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市場調査レポート
商品コード
1451483
スポーツアナリティクス市場レポート:コンポーネント、分析タイプ、スポーツ、地域別、2024-2032Sports Analytics Market Report by Component (Software, Service), Analysis Type (On-field, Off-field), Sport (Football, Cricket, Hockey, Basketball, American Football, and Others), and Region 2024-2032 |
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カスタマイズ可能
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スポーツアナリティクス市場レポート:コンポーネント、分析タイプ、スポーツ、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のスポーツアナリティクス市場規模は、2023年に12億8,720万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに51億8,370万米ドルに達し、2024年から2032年の間に16.2%の成長率(CAGR)を示すと予測しています。予測的洞察に対する需要の高まり、選手の怪我を監視することへの懸念の高まり、アスリートによるウェアラブルデバイスの利用の増加が、市場を牽引する主な要因のいくつかです。
スポーツアナリティクスとは、選手のパフォーマンス、事業運営、人材採用などのスポーツデータの分析を指します。選手やチームの分析、ビデオ分析、健康評価、ファンエンゲージメント、チケット価格設定など、フィールド上とフィールド外の分析で構成されます。個々の選手、チーム、競合に参加するスポーツ企業にとって有益です。選手のファンを増やし、グッズ販売を向上させ、スポンサーシップを蓄積するのに役立ちます。選手のパフォーマンスを評価し、より良い意思決定を促し、運営コストを削減します。このほかにも、収入を増やし、試合中の戦略を改善し、栄養計画を提供し、パフォーマンスのレベルを向上させる。また、ケガのリスクが高い選手を特定し、フィットネススタッフが全体的な運動レベルのバランスをとり、コンディショニングプログラムに登録することもできます。その結果、スポーツアナリティクスは、サッカー、ホッケー、クリケット、バスケットボールなど、世界中の数多くのスポーツで広く活用されています。
現在、世界中で選手のデータを追跡・監視する需要が高まっていることが、市場の成長を支える重要な要因の1つとなっています。また、スポーツにおける予測的洞察やリアルタイムデータに対する需要の高まりが、市場の成長を後押ししています。これに加えて、試合で競争相手と競い合うための意思決定を強化する需要の高まりによるスポーツアナリティクスの採用拡大が、市場にプラスの影響を与えています。さらに、心拍、速度、加速度などの洞察を得るために、アスリートの間で人工知能(AI)ベースのソリューションの採用が増加していることが、市場の成長を促進しています。これとは別に、世界中のクラブやチームでスポーツ分析の利用が増加しており、業界の投資家に有利な成長機会を提供しています。さらに、ビッグデータ、モノのインターネット(IoT)、クラウドコンピューティングなど、チームのパフォーマンス向上のためのさまざまな技術の採用が増加していることも、市場の成長を後押ししています。このほか、世界中のアスリートの間でウェアラブルデバイスの需要が高まっていることも、市場の成長に寄与しています。さらに、複雑なデータストリーミングのためのスポーツアナリティクスに対する需要の高まりは、怪我のモニタリングや選手のトレーニングカリキュラムの最適化に対する関心の高まりとともに、市場の成長を強化しています。
The global sports analytics market size reached US$ 1,287.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,183.7 Million by 2032, exhibiting a growth rate (CAGR) of 16.2% during 2024-2032. The growing demand for predictive insights, rising concerns to monitor injuries among players, and increasing utilization of wearable devices by athletes represent some of the key factors driving the market.
Sports analytics refers to an analysis of sports data, such as player performance, business operations, and recruitment. It comprises on-field and off-field analytics, such as player and team analysis, video analysis, health assessment, fan engagement, and ticket pricing. It is beneficial for individual players, teams, and sports enterprise that is participating in a competition. It assists in increasing the fan base of players, improving merchandise sales, and accumulating sponsorships. It aids in evaluating the performance of athletes, encouraging better decision-making, and reducing operating costs. Besides this, it increases revenue, improves in-game strategies, delivers nutrition plans, and enhances the level of performance. It also identifies a player with a higher risk of injury, allows fitness staff to balance the overall exertion levels, and enroll in conditioning programs. As a result, sports analytics is widely utilized in numerous sports, such as football, hockey, cricket, and basketball, across the globe.
At present, the rising demand for tracking and monitoring the data of players worldwide represents one of the key factors supporting the growth of the market. In addition, the increasing demand for predictive insights and real-time data in a sport is bolstering the growth of the market. Besides this, the growing adoption of sports analytics due to the increasing demand for enhanced decision-making to compete with competitors in a game is positively influencing the market. Moreover, the rising adoption of artificial intelligence (AI)-based solutions among athletes to gain insights, such as heartbeat, speed, and acceleration, is propelling the growth of the market. Apart from this, the increasing utilization of sports analytics in clubs and teams around the world is offering lucrative growth opportunities to industry investors. Additionally, the rising employment of various technologies, such as big data, the internet of things (IoT), and cloud computing for improved team performance, is impelling the growth of the market. Besides this, the increasing demand for wearable devices among athletes across the globe is contributing to the growth of the market. Furthermore, the rising demand for sports analytics for complex data streaming, along with the increasing concerns about monitoring injuries and optimizing the training curriculum of players, is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global sports analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, analysis type and sport.
Software
Service
The report has provided a detailed breakup and analysis of the sports analytics market based on the component. This includes software and service. According to the report, software represented the largest segment.
On-field
Player and Team Analysis
Video Analysis
Health Assessment
Off-field
Fan Engagement
Ticket Pricing
A detailed breakup and analysis of the sports analytics market based on the analysis type has also been provided in the report. This includes on-field (player and team analysis, video analysis, and health assessment) and off-field (fan engagement and ticket pricing). According to the report, on-field accounted for the largest market share.
Football
Cricket
Hockey
Basketball
American Football
Others
A detailed breakup and analysis of the sports analytics market based on the sport has also been provided in the report. This includes football, cricket, hockey, basketball, American football, and others. According to the report, football accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for sports analytics. Some of the factors driving the North America sports analytics market included the growing demand for the artificial intelligence (AI) technology and video analysis in sports, rising investments in various technologies by key players, increasing number of sports analytics players, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global sports analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Chyronhego Corporation, Experfy Inc., HCL Technologies, International Business Machines Corporation, iSportsAnalysis, Oracle Corporation, Qualitas Global Services, SAP SE, Sas Institute Inc., Sportradar AG, Stats Perform, Tableau Software LLC (Salesforce.com Inc.)., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.