europe: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Germany: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Germany: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: France: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: France: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: United Kingdom: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: United Kingdom: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Italy: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Italy: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Spain: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Spain: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Russia: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Russia: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Others: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Others: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Latin America: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Latin America: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Brazil: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Brazil: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Mexico: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Mexico: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Others: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Others: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Middle East and Africa: 4K TV Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Middle East and Africa: 4K TV Market: Breakup by Country (in %), 2023
• Figure 70: Middle East and Africa: 4K TV Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Global: 4K TV Industry: Drivers, Restraints, and Opportunities
• Figure 72: Global: 4K TV Industry: Value Chain Analysis
• Figure 73: Global: 4K TV Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: 4K TV Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: 4K TV Market Forecast: Breakup by Technology (in Million US$), 2024-2032
• Table 3: Global: 4K TV Market Forecast: Breakup by Screen Size (in Million US$), 2024-2032
• Table 4: Global: 4K TV Market Forecast: Breakup by End User (in Million US$), 2024-2032
• Table 5: Global: 4K TV Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: 4K TV Market: Competitive Structure
• Table 7: Global: 4K TV Market: Key Players

The global 4K TV market size reached US$ 251.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,244.9 Billion by 2032, exhibiting a growth rate (CAGR) of 18.86% during 2024-2032. The escalating investments in producing 4K content, such as movies, series, and documentaries, the widespread integration of advanced audio technologies, and the rising environmental awareness among the masses are among the key factors driving the market growth.

A 4K TV refers to a television display technology that offers a resolution of 3840 x 2160 pixels, which is four times the resolution of Full HD (1920 x 1080 pixels). The term "4K" comes from the horizontal pixel count, which is approximately 4,000 pixels wide. This higher resolution provides a much clearer and more detailed picture quality, making it ideal for larger screens where the difference in clarity can be easily observed. They are equipped to handle high dynamic range (HDR) content, offering enhanced brightness and a broader color spectrum. They are commonly used for both home entertainment and professional purposes, including gaming, streaming high-definition videos, and even in commercial displays.

The global market is primarily driven by the widespread availability of various 4K content. This can be attributed to the growing investments by streaming giants in producing 4K content, such as movies, series, and documentaries. Additionally, gaming consoles are designed to support 4K resolution, thereby appealing to gamers who seek immersive and realistic experiences. As more content becomes available in 4K, the demand for compatible TVs naturally increases. Along with this, the widespread integration of advanced audio technologies to create an all-encompassing entertainment experience is positively influencing the market. Such integration is particularly appealing to home theater enthusiasts and consumers who prioritize high-quality audio to complement their visual experience. In addition, environmental awareness is increasingly influencing consumer behavior, and manufacturers are responding by developing more energy-efficient and sustainable models. These features are appealing to environmentally-conscious consumers, further impacting the market. Moreover, the rising applications in various industries such as healthcare, design, and surveillance is creating a positive market outlook.

4K TV Market Trends/Drivers:

Increasing demand for high-quality home entertainment

The growing consumer preference for high-quality home entertainment is a significant market driver for the overall industry. With the advent of streaming services offering 4K content and the proliferation of high-speed internet, consumers are seeking superior viewing experiences that can only be met through higher resolution displays. Along with this, the rise of telecommuting and remote work has also amplified the time spent at home, prompting the masses to invest in better home entertainment systems. Furthermore, global events, such as sports tournaments are increasingly being broadcast in 4K, attracting audiences who wish to capture every detail on their screens. High-quality home entertainment is a luxury and is becoming a standard expectation among consumers, fueling the demand across the globe.

Continual technological advancements and competitive pricing

The 4K TV industry has benefited from rapid technological advancements that have made these high-resolution displays more affordable. Additionally, innovations in semiconductor and display technologies have reduced production costs, allowing manufacturers to offer competitive pricing. Economies of scale are also a factor, as increased production has led to more cost-efficient manufacturing processes. These cost reductions are passed on to consumers, making 4K TVs more accessible to a broader audience. In addition, brands are also offering additional features, including smart connectivity, voice controls, and built-in streaming apps, further driving the market's growth. Moreover, the availability of budget-friendly product variants has created a more inclusive market, attracting first-time buyers and those looking to upgrade from HD TVs.

Growing adoption in commercial spaces

While 4K TVs have been popular in residential settings, there is a rising trend in their adoption in commercial spaces, such as hotels, restaurants, and corporate offices. The hospitality sector, in particular, is using 4K TVs to offer premium experiences to guests, enhancing their overall satisfaction and potentially attracting repeat business. In corporate settings, 4K TVs serve as advanced presentation tools, facilitating clearer and more detailed data visualization for meetings and client pitches. In confluence with this, retail stores are using 4K displays to showcase product features and advertisements with superior clarity. This diversification of use-cases for 4K TVs is expanding the market, making them an essential component not just in homes but also in various business settings.

4K TV Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global 4K TV market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on technology, screen size, and end user.

Breakup by Technology:

OLED (Organic Light Emitting Diode) Display

Quantum Dot

OLED (organic light emitting diode) display holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the technology. This includes OLED (organic light emitting diode) display and quantum dot. According to the report, OLED (organic light emitting diode) display accounted for the largest market share.

The OLED (Organic Light Emitting Diode) display technology has become a significant market driver in the overall industry, primarily due to its ability to offer superior picture quality with true blacks and vibrant colors. Unlike traditional LED or LCD screens, OLED displays have self-emissive pixels that produce their own light, eliminating the need for backlighting. This results in more precise color reproduction and allows for incredibly thin TV designs. The energy-efficiency of OLED technology also resonates with eco-conscious consumers, as it typically consumes less power when displaying darker images. In addition, OLED screens are more flexible in design, making them ideal candidates for curved or even rollable TV screens, a feature that has captivated consumer interest. The premium viewing experience offered by OLED technology often appeals to a higher-end market segment willing to pay a premium for enhanced visual experiences. Streaming services and gaming consoles are increasingly supporting HDR and wider color gamut, features that are optimized in OLED 4K TVs. This convergence of superior technology and consumer demand for high-quality experiences is driving the adoption of OLED in the global market.

Breakup by Screen Size:

Below 55 Inches

55-65 Inches

Above 65 Inches

Below 55 inches account for the majority of the market share

A detailed breakup and analysis of the market based on the screen size has also been provided in the report. This includes below 55 inches, 55-65 inches, and above 65 inches. According to the report, below 55 inches accounted for the largest market share.

The demand for 4K TVs with screen sizes below 55 inches is being propelled by urban living conditions, where space is often limited, making smaller TVs more suitable. These compact product variants offer the same high-resolution experience without occupying a large footprint, making them ideal for apartments, small living rooms, or even bedrooms. Another driver is affordability; smaller products are generally more budget-friendly, widening their appeal to a broader consumer base including students and young professionals. As more individuals work from home, there's also a growing need for multipurpose screens that can double as both work monitors and entertainment displays, a role that sub-55 inch 4K TVs can effectively fill. Additionally, smaller products are increasingly being used in commercial settings, including bars, restaurants, and retail stores, where space is a premium but high-quality displays are still desired. Advanced features such as smart connectivity and voice controls are now also available in smaller models, removing the need to compromise on features for size. This blend of versatility, affordability, and compatibility with modern lifestyles is driving the market growth for 4K TVs in the below 55-inch category.

Breakup by End User:

Residential

Commercial

Residential holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the end user. This includes residential and commercial. According to the report, residential represented the largest segment.

The residential sector is a major end-user segment driving the growth of the overall market, influenced by the increasing consumer demand for immersive and high-quality home entertainment experiences that have made 4K TVs more appealing for residential use. With more consumers spending time at home due to the rise in remote work and social restrictions, investing in a premium viewing experience has gained priority. Technological advancements such as high dynamic range (HDR), voice control, and smart home integration have also contributed to making 4K TVs a popular choice for households. In addition, the availability of a broad range of 4K content from streaming services has further fueled the adoption rate among residential users. In addition, the decreasing cost of high-speed internet and the widespread acceptance of Over-the-Top (OTT) platforms have made 4K streaming more accessible. The compatibility of 4K TVs with gaming consoles has also attracted a younger demographic, keen on leveraging the improved graphics and faster refresh rates.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest 4K TV market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest segment.

The Asia Pacific region is witnessing substantial growth in the overall market, driven by the rapid expansion of broadband infrastructure, making high-speed internet more accessible to a larger population. This has facilitated the rise of Over-the-Top (OTT) platforms, thereby creating a robust ecosystem for 4K content consumption. Economically, the rising disposable incomes in countries, such as China, India, and South Korea are enabling consumers to invest in premium electronics, including 4K TVs. Moreover, the region is home to some of the world's largest electronics manufacturers, leading to competitive pricing and a wider range of options for consumers.

Apart from this, the growing popularity of eSports and online gaming in these markets is also contributing to increased demand for high-resolution displays. In addition, government initiatives focused on advanced manufacturing, have accelerated the adoption of digital technologies, indirectly boosting the 4K TV market. Cultural factors, including the immense popularity of local film industries and international sporting events, are also encouraging consumers to upgrade their home entertainment setups.

Competitive Landscape:

The key players are continually innovating to offer advanced features such as improved HDR, higher refresh rates, and better color accuracy. Along with this, brands are adopting competitive pricing strategies to cater to a broader demographic. Budget-friendly models are being introduced to attract entry-level consumers without compromising on essential 4K features. In addition, companies are forming partnerships with content providers, gaming companies, and even sports events to showcase the capabilities of their 4K TVs. Special promotions and discounts are often offered during major sporting events or holidays. In addition, the rising investments in consumer education, showcasing the benefits and features through in-store demonstrations, online videos, and detailed buying guides are significantly supporting the market. After-sales service, warranty extensions, and quality assurance are becoming critical factors in consumer decision-making. Companies are increasingly focusing on enhancing customer service to build brand loyalty, which is contributing to the market.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Haier Inc.

Hisense Group

Hitachi Ltd.

Koninklijke Philips N.V

LG Electronics (LG Corporation)

Panasonic Holdings Corporation

Samsung Electronics Co. Ltd.

Sceptre Inc.

Sharp Corporation

Sony Group Corporation

TCL Technology

Vizio Inc.

Vu Televisions

Recent Developments:

In September 2023, Haier Inc unveiled its new smart TV range in India. The K800GT smart TVs have Google TV software and a bezel-less design. There are several versions available in various display resolutions and sizes.

In September 2023, Hisense Group launched a new 100-inch 4K TV at the CEDIA Expo 2023, which claims to provide a superior viewing experience. In addition, the TV uses mini-LED backlighting technology, which offers more than 1,600 local dimming zones for fine-grained adjustment of brightness and contrast.

In January 2023, LG Electronics (LG Corporation) released the 97-inch LG SIGNATURE OLED M (model M3), the first consumer TV in the world to include Zero Connect1, a wireless technology that allows for real-time video and audio transfer at up to 4K 120Hz.

Key Questions Answered in This Report:

• How has the 4K TV market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the 4K TV market?
• What is the impact of each driver, restraint, and opportunity on the 4K TV market?
• What is the breakup of the market based on the technology?
• Which is the most attractive technology in the 4K TV market?
• What is the breakup of the market based on the screen size?
• Which is the most attractive screen size in the 4K TV market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the 4K TV market?
• What is the competitive structure of the 4K TV market?
• Who are the key players/companies in the 4K TV market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global 4K TV Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Technology

• 6.1 OLED (Organic Light Emitting Diode) Display
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Quantum Dot
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Screen Size

• 7.1 Below 55 Inches
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 55-65 Inches
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Above 65 Inches
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by End User

• 8.1 Residential
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Commercial
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

• 10.1 Overview
• 10.2 Drivers
• 10.3 Restraints
• 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Haier Inc
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Hisense Group
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
  • 14.3.3 Hitachi Ltd
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 Koninklijke Philips N.V
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 LG Electronics (LG Corporation)
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Panasonic Holdings Corporation
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 Samsung Electronics Co. Ltd.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Sceptre Inc
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Sharp Corporation
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 Sony Group Corporation
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11 TCL Technology
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials
  • 14.3.12 Vizio Inc
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
  • 14.3.13 Vu Televisions
    • 14.3.13.1 Company Overview
    • 14.3.13.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.