キャンプ用テント市場レポート：テントタイプ、テント定員、最終用途、流通チャネル、地域別、2024-2032

世界のキャンプ用テント市場規模は2023年に30億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は5.7％を示し、2032年には51億米ドルに達すると予測しています。アウトドア活動や冒険旅行への関心の高まり、多様で高品質な選択肢の改善、メーカーと旅行代理店間の戦略的パートナーシップ、エクストリームスポーツや冒険ショーの影響力の高まりなどが、市場を推進している要因の一例です。

キャンプ用テントは、アウトドア愛好家に様々な環境条件に対する保護カバーを提供するために設計されたポータブルシェルターとして機能します。これらのテントは、多様なキャンプ・ニーズと好みに対応するため、形状、サイズ、素材の配列があります。主にポリエステル、ポリエチレン、ナイロンなどの素材から作られており、耐久性、耐水性、断熱性に優れています。キャンプ用テントの仕組みは、通常アルミニウムやグラスファイバーのような軽量かつ頑丈な素材で作られたフレーム構造で、テント生地を支えます。この生地には、防水性や耐紫外線性のあるコーティングやラミネート加工が施され、キャンパーを外気から確実に保護します。

世界市場は主に、アウトドア・アクティビティやアドベンチャー・ツーリズムへの関心の高まりによって牽引されています。これに伴い、多様で高品質なオプションの利用可能性が向上し、市場に弾みをつけています。さらに、メーカーと観光業者との戦略的パートナーシップは、市場成長の重要な促進要因として作用しています。これに加えて、耐候性素材や太陽光発電テントのような革新的技術が市場の魅力を広げています。これに加えて、環境に優しい素材やリサイクル可能な素材など、持続可能性への取り組みが市場に有利な機会を生み出しています。これとは別に、屋外で過ごすことによる精神的・肉体的な健康効果に対する消費者の意識の高まりが市場を後押ししています。その他の市場成長要因としては、可処分所得の増加、テント設計の進歩、オンライン・オフラインチャネルでの容易な入手、さまざまなキャンプニーズに対応する豊富な製品バリエーションなどが挙げられます。

キャンプ用テント市場の動向と促進要因：

スマートテクノロジーの採用増加

キャンプ用テント市場を形成する極めて重要な要因の1つは、テント設計へのスマート技術の統合です。モノのインターネット（IoT）やその他の技術の進歩により、テントはもはや単なるシェルターではなくなっています。最近のテントには、電気用のソーラーパネル、デバイス充電用のUSBポート、さらにはWi-Fi機能といった機能が組み込まれています。これらの機能はキャンプ体験全体を向上させ、より便利で安全で楽しいものにしています。このような技術統合により、キャンパーは遠隔地であっても連絡を取り合うことができ、安全性と安心感を確保できます。各社は消費者に付加価値を提供することに注力し、その進歩は研究開発への投資という形で大きな後ろ盾を得ています。この取り組みにより、消費者の関心は、特に技術に精通した若い世代の間で大きく高まっています。

エクストリーム・スポーツとアドベンチャー番組の影響力の増大

テレビがエクストリーム・スポーツやアドベンチャー・アクティビティを取り上げる機会が増えていることは、特にキャンプ用テント市場の消費者行動に否定できない影響を与えています。過酷で予測不可能な環境で撮影されることが多いこれらの番組は、アウトドア用品メーカーにとって娯楽であると同時に間接的なマーケティング・プラットフォームでもあります。これらの番組は、単にアウトドアの冒険を放送するだけでなく、悪条件下での高品質のテントの実際の性能と信頼性を実証しています。視聴者をさまざまな環境課題に耐えられるテントの購入へと向かわせる、信頼できる推奨品としての役割を担っているのです。これらの番組の役割は単なるエンターテインメントにとどまらず、さまざまなアウトドア体験に必要な装備の種類を視聴者に教え、品質と期待の水準を高めることにもあります。このことは、アウトドア活動に対する消費者の関心を高めると同時に、信頼性が高く機能的なキャンプ用テントの需要を促進するという、二重の利益をもたらしています。

カスタマイズとパーソナライゼーションの動向の高まり

カスタマイズとパーソナライゼーションは、様々な分野で消費者の購買決定における重要な決定要因に急速になりつつあり、キャンプ用テント市場も例外ではないです。消費者のニーズや嗜好が多様化する中、ブランドは従来の画一的なアプローチから脱却しつつあります。現在では、個々のニーズに応えるため、幅広いカスタマイズ・オプションを提供しています。特定の人数に合わせたテントのサイズや、個人の美的感覚に合わせた配色、あるいは追加の収納コンパートメントや特別にデザインされた床材などの追加機能など、選択肢は豊富です。各ブランドは、このようなカスタマイズ重視の姿勢を、目先の売上だけでなく、顧客との長期的な関係構築にも活かしています。この戦略は、競争力を維持し、世界レベルでの市場成長に大きく貢献するという2つの目的を果たします。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 キャンプ用テントの世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：テントタイプ別
• 市場内訳：テント定員別
• 市場内訳：最終用途別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：テントタイプ別

• トンネルテント
  • 市場動向
  • 市場予測
• ドームテント
  • 市場動向
  • 市場予測
• ジオデシックテント
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：テント定員別

• 1人
  • 市場動向
  • 市場予測
• 2人
  • 市場動向
  • 市場予測
• 3人以上
  • 市場動向
  • 市場予測

第8章 市場内訳：最終用途別

• レクリエーション
  • 市場動向
  • 市場予測
• 軍事・民間
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：流通チャネル別

• スポーツ用品専門店
  • 市場動向
  • 市場予測
• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • AMG GROUP
  • Hilleberg
  • Newell Brands
  • Johnson Outdoors Inc.
  • Oase Outdoors
  • Big Agnes
  • Exxel Outdoors
  • NEMO Equipment
  • Sports Direct International
  • Simex Outdoor International
  • Skandika
  • Snugpak
  • VF Corporation

List of Figures

• Figure 1: Global: Camping Tent Market: Major Drivers and Challenges
• Figure 2: Global: Camping Tent Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Camping Tent Market: Breakup by Tent Type (in %), 2023
• Figure 4: Global: Camping Tent Market: Breakup by Tent Capacity (in %), 2023
• Figure 5: Global: Camping Tent Market: Breakup by End Use (in %), 2023
• Figure 6: Global: Camping Tent Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Camping Tent Market: Breakup by Region (in %), 2023
• Figure 8: Global: Camping Tent Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Camping Tent Industry: SWOT Analysis
• Figure 10: Global: Camping Tent Industry: Value Chain Analysis
• Figure 11: Global: Camping Tent Industry: Porter's Five Forces Analysis
• Figure 12: Global: Camping Tent (Tunnel Tent) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Camping Tent (Tunnel Tent) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Camping Tent (Dome Tent) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Camping Tent (Dome Tent) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Camping Tent (Geodesic Tent) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Camping Tent (Geodesic Tent) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Camping Tent (Other Tent Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Camping Tent (Other Tent Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Camping Tent (One Person) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Camping Tent (One Person) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Camping Tent (Two Persons) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Camping Tent (Two Persons) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Camping Tent (Three or More Persons) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Camping Tent (Three or More Persons) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Camping Tent (Recreational Activities) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Camping Tent (Recreational Activities) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Camping Tent (Military and Civil) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Camping Tent (Military and Civil) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Camping Tent (Other End Uses) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Camping Tent (Other End Uses) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Camping Tent Market: Sales through Specialty Sporting Goods Stores (in Million US$), 2018 & 2023
• Figure 33: Global: Camping Tent Market Forecast: Sales through Specialty Sporting Goods Stores (in Million US$), 2024-2032
• Figure 34: Global: Camping Tent Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 35: Global: Camping Tent Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 36: Global: Camping Tent Market: Sales through Online Stores (in Million US$), 2018 & 2023
• Figure 37: Global: Camping Tent Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
• Figure 38: Global: Camping Tent Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 39: Global: Camping Tent Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 40: North America: Camping Tent Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: North America: Camping Tent Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Europe: Camping Tent Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Europe: Camping Tent Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Asia Pacific: Camping Tent Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Asia Pacific: Camping Tent Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Middle East and Africa: Camping Tent Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Middle East and Africa: Camping Tent Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Latin America: Camping Tent Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Latin America: Camping Tent Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Camping Tent Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Camping Tent Market Forecast: Breakup by Tent Type (in Million US$), 2024-2032
• Table 3: Global: Camping Tent Market Forecast: Breakup by Tent Capacity (in Million US$), 2024-2032
• Table 4: Global: Camping Tent Market Forecast: Breakup by End Use (in Million US$), 2024-2032
• Table 5: Global: Camping Tent Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 6: Global: Camping Tent Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Camping Tent Market Structure
• Table 8: Global: Camping Tent Market: Key Players

The global camping tent market size reached US$ 3.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.1 Billion by 2032, exhibiting a growth rate (CAGR) of 5.7% during 2024-2032. The increasing interest in outdoor activities and adventure tourism, the improved availability of diverse and high-quality options, strategic partnerships between manufacturers and tourism agencies, and the growing influence of extreme sports and adventure shows represent some of the factors that are propelling the market.

Camping tents serve as portable shelters designed to offer outdoor enthusiasts a protective cover against various environmental conditions. These tents come in an array of shapes, sizes, and materials, accommodating diverse camping needs and preferences. Primarily constructed from materials like polyester, polyethylene, or nylon, camping tents are engineered to provide durability, water-resistance, and thermal insulation. The working mechanism of a camping tent involves a frame structure, usually made of lightweight yet sturdy materials like aluminum or fiberglass, that supports the tent fabric. This fabric is coated or laminated with waterproof and UV-resistant compounds, ensuring that campers remain protected from the elements.

The global market is primarily driven by the increasing interest in outdoor activities and adventure tourism. In line with this, the improved availability of diverse and high-quality options is providing an impetus to the market. Moreover, strategic partnerships between manufacturers and tourism agencies are acting as a significant growth-inducing factor for the market growth. In addition to this, innovative technologies like weather-resistant materials and solar-powered tents are broadening market appeal. Besides this, sustainability efforts, including eco-friendly and recyclable materials, are creating lucrative opportunities in the market. Apart from this, growing consumer awareness about the mental and physical health benefits of spending time outdoors is propelling the market. Some of the other factors contributing to market growth include increased disposable income, advancements in tent design, easy availability across online and offline channels, and extensive product variety to suit different camping needs.

Camping Tent Market Trends/Drivers:

Rising adoption of smart technologies

One pivotal driver shaping the camping tent market is the integration of smart technologies into tent designs. With the advent of the Internet of Things (IoT) and other technological advancements, tents are no longer just simple shelters. Modern tents now incorporate features like solar panels for electricity, USB ports for device charging, and even Wi-Fi capabilities. These features enhance the overall camping experience, making it more convenient, safe, and enjoyable. With these technological integrations, campers can stay connected even in remote locations, ensuring safety and peace of mind. The advancements have received substantial backing in the form of investments for research and development, with companies focusing on delivering added value to their consumers. This initiative has led to a significant growth in consumer interest, particularly among the tech-savvy younger generation.

Growing influence of extreme sports and adventure shows

Television's increasing coverage of extreme sports and adventure activities has an undeniable impact on consumer behavior, notably in the camping tent market. These shows, often filmed in rugged and unpredictable environments, serve as both entertainment and indirect marketing platforms for outdoor gear manufacturers. Beyond simply broadcasting outdoor adventures, these programs demonstrate the real-world performance and reliability of high-quality tents in adverse conditions. They serve as trusted recommendations, pushing viewers towards purchasing tents that can withstand various environmental challenges. The role of these shows goes beyond mere entertainment; they also educate the viewers about the types of equipment needed for different outdoor experiences, thus raising the bar for quality and expectations. This has resulted in a dual benefit: while amplifying consumer interest in outdoor activities, these shows also promote the demand for reliable and functional camping tents.

Rising trend of Customization and Personalization

Customization and personalization are quickly becoming key determinants in consumer purchasing decisions across various sectors, and the camping tent market is no exception. With diversified consumer needs and preferences, brands are moving away from the traditional one-size-fits-all approach. They are now offering an extensive array of customization options to cater to individual needs. Whether it's the tent's dimensions to fit specific numbers of occupants or color schemes that match personal aesthetics, or even additional features like extra storage compartments and specially-designed floor materials, the options are plentiful. Brands are leveraging this focus on customization not just to make immediate sales but to build long-term relationships with their customers. This strategy serves the dual purpose of maintaining competitiveness and significantly contributing to the growth of the market on a global level.

Camping Tent Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global camping tent market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on tent type, tent capacity, end use, and distribution channel.

Breakup by Tent Type:

Tunnel Tent

Dome Tent

Geodesic Tent

Others

Tunnel tent represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the tent type. This includes tunnel tent, dome tent, geodesic tent, and others. According to the report, tunnel tent represented the largest segment.

Tunnel tents have become a major segment in the global tent market due to their spaciousness and ease of set-up. These tents offer more headroom and storage, making them suitable for family camping or longer expeditions. The structure of tunnel tents is generally more stable, which makes them popular in extreme weather conditions. Innovations like inflatable beams instead of poles have made these tents even more user-friendly. Manufacturers are incorporating advanced materials to make these tents lighter and more durable, thereby driving the demand in this segment.

On the other hand, dome and geodesic tents form a minor segment in the camping tent market. They are popular for their ease of assembly and disassembly. These tents are generally lightweight, making them convenient for short trips and trekking. However, they often lack the space and durability required for extended camping trips, which limits their market growth.

Breakup by Tent Capacity:

One Person

Two Persons

Three or More Persons

Three or more persons accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the tent capacity. This includes one person, two persons and three or more persons. According to the report, three or more persons represented the largest segment.

The segment for camping tents designed for three or more persons is majorly driven by an increase in family and group camping activities. The trend toward experiencing outdoor recreational activities as a family or group necessitates larger tent space, thus boosting the market for bigger camping tents. Another factor contributing to its growth is the multifunctional use of such tents; they can serve as sleeping or living quarters, providing a more comfortable camping experience. Technological advancements in manufacturing lightweight and durable tents have also contributed to the growing popularity of this segment. Finally, the rise of organized camping sites that accommodate larger tents also plays a significant role in fueling this market segment.

On the other hand, smaller tents designed for one or two persons are seeing minor growth compared to their larger counterparts. These tents are mostly popular among solo travelers and hikers who require compact, lightweight, and easily portable options. Despite their convenience, the market for these tents is somewhat limited due to the growing trend of group and family camping activities. However, these tents are seeing an increase in demand for specialized outdoor activities like trekking and mountaineering.

Breakup by End Use:

Recreational Activities

Military and Civil

Others

Recreational activities represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the end use. This includes recreational activities, military and civil, and others. According to the report, recreational activities represented the largest segment.

The recreational activities segment is a major driver for the global camping tent market. With the increase in interest in outdoor activities and adventure sports, the demand for high-quality camping tents has grown exponentially. The rise of eco-tourism, along with the growing popularity of music festivals and other outdoor events that require camping, also contributes to the demand. Family camping is another major factor, as people seek to spend quality time in nature. Government initiatives to promote domestic tourism also provide a boost to this segment.

On the other hand, military and civil needs contribute to the camping tent market significantly. Tents serve as temporary bases or medical facilities in military operations, making their quality and durability paramount. On the civil side, tents are used in disaster relief efforts, refugee camps, and various forms of public events. The increase in natural disasters, combined with a rise in civil protests and gatherings, drives the demand for this segment. Government contracts and tenders for camping tents also play a significant role in boosting this market.

Breakup by Distribution Channel:

Specialty Sporting Goods Stores

Supermarkets and Hypermarkets

Online Stores

Others

Specialty sporting goods stores accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty sporting goods stores, supermarkets and hypermarkets, online stores and others. According to the report, specialty sporting goods stores represented the largest segment.

Specialty sporting goods stores have emerged as a major driving force in the camping tent market, largely due to the range of high-quality, specialized camping gear they offer. These stores are seen as trustworthy by consumers because they often provide expert advice and in-depth product knowledge. The availability of various brands, as well as the opportunity to physically inspect the product, greatly contributes to customer trust and, consequently, sales. The rise of experiential retail within these stores, where customers can try out tents, also boosts this segment. Various seasonal promotions and discounts add to the stores' allure, driving growth in this segment.

On the other hand, supermarkets and hypermarkets, along with online stores, constitute a minor segment of the global camping tent market. The key factors driving this are the convenience of shopping and variety in product range. Despite the convenience, these platforms often lack specialized advice, which deters customers looking for high-quality, specialized tents. However, the rise in online reviews and tutorials is slowly helping these platforms gain some traction.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Europe exhibits a clear dominance, accounting for the largest camping tent market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe is a leading region in the global camping tent market due to the rising cultural inclination towards outdoor activities and camping has created a strong demand for all types of camping tents. The region is home to numerous camping sites, national parks, and outdoor recreational facilities that encourage camping activities.

Moreover, a well-established retail network of specialty sporting goods stores contributes to easy access to quality tents. The presence of key manufacturers in the region also ensures the availability of a wide range of products. E-commerce is another strong channel, with seamless delivery and easy return policies that make online shopping more convenient. Government initiatives to promote local tourism and outdoor activities further contribute to the market.

Furthermore, the inflating disposable income levels also allow consumers to spend more on high-quality, durable tents. Technological advancements in the tent materials and features are more rapidly adopted in this region, adding another dimension to market growth. Moreover, the diverse geography of Europe, ranging from deserts to mountains, allows for various types of camping activities, thus requiring different kinds of tents.

Competitive Landscape:

Leading players in the global camping tent market are innovating their product line to cater to diverse camping requirements. In addition to this, they are employing advanced materials to enhance durability and weather resistance. These companies actively collaborate with outdoor communities and influencers for real-world testing and valuable feedback. Moreover, they are optimizing e-commerce channels to facilitate easier customer access to products. Apart from this, they are upgrading their inventory management systems to match seasonal demand spikes. To tap into new markets, they are expanding regionally through partnerships and localized marketing. These companies are also implementing competitive pricing strategies to attract a broader customer base.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

AMG GROUP

Hilleberg

Newell Brands

Johnson Outdoors Inc.

Oase Outdoors

Big Agnes

Exxel Outdoors

NEMO Equipment

Sports Direct International

Simex Outdoor International

Skandika

Snugpak

VF Corporation

Recent Developments:

In August 2023, AMG Group announced a new distribution partnership with Bolle, a market leading brand for eyewear and helmets. From the 1st of September 2023, AMG group will become the official UK and Eire distributor for Bolle Sports. The move will see AMG Group significantly boost their portfolio of brands and streamline Bolle's market presence in the UK and Eire, bringing a clear channel focus to the brand.

In June 2023, Newell Brands presented at the 2023 dbAccess Global Consumer Conference in Paris. Chris Peterson, President and Chief Executive Officer, and Mark Erceg, Chief Financial Officer, provided an update on the company's strategic priorities, capital allocation framework and Evergreen Targets.

In March 2023, Johnson Outdoors Inc. announced that it has entered into a definitive agreement to sell the Eureka! Military and Commercial Tents product lines of its Camping business segment to Rekord Group, a global company that specializes in commercial, event and military tents and structures.

Key Questions Answered in This Report

• 1. How big is the global camping tent market?
• 2. What is the expected growth rate of the global camping tent market during 2024-2032?
• 3. What are the key factors driving the global camping tent market?
• 4. What has been the impact of COVID-19 on the global camping tent market?
• 5. What is the breakup of the global camping tent market based on the tent type?
• 6. What is the breakup of the global camping tent market based on the tent capacity?
• 7. What is the breakup of the global camping tent market based on the end use?
• 8. What is the breakup of the global camping tent market based on the distribution channel?
• 9. What are the key regions in the global camping tent market?
• 10. Who are the key players/companies in the global camping tent market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Camping Tent Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Tent Type
• 5.5 Market Breakup by Tent Capacity
• 5.6 Market Breakup by End Use
• 5.7 Market Breakup by Distribution Channel
• 5.8 Market Breakup by Region
• 5.9 Market Forecast

6 Market Breakup by Tent Type

• 6.1 Tunnel Tent
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Dome Tent
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Geodesic Tent
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Tent Capacity

• 7.1 One Person
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Two Persons
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Three or More Persons
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by End Use

• 8.1 Recreational Activities
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Military and Civil
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Specialty Sporting Goods Stores
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Supermarkets and Hypermarkets
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Online Stores
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 AMG GROUP
  • 15.3.2 Hilleberg
  • 15.3.3 Newell Brands
  • 15.3.4 Johnson Outdoors Inc.
  • 15.3.5 Oase Outdoors
  • 15.3.6 Big Agnes
  • 15.3.7 Exxel Outdoors
  • 15.3.8 NEMO Equipment
  • 15.3.9 Sports Direct International
  • 15.3.10 Simex Outdoor International
  • 15.3.11 Skandika
  • 15.3.12 Snugpak
  • 15.3.13 VF Corporation