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チューインガム市場レポート:砂糖タイプ別、製品タイプ別、流通チャネル別、地域別、2023-2028年Chewing Gum Market Report by Sugar Type, Product Type, Distribution Channel, Region 2023-2028 |
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チューインガム市場レポート:砂糖タイプ別、製品タイプ別、流通チャネル別、地域別、2023-2028年 |
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のチューインガム市場規模は2022年に268億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに318億米ドルに達し、2022年から2028年にかけて2.89%の成長率(CAGR)を示すと予測しています。様々なサイズのパッケージでガムを入手できるようになったこと、急速な都市化、ペースの速いライフスタイル、消費者の可処分所得の増加、ガム製造における技術進歩の高まりなどが、市場を推進している要因の一部です。
チューインガムは楽しいお菓子であり、その鮮やかな風味で五感を刺激し、平凡な時間を楽しい経験に変えます。ガムの気泡が弾けるときの満足感は、子供の内面を引き出し、人生に遊び心を吹き込みます。コンパクトなので、忙しい日々のエネルギー補給に最適です。定番のミントからエキゾチックなフルーツまで、さまざまなフレーバーのガムは、多様な味覚に対応し、味覚の世界へのささやかな逃避を提供します。携帯可能で目立たないガムは、社交の場での信頼できるお供となり、安心して会話を楽しむことができます。ガムを噛むリズミカルな動きは、微妙なストレスを和らげ、神経エネルギーを癒しの習慣へと導いてくれます。さらに、口臭を和らげる効果もあるため、人との交流がより楽しいものになり、人とのつながりが促進されます。口腔衛生を維持するために、無糖ガムは歯垢や虫歯を減らすのに役立ちます。カラフルなパッケージに包まれたガムは、ポケットサイズの喜びの源であり、人生に味わいを添えるシンプルな喜びを体現しています。
世界市場は、外出先でのスナックに対する消費者の嗜好の高まりが大きな原動力となっています。これに伴い、無糖でより健康的なガム・オプションに対する需要の高まりが市場に大きく寄与しています。さらに、口腔衛生とデンタルケアに対する意識の高まりが、市場にプラスの影響を与えています。風味のプロファイルと食感の急速な革新は、市場に多くの機会を提供しています。これとは別に、有名人の推薦が消費者の選択に与える影響力の高まりが市場を活性化しています。さらに、小売流通チャネルの拡大、ポーションコントロールと消費の利便性が市場を後押ししています。そのほか、若年層の間で人気が高まっていることや、ストレス解消ツールとしてのガムの採用が増加していることも市場を刺激しています。さらに、機能性成分の組み込みの増加や、目新しさや限定発売のガムに対する需要の高まりが市場を強化しています。
eコマースプラットフォームの成長
eコマースプラットフォームの成長は、消費者が好みのガム製品を購入するための便利でアクセスしやすいチャネルを提供することで、市場を強化しています。eコマースはシームレスなショッピング体験を提供し、消費者は自宅に居ながらにして幅広いガムのフレーバー、ブランド、パッケージの選択肢を検討することができます。この要因によって、市場は地理的な境界を越えて拡大し、世界中の消費者がチューインガムに簡単にアクセスして購入できるようになっています。オンラインプラットフォームは、詳細な製品情報、カスタマーレビュー、おすすめ商品を提供し、消費者の意思決定を強化します。さらに、eコマースは、より多くの人々に新しく革新的なガムのバリエーションを紹介することを容易にし、実験と採用の増加につながります。価格を比較し、割引を利用し、戸口から配達を受けることができるため、eコマースはチューインガムを購入するための魅力的な手段となっており、市場成長を促進し、現代のデジタル時代における消費者の嗜好を形成する上で極めて重要な役割を果たしています。
コンビニエンスストアの世界的拡大
コンビニエンスストアチェーンの世界の拡大は、市場に好影響を与えています。これらの簡単にアクセスできる小売店は、便利なショッピング体験を提供し、消費者がガムを容易に入手できるようにしています。コンビニエンスストアは、レジカウンターにガムを戦略的に配置し、衝動買いを増やしています。この要因がガム製品の認知度を高め、市場での存在感を高めています。コンビニエンスストアは、忙しいライフスタイルを送る都市部の消費者を対象にしていることが多く、チューインガムの手軽で持ち運びしやすい性質と一致しています。こうしたチェーンが様々な地域に拡大するにつれて、新しい人口層や市場にガムを紹介し、消費を促進しています。さらに、コンビニエンスストアチェーンが世界に展開することで、多様なフレーバーやブランドのガムが流通しやすくなり、地域ごとの嗜好に対応し、消費者の選択肢が増えます。コンビニエンスストア・チェーンの拡大は、チューインガムにとって有利な環境を作り出し、世界規模での成長を促進しています。
天然ガムや有機ガムの人気の高まり
天然ガムやオーガニックガムの人気の高まりが市場を活性化しています。今日の消費者は、製品に含まれる成分に対する意識が高まっており、より健康的で持続可能な選択肢を求めています。天然ガムや有機ガムは、人工香料、着色料、合成添加物を使用していないことが多いため、こうした嗜好に合致しています。このような天然・有機製品への動向は、消費者の購買習慣に変化をもたらし、より健康的で環境に優しいと認識されるガムを選ぶ人が増えています。このようなガムの需要が、この市場セグメントに対応する製品の革新と創造をメーカーに促しています。健康と持続可能性に対する意識が高まり続ける中、天然ガムや有機ガムの人気はさらに高まると予想されます。この動向は、市場の製品範囲を拡大し、健康志向の新しい消費者層を引き付け、チューインガム市場全体の成長に大きく寄与しています。
The global chewing gum market size reached US$ 26.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 31.8 Billion by 2028, exhibiting a growth rate (CAGR) of 2.89% during 2022-2028. The increasing availability of gum in various packaging sizes, rapid urbanization, the fast-paced lifestyles, the inflating disposable incomes of consumers, and the rising technological advancements in gum manufacturing are some of the factors propelling the market.
Chewing gum, a delightful treat, engages the senses with its vibrant flavors, transforming mundane moments into enjoyable experiences. The satisfying pop of a gum bubble brings out the inner child, infusing life with playfulness. Its compact nature offers a quick refreshment, ideal for a burst of energy during busy days. With an array of flavors, from classic mint to exotic fruits, gum caters to diverse palates, providing a small escape into a world of taste sensations. Portable and discreet, it becomes a trusty companion for social interactions, allowing for confident conversations without worries. Chewing gum's rhythmic motion can relieve subtle stress, channeling nervous energy into a soothing habit. Moreover, its breath-freshening abilities make interactions more pleasant, promoting connections. In the pursuit of maintaining oral hygiene, sugar-free gum assists in reducing plaque and cavities. Wrapped in its colorful packaging, it is a pocket-sized source of delight, embodying the simple joys that add flavor to life.
The global market is majorly driven by the increasing consumer preference for on-the-go snacks. In line with this, the rising demand for sugar-free and healthier gum options is significantly contributing to the market. Furthermore, the growing awareness of oral hygiene and dental care is positively influencing the market. Rapid innovations in flavor profiles and textures are offering numerous opportunities for the market. Apart from this, the escalating influence of celebrity endorsements on consumer choices is catalyzing the market. Moreover, the expansion of retail distribution channels and the convenience of portion control and consumption are propelling the market. Besides, the increasing popularity among younger demographics and the rising adoption of gum as a stress-relief tool is stimulating the market. Additionally, the growing incorporation of functional ingredients and the escalating demand for novelty and limited-edition gum releases are strengthening the market.
Growth of e-commerce platforms
The growth of e-commerce platforms is bolstering the market by providing a convenient and accessible channel for consumers to purchase their favorite gum products. E-commerce offers a seamless shopping experience, enabling customers to explore a wide range of gum flavors, brands, and packaging options from the comfort of their homes. This factor has expanded the market's reach beyond geographical boundaries, allowing consumers across the globe to access and purchase chewing gum with ease. Online platforms provide detailed product information, customer reviews, and recommendations, enhancing consumer decision-making. Moreover, e-commerce facilitates the introduction of new and innovative gum variants to a broader audience, leading to increased experimentation and adoption. The ability to compare prices, avail discounts, and receive doorstep delivery has made e-commerce an appealing avenue for purchasing chewing gum, thus playing a pivotal role in driving market growth and shaping consumer preferences in the modern digital age.
Expansion of convenience store chains globally
The global expansion of convenience store chains is favorably impacting the market. These easily accessible retail outlets offer a convenient shopping experience, making gum readily available to consumers. Convenience stores strategically position gum at checkout counters, increasing impulse purchases. This factor has amplified the visibility of gum products, enhancing their market presence. Convenience stores often cater to urban populations with busy lifestyles, aligning with chewing gum's quick and portable nature. As these chains expand across various regions, they introduce gum to new demographics and markets, driving consumption. Additionally, the global reach of convenience store chains facilitates the distribution of a diverse range of gum flavors and brands, catering to localized preferences and increasing consumer choice. The expansion of convenience store chains has created a favorable environment for chewing gum, fostering its growth on a global scale.
Growing popularity of natural and organic gum variants
The growing popularity of natural and organic gum variants is catalyzing the market. Consumers today are increasingly conscious about the ingredients in their products, seeking healthier and more sustainable options. Natural and organic gum variants align with these preferences, as they are often free from artificial flavors, colors, and synthetic additives. This trend towards natural and organic products has led to a shift in consumer purchasing habits, with more individuals opting for gum options that are perceived as healthier and environmentally friendly. The demand for such gum variants has prompted manufacturers to innovate and create offerings catering to this market segment. As health and sustainability awareness continues to rise, the popularity of natural and organic gum variants is expected to grow further. This trend has expanded the market's product range and attracted a new demographic of health-conscious consumers, contributing significantly to the overall growth of the chewing gum market.
IMARC Group provides an analysis of the key trends in each segment of the global chewing gum market report, along with forecasts at the global and regional levels from 2023-2028. Our report has categorized the market based on sugar type, product type and distribution channel.
Sugar Free Chewing Gums
Sugared Chewing Gums
Sugar free chewing gums dominates the market
The report has provided a detailed breakup and analysis of the market based on the sugar type. This includes sugar free chewing gums and sugared chewing gums. According to the report, sugar free chewing gums represented the largest segment.
As health-conscious consumers seek alternatives to sugary snacks, sugar-free gum options are popular. These gums offer the same delightful chewing experience without the concerns of added sugars, making them attractive to those monitoring their sugar intake and oral health.
Furthermore, the rising prevalence of diabetes and obesity has fueled the demand for sugar-free chewing gums as a guilt-free indulgence. Manufacturers have responded by offering various flavors and functional ingredients in their sugar-free gum products, catering to diverse tastes and preferences. This segment's growth is also attributed to its alignment with the global shift toward healthier lifestyles and increased awareness of the adverse effects of excessive sugar consumption. As this trend continues, sugar-free chewing gums will remain a significant market driver.
Pellet
Stick/Tab
Centre-filled
Cut and Wrap
Ball
Others
Pellet dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes pellet, stick/tab, centre-filled, cut and wrap, ball, and others. According to the report, the pellet represented the largest segment.
Pellet-style chewing gums offer a unique and convenient consumption experience, making them increasingly popular among consumers. These compact and portable gum formats are favored for quick refreshment, making them suitable for on-the-go lifestyles and busy routines.
Pellet chewing gums often come in various flavors, providing consumers with options that cater to their tastes. Their compact size and packaging make them easy to carry, store, and share, enhancing their appeal as a social and functional treat. The tactile experience of unwrapping and popping a gum pellet adds a sensory aspect to the consumption process, engaging users satisfyingly.
With the increasing demand for convenient and enjoyable snacking options, the pellet segment of chewing gum products is expected to continue driving market growth. Its portability, variety, and sensory engagement position it well to resonate with modern consumer needs and preferences.
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Departmental Stores
Online
Others
Convenience stores dominate the market
The report has provided a detailed breakup and analysis of the market based on distribution channel. This includes supermarkets and hypermarkets, pharmacies, convenience stores, departmental stores, online, and others. According to the report, convenience stores represented the largest segment.
Convenience stores are crucial in making gum readily accessible to consumers, particularly those seeking quick, on-the-go purchases. The strategic placement of gum at checkout counters and high-traffic areas in convenience stores encourages impulse buying, increasing sales. These stores cater to busy urban lifestyles, aligning with chewing gum's portable and quick-refreshment nature. Their extended operating hours and widespread presence make them a convenient stop for consumers seeking a convenient treat. Additionally, the diverse demographic that frequents convenience stores ensures that gum products reach a wide range of consumers, from students to professionals.
The convenience store channel offers a platform for gum manufacturers to showcase a variety of flavors, packaging sizes, and promotional campaigns, driving consumer engagement. As urbanization and busy schedules continue to shape consumer habits, the convenience store distribution channel is poised to maintain its role as a vital market driver.
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
North America exhibits a clear dominance, accounting for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for chewing gum.
The chewing gum market in North America is experiencing robust growth driven by several factors. The region's diverse consumer base and busy lifestyles make chewing gum ideal for quick refreshment and stress relief. The popularity of sugar-free and natural gum variants aligns with the growing health-conscious trend, driving demand among individuals seeking healthier snacking options.
Innovative flavors, packaging designs, and marketing strategies employed by gum manufacturers resonate with North American consumers, attracting their attention and fostering brand loyalty. Moreover, the strong presence of convenience stores, supermarkets, and online retail platforms ensures easy access to a wide range of gum products, boosting sales.
The cultural significance of chewing gum in North America and its role as a popular social accessory adds to its market growth. As consumers prioritize portability, flavor variety, and convenience, the market is anticipated to maintain its upward trajectory, with manufacturers continually adapting to consumer preferences and market trends to drive growth in the region further.
Top companies are strengthening the market's growth through innovative strategies, extensive distribution networks, and consumer-focused initiatives. These companies invest heavily in research and development to introduce novel gum flavors, textures, and functional additives that appeal to evolving consumer preferences. By leveraging celebrity endorsements and engaging marketing campaigns, they create a strong brand presence and attract new customers. Furthermore, these companies establish robust partnerships with retailers and e-commerce platforms, ensuring the widespread availability of their products. They also cater to diverse demographics by introducing sugar-free, natural, and organic gum variants, tapping into health-conscious and environmentally aware markets. Efforts towards sustainable packaging and responsible sourcing resonate with socially conscious consumers, enhancing brand loyalty. Top companies are instrumental in fostering market growth and maintaining their position as industry leaders by continuously adapting to market trends, enhancing product portfolios, and prioritizing consumer satisfaction.
The report has provided a comprehensive analysis of the competitive landscape in the chewing gum market. Detailed profiles of all major companies have also been provided.
Mondelez
Perfetti
Wrigley
Lotte
Cloetta
Hershey
In 2020, Wrigley launched its "On-The-Go" recyclable cardboard gum pack, highlighting its commitment to sustainability and reducing plastic waste.
In 2021, Lotte Corporation announced its collaboration with Starbucks to launch a Starbucks-themed chewing gum in South Korea. This collaboration aimed to offer consumers a new and unique gum flavor inspired by popular Starbucks beverages.