市場調査レポート
商品コード
1423263
フェイスメイク市場レポート:製品タイプ、流通チャネル、地域別、2024年~2032年Face Makeup Market Report by Product Type (Foundation, Face Powder, Blush, Concealer, Bronzer, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Region 2024-2032 |
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フェイスメイク市場レポート:製品タイプ、流通チャネル、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のフェイスメイク市場規模は2023年に386億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて3.7%の成長率(CAGR)を示し、2032年までに539億米ドルに達すると予測しています。ソーシャルメディアや美容インフルエンサーの影響力の高まり、美容意識の高まりと身だしなみへの注目、革新的な製剤の入手のしやすさなどが、市場を推進している主な要因です。
フェイスメイクとは、顔の特徴を強調し、欠点を隠し、望ましい美的外観を得るために皮膚の表面に塗布する化粧品を指します。ファンデーション、コンシーラー、チーク、ブロンザー、ハイライト、セッティングパウダーなど、さまざまな製品が含まれます。フェイスメイクは、滑らかで均一な顔色を作るために使用され、シミ、不均一な肌のトーン、および他の肌の懸念をカバーしています。顔の輪郭を強調し、輝きを与え、ナチュラルからドラマティックまで、様々なメイクアップを実現することができます。フェイスメイクは、個人の身だしなみと自己表現において重要な役割を果たし、個人が最高の外観を提示し、自信を高めるのに役立ちます。現在、フェイスメイクは、特徴を強化し、洗練された、カメラの準備ができて外観を提供するために、その変換能力のために世界中で絶大な支持を得ています。
美意識の高まりにより、完璧な顔色と魅力的な美学を達成するのに役立つメーキャップ製品に対する需要が高まっていることが、市場成長を促進する主な要因となっています。さらに、美容インフルエンサーやメイクアップ・チュートリアルの影響力の高まりは、消費者の関心を加速させ、多様なフェイスメイク製品を試すきっかけとなり、市場成長にプラスの影響を与えています。さらに、健康志向の消費者に響く、長時間の着用、軽いテクスチャー、肌に優しい成分を提供する化粧品技術の数多くの進歩が、製品の採用率を加速させています。これとは別に、多様な肌色へのトレンドの変化が、ブランドによるシェードレンジの拡大と幅広い消費者への対応を促していることも、成長を促す大きな要因となっています。さらに、オンライン・ショッピングやeコマース・プラットフォームの利便性が高まり、消費者が自宅に居ながらにして多くの製品にアクセスできるようになったことも、市場の成長に寄与しています。
ソーシャルメディアの影響力の高まり
世界中の美容愛好家がインスタグラム、TikTok、ユーチューブなどのプラットフォームに引き寄せられ、メイクアップ・インフルエンサーが革新的なルックを披露し、ステップ・バイ・ステップのチュートリアルを共有しています。消費者はこうした動向を追ううちに、インフルエンサーが使っているのと同じ製品を求めるようになり、需要の急増に貢献しています。ソーシャル・メディアの力は、バイラル・メイクアップ課題を生み出す能力にあり、世界・コミュニティが様々なフェイス・メイクアップ製品を試すきっかけとなります。このバーチャルなつながりが購買決定に影響を与え、消費者が複雑なメイクアップスタイルを再現する動機付けとなり、市場の成長を後押ししています。ブランドは、インフルエンサーと積極的に関わり、共有可能なコンテンツを作成し、自社製品を進化し続けるソーシャルメディアの美学に戦略的に合わせることで、この動向を活用しています。
数々の技術的進歩
技術革新はフェイスメイク市場の成長の柱であり、数多くの技術進歩が、消費者の性能向上と快適性への欲求に応える画期的な処方を生み出してきました。長持ちするつけ心地、耐水性、軽いテクスチャーは現代のライフスタイルに共鳴し、一日中崩れないメイクアップを提供しています。また、肌にやさしい成分や無添加処方を取り入れることで、健康志向や倫理的な選択への関心が高まっています。こうした進歩は、美的魅力と機能的メリットの両方を提供する製品を求める消費者の嗜好の形成に役立っています。科学と美容のダイナミックな交わりは絶え間ない探究心を刺激し、企業は進化するメイクアップのニーズに応える最先端のソリューションを導入しようと努力しています。
進化する美容動向
フェイスメイクアップ業界は、消費者が表現の重要性をより強く主張するようになり、ブランドがシェードレンジを拡大し、多様な肌色に対応するようになったため、美への包括的なアプローチによる変革期を迎えています。このような包括性は、独自のアイデンティティを認め、祝福する製品を求める消費者と深く共鳴しています。この需要に対する市場の反応は、消費者の期待に応え、帰属意識とエンパワーメントを育みます。包括性を優先するブランドは競争力を獲得し、多様性と自己表現に関するより広範な社会的対話に貢献します。この動向の勢いは、個性の美を受け入れ祝福する市場の軌跡を再確認するものです。
The global face makeup market size reached US$ 38.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 53.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032. The rising influence of social media and beauty influencers, increasing beauty consciousness and focus on personal grooming, and the easy availability of innovative formulations are some of the major factors propelling the market.
Face makeup refers to cosmetic products applied to the skin's surface to enhance facial features, conceal imperfections, and achieve a desired aesthetic appearance. It encompasses a range of products, including foundation, concealer, blush, bronzer, highlighter, and setting powders. Face makeup is used to create a smooth and even complexion, covering blemishes, uneven skin tone, and other skin concerns. It allows individuals to accentuate their facial contours, add radiance, and achieve various makeup looks, from natural to dramatic. Face makeup plays a pivotal role in personal grooming and self-expression, helping individuals present their best appearance and boost their confidence. At present, face makeup is gaining immense traction across the globe due to its transformative ability to enhance features and provide a polished, camera-ready appearance.
The escalating demand for makeup products that help achieve flawless complexions and alluring aesthetics due to the increasing beauty consciousness represents the primary factor driving the market growth. Moreover, the rising influence of beauty influencers and makeup tutorials has accelerated consumer interest, inspiring them to experiment with diverse face makeup products, thereby positively influencing the market growth. Additionally, numerous advancements in cosmetic technology that offer long-lasting wear, lightweight textures, and skin-friendly ingredients which resonate with health-conscious consumers have accelerated the product adoption rate. Apart from this, the shifting trend toward diverse skin tones, encouraging brands to expand shade ranges and cater to a wider spectrum of consumers is another major growth-inducing factor. Furthermore, the rising convenience of online shopping and e-commerce platforms that enable consumers to access a plethora of products from the comfort of their homes is contributing to market growth.
Rising social media influence
The dominance of social media platforms has radically transformed the face makeup market as beauty enthusiasts worldwide are drawn to platforms like Instagram, TikTok, and YouTube, where makeup influencers flaunt innovative looks and share step-by-step tutorials. As consumers follow these trends, they seek out the same products used by influencers, contributing to soaring demand. The power of social media lies in its ability to create viral makeup challenges, inspiring a global community to experiment with a wide range of face makeup products. This virtual connectivity influences purchasing decisions and motivates consumers to recreate intricate makeup styles, thereby fueling market growth. Brands capitalize on this trend by actively engaging with influencers and creating shareable content, strategically aligning their products with the ever-evolving landscape of social media aesthetics.
Numerous technological advancements
Innovation stands as a pillar of growth in the face makeup market as numerous technological advancements have given rise to breakthrough formulations that address consumers' desires for enhanced performance and comfort. Long-lasting wear, water-resistant properties, and lightweight textures resonate with modern lifestyles, offering makeup that stays put throughout the day. The incorporation of skin-friendly ingredients and cruelty-free formulations aligns with the burgeoning interest in health-conscious and ethical choices. These advancements are instrumental in shaping consumer preferences, as individuals gravitate toward products that offer both aesthetic appeal and functional benefits. The dynamic intersection of science and beauty fuels continuous exploration, as companies strive to introduce cutting-edge solutions that cater to evolving makeup needs.
Evolving Beauty Trends
The face makeup industry is undergoing a transformative shift driven by an inclusive approach to beauty as consumers are becoming more vocal about the importance of representation, prompting brands to expand their shade ranges and cater to diverse skin tones. This inclusivity resonates deeply with consumers seeking products that acknowledge and celebrate their unique identities. The market's responsiveness to this demand meets consumer expectations and fosters a sense of belonging and empowerment. Brands that prioritize inclusivity gain a competitive edge and contribute to a broader societal conversation on diversity and self-expression. The momentum of this trend reaffirms the market's trajectory as it embraces and celebrates the beauty of individuality.
IMARC Group provides an analysis of the key trends in each sub-segment of the global face makeup market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.
Foundation
Face Powder
Blush
Concealer
Bronzer
Others
Foundation represents the most popular product type
The report has provided a detailed breakup and analysis of the market based on the product type. This includes foundation, face powder, blush, concealer, bronzer, and others. According to the report, foundation represented the largest segment.
Foundation is a fundamental face makeup product used to create an even skin tone, conceal imperfections, and provide a base for other makeup products. It comes in various forms, including liquid, cream, powder, and stick, catering to different preferences and skin types. Foundation drives the face makeup market by serving as a cornerstone product that forms the canvas for various makeup looks. With evolving consumer demands for natural yet flawless appearances, foundations are developed with innovative formulations, including long-lasting wear, luminosity, and skincare benefits.
Moreover, the rising diversity of shade ranges, addressing a wide spectrum of skin tones, reflects inclusivity and resonates with consumers seeking personalized solutions has catalyzed market growth. As a quintessential face makeup item, foundation's ability to enhance beauty while aligning with modern lifestyle demands solidifies its role in propelling market growth.
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies
Online Stores
Others
Supermarkets/hypermarkets accounts for the majority of the market share
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets/hypermarkets, specialty stores, pharmacies, online stores, and others. According to the report, supermarkets/hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets are large retail establishments offering a wide range of consumer goods under one roof, including groceries, household items, and personal care products. These distribution channels fuel the face makeup market by providing convenient and accessible platforms for consumers to discover, explore, and purchase a diverse array of face makeup products. With their strategic placement and extensive foot traffic, these retail outlets enhance product visibility, influencing consumer choices and encouraging impulse purchases. Moreover, supermarkets and hypermarkets cater to diverse customer preferences, showcasing various brands, shades, and formulations, enabling consumers to make informed decisions. The enhanced convenience of in-store shopping coupled with the emergence of online shopping platforms offered by these retailers further amplifies market accessibility, contributing significantly to the growth of the face makeup industry by reaching a broader audience.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest share in the market since the region boasts a dynamic blend of beauty-conscious consumers, evolving beauty trends, and robust market infrastructure. With an increasing focus on self-expression and aesthetic enhancement, North American consumers drive demand for innovative face makeup products that cater to diverse preferences and styles. The region's inclination toward clean beauty, inclusivity, and eco-conscious choices influences product development, resulting in formulations that align with these values. Apart from this, the widespread presence of influential beauty influencers and media platforms amplifies trends that motivates consumers to embrace new makeup looks and invest in quality products is another major growth-inducing factor. Furthermore, North America's well-established network of retail channels, ranging from specialty beauty stores to e-commerce giants, ensures widespread accessibility and availability of face makeup products, further solidifying its position as a leading regional market.
Key players in the face makeup market are driving innovation by introducing cutting-edge products that redefine cosmetic experiences. The integration of augmented reality (AR) technology allows consumers to virtually try on makeup, enabling personalized selections and minimizing purchase uncertainty. Hybrid formulations, such as tinted moisturizers with skincare benefits, cater to health-conscious consumers seeking multifunctional products. Sustainable packaging solutions, including refillable compacts and biodegradable materials, align with eco-friendly trends. Moreover, advancements in clean beauty formulations free from harmful chemicals resonate with consumers valuing transparency and skin well-being. These innovations enhance product efficacy and reshape consumer engagement, sustainability efforts, and product diversification, positioning key players at the forefront of industry transformation.
L'Oreal S.A.
LVMH Moet Hennessy Louis Vuitton
Coty Inc.
Kao Corporation
Oriflame Cosmetics SA.
In September 2023, L'Oreal S.A., a renowned leader in the beauty and cosmetics industry, acquired Skinbetter Science. This strategic move facilitated the expansion of L'Oreal's product portfolio, underscoring its commitment to delivering innovative and effective skincare solutions to consumers worldwide. By adding Skinbetter Science's offerings to its repertoire, L'Oreal fortified its foothold in the skincare domain, enhancing its ability to address diverse skincare needs and preferences. This acquisition resonates with L'Oreal's ongoing pursuit of excellence and market leadership, allowing the company to tap into new avenues of growth and innovation.
In March 2021, Coty Inc., a prominent figure in the beauty and fragrance industry, expanded its Gucci Beauty makeup line with a range of new and captivating products designed for the face, lips, and eyes. This expansion is a testament to the company's commitment to curating a comprehensive and trendsetting makeup collection that caters to the diverse preferences and desires of beauty enthusiasts. By introducing new offerings for the face, such as foundation, blush, and highlighters, Coty ensures a complete canvas for makeup artistry. The addition of lip products, including lipsticks and lip glosses, amplifies self-expression, while eye makeup products like eyeshadows and eyeliners encourage endless creativity.
In December 2023, Kao Corporation, a leading name in the beauty and personal care industry, has launched UNLICS, an innovative cosmetic brand tailored specifically for the aspirations of Gen Z men. UNLICS caters to a generation that seeks a more profound form of beauty that transcends traditional personal grooming. With a vision that resonates with the evolving preferences of young men, UNLICS aims to encapsulate a holistic approach to beauty, encompassing self-expression, self-care, and individuality. This strategic move by the company addresses the shifting landscape of masculinity, embracing the empowerment of men to embrace skincare and cosmetics as tools of self-empowerment.