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市場調査レポート
商品コード
1451564
パーティー用品市場レポート:製品タイプ、用途、流通チャネル、地域別、2024-2032Party Supplies Market Report by Product Type, Application, Distribution Channel, and Region 2024-2032 |
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カスタマイズ可能
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パーティー用品市場レポート:製品タイプ、用途、流通チャネル、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2~3営業日
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世界のパーティー用品市場規模は2023年に142億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は6.9%を示し、2032年には261億米ドルに達すると予測しています。テーマパーティーの人気の高まり、企業部門におけるバーチャルパーティーの人気の高まり、デスティネーションでの結婚式や祝賀の傾向の高まりなどが、市場を推進している主な要因です。
パーティー用品は、様々なイベント、集会、行事の祝賀を盛り上げ、促進するためにデザインされた様々なアイテムや材料です。パーティーの全体的な雰囲気や楽しさに貢献する不可欠な要素です。バルーン、ストリーマー、バナー、テーブルクロスなどの装飾品も含まれ、会場に活気と華やかさを添えます。利便性、創造性、祝祭感を提供し、どんな集まりも思い出に残る機会に昇華させる。多様な嗜好やテーマに対応するため、どのようなお祝い事もユニークで思い出深いものになります。
レトロ、ファンタジー、ポップカルチャーにインスパイアされたテーマパーティーの人気の高まりが、市場の成長を強めています。さらに、消費者の環境意識の高まりが、環境に優しく持続可能なパーティー用品の需要を喚起しています。加えて、企業部門における遠隔地勤務時のバーチャル・パーティーの人気の高まりが、市場にプラスの影響を与えています。これとは別に、旅行先での結婚式や祝賀の新たな動向が、世界中で携帯可能で旅行に適したパーティー用品の需要を促進しています。さらに、パーティーの引き出物やパーソナライズされたギフトなど、特別な機会にパーティー用品を贈る傾向が強まっていることも、市場の成長を後押ししています。
社会的なお祝いやイベントの増加
パーティー用品の需要は、誕生日、結婚式、卒業式、祝祭日など、社会的な祝い事やイベントの一貫した増加によって促進されています。個人やコミュニティが人生の節目を記念し、社会的なつながりを育むことに重きを置くようになるにつれ、装飾品、食器、テーマに沿ったアクセサリーなど、パーティー用品のニーズが高まっています。
オンライン・アプリケーションやウェブサイトへの傾倒の高まり
オンラインショッピングの利便性は、パーティー用品業界に大きな影響を与えています。eコマース・プラットフォームの普及により、消費者は幅広い製品にアクセスし、価格を比較し、自分の都合に合わせて買い物ができるようになった。さまざまな販売者が提供する多様なパーティー用品に簡単にアクセスできるようになったことが、これらの製品に対する全体的な需要を喚起しています。
ソーシャルメディアの影響力の増大
ソーシャルメディア・プラットフォームの普及は、パーティー用品市場に大きな影響を与えています。ソーシャルメディアは、革新的なパーティーのテーマを刺激し、審美的に楽しいお祝いを紹介する動向を促進する上で重要な役割を果たしています。消費者は、ソーシャル・メディアで共有するための視覚的に魅力的なイベントを作りたがり、トレンディで人目を引くパーティー用品に投資する傾向が強くなっています。
The global party supplies market size reached US$ 14.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.1 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The increasing popularity of themed parties, rising popularity of virtual parties in the corporate sector, and the growing trend of destination weddings and celebrations are some of the major factors propelling the market.
Party supplies are various items and materials designed to enhance and promote the celebration of various events, gatherings, and occasions. They are essential components that contribute to the overall ambiance and enjoyment of parties. They include decorative items, such as balloons, streamers, banners, and tablecloths, which add a vibrant and festive atmosphere to the venue. They offer convenience, creativity, and a sense of celebration that elevates any gathering to a memorable occasion. They cater to diverse preferences and themes, which ensure that every celebration is unique and memorable.
The increasing popularity of themed parties, such as retro, fantasy, and pop culture-inspired themes, is strengthening the growth of the market. Moreover, the rising environmental consciousness among consumers is catalyzing the demand for environment friendly and sustainable party supplies. In addition, the growing popularity of virtual parties in the corporate sector during remote work is influencing the market positively. Apart from this, the emerging trend of destination weddings and celebrations is driving the demand for portable and travel-friendly party supplies around the world. Furthermore, the increasing inclination towards gifting party supplies for special occasions, such as party favors and personalized gifts, is providing a thrust to the market growth.
Increase in social celebrations and events
The demand for party supplies is fueled by the consistent growth in social celebrations and events, such as birthdays, weddings, graduations, and holidays. As individuals and communities place a higher emphasis on commemorating milestones of life and fostering social connections, the need for party supplies, including decorations, tableware, and themed accessories, increases.
Rise in inclination towards online applications and websites
The convenience of online shopping has significantly impacted the party supplies industry. The widespread adoption of e-commerce platforms allows consumers to access a wide range of products, compare prices, and shop at their convenience. This easy accessibility to a diverse selection of party supplies from various sellers is catalyzing the overall demand for these products.
Growing influence of social media
The pervasive presence of social media platforms has significantly impacted the party supplies market. Social media plays a vital role in driving trends, which inspire innovative party themes, and showcasing aesthetically pleasing celebrations. Consumers, eager to create visually appealing events for sharing on social media, are more inclined to invest in trendy and eye-catching party supplies.
IMARC Group provides an analysis of the key trends in each segment of the global party supplies market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, application and distribution channel.
Balloons
Banners
Pinatas
Games
Home Decor
Tableware/Disposables
Others
Tableware/disposables dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes balloons, banners, pinatas, games, home decor, tableware/disposables, and others. According to the report, tableware/disposables represented the largest segment. Tableware and disposable items are essential for serving food and beverages at parties. They are popular on account of their convenience. They eliminate the need for washing dishes after the event. Additionally, themed or patterned tableware can add to the overall party decor.
Balloons are one of the most iconic and versatile party decorations. They come in various shapes, sizes, colors, and materials. They can be used for decorations, and games and activities during the party.
Party banners are decorative pieces featuring messages, greetings, or images that convey the theme or purpose of the event. They are typically made of paper, plastic, or fabric and can be hung on walls, ceilings, or across doorways. They add a festive touch to the venue and help set the party atmosphere.
Commercial Use
Domestic Use
Domestic use holds the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes commercial use and domestic use. According to the report, domestic use accounted for the largest market share. Party supplies are widely used in domestic settings for hosting personal celebrations and gatherings. Individuals and families use these supplies to organize birthday parties, anniversaries, baby showers, and other special occasions. People can easily purchase party supplies from stores or online platforms to decorate their homes or event venues. Balloons, banners, and pinatas create a festive ambiance, while games and tableware entertain guests and make the event more enjoyable.
Supermarkets and Hypermarkets
Convenience Stores
Specialized Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialized stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Party supplies are often available in large supermarkets and hypermarkets, wherein customers can find a wide variety of items conveniently. These stores offer a selection of balloons, banners, tableware, and other party essentials. Shoppers can easily purchase supplies while doing their regular grocery shopping.
Some basic party supplies like balloons and small decorations can be found in convenience stores. These stores provide a quick and accessible option for last-minute party needs.
There are specialty stores dedicated solely to party supplies. These stores offer a comprehensive range of products, including a vast selection of balloons, banners, pinatas, party favors, and other decorations. Customers can find unique and theme-specific items, which makes it a one-stop-shop for party essentials.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest party supplies market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for event management services represents one of the primary factors driving the demand for party supplies in the North America region. Moreover, the wide availability of party supplies through online stores is supporting the market growth in the region. Besides this, the growing popularity of theme parties is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to the growing influence of social media, rising emphasis on personalization, increasing sales of environment friendly products, etc.
The leading companies are launching mobile applications that offer a range of features, such as event planning tools, guest list management, budget tracking, and even augmented reality-based decoration previews to simplify the party planning process and ensure a well-organized event. Moreover, key players and suppliers are now utilizing sustainable materials like biodegradable or recycled paper, compostable tableware, and reusable decorations to manufacture party supplies to reduce environmental impact. They are also incorporating smart lighting and sound systems that allow hosts to easily control and customize the atmosphere. They can also be synchronized with music, and their colors can be adjusted to match the party theme, which creates an immersive experience for guests.
American Greetings Corporation
ArtisanoDesigns
Hallmark Cards Inc.
Huhtamaki Oyj
Martha Stewart Living Omnimedia Inc. (Marquee Brands)
MyBirthdaySupplies.in
Oriental Trading Company (Berkshire Hathaway Inc.)
Party City Holdco Inc.
Pioneer Worldwide
Shutterfly LLC
Unique Industries Inc.
In 2023, Huhtamaki Oyj launched sustainable flexible packaging solutions and inaugurated its extension to its existing paper-based packaging manufacturing site in Nules, Spain. Its paper-based packaging includes catering disposables and vending cups.
In 2022, Pioneer Worldwide announced that it has appointed Advanced Sustainable Polymers Pte Ltd as exclusive Supply Chain Manager for its natural rubber latex requirements. Advanced Sustainable Polymers Pte Ltd has also been assigned the task of accelerating the development of alternative natural sources of natural rubber latex in North America, which will allow Pioneer Worldwide to reduce its dependency on imported material over time.