市場調査レポート
商品コード
1450929
パスタ市場レポート:製品タイプ、原材料、流通チャネル、地域別 2024-2032Pasta Market Report by Product Type, Raw Material, Distribution Channel, and Region 2024-2032 |
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パスタ市場レポート:製品タイプ、原材料、流通チャネル、地域別 2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2~3営業日
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世界のパスタ市場規模は2023年に232億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて1.3%の成長率(CAGR)を示し、2032年までに261億米ドルに達すると予測しています。便利ですぐに調理できる食品への消費者の嗜好の変化、急速な都市化、急増する人口増加、健康志向の高まり、流通網の拡大などが市場成長を刺激しています。
パスタはデュラム小麦のセモリナや小麦粉を原料に、水や卵を混ぜて生地を作り、様々な形に成形する主食です。一般的には、スパゲッティ、ペンネ、ファルファッレなど、さまざまな形状のパスタを作るために、生地をこね、金型を通して押し出します。また、生地はロール状に巻いたり、ラザニアのような料理用にシート状にカットすることもできます。パスタの製造には、水分を減らすために乾燥させることが含まれます。パスタは、エネルギー源として不可欠な複合炭水化物の供給源となります。また、ビタミンB群、鉄分、食物繊維などの必須栄養素を含み、消化を助け、腸の健康を促進します。全粒粉のパスタを選ぶと、食物繊維の含有量が増え、エネルギーの放出が緩やかになります。
世界のパスタ市場は、便利ですぐに調理できる食品オプションに対する消費者の嗜好の変化の影響を受けています。これは、世界の人口の増加と都市化によってさらに強化されています。さらに、多様な料理や風味の燃料を採用する傾向の高まりや、健康志向の消費者層の拡大が、市場成長に大きな推進力を与えています。さらに、流通網とeコマースの拡大により、世界中でパスタ製品へのアクセスが容易になり、市場の成長を後押ししています。さらに、パスタは保存期間が長く、コストパフォーマンスに優れているため、消費者にとっても外食業者にとっても魅力的な選択肢となっています。これに伴い、可処分所得の増加、プレミアムパスタや特殊パスタに対する需要の急増が市場成長を後押ししています。
利便性に対する消費者の嗜好の変化
世界のパスタ市場を形成する主な促進要因のひとつは、利便性と簡単に調理できる食品オプションに対する消費者の嗜好の変化です。忙しいライフスタイルが当たり前になるにつれ、消費者は手早く手間のかからない食事ソリューションを求めるようになっています。調理時間が短く、多用途に使えるパスタは、この動向に合致しています。最小限の労力で満足のいく食事を作ることができるパスタのシンプルさと適応性に、消費者はますます惹かれています。このような嗜好の変化により、メーカー各社は、包装済みパスタミールや電子レンジで調理できるオプションなど、幅広い調理済みパスタ製品を開発するようになった。便利な食事ソリューションの需要に応えることで、パスタ市場は、時間効率的でありながら健康的な食品を選びたいというニーズに対応しています。
世界人口の増加と都市化の影響
世界人口の拡大と急速な都市化は、パスタ製品の需要に大きく貢献しています。経済的な機会を求めて都市部に移住する人が増えるにつれ、彼らの食生活はしばしば、入手しやすく手頃な価格の食品オプションへとシフトしていく。主食としてのパスタは、この基準にぴったり当てはまります。賞味期限が長く、コストパフォーマンスに優れているため、個人にとっても家族にとっても魅力的な選択肢となっています。都会での生活はしばしば多忙なスケジュールにつながるため、消費者は栄養面で妥協することなく、手早く調理できる食事を選ぶようになります。パスタ市場は、都会的なライフスタイルにマッチした、多用途で経済的な主食を提供することで、利益を得ています。
多様な料理や味を採用する傾向の高まり
世界のパスタ市場は、多様な料理や味付けの人気の高まりによって活性化しています。グローバリゼーションが文化を結びつけ、料理の視野を広げるにつれ、消費者は様々な伝統にインスパイアされた様々なタイプのパスタ料理を試すことに寛容になっています。この動向は、さまざまな味覚や嗜好に対応する多種多様な形、サイズ、風味のパスタに対する需要を牽引しています。メーカー各社は、伝統的な味覚とエキゾチックな味覚の両方に対応できるよう、ユニークな食材や調味料を使った革新的なパスタを発売することで対応しています。世界の味を受け入れるというこのシフトは、パスタへの関心を持続させるだけでなく、パスタを料理の創造性のためのキャンバスとして位置づけ、パスタをダイナミックで進化する市場セグメントにしています。
The global pasta market size reached US$ 23.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.1 Billion by 2032, exhibiting a growth rate (CAGR) of 1.3% during 2024-2032. The shifting consumer preferences towards convenient and ready-to-cook foods, rapid urbanization, burgeoning population growth, surging health-consciousness, and expanding distribution networks are stimulating the market growth.
Pasta is a staple food made from durum wheat semolina or flour, mixed with water or eggs to form a dough that is then shaped into various forms. It is commonly kneaded and extruded through dies to create different pasta shapes like spaghetti, penne, and farfalle. The dough can also be rolled and cut into sheets for dishes like lasagna. Pasta's production involves drying to reduce moisture content, allowing for longer shelf life. It provides a source of complex carbohydrates, which are essential for energy. It also contains essential nutrients such as B vitamins, iron, and dietary fiber, aiding digestion and promoting gut health. Opting for whole wheat pasta increases fiber content and offers a slower release of energy. Pasta comes in a variety of types, each with its unique shape and purpose, which includes long strands, ribbons, and small shapes.
The global pasta market is influenced by the changing consumer preferences towards convenient and ready-to-cook food options. This is further bolstered by the growing global population and urbanization. Moreover, the rising trend of adopting diverse cuisines and flavors fuels and the escalating health-conscious consumer base are providing a considerable thrust to the market growth. Additionally, the expansion of distribution networks and e-commerce facilitates easier access to pasta products across the globe, which is augmenting market growth. Furthermore, pasta's long shelf life and cost-effectiveness make it an attractive option for both consumers and food service providers. In line with this, increasing disposable incomes and burgeoning demand for premium and specialty pasta offerings are propelling market growth.
Changing consumer preferences for convenience
One of the primary drivers shaping the global pasta market is the evolving consumer preference for convenience and easy-to-prepare food options. As busy lifestyles become the norm, consumers are seeking quick and hassle-free meal solutions. Pasta, with its short cooking time and versatile nature, aligns well with this trend. Individuals are increasingly drawn to pasta's simplicity and adaptability, allowing them to create satisfying meals with minimal effort. This shift in preference has led manufacturers to develop a wide range of ready-to-cook pasta products, such as pre-packaged pasta meals and microwaveable options. By catering to the demand for convenient meal solutions, the pasta market capitalizes on the need for time-efficient yet wholesome food choices.
Impact of growing global population and urbanization
The expanding global population, coupled with rapid urbanization, significantly contributes to the demand for pasta products. As more people migrate to urban areas in search of economic opportunities, their dietary habits often shift towards easily accessible and affordable food options. Pasta, as a staple food, fits this criterion perfectly. Its long shelf life, coupled with its cost-effectiveness, makes it an attractive choice for individuals and families alike. Moreover, urban living often leads to busier schedules, prompting consumers to opt for meals that can be prepared quickly without compromising on nutrition. The pasta market benefits from this trend by providing a versatile and economical dietary staple that resonates with the urban lifestyle.
Rising trend of adopting diverse cuisines and flavors
The global pasta market experiences a boost from the increasing popularity of diverse cuisines and flavors. As globalization connects cultures and expands culinary horizons, consumers are more open to experimenting with different types of pasta dishes inspired by various traditions. This trend is driving demand for a wide variety of pasta shapes, sizes, and flavors that cater to different palates and preferences. Manufacturers are responding by introducing innovative pasta options infused with unique ingredients and seasonings, catering to both traditional and exotic tastes. This shift towards embracing global flavors not only sustains interest in pasta but also positions it as a canvas for culinary creativity, making it a dynamic and evolving market segment.
IMARC Group provides an analysis of the key trends in each segment of the global pasta market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product type, raw material, and distribution channel.
Dried Pasta
Chilled/Fresh Pasta
Canned/Preserved Pasta
Others
Dried pasta dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes dried pasta, chilled/fresh pasta, canned/preserved pasta, and others. According to the report, dried pasta represented the largest segment.
The dried pasta segment is accelerated by several key factors, which includes its long shelf life and easy storage. Moreover, the affordability of dried pasta compared to its fresh counterparts appeals to a wide range of consumers, including budget-conscious households. Furthermore, the global trend of increasing urbanization and busy lifestyles has amplified the need for quick and convenient meal solutions. Dried pasta's minimal preparation time and versatility in pairing with various sauces and ingredients address this demand effectively. Additionally, its non-perishable nature makes it a reliable choice for emergency food supplies. In line with this, the expanding market for international cuisines has spurred interest in dried pasta as it serves as a base for a variety of dishes from around the world. Lastly, the extensive distribution networks and shelf space in retail outlets contribute to the accessibility and visibility of dried pasta products, further propelling its market growth.
Durum Wheat Semolina
Wheat
Mix
Barley
Rice
Maize
Others
Durum wheat semolina dominates the market
The report has provided a detailed breakup and analysis of the market based on the raw material. This includes durum wheat semolina, wheat, mix, barley, rice, maize, and others. According to the report, durum wheat semolina represented the largest segment.
The durum wheat semolina segment is accelerated by the superior quality and unique characteristics it offers, making it a preferred choice for pasta production. Its high protein content and gluten strength contribute to the desirable texture and firmness of pasta, enhancing its overall quality. Furthermore, the increasing consumer awareness of the nutritional benefits of durum wheat semolina-based products is driving its demand. Durum wheat semolina pasta is often considered a healthier option due to its higher protein and nutrient content compared to regular wheat pasta. In line with this, the rising global consumption of pasta and pasta-related products fuels the demand for durum wheat semolina, as it remains a crucial ingredient in pasta manufacturing. Additionally, the versatility of durum wheat semolina extends its applications beyond pasta, including in the production of couscous and some baked goods, further contributing to its market growth.
Supermarkets
Hypermarkets
Discounters
Independent Small Groceries
Online Stores
Others
Supermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets, hypermarkets, discounters, independent small groceries, online stores, and others. According to the report, supermarkets represented the largest segment.
The supermarkets segment is driven by several key factors that shape its growth and prominence in the retail landscape. It offers a one-stop shopping experience, providing consumers with a diverse range of products, from groceries to household items, all under a single roof. This convenience appeals to busy consumers seeking efficiency in their shopping routines. Moreover, the emphasis on variety and choice contributes to the supermarkets segment's appeal. These stores stock a wide assortment of products, catering to different tastes, preferences, and dietary requirements. This diversity attracts a broad customer base and positions supermarkets as go-to destinations for comprehensive shopping needs. Furthermore, competitive pricing strategies are a driving force behind the segment's success. Supermarkets often leverage their purchasing power to negotiate favorable deals with suppliers, allowing them to offer competitive prices to consumers.
Europe
North America
Asia Pacific
Latin America
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest pasta market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Several key factors are driving the pasta market in Europe, which includes the rich culinary heritage of the region plays a pivotal role. Pasta, deeply integrated into Mediterranean diets, holds a cultural significance that continues to shape consumption patterns. Apart from this, the convenience factor remains influential as busy European lifestyles drive the demand for quick and easy meal solutions. The versatility of pasta allows for diverse preparations, appealing to a wide range of tastes. In line with this, health consciousness is driving the popularity of whole wheat and gluten-free pasta options, as consumers seek healthier alternatives without compromising on taste. Additionally, the growing trend of plant-based diets has led to increased interest in pasta made from alternative flours, like chickpea or lentil pasta. Furthermore, effective marketing campaigns and product innovations by manufacturers have contributed to sustaining consumer engagement.
The competitive landscape of the global pasta market is characterized by dynamic factors that shape the industry's trajectory. Market players engage in continuous innovation, driven by consumer demands for convenience, health-conscious choices, and diverse flavors. Robust distribution networks and expanding e-commerce platforms enhance product accessibility. Additionally, strategic marketing campaigns and branding efforts by companies play a pivotal role in capturing consumer attention and loyalty. The competitive landscape is further influenced by factors like production efficiency, supply chain optimization, and sustainable practices. As consumer preferences continue to evolve, manufacturers strive to differentiate their offerings through unique product attributes, packaging, and pricing strategies. Collaborations with local suppliers and producers also contribute to regional market penetration. The competitive landscape, defined by these multifaceted dynamics, underscores the need for market players to remain agile, responsive, and attuned to shifting trends in order to establish a strong foothold and thrive in the global pasta market.
Barilla Holding
Grupo Ebro Puleva
Nestle
De Cecco
Makfa
In August 2020, De Cecco, the world's third-largest producer of pasta, became the latest firm to join the VeChain ecosystem by adopting the My Care methodology. It also became Italy's first major food manufacturer to integrate the solution.
In December 2022, Barilla Group acquired the Back to Nature line from B&G Foods to offer a new variety of plant-based, non-GMO snacks to U.S. retailers, including cookies, pasta, granola, nuts and trail mix products.
In 2023, Makfa launched a new premium pasta variant in both long and short formats using bronze die equipment. Premium pasta is rough and due to the structure of bronze die, the taste and color of the selected source will be absorbed during cooking.