デフォルト表紙
市場調査レポート
商品コード
1423285

ビール市場レポート:製品タイプ、パッケージ、生産量、アルコール度数、フレーバー、流通チャネル、地域別、2024年~2032年

Beer Market Report by Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 140 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=160.10円
ビール市場レポート:製品タイプ、パッケージ、生産量、アルコール度数、フレーバー、流通チャネル、地域別、2024年~2032年
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のビール市場規模は2023年に6,739億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて1.8%の成長率(CAGR)を示し、2032年には7,976億米ドルに達すると予測しています。eコマースとオンライン小売セクターの成長、観光・ホスピタリティ産業の大幅な拡大、特殊ビールや低アルコール飲料に対する消費者の嗜好の変化が、市場成長の主な要因となっています。

ビールは、主に水、麦芽(またはその他の穀物)、ホップ、酵母といった4つの主原料から製造される人気のアルコール飲料です。穀物の糖分を酵母で発酵させ、アルコールと炭酸を生成します。製品タイプはいくつかあり、ラガーとエールの2種類に大別されます。ラガーは一般的に低温で発酵させるため、よりすっきりとした味わいになる傾向があり、エールはより高温で発酵させるため、さまざまなフレーバーやアロマが生まれます。さらに、苦味、甘味、酸味、さらにはフルーティーな味など、数多くのフレーバーがあることでも知られています。

市場を牽引しているのは、消費者の嗜好の進化です。加えて、社交、リラクゼーション、祝賀のための製品需要の増加が市場成長に影響を与えています。また、低カロリー、低アルコールで、従来に代わる健康的な選択肢を求める消費者にノンアルコールの選択肢を提供するため、市場の成長を増強しています。さらに、ビールメーカーは新しい原料、醸造技術、フレーバーで革新を続けており、消費者を夢中にさせ、新製品を試すことに興奮させています。これに加えて、クラフト製品ムーブメントが急激な成長を遂げ、小規模の独立系ビール醸造所が市場シェアを拡大し、消費者をクラフトビール醸造所の信頼性とユニークな製品に引き付け、販売需要を加速させています。これとともに、アルコール販売や流通に関する規制の緩和など、いくつかの政府規制の実施が業界の成長を促進し、市場成長を後押ししています。

ビール市場の動向と促進要因:

eコマースとオンライン小売セクターの成長

市場は、eコマースとオンライン小売部門の台頭によって牽引されています。さらに、eコマースは、生産者や小売業者がより幅広い顧客層にリーチするための新たな道を開いた。オンラインショップや宅配サービスにより、消費者は自宅にいながらにして数種類の製品タイプに簡単にアクセスできるようになった。さらに、オンライン・プラットフォームは、醸造所やクラフト・アルコール生産者に、世界中の消費者に自社製品をアピールする機会を提供し、これも成長を促す大きな要因となっています。これに加えて、eコマースのデータ主導型特性は、パーソナライズされた推奨とターゲット・マーケティングを可能にし、企業は個々の消費者の好みに合わせて製品提供をカスタマイズできるため、販売需要が加速します。さらに、このようなデータ主導型のアプローチは、顧客エンゲージメントを強化し、製品開拓やマーケティング戦略に貴重な洞察を提供するため、市場の成長を促進します。

観光・ホスピタリティ産業の著しい拡大

観光・ホスピタリティ産業の大幅な拡大による製品需要の高まりが市場を牽引しています。加えて、様々な観光地を巡る観光客の増加や、旅行者やホテル、レストラン、バーの利用者の間でビールが人気の選択肢となっているアルコール飲料に対する需要の高まりが、市場成長に影響を与えています。さらに、多くの有名製品メーカーが国境を越えて販路を拡大し、より広範な顧客層が自社製品にアクセスできるようになっています。さらに、革新的なフレーバーやクラフト製品のオプションの導入は、ユニークで職人的な体験を求める人々を含む、より幅広い顧客層を引き付けており、市場成長を促進しています。

消費者の嗜好の変化

市場は、社会動向の変化、健康志向、ユニークで多様な選択肢を求める消費者の嗜好の変化によって牽引されています。加えて、消費者の健康に対する関心の高まりから、より健康的な製品オプションに対する需要が高まっていることも、市場成長に影響を与えています。また、低アルコールやノンアルコールの人気も市場の成長を後押ししています。ビール会社は、健康志向の消費者がアルコール度数を気にせずに数多くの種類の味を楽しめるよう、いくつかの選択肢を提供しています。さらに、クラフト製品への需要の高まりは、小規模の独立系醸造所で生産されることが多く、大量生産された画一的な選択肢に代わる選択肢を提供する一方で、ユニークで職人的な風味、信憑性、多様性を提供しており、これも成長を促す大きな要因となっています。さらに、環境への関心の高まりから、消費者の期待に応えるため、リサイクルや廃棄物の削減、地元での調達など、環境に優しい慣行が採用されるようになり、市場の前向きな見通しを生み出しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のビール市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳:製品タイプ別
  • 市場内訳:パッケージ別
  • 市場内訳:生産量別
  • 市場内訳:アルコール度数別
  • 市場内訳:フレーバー別
  • 市場内訳:流通チャネル別
  • 市場内訳:地域別
  • 市場予測

第6章 市場内訳:製品タイプ別

  • スタンダードラガー
    • 市場動向
    • 市場予測
  • プレミアムラガー
    • 市場動向
    • 市場予測
  • スペシャルティビール
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:パッケージ別

  • ガラス
    • 市場動向
    • 市場展望
  • ペットボトル
    • 市場動向
    • 市場予測
  • 金属缶
    • 市場動向
    • 市場展望
  • その他
    • 市場動向
    • 市場展望

第8章 市場内訳:生産量別

  • マクロブリュワリー
    • 市場動向
    • 市場予測
  • マイクロブルワリー
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:アルコール度数別

  • 高アルコール
    • 市場動向
    • 市場予測
  • 低アルコール
    • 市場動向
    • 市場予測
  • アルコールフリー
    • 市場動向
    • 市場予測

第10章 市場内訳:フレーバー別

  • ノンフレーバー
    • 市場動向
    • 市場予測
  • フレーバー
    • 市場動向
    • 市場予測

第11章 市場内訳:流通チャネル別

  • スーパーマーケット、ハイパーマーケット
    • 市場動向
    • 市場予測
  • オントレード
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • コンビニエンスストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第12章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 価格分析

  • 価格指標
  • 価格構造
  • マージン分析

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Asahi Group Holdings, Ltd.
    • ANHEUSER-BUSCH INBEV SA/NV
    • Beijing Yanjing Beer Group Corporation
    • Carlsberg Group
    • Diageo plc
    • Dogfish Head Craft Brewery Inc.
    • HEINEKEN N.V.
    • Sierra Nevada Brewing Co.
    • Grupo Modelo
    • United Breweries Limited(UBL)
    • Oettinger Brauerei GmbH
    • Kirin Holdings Company Limited
    • Molson Coors Beverage Company
    • Tetra Laval Group
図表

List of Figures

  • Figure 1: Global: Beer Market: Major Drivers and Challenges
  • Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2023
  • Figure 5: Global: Beer Market: Breakup by Production (in %), 2023
  • Figure 6: Global: Beer Market: Breakup by Alcohol Content (in %), 2023
  • Figure 7: Global: Beer Market: Breakup by Flavor (in %), 2023
  • Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2023
  • Figure 9: Global: Beer Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 11: Global: Beer Industry: SWOT Analysis
  • Figure 12: Global: Beer Industry: Value Chain Analysis
  • Figure 13: Global: Beer Industry: Porter's Five Forces Analysis
  • Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Beer (Glass) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Beer (Metal Can) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Beer (Other Packagings) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Beer (Other Packagings) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Beer (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Beer (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Beer (High) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Beer (High) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Beer (Low) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Beer (Low) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Beer (Unflavored) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Beer (Unflavored) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Beer (Flavored) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Beer (Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: Beer Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
  • Figure 47: Global: Beer Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
  • Figure 48: Global: Beer Market: Sales through On-Trades (in Million US$), 2018 & 2023
  • Figure 49: Global: Beer Market Forecast: Sales through On-Trades (in Million US$), 2024-2032
  • Figure 50: Global: Beer Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
  • Figure 51: Global: Beer Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
  • Figure 52: Global: Beer Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
  • Figure 53: Global: Beer Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
  • Figure 54: Global: Beer Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
  • Figure 55: Global: Beer Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
  • Figure 56: North America: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: North America: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: United States: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: United States: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Canada: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Canada: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Asia-Pacific: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Asia-Pacific: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: China: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: China: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Japan: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Japan: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: India: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: India: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: South Korea: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: South Korea: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Australia: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Australia: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Indonesia: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Indonesia: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Others: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Others: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Europe: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Europe: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Germany: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Germany: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: France: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: France: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: United Kingdom: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: United Kingdom: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Italy: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Italy: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Spain: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Spain: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Russia: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Russia: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Others: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Others: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Latin America: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Latin America: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Brazil: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Brazil: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 98: Mexico: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 99: Mexico: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 100: Others: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 101: Others: Beer Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 102: Middle East and Africa: Beer Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 103: Middle East and Africa: Beer Market: Breakup by Country (in %), 2023
  • Figure 104: Middle East and Africa: Beer Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

  • Table 1: Global: Beer Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Beer Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Beer Market Forecast: Breakup by Packaging (in Million US$), 2024-2032
  • Table 4: Global: Beer Market Forecast: Breakup by Production (in Million US$), 2024-2032
  • Table 5: Global: Beer Market Forecast: Breakup by Alcohol Content (in Million US$), 2024-2032
  • Table 6: Global: Beer Market Forecast: Breakup by Flavor (in Million US$), 2024-2032
  • Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 8: Global: Beer Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 9: Global: Beer Market Structure
  • Table 10: Global: Beer Market: Key Players
目次
Product Code: SR112024A1256

Abstract

The global beer market size reached US$ 673.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 797.6 Billion by 2032, exhibiting a growth rate (CAGR) of 1.8% during 2024-2032. The growing e-commerce and online retailing sector, the significant expansion in the tourism and hospitality industry, and the changing consumer preference toward specialty brews, and low-alcohol options are some of the major factors contributing to the market growth.

Beer is a popular alcoholic beverage that is primarily produced from four main ingredients such as water, malted barley (or other grains), hops, and yeast. It involves fermenting sugars from the grains with yeast, which produces alcohol and carbonation. There are several types of products, with lagers and ales being the two broad categories. Lagers are typically fermented at cooler temperatures and tend to have a cleaner, crisper taste, while ales are fermented at warmer temperatures, resulting in several flavors and aromas. Additionally, it is known for its numerous flavors, which can include bitter, sweet, sour, and even fruity tastes.

The market is driven by the evolving consumer preferences. In addition, the increasing product demand for socializing, relaxation, and celebrations is influencing the market growth. Also, it is low in calories, and low in alcohol, and offers non-alcoholic options to consumers seeking healthier alternatives to traditional, thus augmenting the market growth. Moreover, breweries continue to innovate with new ingredients, brewing techniques, and flavors which keeps consumers engaged and excited about trying new products, thus representing another major growth-inducing factor. Besides this, the craft product movement has seen exponential growth, with small, independent breweries gaining market share and drawing consumers to the authenticity and unique offerings of craft breweries, thus accelerating the sales demand. Along with this, the implementation of several government regulations, such as reduced restrictions on alcohol sales and distribution are facilitating the growth of the industry, thus propelling the market growth.

Beer Market Trends/Drivers:

The growing e-commerce and online retail sector

The market is driven by the rising e-commerce and online retail sector. Additionally, e-commerce opened up new avenues for producers and retailers to reach a broader customer base. Online stores and delivery services made it easier for consumers to access several product types from the comfort of their homes. Moreover, the online platform offers breweries and craft alcohol producers the opportunity to showcase their products to a global audience representing another major growth-inducing factor. Besides this, the data-driven nature of e-commerce enables personalized recommendations and targeted marketing, allowing companies to customize their product offerings to individual consumer preferences, thus accelerating the sales demand. Furthermore, this data-driven approach enhances customer engagement and provides valuable insights into product development and marketing strategies, thus propelling market growth.

The significant expansion in the tourism and hospitality industry

The market is driven by the escalating product demand due to the significant expansion in the tourism and hospitality industry. In addition, the increasing number of tourists exploring various destinations and the escalating demand for alcoholic beverages, with beer being a popular choice among travelers and patrons of hotels, restaurants, and bars, are influencing the market growth. Moreover, many renowned product manufacturers are expanding their reach across international borders, making their products accessible to a more extensive customer base. Furthermore, the introduction of innovative flavors and craft product options is attracting a wider customer base, including those seeking unique and artisanal experiences, thus propelling market growth.

The changing consumer preference

The market is driven by evolving consumer preferences due to changing societal trends, health consciousness, and a desire for unique and diverse options. In addition, the growing demand for healthier product options among consumers due to the increasing concerns about their well-being is influencing the market growth. Also, the popularity of low-alcohol and non-alcoholic is augmenting the market growth. Breweries are offering several options, catering to health-conscious consumers enjoying numerous types of flavors without the associated alcohol content. Moreover, the increasing demand for craft products is often produced by smaller, independent breweries and offers unique and artisanal flavors, authenticity, and diversity, while providing an alternative to mass-produced, standardized options, which represents another major growth-inducing factor. Furthermore, the growing environmental concern led to the adoption of environmentally friendly practices, such as recycling, reducing waste, and sourcing locally to meet consumer expectations, thus creating a positive market outlook.

Beer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global beer market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor, and distribution channel.

Breakup by Product Type:

Standard Lager

Premium Lager

Specialty Beer

Others

Standard lager represents the most popular product type used

The report has provided a detailed breakup and analysis of the market based on the product type. This includes standard lager, premium lager, specialty beer, and others. According to the report, standard lager accounted for the largest market share.

Standard lager, known for its crisp and refreshing taste, has managed to capture a significant share of the market due to its widespread appeal and adaptability catering to numerous individuals seeking a light and easy-drinking option to desiring a go-to choose for social gatherings drinks which is influencing the market growth. Its approachable taste, characterized by a balanced blend of malt sweetness and a mild hop bitterness, resonates with the audience, making it a preferred choice for many.

Moreover, standard lager has found its place in the ever-evolving craft beer movement. Some craft breweries are recognizing the appeal of producing their own versions of lagers, targeting consumers who seek artisanal quality while maintaining the familiarity of a standard lager is propelling the market growth.

Breakup by Packaging:

Glass

PET Bottle

Metal Can

Others

Glass represents the leading packaging material

A detailed breakup and analysis of the market based on the packaging has also been provided in the report. This includes glass, PET bottle, metal can, and others. According to the report, glass accounted for the largest market share.

Glass bottles preserve the integrity of the product with their impermeable nature shielding the brew from external elements, such as light and oxygen, which can compromise taste and quality and ensure the product remains fresh and unaltered, contributing to a consistent and enjoyable drinking experience for consumers.

Additionally, glass offers transparency, allowing consumers to see the drinks they're about to enjoy. This visual appeal enhances the drinking experience, as individuals often appreciate the aesthetics of their beverage, from the clarity and color to the effervescence within the bottle. Furthermore, glass is fully recyclable and environmentally friendly which can be melted down and repurposed, reducing its ecological footprint compared to other packaging materials.

Breakup by Production:

Macro-Brewery

Micro-Brewery

Others

Macro-brewery represent the most popular production method

The report has provided a detailed breakup and analysis of the market based on the production. This includes macro-brewery, micro-brewery, and others. According to the report, macro-brewery accounted for the largest market share.

Macro-breweries have massive production facilities that allow them to produce alcohol in bulk, resulting in lower production costs per unit which enables them to offer competitive pricing, appealing to budget-conscious consumers. In addition, macro-breweries have expansive distribution networks that span national and international markets which ensures that their products are easily available in numerous retail outlets, bars, and restaurants, making it convenient for consumers to access their products, thus augmenting the market growth.

Furthermore, macro-breweries are investing in marketing campaigns, using their financial resources to create brand awareness and loyalty which attracts new customers and retains existing ones, thus propelling the market growth. These breweries implement quality assurance measures to maintain consistency in taste and product quality which reassures consumers, establishing trust in their brands.

Breakup by Alcohol Content:

High

Low

Alcohol-Free

High alcohol content holds the largest share of the market

A detailed breakup and analysis of the market based on the alcohol content has also been provided in the report. This includes high, low, and alcohol free. According to the report, high accounted for the largest market share.

High alcohol content often offers a bold and more complex flavor profile, appealing to connoisseurs and individuals seeking a unique drinking experience. Craft breweries are capitalizing on this trend by producing small batches of high alcohol by volume (ABV) beers, often incorporating unconventional ingredients and brewing techniques to create distinct flavors.

Furthermore, breweries are known for their experimentation and innovation, which extends to creating high-alcoholic content, thus driving the culture of exploration and discovery, with consumers seeking out these unique brews propelling the market growth. Along with this, high alcoholic content products are often available in smaller serving sizes, such as 8-ounce or 12-ounce bottles, and command premium prices. Consumers are willing to invest in these products due to their perceived exclusivity and quality resulting in increased profitability for breweries.

Breakup by Flavor:

Flavored

Unflavored

Flavored beer presently accounts for the largest market share

A detailed breakup and analysis of the market based on the flavor has also been provided in the report. This includes flavored and unflavored beer. According to the report, flavored beer accounted for the largest market share.

Flavored products are driven by evolving consumer tastes and an increasing desire for unique beverage experiences. In addition, consumers are drawn to several flavors from fruity infusions to exotic spices, catering to various palates, appealing to seasoned enthusiasts and newcomers, thus augmenting the market growth.

Moreover, marketing and branding are essential to promote breweries with flavored products as a refreshing and innovative alternative to conventional brews. Their branding strategies emphasize the quality of ingredients, craftsmanship, and the art of flavor blending, instilling confidence in consumers and establishing trust.

Apart from this, many flavored variants lower alcohol content and reduce calories, appealing to individuals seeking a balanced indulgence, thus accelerating the sales demand. Additionally, some flavors, such as citrus or botanicals, are perceived as healthier choices, further driving the trend.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

On-Trades

Specialty Stores

Convenience Stores

Others

Supermarkets and hypermarkets presently account for the largest market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

The market is driven by supermarkets and hypermarkets due to its extensive network of outlets spanning urban and rural areas, which ensures that the products are easily available to a vast consumer base. This accessibility caters to the evolving preferences of consumers who seek convenience in their shopping experiences.

Moreover, supermarkets and hypermarket's purchasing power allow them to negotiate favorable deals with manufacturers, resulting in competitive pricing for consumers which further solidifies their growth, thus representing another major growth-inducing factor.

Furthermore, the marketing and promotional strategies employed by supermarkets and hypermarkets showcase an extensive variety of brands and flavors, providing consumers with ample choices. These retailers also engage in strategic placement within their stores, enhancing the visibility of products and thus encouraging impulse purchases.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific market is driven by the growing population, rising disposable income, and changing consumer preferences. In addition, the increasing product demand in social gatherings and celebrations is further driving its consumption, thus influencing the market growth.

Additionally, the shift toward urbanization and Westernized lifestyle in many parts of Asia are contributing to product consumption. Moreover, the Asia Pacific region is witnessing substantial investments in the brewing industry, thus representing another major growth-inducing factor. Also, domestic and international breweries are recognizing the potential for growth in this market and established a significant presence across the market.

Competitive Landscape:

At present, key players are implementing various strategies to strengthen their positions and remain competitive. They are introducing new product varieties, flavors, and packaging formats to cater to changing consumer preferences. Additionally, companies are incorporating advanced technology into production and distribution processes to enhance efficiency and quality, ensuring that companies meet consumer demands. They are building a strong connection with consumers through brewery tours, tastings, and loyalty programs fostering brand loyalty and enhancing the market growth. Moreover, key players are focusing on sustainability by implementing eco-friendly practices in production, packaging, and distribution including reducing water usage, using renewable energy, and minimizing carbon emissions. Along with this, companies are investing in creative and effective marketing campaigns to promote their brands and connect with consumers including using social media, sponsorships, and events to build brand loyalty.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Asahi Group Holdings, Ltd.

ANHEUSER-BUSCH INBEV SA/NV

Beijing Yanjing Beer Group Corporation

Carlsberg Group

Diageo plc

Dogfish Head Craft Brewery Inc.

HEINEKEN N.V.

Sierra Nevada Brewing Co.

Grupo Modelo

United Breweries Limited (UBL)

Oettinger Brauerei GmbH

Kirin Holdings Company Limited

Molson Coors Beverage Company

Tetra Laval Group

Recent Developments:

In July 2021, HEINEKEN N.V., a Dutch multinational brewing company, announced that following the annual general meeting of United Breweries Limited (UBL), it acquired control of UBL in India.

In May 2022, ANHEUSER-BUSCH INBEV SA/NV introduced Seven Rivers, a brand-new beer, in India in several states such as Delhi, Goa, Haryana, and Uttar Pradesh.

In October 2022, Carlsberg Group introduces exclusive anniversary brews to celebrate 175 years of brewing, named Carlsberg brut beer with Montrachet yeast with notes of yuzu, grapefruit, and rose water.

Key Questions Answered in This Report

  • 1. What was the size of the global beer market in 2023?
  • 2. What is the expected growth rate of the global beer market during 2024-2032?
  • 3. What are the key factors driving the global beer market?
  • 4. What has been the impact of COVID-19 on the global beer market?
  • 5. What is the breakup of the global beer market based on the product type?
  • 6. What is the breakup of the global beer market based on the packaging?
  • 7. What is the breakup of the global beer market based on the production?
  • 8. What is the breakup of the global beer market based on the alcohol content?
  • 9. What is the breakup of the global beer market based on the flavor?
  • 10. What is the breakup of the global beer market based on the distribution channel?
  • 11. What are the key regions in the global beer market?
  • 12. Who are the key players/companies in the global beer market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Beer Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product Type
  • 5.5 Market Breakup by Packaging
  • 5.6 Market Breakup by Production
  • 5.7 Market Breakup by Alcohol Content
  • 5.8 Market Breakup by Flavor
  • 5.9 Market Breakup by Distribution Channel
  • 5.10 Market Breakup by Region
  • 5.11 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Standard Lager
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Premium Lager
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Specialty Beer
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Packaging

  • 7.1 Glass
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 PET Bottle
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Metal Can
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Production

  • 8.1 Macro-Brewery
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Micro-Brewery
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Alcohol Content

  • 9.1 High
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Low
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Alcohol Free
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Flavor

  • 10.1 Unflavored
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Flavored
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Distribution Channel

  • 11.1 Supermarkets and Hypermarkets
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 On-Trades
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Specialty Stores
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Convenience Stores
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 Others
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

  • 16.1 Price Indicators
  • 16.2 Price Structure
  • 16.3 Margin Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Asahi Group Holdings, Ltd.
    • 17.3.2 ANHEUSER-BUSCH INBEV SA/NV
    • 17.3.3 Beijing Yanjing Beer Group Corporation
    • 17.3.4 Carlsberg Group
    • 17.3.5 Diageo plc
    • 17.3.6 Dogfish Head Craft Brewery Inc.
    • 17.3.7 HEINEKEN N.V.
    • 17.3.8 Sierra Nevada Brewing Co.
    • 17.3.9 Grupo Modelo
    • 17.3.10 United Breweries Limited (UBL)
    • 17.3.11 Oettinger Brauerei GmbH
    • 17.3.12 Kirin Holdings Company Limited
    • 17.3.13 Molson Coors Beverage Company
    • 17.3.14 Tetra Laval Group