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市場調査レポート
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スーパーフード市場レポート：製品タイプ別、用途別、流通チャネル別、地域別、2023-2028年

Superfoods Market Report by Product Type, Application, Distribution Channel, and Region 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 138 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
スーパーフード市場レポート：製品タイプ別、用途別、流通チャネル別、地域別、2023-2028年
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のスーパーフード市場規模は、2022年に1,626億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに2,263億米ドルに達し、2022-2028年の成長率（CAGR）は5.66%になると予測しています。ケールチップスやキヌアパフなどのスーパーフード入りスナックに対する需要の高まり、菜食主義やベジタリアニズムの採用率の上昇、予防医療対策に対する意識の高まりなどが、市場を推進している主な要因です。

スーパーフードは、ビタミン、ミネラル、抗酸化物質、植物栄養素で強化された栄養密度の高い食品です。これらは植物や動物から得られ、数多くの健康上のメリットを提供します。これらの食品は、個人の全体的な健康とウェルネスを促進し、感染症や様々な病気のリスクを予防するのに役立ちます。植物性栄養素には、鉄分、カルシウム、マグネシウムを豊富に含む果物、野菜、穀物、ナッツ類、種子類など、さまざまな天然素材が含まれます。また、オメガ3脂肪酸を豊富に含むサーモンなどの脂肪分の多い魚も含まれます。これらの食品は、免疫力の向上、心臓の健康のサポート、血糖値の調整に役立ちます。

オンライン小売チャネルを通じてスーパーフードを簡単に入手できることが、市場にプラスの影響を与えています。さらに、ホテルやレストランが拡大し、様々な料理や飲料にスーパーフードの食材が使われるようになったことも、市場に明るい展望をもたらしています。これとは別に、スキンケアや美容製品を処方するために化粧品業界でスーパーフード原料の使用が増加していることも、市場の成長を支えています。さらに、大手スーパーフードブランドは、環境意識の高い消費者を惹きつけるために、持続可能なパッケージングや環境に優しい慣行を採用しています。さらに、食品の調達や生産に関する詳細な情報を提供するアプリやウェブサイトの増加が、個人が十分な情報を得た上で購入の意思決定を行うことを可能にしており、これが透明なスーパーフードの需要を促進しています。

スーパーフード市場の動向と促進要因：

植物ベースの食生活と環境持続可能性に関する意識の高まり

環境の持続可能性に関する個人の意識の高まりは、市場にプラスの影響を与える主な要因の1つです。さらに、畜産、森林伐採、過剰な資源消費に関する懸念の高まりは、動物由来の食品に比べて二酸化炭素排出量が少ないことから、植物ベースのスーパーフードの需要を刺激しています。これとは別に、菜食主義やベジタリアニズムの高まりが、タンパク質、オメガ3脂肪酸、鉄分などの必須栄養素を豊富に含むキヌア、チアシード、ケールなどの植物性製品の需要を促進しています。さらに、農家や生産者は、環境への影響を最小限に抑えながらスーパーフードを栽培するために、持続可能な農法を採用するようになってきています。

予防ヘルスケアとウェルネスに対する意識の高まり

予防ヘルスケアに対する意識の高まりと、ウェルネス志向のライフスタイルの採用も、市場成長を後押しする主な要因です。さらに、予防ヘルスケアの重要性に関する大衆の意識の高まりが、免疫システムを改善し、心臓病、糖尿病、がんなどの慢性疾患のリスクを軽減するスーパーフードの需要を刺激しています。これとは別に、不健康な食事パターンに起因する肥満の有病率の上昇が、有利な市場見通しをもたらしています。さらに、スポーツやフィットネス活動への人々の参加が増加していることも、機能性食品の需要を促進しています。さらに、スーパーフードを日常生活に取り入れ、朝のスムージー、昼間のスナック、夕食のサラダの消費量が増加していることも、市場の成長を後押ししています。

革新的な製品開発とマーケティング戦略

ケールチップスやキヌアパフなどのスーパーフード入りスナックに対する需要の高まりが、市場の成長を強化しています。さらに、食品メーカーや生産者は、進化する消費者の嗜好や食生活動向に対応するため、スーパーフードをベースとした新製品の導入に継続的に注力しています。これとは別に、グリーンジュースやアサイースムージーを含むスーパーフード飲料の開発は、健康志向の消費者を引き付けています。さらに、ウェルネスインフルエンサー、栄養専門家、有名人が、ソーシャルメディア・プラットフォームを通じて、スーパーフードに関連したレシピ、料理のヒント、成功談を共有しており、これが市場の好材料となっています。さらに、業界をリードする企業は、栄養学の専門家と協力し、科学的研究を活用してスーパーフードの機能的特性を広めています。

本レポートで扱う主な質問

  • スーパーフードの世界市場はこれまでどのように推移してきたか。
  • スーパーフードの世界市場における促進要因、市場抑制要因、機会は何か？
  • それぞれの促進要因、抑制要因、機会がスーパーフードの世界市場に与える影響は？
  • 主要な地域市場とは？
  • 最も魅力的なスーパーフード市場はどの国か？
  • 製品タイプ別の市場内訳は？
  • スーパーフード市場で最も魅力的な製品タイプは？
  • 用途別の市場内訳は？
  • スーパーフード市場で最も魅力的な用途は？
  • 流通チャネル別の市場内訳は？
  • スーパーフード市場で最も魅力的な流通チャネルはどこか？
  • 世界のスーパーフード市場の競争構造は？
  • スーパーフードの世界市場における主要プレイヤー／企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のスーパーフード市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • 果物
    • 市場動向
    • 市場予測
  • 野菜
    • 市場動向
    • 市場予測
  • 穀物と種子
    • 市場動向
    • 市場予測
  • ハーブ・根
    • 市場動向
    • 市場予測
  • 肉
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：用途別

  • ベーカリー・菓子類
    • 市場動向
    • 市場予測
  • 飲料
    • 市場動向
    • 市場予測
  • サプリメント
    • 市場動向
    • 市場予測
  • コンビニエンス/RTE食品
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • スーパーマーケット、ハイパーマーケット
    • 市場動向
    • 市場予測
  • コンビニエンスストア
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • 独立系小型食料品店
    • 市場動向
    • 市場予測
  • オンライン販売
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ
    • トルコ
      • 市場動向
      • 市場予測
    • サウジアラビア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

  • 概要
  • 原料調達
  • 製造
  • マーケティング
  • 流通
  • 小売/輸出
  • 最終用途

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

  • 主な価格指標
  • 価格構造
  • マージン分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Archer-Daniels-Midland Company
    • Creative Nature Ltd.
    • Del Monte Pacific Limited
    • Healthy Truth
    • Nature's Superfoods LLP
    • Navitas LLC
    • Nutrisure Limited（Supernutrients）
    • Rhythm Superfoods LLC
    • Suncore Foods Inc
    • Sunfood Corporation
    • Superlife Co. Pte. Ltd
図表

List of Figures

  • Figure 1: Global: Superfoods Market: Major Drivers and Challenges
  • Figure 2: Global: Superfoods Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Superfoods Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Superfoods Market: Breakup by Application (in %), 2022
  • Figure 6: Global: Superfoods Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Superfoods Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Superfoods (Fruits) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 9: Global: Superfoods (Fruits) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 10: Global: Superfoods (Vegetables) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 11: Global: Superfoods (Vegetables) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 12: Global: Superfoods (Grains & Seeds) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 13: Global: Superfoods (Grains & Seeds) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 14: Global: Superfoods (Herbs & Roots) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 15: Global: Superfoods (Herbs & Roots) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 16: Global: Superfoods (Meat) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 17: Global: Superfoods (Meat) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 18: Global: Superfoods (Other Product Types) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 19: Global: Superfoods (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 20: Global: Superfoods (Bakery and Confectionery) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 21: Global: Superfoods (Bakery and Confectionery) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 22: Global: Superfoods (Beverages) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 23: Global: Superfoods (Beverages) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 24: Global: Superfoods (Supplements) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 25: Global: Superfoods (Supplements) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 26: Global: Superfoods (Convenience/Ready-to-Eat Foods) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 27: Global: Superfoods (Convenience/Ready-to-Eat Foods) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 28: Global: Superfoods (Other Applications) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 29: Global: Superfoods (Other Applications) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 30: Global: Superfoods (Supermarkets and Hypermarkets) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 31: Global: Superfoods (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 32: Global: Superfoods (Convenience Stores) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 33: Global: Superfoods (Convenience Stores) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 34: Global: Superfoods (Specialty Stores) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 35: Global: Superfoods (Specialty Stores) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 36: Global: Superfoods (Independent Small Grocery Stores) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 37: Global: Superfoods (Independent Small Grocery Stores) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 38: Global: Superfoods (Online Sales) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 39: Global: Superfoods (Online Sales) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 40: Global: Superfoods (Other Distribution Channels) Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 41: Global: Superfoods (Other Distribution Channels) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 42: North America: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 43: North America: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 44: United States: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 45: United States: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 46: Canada: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 47: Canada: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 48: Asia Pacific: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 49: Asia Pacific: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 50: China: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 51: China: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 52: Japan: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 53: Japan: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 54: India: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 55: India: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 56: South Korea: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 57: South Korea: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 58: Australia: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 59: Australia: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 60: Indonesia: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 61: Indonesia: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 62: Others: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 63: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 64: Europe: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 65: Europe: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 66: Germany: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 67: Germany: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 68: France: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 69: France: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 70: United Kingdom: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 71: United Kingdom: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 72: Italy: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 73: Italy: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 74: Spain: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 75: Spain: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 76: Russia: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 77: Russia: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 78: Others: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 79: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 80: Latin America: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 81: Latin America: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 82: Brazil: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 83: Brazil: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 84: Mexico: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 85: Mexico: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 86: Others: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 87: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 88: Middle East and Africa: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 89: Middle East and Africa: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 90: Turkey: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 91: Turkey: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 92: Saudi Arabia: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 93: Saudi Arabia: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 94: Others: Superfoods Market: Sales Value (in Billion US$), 2017 & 2022
  • Figure 95: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 96: Global: Superfoods Industry: SWOT Analysis
  • Figure 97: Global: Superfoods Industry: Value Chain Analysis
  • Figure 98: Global: Superfoods Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Superfoods Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Superfoods Market Forecast: Breakup by Product Type (in Billion US$), 2023-2028
  • Table 3: Global: Superfoods Market Forecast: Breakup by Application (in Billion US$), 2023-2028
  • Table 4: Global: Superfoods Market Forecast: Breakup by Distribution Channel (in Billion US$), 2023-2028
  • Table 5: Global: Superfoods Market Forecast: Breakup by Region (in Billion US$), 2023-2028
  • Table 6: Global: Superfoods Market: Competitive Structure
  • Table 7: Global: Superfoods Market: Key Players
目次
Product Code: SR112023A2444

Abstract

The global superfoods market size reached US$ 162.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 226.3 Billion by 2028, exhibiting a growth rate (CAGR) of 5.66% during 2022-2028. The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, rising adoption of veganism and vegetarianism, and the growing consciousness about preventive healthcare measures are some of the major factors propelling the market

Superfoods are nutrient-dense foods that are fortified with vitamins, minerals, antioxidants, antioxidants, and phytonutrients. They are obtained from plant and animal sources and offer numerous health benefits. They help promote overall health and wellness of individuals and prevent the risk of infections and various diseases. They encompass various natural ingredients like fruits, vegetables, grains, nuts, and seeds, which are enriched with iron, calcium, and magnesium. They also include certain fatty fish, such as salmon, which are rich in omega-3 fatty acids. They aid in improving immune system, supporting heart health, and regulating blood sugar levels.

The easy availability of superfoods through online retail channels is positively influencing the market. Additionally, the expansion of hotels and restaurants and the inclusion of superfood ingredients in various dishes and beverages is creating a positive market outlook. Apart from this, the increasing use of superfood ingredients in the cosmetic industry to formulate skincare and beauty products is supporting the market growth. Furthermore, leading superfood brands are adopting sustainable packaging and eco-friendly practices to attract environment conscious consumers. Moreover, the increasing number of apps and websites that provide detailed information about the sourcing and production of food products is enabling individuals to make informed purchase decisions, which is driving the demand for transparent superfoods.

Superfoods Market Trends/Drivers:

Rising consumption of plant-based diets and awareness about environmental sustainability

The increasing awareness among individuals about environmental sustainability represents one of the key factors influencing the market positively. Additionally, the growing concerns related to animal agriculture, deforestation, and excessive resource consumption are catalyzing the demand for plant-based superfoods due to their lower carbon footprint compared to animal-derived foods. Apart from this, the rising adoption of veganism and vegetarianism is driving the demand for plant-based products like quinoa, chia seeds, and kale that are enriched with essential nutrients, such as protein, omega-3 fatty acids, and iron. Furthermore, farmers and producers are increasingly adopting sustainable farming practices to cultivate superfoods with minimal environmental impact.

Increasing awareness about preventive healthcare and wellness

The rising awareness about preventive healthcare and the adoption of wellness-oriented lifestyles are the other major factors favoring the market growth. Additionally, the rising awareness among the masses about the importance of preventive healthcare is catalyzing the demand for superfoods to improve the immune system and reduce the risk of chronic diseases like heart disease, diabetes, and cancer. Apart from this, the rising prevalence of obesity due to unhealthy dietary patterns is offering a favorable market outlook. Furthermore, the increasing participation of people in sports and fitness activities is driving the demand for functional foods. Moreover, the inclusion of superfoods into daily routines and rising consumption of morning smoothies, midday snacks, and dinner salads is propelling the market growth.

Innovative product development and marketing strategies

The escalating demand for superfood-infused snacks, such as kale chips and quinoa puffs, are strengthening the growth of the market. Additionally, food manufacturers and producers are continuously focusing on the introduction of new superfood-based products to cater to evolving consumer preferences and dietary trends. Apart from this, the development of superfood beverages, including green juices and acai smoothies, is attracting health-conscious consumers. Moreover, wellness influencers, nutrition experts, and celebrities are sharing recipes, cooking tips, and success stories related to superfoods through social media platforms, which is offering a favorable market outlook. Furthermore, the leading industry players are collaborating with nutrition experts and leveraging scientific research to promote the functional properties of superfoods.

Superfoods Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global superfoods market report, along with forecasts at the global, regional, and country levels for 2023-2028. Our report has categorized the market based on product type, application and distribution channel.

Breakup by Product Type:

Fruits

Vegetables

Grains and Seeds

Herbs and Roots

Meat

Others

Fruits dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes fruits, vegetables, grains and seeds, herbs and roots, meat, and others. According to the report, fruits represented the largest segment as they are naturally obtained from plants. Additionally, many fruits are rich in antioxidants and help in combating oxidative stress and reducing the risk of chronic diseases. Apart from this, the regular consumption of fruits helps protect cells from damage caused by free radicals. Furthermore, fruits contain natural sugars like fructose, which aids in satisfying sweet cravings. Moreover, they are enriched with dietary fiber, which promotes digestive health and aids weight management. Fiber helps regulate blood sugar levels, reduces cholesterol, and promotes satiety. In addition, they are versatile and can be incorporated into various culinary creations. They can be enjoyed fresh, added to smoothies, and used in salads, desserts, and savory dishes.

Application Insights:

Bakery and Confectionery

Beverages

Supplements

Convenience/Ready-to-Eat Foods

Others

Beverages hold the largest market share

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bakery and confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. According to the report, beverages accounted for the largest market share as they are easy to consume on the go. Additionally, they contain a concentrated blend of superfood ingredients such as fruits, vegetables, seeds, and botanical extracts. Apart from this, they offer numerous health benefits, such as aiding detoxification and digestion and promoting immune health. Furthermore, the inclusion of nutritious superfood ingredients like turmeric, matcha, spirulina, and acai is attracting a wider consumer base. Moreover, the expansion of offline distribution channels, such as supermarkets, hypermarkets, convenience stores, and specialty stores is influencing the market positively. Besides this, the rising prevalence of obesity is catalyzing the demand for beverages prepared with healthy ingredients and natural sweeteners like fruits.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Specialty Stores

Independent Small Grocery Stores

Online Sales

Others

Supermarkets and hypermarkets account for the largest market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, independent small grocery stores, online sales, and others. According to the report, supermarkets and hypermarkets hold the majority of the market share due to their extensive product offerings. Shoppers can find fresh produce, packaged superfood products, dietary supplements, and even superfood-infused snacks and beverages all under one roof. Apart from this, they offer competitive pricing due to their large-scale operations and purchasing power, which makes superfoods more affordable and accessible to a wider consumer base. In addition, these stores maintain rigorous quality control standards and source products from reputable suppliers. Furthermore, many supermarkets and hypermarkets provide educational resources, like informative signage, nutritional labels, or even in-store dietitians that offer guidance on incorporating superfoods into daily routines. Besides this, they provide discounts and exciting deals on special occasions that encourage consumers to purchase superfoods.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Turkey

Saudi Arabia

Others

North America exhibits a clear dominance, accounting for the largest superfoods market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia). According to the report, North America accounted for the largest market share as the region has a vast and diverse agricultural landscape, which allows for the cultivation of various superfoods, including cranberries and chia seeds. Additionally, the presence of several supermarkets, hypermarkets, health food stores, and online retailers in the region makes it convenient for consumers to purchase products infused with superfood ingredients. Apart from this, individuals in North American countries are proactive about their health and are inclined towards foods that offer nutritional benefits. Moreover, the high disposable income of individuals in the region allows them to spend on premium functional products prepared with superfoods. Furthermore, North America has a robust research community focused on nutrition and health.

Competitive Landscape:

Companies are continuously expanding their product portfolios to offer a wider range of superfood-based options. This includes introducing new superfood ingredients, creating innovative superfood-infused products, and exploring different culinary applications. Additionally, many companies are emphasizing sustainability in their supply chains to reduce environmental impact and support ethical farming practices. Apart from this, they are investing in health and wellness programs to educate consumers about the nutritional benefits of their products. They are collaborating with nutrition experts, dietitians, and health professionals to expand their market reach. Furthermore, various leading companies are expanding their online presence and embracing e-commerce platforms to reach a wider audience.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Archer-Daniels-Midland Company

Creative Nature Ltd.

Del Monte Pacific Ltd.

Healthy Truth

Nature's Superfoods LLP

Navitas LLC

Nutrisure Limited (Supernutrients)

Rhythm Superfoods, LLC

Suncore Foods Inc

Sunfood Corporation

Superlife Co. Pte. Ltd.

Recent Developments:

In August 2021, Del Monte Pacific Ltd. launched a fruit cup with added benefits like easy digestion, antioxidants, and hydration energy. The fruit cup is made with real fruit juice with no added sugar or artificial sweeteners.

In March 2023, Archer-Daniels-Midland Company announced the launch of the Knwble Grwn brand to provide consumers with wholesome, plant-based food ingredients that are sustainably sourced.

In March 2022, Navitas LLC, the organic superfood pioneer, announced the rollout of Superfoods with Purpose, a credo that underscores the ongoing commitment of the company to create a healthier world through regenerative organic farming and plant-based lifestyles.

Key Questions Answered in This Report:

  • How has the global superfoods market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global superfoods market?
  • What is the impact of each driver, restraint, and opportunity on the global superfoods market?
  • What are the key regional markets?
  • Which countries represent the most attractive superfoods market?
  • What is the breakup of the market based on the product type?
  • Which is the most attractive product type in the superfoods market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the superfoods market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the superfoods market?
  • What is the competitive structure of the global superfoods market?
  • Who are the key players/companies in the global superfoods market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Superfoods Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Fruits
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Vegetables
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Grains & Seeds
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Herbs & Roots
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Meat
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Bakery and Confectionery
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Beverages
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Supplements
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Convenience/Ready-to-Eat Foods
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Specialty Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Independent Small Grocery Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Online Sales
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Turkey
      • 9.5.1.1 Market Trends
      • 9.5.1.2 Market Forecast
    • 9.5.2 Saudi Arabia
      • 9.5.2.1 Market Trends
      • 9.5.2.2 Market Forecast
    • 9.5.3 Others
      • 9.5.3.1 Market Trends
      • 9.5.3.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

  • 11.1 Overview
  • 11.2 Raw Material Procurement
  • 11.3 Manufacturing
  • 11.4 Marketing
  • 11.5 Distribution
  • 11.6 Retail/Export
  • 11.7 End Use

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

  • 13.1 Key Price Indicators
  • 13.2 Price Structure
  • 13.3 Margin Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Archer-Daniels-Midland Company
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Creative Nature Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Del Monte Pacific Limited
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financial
    • 14.3.4 Healthy Truth
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Nature's Superfoods LLP
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Navitas LLC
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Nutrisure Limited (Supernutrients)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Rhythm Superfoods LLC
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Suncore Foods Inc
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Sunfood Corporation
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Superlife Co. Pte. Ltd
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio