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市場調査レポート
商品コード
1451388
ボトル入り飲料水市場レポート:製品タイプ、流通チャネル、包装タイプ、地域別、2024-2032Bottled Water Market Report by Product Type, Distribution Channel, Packaging Type, and Region 2024-2032 |
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ボトル入り飲料水市場レポート:製品タイプ、流通チャネル、包装タイプ、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のボトル入り飲料水市場規模は、2023年に2,551億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて6.5%の成長率(CAGR)を示し、2032年までに4,555億米ドルに達すると予測しています。フレーバーウォーター需要の高まり、ボトル入り飲料水ブランドとスポーツ・観光産業とのコラボレーション、オンラインショッピングや消費者直販(DTC)販売チャネルの利便性などが、市場を推進する主な要因のひとつです。
ボトル入り飲料水は、自然の湧き水、井戸水、自治体の水道水など、さまざまな水源から調達され、厳しい浄化プロセスを経ています。品質を保証するために厳格な濾過と浄化プロセスを経るため、バクテリア、化学物質、汚染物質などの汚染物質は含まれていないです。外出先での水分補給に便利なので、オフィス、ジム、アウトドアなど、さまざまな場面で手軽に利用できます。商業流通や消費者消費のために、プラスチック、ガラス、アルミ製の容器に詰められています。
天然フレーバー、ビタミン、ミネラル、電解質を含むフレーバーウォーターや強化ウォーターに対する需要の高まりは、市場にプラスの影響を与えています。これとは別に、オンライン・ショッピングや消費者直販(DTC)販売チャネルの利便性が、幅広いボトル入り飲料水ブランドへのアクセスを容易にし、消費者がより簡単に製品を調査・購入できるようにしています。さらに、市場をリードする様々な企業が、より幅広い消費者層を惹きつけるため、アイソトニックやpHバランスの取れた水など、高度な水分補給ソリューションを備えた製品を開発しています。さらに、ボトル入り飲料水ブランドとスポーツ、観光、ホスピタリティなどの他業界とのコラボレーションの高まりは、マーケティングと消費者リーチ拡大の機会を提供しています。
健康志向の高まり
個人の健康志向の高まりは、ボトル入り飲料水の需要を刺激する重要な要因のひとつです。加えて、清潔で安全、カロリーフリーの水分補給に対する嗜好の高まりが、良好な市場見通しをもたらしています。これとは別に、ソーダやフルーツジュースのような糖分やカロリーの多い飲料の代替品に対する需要の高まりが、糖分や人工香料、保存料を添加していないボトル入り飲料水の販売を加速させています。さらに、水道水の水質や潜在的な汚染物質に関する懸念の高まりが、ボトル入り飲料水の需要を促進しています。さらに、フィットネスフリークの間でアルカリ性やビタミン入りの水に対する需要が高まっていることも、市場の成長を刺激しています。
環境問題の高まり
大衆の間で環境に対する関心が高まっており、環境に優しいパッケージの製品を購入するよう促しています。加えて、汚染レベルの上昇と多くの疾病の蔓延が市場の成長を強化しています。これとは別に、多くのボトル入り飲料水企業は、より軽いペットボトルの使用、リサイクル・インフラへの投資、リサイクル・プログラムの推進など、環境フットプリントを削減するために数多くの手段を講じています。さらに、ペットボトル飲料水企業は環境に優しい生産工程を導入し、ガラス、アルミニウム、段ボール箱などの代替包装材料を試しています。
利便性と外出時のライフスタイル
急速な都市化と個人の現代的でペースの速いライフスタイルも、市場成長を後押しする重要な要因です。ペットボトルは、職場やフィットネス・センター、旅行中など、さまざまな場面で水分補給をするのに便利で手間のかからない方法を提供します。ボトル入り飲料水は軽量でコンパクトなため、バッグやリュックサック、カップホルダーに入れて簡単に持ち運ぶことができます。これとは別に、水質汚染レベルの上昇と、水を媒介とする様々な疾病の流行増加が、市場にプラスの影響を与えています。さらに、様々な大手企業が消費者の利便性要求に応えるために絶えず革新を行っています。これには、リシーラブルキャップ、持ち運びしやすいパッケージング、ボトル入り飲料水消費の全体的な利便性を高めるスマートディスペンサーの開発が含まれます。
The global bottled water market size reached US$ 255.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 455.5 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. The escalating demand for flavored water, collaborations between bottled water brands and sports and tourism industries, and the convenience of online shopping and direct-to-consumer (DTC) sales channels are some of the major factors propelling the market.
Bottled water is sourced from various origins, such as natural springs, wells, and municipal water supplies, and subjected to stringent purification processes. It is free from contaminants, such as bacteria, chemicals, and pollutants, as it undergoes rigorous filtration and purification processes to ensure its quality. It is convenient for on-the-go hydration, which makes it easily accessible in various settings, including offices, gyms, and outdoor activities. It is packed in containers made of plastic, glass, and aluminum, for commercial distribution and consumer consumption.
The escalating demand for flavored and enhanced waters, including those with natural flavors, vitamins, minerals, and electrolytes is positively influencing the market. Apart from this, the convenience of online shopping and direct-to-consumer (DTC) sales channels is facilitating access to a wide range of bottled water brands and allowing consumers to explore and purchase products more easily. Furthermore, various leading market players are developing products with advanced hydration solutions, such as isotonic and pH-balanced water to attract a wider consumer base. Moreover, rising collaborations between bottled water brands and other industries, such as sports, tourism, and hospitality, is providing opportunities for marketing and expanding consumer reach.
Increasing health and wellness consciousness
The rising health and wellness consciousness among individuals represents one of the key factors catalyzing the demand for bottled water. Additionally, rising preferences for clean, safe, and calorie-free hydration is offering a favorable market outlook. Apart from this, the escalating demand for alternatives to sugary and calorie-laden beverages like soda and fruit juices is accelerating the sales of bottled water with no added sugars, artificial flavors, and preservatives. Furthermore, the growing concerns associated with tap water quality and potential contaminants are driving the demand for bottled water. Moreover, the increasing demand for alkaline and vitamin-infused water among fitness freaks is stimulating the market growth.
Growing environmental concerns
The growing environmental concerns among the masses are encouraging them to purchase products with eco-friendly packaging. Additionally, the rising pollution level and the increasing prevalence of numerous diseases are strengthening the growth of the market. Apart from this, many bottled water companies are taking numerous steps to reduce their environmental footprint, which includes using lighter plastic bottles, investing in recycling infrastructure, and promoting recycling programs. Moreover, bottled water companies are implementing eco-friendly production processes and experimenting with alternative packaging materials like glass, aluminum, and cardboard cartons as they are more recyclable and have a lower environmental impact compared to traditional plastic bottles.
Convenience and on-the-go lifestyle
Rapid urbanization and the modern, fast-paced lifestyles of individuals are other significant factors favoring the market growth. It offers a convenient and hassle-free way to stay hydrated in various settings like workplaces, fitness centers, and while traveling. The lightweight and compact nature of bottled water containers makes them easily transportable, fitting into bags, backpacks, and cup holders. Apart from this, the rising water pollution level and the increasing prevalence of various water-borne diseases are influencing the market positively. Furthermore, various leading companies are continually innovating to cater to the convenience demands of consumers. This includes the development of resealable caps, easy-to-carry packaging, and smart dispensers that enhance the overall convenience of bottled water consumption.
IMARC Group provides an analysis of the key trends in each segment of the global bottled water market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on product type, distribution channel and packaging type.
Still
Carbonated
Flavored
Mineral
Still dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes still, carbonated, flavored, and mineral. According to the report, still represented the largest segment due to its flat and non-carbonated nature. Apart from this, still bottled water provides hydration and lacks the bubbles and carbonation found in sparkling water or soda, which assists in maintaining hydration levels. Additionally, the rising health consciousness among individuals is driving the demand for still bottled water. Apart from this, the increasing participation of people in sports and fitness activities is catalyzing the demand for energy drinks for post-workout rehydration, which is strengthening the growth of the market.
Supermarkets/Hypermarkets
Convenience Stores
Direct Sales
On-Trade
Others
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets/hypermarkets, convenience stores, direct sales, on-trade, and others.
Supermarkets/hypermarkets have large shelf space and extensive product offerings, which make them a go-to-choice for consumers seeking bottled water. Shoppers benefit from a wide variety of brands, sizes, and packaging options, creating a competitive environment that fosters innovation and consumer choice.
Convenience stores provide easy access to bottled water for consumers with busy lifestyles. Their strategic locations and extended operating hours make them convenient destinations for quick purchases of bottled water, catering to on-the-move individuals and travelers.
Direct sales channels involve manufacturers establishing a direct connection with consumers. They offer transparency, personalized customer experiences, and exclusive product offerings. They empower brands to gather valuable consumer insights and build brand loyalty.
PET Bottles
Metal Cans
Others
PET bottles hold the largest market share
The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes PET bottles, metal cans, and others. According to the report, PET bottles account for the largest market share as they are cost-effective, highly versatile, and adaptable to various beverage types. They come in various sizes, such as small single-serve bottles and large containers suitable for family consumption. This versatility allows beverage manufacturers to cater to different consumer preferences and packaging needs. PET bottles are also compatible with various closure types, including screw caps, flip-tops, and sports caps, enhancing convenience and consumer experience. Apart from this, these bottles are fully recyclable, which makes them an environmentally friendly choice. They can be recycled to produce new bottles and aid in reducing the demand for virgin plastics and minimizing waste.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest bottled water market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share due to rapid urbanization in the region. Additionally, the increasing working population and the fast-paced lifestyles in the region are strengthening the growth of the market. Apart from this, the rising health and wellness consciousness among people in the Asia Pacific region is catalyzing the demand for bottled water. Furthermore, the increasing income levels of people are allowing them to spend more on premium bottled water brands, including those offering natural spring water or unique mineral content. Moreover, the rising prevalence of water-borne diseases in various countries of the Asia Pacific region due to increasing water pollution levels is strengthening the growth of the market.
Bottled water companies are actively working on reducing their environmental footprint by adopting sustainable packaging solutions. This includes using lighter and eco-friendly materials, such as recycled PET plastic, biodegradable plastics, glass, and aluminum to minimize the impact of single-use plastic bottles. Apart from this, they are exploring alternative packaging formats like box cartons and pouches that have a lower environmental impact and are more recyclable. Furthermore, they are focusing on differentiating their brands based on factors like source uniqueness, purification methods, and environmental sustainability. Moreover, many companies are continuously investing in distribution networks and marketing strategies tailored to local preferences and market conditions.
Bisleri International Pvt. Ltd.
Danone S.A.
Gerolsteiner Brunnen GmbH & Co. KG
Nestle S.A.
Nongfu Spring (Yangshengtang Co. Ltd.)
Otsuka Pharmaceutical Co. Ltd.
PepsiCo Inc.
Primo Water Corporation
Tata Consumer Products Limited
The Coca-Cola Company
In October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, bringing the total number of customers to over 8,000.
In February 2023, Bisleri International Pvt. Ltd. announced its first overseas foray and partnering with Dubai-based Nasser Abdulla Lootah Group that will distribute the company's brands in Dubai, Sharjah, and Abu Dhabi.