市場調査レポート
商品コード
1451022
写真プリントと商品市場レポート:製品タイプ、印刷タイプ、使用デバイス、流通チャネル、地域別、2024-2032Photo Printing and Merchandise Market Report by Product Type, Printing Type, Device Used, Distribution Channel, and Region 2024-2032 |
● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。 詳細はお問い合わせください。
写真プリントと商品市場レポート:製品タイプ、印刷タイプ、使用デバイス、流通チャネル、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
|
世界の写真プリントと商品市場規模は2023年に213億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は5%で、2032年には335億米ドルに達すると予測しています。世界中でインターネット設備が簡単に利用できるようになったため、個人の間でスマートフォンの利用が増加していること、ギフト目的でパーソナライズされた写真プリントの需要が高まっていること、技術の進歩が市場を推進している主な要因の一部です。
写真プリントと商品は、写真がプリントされた贈答品や装飾品です。カード、カレンダー、キーホルダー、マグカップ、クッション、時計、Tシャツ、キャンバスなどがあります。長持ちし、鮮やかな仕上がりを提供する昇華技術を利用し、様々な素材にプリントすることができます。個人的な使用、装飾、贈答の目的で、デジタル画像を物理的な物体に保存し、表示することができます。フォトプリントは、企業がプロモーション目的で広く利用するため、世界中で需要が高まっています。
現在、傷に強く耐久性のある写真印刷製品に対する需要の高まりが、市場の成長を後押ししています。また、企業向けギフトの人気が高まっていることから、写真印刷や商品に対する需要が高まっており、市場の見通しは明るいです。これとは別に、世界中のオンラインやオフラインの流通チャネルを通じて写真印刷や商品を幅広く入手できることが、市場の成長を後押ししています。さらに、住宅の装飾目的で写真印刷の利用が増加しており、業界の投資家に有利な成長機会を提供しています。これに加えて、世界中で写真印刷サービスの数が増加していることが、市場の成長を強化しています。さらに、個人の時間を節約する即時印刷技術に対する需要の高まりが、市場の成長に寄与しています。
スマートフォンの普及が市場成長を促進
スマートフォンはユーザーに利便性と迅速なサービスを提供するため、スマートフォンの導入が増加しています。また、ソーシャルメディアの影響力の高まりにより、ユーザーは解像度の高い画像や最新の写真を好むようになっています。これとは別に、スマートフォンは経済的なインターネット設備とともに、さまざまな流通チャネルを通じて広く入手可能です。さらに、ブロードバンド・インフラストラクチャとインターネット・スピードの向上が市場の成長を後押ししています。さらに、世界中の個人の間でソーシャル・ネットワーキングの人気が高まっていることから、スマートフォンの普及が進んでおり、市場の見通しは良好です。
パーソナライズされた写真プリントへの需要の高まりが市場にプラスの影響を与える
従来のシンプルなプリントに比べ、贈答用としてパーソナライズされた写真プリントを好む消費者が増えています。パーソナライズされた写真プリントのグリーティングカードはユニークであるため、贈る人が増えています。これに伴い、若年層は友人や家族、同僚に特別で創造的な製品を贈る傾向が強くなっています。これとは別に、費用対効果が高く、耐久性があり、便利な名入れ写真印刷本やカレンダーの需要が増加しています。さらに、個人の写真プリントをケーキに使用するケースが増えており、市場の成長を強化しています。
技術の進歩が市場成長を刺激
レンチキュラー印刷など、印刷技術におけるさまざまな技術進歩が、写真プリントと商品市場の成長を後押ししています。また、レンチキュラー印刷は高精細なプリントを提供し、商品に奥行きを感じさせる立体(3D)プリントを作成するために広く利用されています。広告用の高度な印刷技術は、顧客により良い視覚的アピールを提供します。また、鮮明度の高い写真印刷や、多用途で耐久性のある商品も好まれています。さらに、さまざまな企業がレンチキュラー印刷を採用することで、ブランド認知度を高め、ビジネスの収益を上げています。さらに、商店主は実店舗での消費者の往来を増やすために3Dディスプレイを利用しています。
The global photo printing and merchandise market size reached US$ 21.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5% during 2024-2032. The growing utilization of smartphones among individuals on account of the easy availability of internet facilities worldwide, rising demand for personalized photo prints for gifting purposes, and technological advancements are some of the major factors propelling the market.
Photo printing and merchandise are gifting and decoration products on which photographs are printed. They comprise cards, calendars, keychains, mugs, cushions, clocks, t-shirts, and canvases. They rely on dye sublimation techniques that assist in providing long-lasting and vibrant results and can be printed on a wide variety of materials. They allow individuals to preserve and display digital images on a physical object for personal use, decoration, and gifting purposes. As they are widely utilized by organizations for promotion purposes, the demand for photo printing and merchandise is increasing across the globe.
At present, rising demand for scratch-resistant and durable photo printing products are bolstering the growth of the market. In addition, the growing demand for photo printing and merchandise due to the increasing popularity of corporate giftings is offering a positive market outlook. Apart from this, the wide availability of photo printing and merchandise through online and offline distribution channels across the globe is propelling the growth of the market. Moreover, the increasing utilization of photo printing for decorative purposes in houses is offering lucrative growth opportunities to industry investors. Besides this, the rising number of photo printing services around the world is strengthening the growth of the market. Furthermore, the rising demand for immediate printing technologies that save time for individuals is contributing to the growth of the market.
Rising utilization of smartphones is propelling the market growth
There is a rise in the adoption of smartphones as they offer convenience and quick services to users. Users are also preferring enhanced resolution images and modern photography due to the rising influence of social media. Apart from this, smartphones are widely available through various distribution channels, along with economical internet facilities. Moreover, increasing improvements in broadband infrastructure and internet speed are impelling the growth of the market. Furthermore, the growing adoption of smartphones on account of the increasing popularity of social networking among individuals around the world is offering a favorable market outlook.
Growing demand for personalized photo prints is positively influencing the market
There is an increase in the consumer preferences for personalized photo prints for gifting purposes as compared to conventional and simple prints. People are gifting personalized photo printed greeting cards, as they are unique. In line with this, the young population is more inclined toward gifting exclusive and creative products to their friends, family members, and colleagues. Apart from this, there is a rise in the demand for personalized photo printed books and calendars that are cost-effective, durable, and useful. Furthermore, the increasing employment of personalized photo prints of individuals on cakes is strengthening the growth of the market.
Technological advancements is stimulating market growth
Various technological advancements in printing technology, such as lenticular printing, are bolstering the growth of the photo printing and merchandise market. In addition, lenticular printing provides high-definition prints and is widely utilized for creating three-dimensional (3D) prints with an illusion of depth on the merchandise. The advanced printing technology for advertising purposes provides better visual appeal to customers. They also prefer high clarity photo printing and merchandise products that are versatile and durable. Furthermore, various companies are adopting lenticular printing to increase their brand awareness and generate more revenues in a business. Moreover, shopkeepers are using 3D displays to increase consumer traffic in the physical stores.
IMARC Group provides an analysis of the key trends in each segment of the global photo printing and merchandise market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, printing type, device used, and distribution channel.
Prints
Wall Arts
Cards
Photo Gifts
Photo Books
Calendars
Others
Prints dominate the photo printing and merchandise market
The report has provided a detailed breakup and analysis of the photo printing and merchandise market based on the product type. This includes prints, wall arts, cards, photo gifts, photo books, calendars, and others. According to the report, prints represented the largest segment on account of the increasing customer demand for three-dimensional (3D) prints and images across the globe. In addition, the rising utilization of prints on a wide variety of products for gifting purposes is bolstering the growth of the market.
Furthermore, the increasing adoption of photo printing on wall arts to enhance the aesthetic of the house is supporting the growth of the market. In line with this, the growing demand for religious and nature related photo printing in residential areas is contributing to the growth of the market.
The growing adoption of photo printing for birthday cards is strengthening the growth of the market. Apart from this, the increasing utilization of photo printing on wedding and invitation cards to give a royal look is impelling the growth of the market.
Digital Printing
Film Printing
Digital printing holds the biggest market share
A detailed breakup and analysis of the photo printing and merchandise market based on the printing type has also been provided in the report. This includes digital printing and film printing. According to the report, digital printing accounted for the largest market share. The rising utilization of digital printing on shirts, mugs, and bags, as it requires few droplets of ink to transfer the image, is contributing to the growth of the market. In line with this, the increasing integration of artificial intelligence (AI) in digital printing to automate the process is propelling the growth of the market. Moreover, the rising consumer preference for digital printing to provide an enhanced and attractive look to a product is bolstering the growth of the market. Besides this, the increasing demand for digital printing, as it can make small print in a short turnaround time with a lower cost per unit, is impelling the growth of the market.
Film printing is the traditional method of printing images in which different inks can be used for printing. Besides this, the rising demand for film printing, as it produces clean images, is contributing to the growth of the market.
Desktop
Mobile
Desktop accounts for the majority of the market share
A detailed breakup and analysis of the photo printing and merchandise market based on the device used has also been provided in the report. This includes desktop and mobile. According to the report, desktop accounted for the largest market share. Desktop printers are widely utilized for photo printing, as they are compact. In line with this, the increasing adoption of desktop printers among large scale businesses, as they easily and efficiently cater to the demand for large commercial photo requirements, is bolstering the growth of the market.
The rising utilization of mobiles for photo printing and merchandise, as they are versatile, flexible, and portable as compared to desktops, is contributing to the growth of the market. Apart from this, the increasing number of mobile phone users around the world is strengthening the growth of the market. In addition, the rising utilization of mobiles, as they have high resolution cameras that assist in improving picture quality, is supporting the growth of the market.
Instant Kiosk
Online Stores
Retail Stores
Others
Online stores represent the largest market share
A detailed breakup and analysis of the photo printing and merchandise market based on the distribution channel has also been provided in the report. This includes instant kiosk, online stores, retail stores, and others. According to the report, online stores accounted for the largest market share as they provide convenience and a variety of choice to individuals. Apart from this, the rising adoption of photo printing and merchandise solutions through online stores, as they have a wide variety of products with different sizes and shapes and offer home delivery options to customers, is bolstering the growth of the market.
The wide availability of photo printing and merchandise through retail stores across the globe is propelling the growth of the market. In addition, the growing preference for retail stores, as they have easy accessibility to photo printing and merchandise and avoid shipping costs, is positively influencing the market.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest photo printing and merchandise market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America held the biggest market share due to the quick and early acceptance of photo printing among individuals. In addition, the presence of various photo printing companies in the region is supporting the growth of the market. Besides this, the rising emergence of advanced printing devices is strengthening the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the thriving e-commerce sector. In line with this, the increasing development of new features and capabilities in digital cameras is contributing to the growth of the market. Apart from this, rising improvements in wireless connectivity networks is propelling the growth of the market in the region.
Key players in the industry are rapidly advancing their digital printing technologies to provide reliable, cost-effective, and easy to use solutions. In addition, various companies are engaging in partnerships to expand their product portfolios, generate more revenues, create brand awareness, and provide premium photographic services to customers across the globe. In line with this, there is an increase in the demand for professional photography advice and individualized framing services. Apart from this, several players are introducing online photo printing services that allow customers to print digital photos and order personalized photo books and stationery products. Furthermore, the rising mergers and acquisitions (M&A) among companies to increase product segments, such as metal prints and albums, is impelling the market growth.
American Greetings Corporation
Bay Photo Inc. (Circle Graphics Inc.)
Card Factory
Cimpress NV
Digitalab Ltd.
Eastman Kodak Company
Hallmark Cards Inc.
Hewlett Packard Enterprise Development LP
Shutterfly Inc.
Walgreens Co. (Walgreens Boots Alliance Inc.)
In 2021, Card Factory announced the opening of a new store at Flintshire Retail Park in North Wales to expand their product portfolio and strengthen retail business.
In April 2021, Eastman Kodak Company acquired the assets of ECRM Incorporated's computer-to-plate (CTP) device business for the graphic arts and newspaper industries.
In December 2022, American Greetings and Alicia Keys introduced a new Creatacard(TM) customized holiday digital greetings designed by 15-time GRAMMY(R) award-winning artist and worldwide-celebrated music icon, Alicia Keys.