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1390513

クリックストリーム分析市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Clickstream Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 139 Pages | 納期: 2～3営業日

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価格
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クリックストリーム分析市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のクリックストリーム分析市場規模は2022年に14億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに35億米ドルに達し、2022年から2028年の間に16.50%の成長率（CAGR）を示すと予測しています。

クリックストリーム分析とは、ウェブ上のユーザー活動を収集、分析し、可視化した結果を提供するプロセスを指します。日付、タイムスタンプ、情報プロトコル（IP）アドレス、ユーザー識別、ユニフォーム・リソース・ロケータ（URL）で構成されるデータは、ウェブサイトの半構造化ログファイルに取り込まれます。クリックストリーム分析には、トラフィック解析とeコマース解析があります。トラフィック解析はサーバーレベルで行われ、ユーザーがアクセスしたページ数、各ページの読み込みにかかった時間、ブラウザの戻るボタンや停止ボタンを押す頻度、送信されたデータ量を追跡します。eコマース・アナリティクスは、チャネル・ツー・マーケット・プラットフォームとしてのサイトの有効性を判断します。ページ、ショッピングに追加された商品、購入された商品、ロイヤルティプログラムへの参加、ユーザーの希望する支払い方法などをモニターします。クリックストリーム分析は、顧客動向の把握、ウェブサイトやアプリケーションの最適化、トラフィック分析、コンバージョンの増加、ユーザー行動の理解に役立ちます。

クリックストリーム分析の市場動向：

銀行、金融サービス、保険（BFSI）、小売、運輸・物流、ヘルスケアといった業界の急速なデジタル化。さらに、消費者の要求を追跡するためのウェブ分析ソリューションの広範な採用が、市場の成長を後押ししています。様々な中小企業や大規模企業がクリックストリーム分析を活用することで、小売業者やマーケティング担当者は自社のブランドや商品に対する顧客の反応を分析し、その洞察を活用してプロセスを最適化することができます。さらに、マルチチャネルや予測マーケティングのためのクラウドコンピューティング、人工知能（AI）、モノのインターネット（IoT）の統合など、さまざまな技術的進歩が他の成長促進要因として作用しています。これらのテクノロジーは、企業資源計画（ERP）や顧客関係管理（CRM）データ、ウェブメディア、ジオロケーション、電子メールやマーケティングキャンペーンの追跡を容易にします。その他にも、情報技術（IT）インフラの広範な開拓、スマートデバイスの普及などが、市場の成長を促進すると予測されます。

本レポートで扱う主な質問

  • 2022年のクリックストリーム分析の世界市場規模は？
  • 2023年～2028年の世界のクリックストリーム分析市場の予想成長率は？
  • COVID-19が世界のクリックストリーム分析市場に与えた影響は？
  • クリックストリーム分析の世界市場を牽引する主要因は？
  • クリックストリーム分析の世界市場におけるコンポーネント別の区分は？
  • 展開モードに基づくクリックストリーム分析の世界市場の内訳は？
  • クリックストリーム分析の世界市場の用途別区分は？
  • 業界別クリックストリーム分析の世界市場内訳は？
  • クリックストリーム分析の世界市場における主要地域は？
  • クリックストリーム分析の世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のクリックストリーム分析市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ソフトウェア
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第7章 市場内訳：展開モード別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第8章 市場内訳：用途別

  • クリックパス最適化
    • 市場動向
    • 市場予測
  • ウェブサイト/アプリケーション最適化
    • 市場動向
    • 市場予測
  • 顧客分析
    • 市場動向
    • 市場予測
  • バスケット分析とパーソナライゼーション
    • 市場動向
    • 市場予測
  • トラフィック分析
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：業界別

  • BFSI
    • 市場動向
    • 市場予測
  • IT・通信
    • 市場動向
    • 市場予測
  • 旅行とホスピタリティ
    • 市場動向
    • 市場予測
  • 小売とeコマース
    • 市場動向
    • 市場予測
  • 政府機関
    • 市場動向
    • 市場予測
  • メディアとエンターテイメント
    • 市場動向
    • 市場予測
  • 運輸・物流
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Inc.
    • Connexity（Symphony Technology Group）
    • DISQO Inc.
    • Google LLC（Alphabet Inc.）
    • Hewlett Packard Enterprise Development LP
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • SAP SE
    • Splunk Inc.
    • Talend
図表

List of Figures

  • Figure 1: Global: Clickstream Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Clickstream Analytics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Clickstream Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Clickstream Analytics Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Clickstream Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 6: Global: Clickstream Analytics Market: Breakup by Application (in %), 2022
  • Figure 7: Global: Clickstream Analytics Market: Breakup by Industry Vertical (in %), 2022
  • Figure 8: Global: Clickstream Analytics Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Clickstream Analytics (Software) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Clickstream Analytics (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Clickstream Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Clickstream Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Clickstream Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Clickstream Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Clickstream Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Clickstream Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Clickstream Analytics (Click Path Optimization) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Clickstream Analytics (Click Path Optimization) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Clickstream Analytics (Website/Application Optimization) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Clickstream Analytics (Website/Application Optimization) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Clickstream Analytics (Customer Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Clickstream Analytics (Customer Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Clickstream Analytics (Basket Analysis and Personalization) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Clickstream Analytics (Basket Analysis and Personalization) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Clickstream Analytics (Traffic Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Clickstream Analytics (Traffic Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Clickstream Analytics (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Clickstream Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Clickstream Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Clickstream Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Clickstream Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Clickstream Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Clickstream Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Clickstream Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Clickstream Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Clickstream Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Clickstream Analytics (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Clickstream Analytics (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Global: Clickstream Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Global: Clickstream Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Global: Clickstream Analytics (Transportation and Logistics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Global: Clickstream Analytics (Transportation and Logistics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Global: Clickstream Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Global: Clickstream Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: North America: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: North America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: United States: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: United States: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Canada: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Canada: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Asia-Pacific: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Asia-Pacific: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: China: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: China: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Japan: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Japan: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: India: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: India: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: South Korea: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: South Korea: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Australia: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Australia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Indonesia: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Indonesia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Europe: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Europe: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Germany: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Germany: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: France: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: France: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: United Kingdom: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: United Kingdom: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Italy: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Italy: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Spain: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Spain: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Russia: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Russia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Latin America: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Latin America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Brazil: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Brazil: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 87: Mexico: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 88: Mexico: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 89: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 90: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 91: Middle East and Africa: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 92: Middle East and Africa: Clickstream Analytics Market: Breakup by Country (in %), 2022
  • Figure 93: Middle East and Africa: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Global: Clickstream Analytics Industry: SWOT Analysis
  • Figure 95: Global: Clickstream Analytics Industry: Value Chain Analysis
  • Figure 96: Global: Clickstream Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Clickstream Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Clickstream Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Clickstream Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 4: Global: Clickstream Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 5: Global: Clickstream Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
  • Table 6: Global: Clickstream Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Clickstream Analytics Market: Competitive Structure
  • Table 8: Global: Clickstream Analytics Market: Key Players
目次
Product Code: SR112023A4279

Abstract

The global clickstream analytics market size reached US$ 1.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2028, exhibiting a growth rate (CAGR) of 16.50% during 2022-2028.

Clickstream analytics refers to the process of collecting, analyzing and providing visualized results of aggregated user activity over the web. The data, consisting of dates, time stamps, information protocol (IP) addresses, user identification and uniform resource locators (URL), is captured in semi-structured log files of the website. Clickstream analytics includes traffic and e-commerce analytics. Traffic analytics operates at the server level and tracks the number of pages accessed by the user, time taken for each page to load, frequency of hitting the browser's back or stop button and the amount of data transmitted. E-commerce analytics determines the effectiveness of the site as a channel-to-market platform. It monitors the pages, items added to the shopping and purchased, participation in loyalty programs and the preferred method of payment of the user. Clickstream analytics aid in identifying customer trends, website and application optimization, traffic analysis, increasing conversion and understanding user behavior.

Clickstream Analytics Market Trends:

Rapid digitization of industries, such as banking, financial services and insurance (BFSI), retail, transportation and logistics and healthcare. Moreover, the widespread adoption of web analytics solutions for tracking consumer requirements is providing a thrust to the market growth. Various small, medium and large-scale organizations utilize clickstream analytics to enable retailers and marketers to analyze customer interactions with their brands and products and utilizing the insights to optimize their processes. Additionally, various technological advancements, such as the integration of cloud computing, artificial intelligence (AI) and the Internet of Things (IoT), for multichannel and predictive marketing, are acting as other growth-inducing factors. These technologies facilitate capturing enterprise resource planning (ERP) and customer relationship management (CRM) data, web media, geolocation and tracking email and marketing campaigns. Other factors, including extensive developments in the information technology (IT) infrastructure, along with the widespread adoption of smart devices, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global clickstream analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, application and industry vertical.

Breakup by Component:

Software

Services

Breakup by Deployment Mode:

On-premises

Cloud-based

Breakup by Application:

Click Path Optimization

Website/Application Optimization

Customer Analysis

Basket Analysis and Personalization

Traffic Analysis

Others

Breakup by Industry Vertical:

BFSI

IT and Telecommunications

Travel and Hospitality

Retail and E-commerce

Government

Media and Entertainment

Transportation and Logistics

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend.

Key Questions Answered in This Report

  • 1. What was the size of the global clickstream analytics market in 2022?
  • 2. What is the expected growth rate of the global clickstream analytics market during 2023-2028?
  • 3. What has been the impact of COVID-19 on the global clickstream analytics market?
  • 4. What are the key factors driving the global clickstream analytics market?
  • 5. What is the breakup of the global clickstream analytics market based on the component?
  • 6. What is the breakup of the global clickstream analytics market based on the deployment mode?
  • 7. What is the breakup of the global clickstream analytics market based on the application?
  • 8. What is the breakup of the global clickstream analytics market based on the industry vertical?
  • 9. What are the key regions in the global clickstream analytics market?
  • 10. Who are the key players/companies in the global clickstream analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Clickstream Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Click Path Optimization
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Website/Application Optimization
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Customer Analysis
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Basket Analysis and Personalization
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Traffic Analysis
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 IT and Telecommunications
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Travel and Hospitality
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Retail and E-commerce
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Government
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Transportation and Logistics
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Connexity (Symphony Technology Group)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 DISQO Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Google LLC (Alphabet Inc.)
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 SWOT Analysis
    • 15.3.5 Hewlett Packard Enterprise Development LP
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 International Business Machines Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Microsoft Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Oracle Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 SAP SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Splunk Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Talend
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials