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グラフィックフィルム市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測Graphic Film Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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グラフィックフィルム市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測 |
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
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世界のグラフィックフィルム市場規模は、2022年に278億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに360億米ドルに達し、2022年から2028年にかけて4.40%の成長率(CAGR)を示すと予測しています。ブランディングとマーケティングに対する需要の増加、自動車産業におけるグラフィックフィルムの普及、商業および住宅環境におけるグラフィックフィルムの人気の高まりは、市場を牽引する主な要因の一部です。
グラフィック・フィルムは、ビジュアル・コミュニケーションまたはモーション・グラフィックスとしても知られ、ストーリーやメッセージを伝えるためにデザイン、アニメーション、映画撮影を組み合わせたクリエイティブな表現の一種です。伝統的なアニメーション、CGI、コマ撮りアニメーション、実写ビデオなど、さまざまな手法で制作されます。ビジュアル、テキスト、アニメーションを駆使して、複雑なアイデアや感情を観客にわかりやすく伝えることもあります。さらに、商品やサービスを宣伝するためのマーケティングや広告にもよく使われます。広告主は、アニメーションやモーショングラフィックスを活用することで、視聴者の注意を引く視覚的な広告を制作し、製品やサービスの特徴や利点を効果的に説明することができます。その結果、グラフィックフィルムは、デザイン、アニメーション、映画撮影を組み合わせた強力な映像表現であり、視覚的に魅力的で感情に訴えかける映画を制作することができるため、世界中で広く脚光を浴びています。
ブランディングとマーケティングに対する需要の高まりが世界市場を牽引しています。これは、ソーシャルメディアやデジタルマーケティングの人気の高まりが、ブランディングやマーケティング素材に対する需要の大幅な増加をもたらしていることに裏付けられています。広告や販促物に使用する人目を引く魅力的なグラフィックを制作するため、多くの企業が他の素材よりもグラフィックフィルムを好んで使用しています。さらに、店頭、車両ラッピング、その他の種類の看板に広く使用されるカスタムグラフィックの製造において、グラフィックフィルムが幅広く利用されていることも市場を牽引しています。また、耐久性に優れ、カスタムデザインの印刷が可能なことから、自動車業界ではデカールの製造にグラフィックフィルムが広く採用されています。さらに、自然光を取り込みながら太陽熱の上昇やまぶしさを抑え、建物のエネルギー効率を高めるために、商業用と住宅用の両方でグラフィックフィルムの人気が高まっていることも、市場を大きく支えています。これとは別に、多くの大手メーカーが、生分解性プラスチックやリサイクル可能な材料など、再生可能な材料から環境に優しいフィルムを開発することで、持続可能で環境に優しい製品を作ることに注力しており、これが世界レベルでの需要を牽引しています。さらに、ビニール、ポリエステル、その他のプラスチックフィルムなど、さまざまな素材に高解像度のグラフィックを作成する印刷技術の継続的な進歩が、市場の前向きな見通しを生み出しています。
The global graphic film market size reached US$ 27.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.0 Billion by 2028, exhibiting a growth rate (CAGR) of 4.40% during 2022-2028. The increasing demand for branding and marketing, the widespread adoption of graphic film in the automotive industry, and the growing popularity of graphic films in both commercial and residential settings are some of the key factors driving the market.
Graphic film, also known as visual communication or motion graphics, is a type of creative expression that combines design, animation, and cinematography to tell a story or convey a message. It is produced utilizing various methods, such as traditional animation, computer-generated imagery (CGI), stop-motion animation, and live-action video. It may communicate complicated ideas and emotions in a way that audiences can easily understand by using visuals, text, and animation. Additionally, it is frequently used in marketing and advertising to advertise goods or services. Advertisers can produce visually arresting advertising that captures viewers' attention and effectively explain the characteristics and benefits of a product or service by utilizing animation and motion graphics. As a result, it is gaining widespread prominence across the globe since graphic film is a potent form of visual expression that combines design, animation, and cinematography to produce visually attractive and emotionally compelling films.
The escalating demand for branding and marketing majorly drives the global market. This can be supported by the rising popularity of social media and digital marketing that leads to a significant increase in demand for branding and marketing materials. In order to produce eye-catching and compelling graphics for use in advertising and promotional materials, many businesses are preferring graphic films over other materials. The market is further driven by the extensive utilization of graphic films in the manufacturing of custom graphics widely used for storefronts, vehicle wraps, and other kinds of signs. Along with this, the widespread adoption of graphic film in the automotive industry for producing decals as it is highly durable and can be printed with custom designs. In addition, the growing popularity of graphic films in both commercial and residential settings to enhance the energy efficiency of buildings by reducing solar heat gain and glare, while still allowing natural light to enter is significantly supporting the market. Apart from this, numerous leading manufacturers are focusing on creating sustainable and environmentally friendly products by developing eco-friendly films from renewable materials, such as biodegradable plastics and recyclable materials are driving the demand on the global level. Furthermore, continual advancements in printing technology to produce high-resolution graphics on a variety of materials, including vinyl, polyester, and other plastic films are creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each sub-segment of the global graphic film market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on polymer, film type, printing technology and end use.
Polyvinylchloride (PVC)
Polypropylene (PP)
Polyethylene (PE)
Others
The report has provided a detailed breakup and analysis of the graphic film market based on the polymer. This includes polyvinylchloride (PVC), polypropylene (PP), polyethylene (PE), and others. According to the report, polyvinylchloride (PVC) represented the largest segment.
Reflective
Opaque
Transparent
Translucent
A detailed breakup and analysis of the graphic film market based on the film type have also been provided in the report. This includes reflective, opaque, transparent, and translucent. Amongst these, opaque represents the largest segment.
Rotogravure
Flexography
Offset
Digital
The report has provided a detailed breakup and analysis of the graphic film market based on the printing technology. This includes rotogravure, flexography, offset, and digital. According to the report, flexography represented the largest segment.
Promotional and Advertisement
Automotive
Others
A detailed breakup and analysis of the graphic film market based on the end use have also been provided in the report. This includes promotional and advertisement, automotive, and others. Amongst these, promotional and advertisement represent the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, others); Latin America (Brazil, Mexico, others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for the graphic film. Some of the factors driving Asia-Pacific graphic film market included rapid industrialization, significant growth in the automotive industry, continual technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global graphic film market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered are 3M Company, Achilles Corporation, Arlon Graphics LLC (FLEXcon Company Inc.), Avery Dennison Corporation, CCL Industries Inc., Constantia Flexibles Group, Drytac Corporation, DUNMORE Corporation (API Group), DuPont de Nemours Inc., FDC Graphic Films Inc., Hexis S.A. and Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.