ビデオストリーミング市場レポート：コンポーネント、ストリーミングタイプ、収益モデル、エンドユーザー、地域別、2024～2032年

世界のビデオストリーミング市場規模は2023年に889億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけて17.3％の成長率（CAGR）を示し、2032年までに3,888億米ドルに達すると予測しています。同市場は、ストリーミング機能の強化、ユーザー体験を向上させるための仮想現実（VR）と拡大現実（AR）の統合の増加、ストリーミングコンテンツのためのモバイルデバイスの利用率の上昇によって、着実な成長を遂げています。

ビデオストリーミング市場分析

市場の成長と規模ビデオストリーミング市場は、デジタル技術の採用拡大と視聴者の嗜好の変化により、力強い成長を遂げています。

主要市場促進要因：主要促進要因：技術の進歩、オンデマンドコンテンツへの視聴者行動のシフト、高速インターネットの普及など。また、大手プラットフォームによるコンテンツライブラリーの拡充やオリジナルコンテンツ制作への投資も、市場成長に大きく寄与しています。

技術の進歩：5Gの普及などインターネット技術の進歩は、ストリーミング機能を強化し、よりスムーズで高解像度のコンテンツを可能にします。クラウドコンピューティングや、パーソナライズされたレコメンデーションのための人工知能（AI）の革新は、ユーザー体験の向上に重要な役割を果たしています。

産業への応用：動画ストリーミングは、企業研修、教育コンテンツ、マーケティング、イベントのライブ放送など、さまざまな業界でますます利用されるようになっており、その汎用性が高まっていることを示しています。

主要市場動向：注目すべき動向としては、オリジナルコンテンツの制作、パーソナライズされたユーザー体験、AR（拡大現実）やVR（仮想現実）などの先進技術の統合などが挙げられます。

地理的動向：北米は、コンテンツ制作の強化やスマートデバイスの利用に注目が集まっていることから、市場を独占しています。しかし、アジア太平洋は、現地の言語や嗜好に対応したコンテンツへの注目が高まっていることから、急成長市場として浮上しています。

競合情勢：市場の競争は激しく、主要参入企業は技術革新、M&A、世界展開に注力しています。これらの戦略は、ポートフォリオの多様化、特定の業界ニーズへの対応、市場課題への対処を目的としています。

課題と機会：ビデオストリーミング市場における課題には、多様な地域の競合環境への対応、増加するコンテンツ制作コストの管理、飽和市場における競合の維持などがあります。とはいえ、新興市場の開拓、ユーザー体験向上のための技術の活用、ハイブリッドや広告付きサブスクリプションのような新たな収益モデルの模索により、これらの課題を克服できると予測されます。

ビデオストリーミング市場傾向

技術の進歩

ビデオストリーミング市場の主要な促進要因の一つは、技術の急速な進歩です。インターネットの高速化、特に5Gネットワークの展開により、高品質なビデオコンテンツのストリーミングがより現実的かつ効率的になりつつあります。このようなストリーミング機能の向上により、よりスムーズな視聴体験、バッファリングの低減、より高解像度のコンテンツが可能になり、これらはユーザーの満足度に不可欠な要素となっています。さらに、クラウド・コンピューティングの進歩により、ストリーミング・プラットフォームは、事実上どこからでもアクセスできる膨大なコンテンツのライブラリを提供できるようになっています。こうした技術的向上は、ユーザー体験を向上させるだけでなく、仮想現実（VR）や拡大現実（AR）の統合といった革新的な機能を可能にし、没入型コンテンツ消費の新たな道を開いています。

視聴者の嗜好の変化

視聴者の行動がオンデマンド・エンターテインメントにシフトしていることは、市場の成長を後押しする重要な要因です。従来の放送テレビ（TV）は、固定されたスケジュールに縛られることなく、いつでもどこでもコンテンツを視聴できる利便性を提供するストリーミングサービスに徐々に押されつつあります。このシフトは特に若い視聴者の間で顕著であり、彼らはコンテンツをパーソナライズし、多様な番組を提供し、よりインタラクティブな体験のためにソーシャルメディア機能を統合する能力により、ストリーミング・プラットフォームを好みます。さらに、コンテンツ消費の主要手段としてのモバイル機器の台頭は、この傾向を増幅させています。ストリーミングサービスは、多くの場合、モバイル視聴用に最適化されており、多くの人々の現代的な外出時のライフスタイルに合わせたユーザー体験を提供しているからです。

コンテンツライブラリーとオリジナル作品の拡大

コンテンツ・ライブラリーの拡大と多様化は、市場の成長を支える重要な要素です。ストリーミング・プラットフォームは、様々な嗜好を持つ多様な視聴者に対応するため、海外の映画やテレビ番組を含む幅広いコンテンツの獲得に多額の投資を行っています。このようなコンテンツのグローバリゼーションは、より幅広い視聴者を惹きつけるだけでなく、プラットフォームが競争市場で際立つためにも役立っています。さらに、オリジナル作品への大規模な投資は、多くのストリーミングサービスにとって戦略的優先事項となりつつあります。オリジナルコンテンツは、新規加入者を惹きつける独自のセールスポイントとなるだけでなく、他では見られない独占的で質の高いコンテンツを提供することで、既存加入者の維持にも役立ちます。このようなオリジナルコンテンツ制作の動向は、業界の革新と創造性を促進し、批評家から高い評価を受けるシリーズや映画を生み出し、こうしたプラットフォームの人気を高めています。

ハイブリッド・モデルの人気の高まり

ハイブリッド・マネタイズ・モデルは、サブスクリプション・ベースのプランと広告付きコンテンツを組み合わせたもので、より幅広い視聴者に対応しています。このアプローチは、収益の最大化に効果的であることが証明されつつあります。広告付きコンテンツは、その正確なターゲティング機能により広告主にとって特に魅力的であり、その結果、ストリーミング・プラットフォームの広告エンゲージメントと収益が向上します。

パーソナライゼーション・アルゴリズムの採用

パーソナライゼーション・アルゴリズムは、ユーザーの行動、嗜好、視聴履歴を分析し、オーダーメイドのおすすめコンテンツを記載しています。これにより、ユーザーのエンゲージメントと満足度が向上し、解約率が減少します。パーソナライゼーションは、解約率の低減に重要な役割を果たします。ユーザーが適切で魅力的だと思うコンテンツを継続的に提供することで、ストリーミング・プラットフォームは加入者を長期間維持し、収益を最大化することができます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のビデオストリーミング市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：コンポーネント別

• ソリューション
  • 市場動向
  • 主要セグメント
    • IPTV
    • オーバー・ザ・トップ
    • 有料テレビ
  • 市場予測
• サービス
  • 市場動向
  • 主要セグメント
    • コンサルティング
    • マネージドサービス
    • トレーニングとサポート
  • 市場予測

第7章 市場内訳：ストリーミングタイプ別

• ライブ/リニアビデオストリーミング
• 非リニアビデオストリーミング

第8章 市場内訳：収益モデル別

• サブスクリプション
• トランザクション
• 広告
• ハイブリッド

第9章 市場内訳：エンドユーザー別

• 個人用
• 商業用

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Akamai Technologies Inc.
  • Amazon Inc.
  • Brightcove Inc.
  • Comcast Corporation
  • Google LLC（Alphabet Inc）
  • Hulu LLC（The Walt Disney Company）
  • Iflix（Tencent Holdings Ltd.）
  • International Business Machines Corporation
  • Kaltura Inc.
  • Microsoft Corporation
  • Netflix Inc.

List of Figures

• Figure 1: Global: Video Streaming Market: Major Drivers and Challenges
• Figure 2: Global: Video Streaming Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Video Streaming Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Video Streaming Market: Breakup by Component (in %), 2023
• Figure 5: Global: Video Streaming Market: Breakup by Streaming Type (in %), 2023
• Figure 6: Global: Video Streaming Market: Breakup by Revenue Model (in %), 2023
• Figure 7: Global: Video Streaming Market: Breakup by End User (in %), 2023
• Figure 8: Global: Video Streaming Market: Breakup by Region (in %), 2023
• Figure 9: Global: Video Streaming (Solution) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Video Streaming (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Video Streaming (Services) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Video Streaming (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Video Streaming (Live/Linear Video Streaming) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Video Streaming (Live/Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Video Streaming (Non-Linear Video Streaming) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Video Streaming (Non-Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Video Streaming (Subscription) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Video Streaming (Subscription) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Video Streaming (Transactional) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Video Streaming (Transactional) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Video Streaming (Advertisement) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Video Streaming (Advertisement) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Video Streaming (Hybrid) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Video Streaming (Hybrid) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Video Streaming (Personal) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Video Streaming (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Video Streaming (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Video Streaming (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: North America: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: North America: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: United States: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: United States: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Canada: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Canada: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Asia-Pacific: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Asia-Pacific: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: China: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: China: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Japan: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Japan: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: India: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: India: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: South Korea: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: South Korea: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Australia: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Australia: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Indonesia: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Indonesia: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Others: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Europe: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Europe: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Germany: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Germany: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: France: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: France: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: United Kingdom: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: United Kingdom: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Italy: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Italy: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Spain: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Spain: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Russia: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Russia: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Others: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Latin America: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Latin America: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Brazil: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Brazil: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Mexico: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Mexico: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Others: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Middle East and Africa: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Middle East and Africa: Video Streaming Market: Breakup by Country (in %), 2023
• Figure 77: Middle East and Africa: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: Global: Video Streaming Industry: SWOT Analysis
• Figure 79: Global: Video Streaming Industry: Value Chain Analysis
• Figure 80: Global: Video Streaming Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Video Streaming Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Video Streaming Market Forecast: Breakup by Component (in Million US$), 2024-2032
• Table 3: Global: Video Streaming Market Forecast: Breakup by Streaming Type (in Million US$), 2024-2032
• Table 4: Global: Video Streaming Market Forecast: Breakup by Revenue Model (in Million US$), 2024-2032
• Table 5: Global: Video Streaming Market Forecast: Breakup by End User (in Million US$), 2024-2032
• Table 6: Global: Video Streaming Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Video Streaming Market: Competitive Structure
• Table 8: Global: Video Streaming Market: Key Players

The global video streaming market size reached US$ 88.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 388.8 Billion by 2032, exhibiting a growth rate (CAGR) of 17.3% during 2024-2032. The market is experiencing steady growth driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.

Video Streaming Market Analysis:

Market Growth and Size: The video streaming market is experiencing robust growth, driven by the increasing adoption of digital technologies and changing viewer preferences.

Major Market Drivers: Key drivers include technological advancements, shifts in viewer behavior towards on-demand content, and the proliferation of high-speed internet. The expansion of content libraries and investment in original content production by major platforms are also significant contributors to market growth.

Technological Advancements: Advancements in internet technology, such as the roll-out of 5G, are enhancing streaming capabilities, enabling smoother and higher-resolution content. Innovations in cloud computing and artificial intelligence (AI) for personalized recommendations are playing a crucial role in improving user experiences.

Industry Applications: Video streaming is increasingly used in various industries for purposes like corporate training, educational content, marketing, and live broadcasting of events, indicating its growing versatility.

Key Market Trends: Notable trends include original content production, personalized user experiences, and integration of advanced technologies like augmented reality (AR) and virtual reality (VR).

Geographical Trends: North America dominates the market due to the rising focus on enhanced content production and the use of smart devices. However, Asia Pacific is emerging as a fast-growing market, driven by the increasing focus on content catering to local languages and preferences.

Competitive Landscape: The market is characterized by intense competition with key players focusing on innovation, mergers and acquisitions (M&A), and expanding their global footprint. These strategies aim to diversify portfolios, meet specific industry needs, and address the challenges of the market.

Challenges and Opportunities: Challenges in the video streaming market, include addressing diverse regional regulatory environments, managing increasing content production costs, and staying competitive in a saturated market. Nonetheless, tapping into emerging markets, leveraging technology for enhanced user experiences, and exploring new revenue models like hybrid and ad-supported subscriptions are projected to overcome these challenges.

Video Streaming Market Trends:

Technological Advancements

One of the primary drivers of the video streaming market is the rapid advancement in technology. With increasing internet speeds, particularly the roll-out of 5G networks, streaming high-quality video content is becoming more feasible and efficient. This enhancement in streaming capabilities is allowing for smoother viewing experiences, reduced buffering, and higher-resolution content, which are vital for user satisfaction. Moreover, advancements in cloud computing are enabling streaming platforms to offer vast libraries of content that are accessible from virtually anywhere. These technological improvements are not only improving the user experience but also allowing for innovative features like virtual reality (VR) and augmented reality (AR) integrations, opening new avenues for immersive content consumption.

Changing Viewer Preferences

The shift in viewer behavior towards on-demand entertainment is a significant factor propelling the growth of the market. Traditional broadcast television (TV) is gradually losing ground to streaming services, which offer the convenience of watching content anytime, anywhere, without the constraints of a fixed schedule. This shift is particularly pronounced among younger audiences who prefer streaming platforms due to their ability to personalize content, offer diverse programming, and integrate social media features for a more interactive experience. Furthermore, the rise of mobile devices as a primary means of content consumption is amplifying this trend, as streaming services are often optimized for mobile viewing, offering a tailored user experience that aligns with the modern, on-the-go lifestyle of many people.

Expansion of Content Libraries and Original Productions

The expansion and diversification of content libraries are crucial factors supporting the market growth. Streaming platforms are investing heavily in acquiring a wide range of content, including international films and TV shows, to cater to diverse audiences with varied tastes. This globalization of content not only attracts a broader audience but also helps platforms to stand out in a competitive market. Additionally, significant investment in original productions is becoming a strategic priority for many streaming services. Original content not only serves as a unique selling point to attract new subscribers but also helps in retaining existing ones by offering exclusive, high-quality content that cannot be found elsewhere. This trend toward original content production is also encouraging innovation and creativity in the industry, leading to critically acclaimed series and movies that are increasing the popularity of these platforms.

Increasing Popularity of Hybrid Models

Hybrid monetization models combine subscription-based plans with ad-supported content, catering to a wider audience spectrum. This approach is proving to be effective in maximizing revenue. Ad-supported content is particularly attractive to advertisers due to its precise targeting capabilities, which result in higher ad engagement and revenue for streaming platforms.

Adoption of Personalization Algorithms

Personalization algorithms analyze user behavior, preferences, and viewing history to provide tailored content recommendations. This enhances user engagement and satisfaction, reducing churn rates. Personalization plays a crucial role in reducing churn rates. By continuously providing users with content, they find relevant and engaging, streaming platforms can retain subscribers for longer periods, thereby maximizing revenue.

Video Streaming Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, streaming type, revenue model, and end user.

Breakup by Component:

Solution

IPTV

Over-the-top

Pay TV

Services

Consulting

Managed Services

Training and Support

Solution accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (IPTV, over-the-top, and pay TV) and services (consulting, managed services, and training and support). According to the report, solution represented the largest segment.

The solution segment comprises internet protocol television (IPTV), over-the-top (OTT) platforms, and pay TV. IPTV, delivered over a dedicated network, offers high-quality, reliable broadcast experiences, often with the ability to integrate interactive features and video-on-demand (VOD) services. OTT platforms, on the other hand, are gaining immense popularity by offering streaming services directly over the internet, bypassing traditional distribution channels. Pay TV still holds a significant market share, especially in regions with less developed internet infrastructure. It includes traditional cable and satellite television services, offering bundled content packages. The dominance of the solutions segment is attributed to the vast viewer base that prefers diverse and accessible content offerings provided by these platforms.

Services encompass various support and maintenance services that ensure the smooth functioning of streaming platforms. This includes content management, platform support, maintenance, and other technical services that are essential for providing a seamless streaming experience to the end-users. Additionally, this segment also covers consulting and training services for content creators and distributors, aiding them in effectively utilizing the streaming platforms and technologies.

Breakup by Streaming Type:

Live/Linear Video Streaming

Non-Linear Video Streaming

Live/linear video streaming holds the largest share in the industry

A detailed breakup and analysis of the market based on the streaming type have also been provided in the report. This includes live/linear video streaming and non-linear video streaming. According to the report, live/linear video streaming accounted for the largest market share.

Live/linear video streaming refers to the real-time broadcasting of events or scheduled television content over the internet. This type of streaming is akin to traditional television (TV) broadcasts but delivered through internet protocols. The growing popularity of live streaming is driven by its ability to offer real-time engagement and immediacy, making it highly attractive for sports events, live concerts, news, and special live broadcasts. The increased adoption of this format by social media platforms and dedicated live-streaming services is propelling its growth. Additionally, the integration of interactive features like live chats and instant feedback is enhancing viewer engagement, making live/linear streaming a preferred choice for events requiring real-time participation.

Non-linear video streaming, on the other hand, allows users to access content on-demand, irrespective of a predefined broadcast schedule. This segment includes services that offer a library of content, including movies, TV shows, documentaries, and other videos, that users can watch at their convenience. The flexibility and control over the viewing experience offered by non-linear streaming is making it immensely popular, especially among audiences who prefer binge-watching and personalized content consumption.

Breakup by Revenue Model:

Subscription

Transactional

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Hybrid

Subscription represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription, transactional, advertisement, and hybrid. According to the report, subscription represented the largest segment.

The subscription revenue model operates on a basis where users pay a recurring fee to access the content library of a platform. Its popularity stems from its value proposition of providing extensive content at a predictable cost, eliminating the need for individual purchases. Additionally, the recurrent revenue stream of the model provides platforms with a stable financial base, facilitating further investment in content acquisition and technology enhancements. This model appeals to people seeking a comprehensive and continuous entertainment experience without the interruption of advertisements.

The transactional revenue model, also known as pay-per-view or video on demand (VOD), involves people paying for individual pieces of content. This model is particularly popular for new releases, special events, or premium content that is not available in subscription-based libraries. It offers flexibility to viewers who prefer not to commit to a regular subscription and instead pay only for what they watch. This model is often favored for specific types of content, such as movies shortly after their theatrical release or exclusive sporting events.

The advertisement-based model is where content is provided free to people but with embedded advertisements. It is particularly appealing to a segment of viewers who are more price-sensitive and willing to trade their time watching ads for free access to content. This model benefits advertisers by offering targeted advertising opportunities, and platforms gain through ad revenues.

The hybrid revenue model combines elements of subscription, transactional, and advertisement models. This model offers flexibility and has been gaining traction as it caters to diverse preferences and maximizes revenue streams for providers. It is exemplified by platforms that offer different tiers of subscriptions, where higher tiers provide ad-free experiences or additional content access.

Breakup by End User:

Personal

Commercial

Personal exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes personal and commercial. According to the report, personal accounted for the largest market share.

The personal segment includes individual viewers who use video streaming services for entertainment and personal use. This segment's dominance is driven by the growing demand for on-demand entertainment, facilitated by the widespread availability of high-speed internet and the proliferation of smart devices like smartphones, tablets, and smart TVs. Personal users typically subscribe to or use video streaming platforms to access a wide range of content, including movies, TV shows, documentaries, and user-generated content. The appeal of this segment lies in the convenience, flexibility, and personalized content it offers, allowing users to watch their preferred content anytime and anywhere.

The commercial segment of the video streaming market includes businesses and organizations that utilize streaming services for various professional purposes. This can range from corporate training and educational content to marketing and advertising efforts using video platforms. Additionally, the commercial segment encompasses the use of streaming services for public broadcasts, live events, conferences, and professional content distribution.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest video streaming market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North America cloud backup market is largely characterized by high penetration rates of streaming services, driven by the presence of major players. The rising focus on content diversification and original production is strengthening the market growth. Technological advancements and high internet speeds support the consumption of high-definition and 4K content. The trend towards cord-cutting, where people move away from traditional cable television (TV) to online streaming options, is also prominent in this region. Additionally, there is an increasing interest in niche and specialized streaming services catering to specific interests or demographics.

Asia Pacific stands as another key region in the market, driven by the region's investments in efficient mobile streaming. The region is characterized by a diverse range of content preferences, leading to a mix of local and international content offerings.

Europe maintains a strong presence in the market, with a focus on providing comprehensive on-demand entertainment, along with high-speed internet.

Latin America exhibits growing potential in the cloud backup market, fueled by increasing demand for affordable streaming options among the masses.

The Middle East and Africa region shows a developing market for video streaming, primarily driven by the growing demand for video streaming services, influenced by a young population and increasing internet and smartphone penetration.

Leading Key Players in the Video Streaming Industry:

Key players in the video streaming market are actively engaging in strategies to enhance user experience and expand their market presence. This includes investing heavily in original content production to offer exclusive and diverse programming, which is crucial for attracting and retaining subscribers. Additionally, top companies are leveraging advanced technologies like artificial intelligence (AI) and machine learning (ML) for personalized content recommendations, improving user engagement. There's also a focus on expanding global reach, with platforms increasingly offering content tailored to regional tastes and languages. Partnerships with content creators, telecom operators, and hardware manufacturers are common to enhance distribution and accessibility. Moreover, top companies are experimenting with different pricing models and subscription plans to cater to a broader range of viewers, including offering ad-supported versions or mobile-only subscriptions in price-sensitive markets. This multifaceted approach reflects the dynamic and competitive nature of the video streaming industry.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Akamai Technologies Inc.

Amazon Inc.

Brightcove Inc.

Comcast Corporation

Google LLC (Alphabet Inc)

Hulu LLC (The Walt Disney Company)

Iflix (Tencent Holdings Ltd.)

International Business Machines Corporation

Kaltura Inc.

Microsoft Corporation

Netflix Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

May 203: Hulu LLC announced the addition of new channels to its core Live TV lineup, including PBS kids, local PBS affiliates, and Magnolia Network.

June 2021: Kaltura Inc. was selected by Canada's NREN Partners as Education Video Cloud Provider of Choice to offer Online Learning Solutions for Schools across Canada

Key Questions Answered in This Report

• 1. What was the size of the global video streaming market in 2023?
• 2. What is the expected growth rate of the global video streaming market during 2024-2032?
• 3. What are the key factors driving the global video streaming market?
• 4. What has been the impact of COVID-19 on the global video streaming market?
• 5. What is the breakup of the global video streaming market based on the component?
• 6. What is the breakup of the global video streaming market based on the streaming type?
• 7. What is the breakup of the global video streaming market based on the revenue model?
• 8. What is the breakup of the global video streaming market based on the end user?
• 9. What are the key regions in the global video streaming market?
• 10. Who are the key players/companies in the global video streaming market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Video Streaming Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Solution
  • 6.1.1 Market Trends
  • 6.1.2 Key Segments
    • 6.1.2.1 IPTV
    • 6.1.2.2 Over-the-top
    • 6.1.2.3 Pay TV
  • 6.1.3 Market Forecast
• 6.2 Services
  • 6.2.1 Market Trends
  • 6.2.2 Key Segments
    • 6.2.2.1 Consulting
    • 6.2.2.2 Managed Services
    • 6.2.2.3 Training and Support
  • 6.2.3 Market Forecast

7 Market Breakup by Streaming Type

• 7.1 Live/Linear Video Streaming
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Non-Linear Video Streaming
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Revenue Model

• 8.1 Subscription
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Transactional
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Advertisement
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Hybrid
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by End User

• 9.1 Personal
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Commercial
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Akamai Technologies Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 Amazon Inc.
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Brightcove Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
  • 15.3.4 Comcast Corporation
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
    • 15.3.4.4 SWOT Analysis
  • 15.3.5 Google LLC (Alphabet Inc)
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 SWOT Analysis
  • 15.3.6 Hulu LLC (The Walt Disney Company)
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Iflix (Tencent Holdings Ltd.)
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 International Business Machines Corporation
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
    • 15.3.8.4 SWOT Analysis
  • 15.3.9 Kaltura Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Microsoft Corporation
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis
  • 15.3.11 Netflix Inc.
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis