大人用おむつ市場レポート：タイプ別、流通チャネル別、地域別、2024年～2032年

世界の大人用おむつ市場規模は、2023年に194億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに342億米ドルに達し、2024年から2032年の間に6.3%の成長率（CAGR）を示すと予測しています。

大人用おむつは、トイレを使用せずに排尿・排便するために大人が着用する下着の一種です。排泄物を吸収・収容し、外衣の汚れを防ぐ。肌に触れる内側の裏地は一般的にポリプロピレン製で、外側の裏地はポリエチレン製です。メーカーによっては、ビタミンEやアロエベラなど肌に優しい成分で内張りの品質を高めています。これらのおむつは、運動機能障害、失禁、重度の下痢などの症状を持つ成人にとって不可欠なものとなります。

世界の大人用おむつ産業の促進要因／抑制要因：

老人人口の間で尿失禁の有病率が高まっている結果、大人用おむつに対する需要が増加しており、特に体液吸収・保持能力が改善された製品に対する需要が増加しています。

消費者の衛生意識の高まりは、大人用おむつ需要に好影響を与えています。また、認知度の向上と製品の入手のしやすさから、新興国市場も高い成長を遂げています。

技術の進歩により、大人用おむつは、より薄く快適で、肌へのやさしさと防臭効果を高めた複数の種類が市場に投入されています。これは、世界の大人用おむつ産業の成長に好影響を与えると予想されます。

おむつに有害な化学物質を使用すると、皮膚が赤くなったり、痛んだり、柔らかくなったり、炎症を起こしたりすることがあります。これは、全世界の市場成長を抑制する主要因の一つです。

本レポートで扱う主な質問

• 2023年の世界の大人用おむつ市場規模は？
• 2024～2032年の世界の大人用おむつ市場の予想成長率は？
• 世界の大人用おむつ市場を牽引する主要因は？
• COVID-19が世界の大人用おむつ市場に与えた影響は？
• 大人用おむつの世界市場のタイプ別区分は？
• 大人用おむつの世界市場における流通チャネル別の区分は？
• 大人用おむつの世界市場における主要地域は？
• 大人用おむつの世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 大人用おむつの世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 価格分析
  • 主な価格指標
  • 価格構造
  • 価格動向
• 市場内訳：タイプ別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 原材料サプライヤー
  • おむつメーカー
  • 流通業者
  • 病院
  • 輸出業者
  • 小売業者
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • ライバルの度合い
  • 新規参入業者の脅威
  • 代替品の脅威

第6章 市場内訳：タイプ別

• 大人用パッドタイプおむつ
  • 市場動向
  • 市場予測
• 大人用フラットタイプおむつ
  • 市場動向
  • 市場予測
• 大人用パンツタイプおむつ
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• 薬局
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
  • 価格動向
• 欧州
  • 市場動向
  • 市場予測
  • 価格動向
• アジア太平洋
  • 市場動向
  • 市場予測
  • 価格動向
• ラテンアメリカ
  • 市場動向
  • 市場予測
  • 価格動向
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
  • 価格動向

第9章 大人用おむつの製造工程

• 製品概要
• 詳細なプロセスフロー
• 関与する様々な種類の単位操作
• 原材料の要件
• 主な成功要因とリスク要因

第10章 競合情勢

• 市場構造
• 主要企業

第11章 主要プレーヤーのプロファイル

• Unicharm Corporation
• Kimberly-Clark Corporation
• Attends Healthcare Group Ltd.
• Paul Hartmann AG
• Svenska Cellulosa Aktiebolaget（SCA）

List of Figures

• Figure 1: Global: Adult Diaper Market: Major Drivers and Challenges
• Figure 2: Global: Adult Diaper Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Adult Diaper Market: Breakup by Type (in %), 2023
• Figure 4: Global: Adult Diaper Market: Breakup by Distribution Channel (in %), 2023
• Figure 5: Global: Adult Diaper Market: Breakup by Region (in %), 2023
• Figure 6: Global: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 7: Adult Diaper Market: Price Structure
• Figure 8: Global: Adult Diaper Industry: SWOT Analysis
• Figure 9: Global: Adult Diaper Industry: Value Chain Analysis
• Figure 10: Global: Adult Diaper Industry: Porter's Five Forces Analysis
• Figure 11: Global: Adult Pad Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 12: Global: Adult Pad Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 13: Global: Adult Flat Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 14: Global: Adult Flat Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 15: Global: Adult Pant Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 16: Global: Adult Pant Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 17: Global: Adult Diaper Market: Sales through Pharmacies (in Billion US$), 2018 & 2023
• Figure 18: Global: Adult Diaper Market Forecast: Sales through Pharmacies (in Billion US$), 2024-2032
• Figure 19: Global: Adult Diaper Market: Sales through Convenience Stores (in Billion US$), 2018 & 2023
• Figure 20: Global: Adult Diaper Market Forecast: Sales through Convenience Stores (in Billion US$), 2024-2032
• Figure 21: Global: Adult Diaper Market: Sales through Online Stores (in Billion US$), 2018 & 2023
• Figure 22: Global: Adult Diaper Market Forecast: Sales through Online Stores (in Billion US$), 2024-2032
• Figure 23: Global: Adult Diaper Market: Sales through Other Distribution Channels (in Billion US$), 2018 & 2023
• Figure 24: Global: Adult Diaper Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2024-2032
• Figure 25: North America: Adult Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 26: North America: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 27: United States: Adult Diaper Market: Average Prices (in US$/Piece), 2018-2032
• Figure 28: Europe: Adult Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 29: Europe: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 30: United Kingdom: Adult Diaper Market: Average Prices (in US$/Piece), 2018-2032
• Figure 31: Asia Pacific: Adult Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 32: Asia Pacific: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 33: China: Adult Diaper Market: Average Prices (in US$/Piece), 2018-2032
• Figure 34: Latin America: Adult Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 35: Latin America: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 36: Brazil: Adult Diaper Market: Average Prices (in US$/Piece), 2018-2032
• Figure 37: Middle East and Africa: Adult Diaper Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 38: Middle East and Africa: Adult Diaper Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 39: Saudi Arabia: Adult Diaper Market: Average Prices (in US$/Piece), 2018-2032
• Figure 40: Adult Diapers Manufacturing: Detailed Process Flow
• Figure 41: Unicharm Corporation: SWOT Analysis
• Figure 42: Kimberly-Clark Corporation: SWOT Analysis

List of Tables

• Table 1: Global: Adult Diaper Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Adult Diaper Market Forecast: Breakup by Type (in Billion US$), 2024-2032
• Table 3: Global: Adult Diaper Market Forecast: Breakup by Distribution Channel (in Billion US$), 2024-2032
• Table 4: Global: Adult Diaper Market Forecast: Breakup by Region (in Billion US$), 2024-2032
• Table 5: Adult Diaper Manufacturing: Raw Material Requirements
• Table 6: Global: Adult Diaper Market: Competitive Structure
• Table 7: Global: Adult Diaper Market: Key Players
• Table 8: Unicharm Corporation: Key Financials (in US$ Million)

Abstract

The global adult diaper market size reached US$ 19.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 34.2 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032.

An adult diaper, also known as adult nappy, is a type of underwear worn by adults so as to urinate or defecate without using a toilet. It absorbs or contains the waste and prevents soiling of the outer clothing. The inner lining that touches the skin is generally made of polypropylene, whereas the outer lining is made of polyethylene. Some manufacturers enhance the quality of the inner lining with vitamin E, aloe vera and other skin-friendly compounds. These diapers can be indispensable for adults with conditions like mobility impairment, incontinence or severe diarrhea.

Global Adult Diaper Industry Drivers/Constraints:

As a result of the growing prevalence of urinary incontinence amongst the geriatric population, the demand for adult diapers has increased, particularly for products with improved fluid absorption and retention capacities.

The rising hygiene consciousness among the consumers has created a positive impact on the demand for adult diapers. The market is also experiencing a high growth in the developing regions on account of increasing awareness and easy product availability.

Due to technological advancements, multiple adult diaper variants have been introduced in the market which are thinner and more comfortable with enhanced skin friendliness and odor control. This is expected to create a positive impact on the growth of the global adult diaper industry.

The use of harmful chemicals in diapers can cause the skin to become red, sore, tender and irritated. This represents one of the major factors which can restrain the market growth across the globe.

Adult Pad Type Diaper

Adult Flat Type Diaper

Adult Pant Type Diaper

On the basis of type, adult pad type diaper is the most popular product as it can be worn inside regular underwear to catch leaks and absorb moisture without irritating the skin.

Breakup by Distribution Channel:

Pharmacies

Convenience Stores

Online Stores

Others

Based on distribution channel, pharmacies represent the largest segment as they are mostly located in and around residential areas, as a result of which, they form a convenient point of purchase for the consumers.

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

On a geographical front, North America enjoys the leading position in the global adult diaper market. This can be attributed to the expanding geriatric population and awareness campaigns led by the manufacturers aimed at removing the stigma attached to urinary incontinence in the region. Other major regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.

Competitive Landscape:

The global adult diaper industry is concentrated in nature with only a handful of players sharing the majority of the total global market. Some of the leading players operating in the market are:

Unicharm Corporation

Kimberly-Clark Corporation

Attends Healthcare Group Ltd.

Paul Hartmann AG

Svenska Cellulosa Aktiebolaget (SCA)

This report provides a deep insight into the global adult diaper industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the adult diaper market in any manner.

Key Questions Answered in This Report

• 1. What was the size of the global adult diaper market in 2023?
• 2. What is the expected growth rate of the global adult diaper market during 2024-2032?
• 3. What are the key factors driving the global adult diaper market?
• 4. What has been the impact of COVID-19 on the global adult diaper market?
• 5. What is the breakup of the global adult diaper market based on the type?
• 6. What is the breakup of the global adult diaper market based on the distribution channel?
• 7. What are the key regions in the global adult diaper market?
• 8. Who are the key players/companies in the global adult diaper market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Adult Diaper Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Price Analysis
  • 5.4.1 Key Price Indicators
  • 5.4.2 Price Structure
  • 5.4.3 Price Trends
• 5.5 Market Breakup by Type
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
  • 5.10.1 Overview
  • 5.10.2 Raw Material Suppliers
  • 5.10.3 Diaper Manufacturers
  • 5.10.4 Distributors
  • 5.10.5 Hospitals
  • 5.10.6 Exporters
  • 5.10.7 Retailers
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Rivalry
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes

6 Market Breakup by Type

• 6.1 Adult Pad Type Diaper
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Adult Flat Type Diaper
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Adult Pant Type Diaper
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Pharmacies
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
  • 8.1.3 Price Trends
• 8.2 Europe
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
  • 8.2.3 Price Trends
• 8.3 Asia Pacific
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
  • 8.3.3 Price Trends
• 8.4 Latin America
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
  • 8.4.3 Price Trends
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
  • 8.5.3 Price Trends

9 Adult Diaper Manufacturing Process

• 9.1 Product Overview
• 9.2 Detailed Process Flow
• 9.3 Various Types of Unit Operations Involved
• 9.4 Raw Material Requirements
• 9.5 Key Success and Risk Factors

10 Competitive Landscape

• 10.1 Market Structure
• 10.2 Key Players

11 Key Player Profiles

• 11.1 Unicharm Corporation
  • 11.1.1 Company Overview
  • 11.1.2 Company Description
  • 11.1.3 SWOT Analysis
• 11.2 Kimberly-Clark Corporation
  • 11.2.1 Company Overview
  • 11.2.2 Company Description
  • 11.2.3 Operations
  • 11.2.4 SWOT Analysis
• 11.3 Attends Healthcare Group Ltd.
  • 11.3.1 Company Overview
  • 11.3.2 Company Description
• 11.4 Paul Hartmann AG
  • 11.4.1 Company Overview
  • 11.4.2 Company Description
• 11.5 Svenska Cellulosa Aktiebolaget (SCA)
  • 11.5.1 Company Overview
  • 11.5.2 Company Description