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ヘアマスク市場：世界の産業動向、シェア、規模、成長、機会と予測、2023-2028年

Hair Mask Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 147 Pages | 納期: 2～3営業日

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ヘアマスク市場：世界の産業動向、シェア、規模、成長、機会と予測、2023-2028年
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のヘアマスク市場規模は2022年に6億6,130万米ドルに達しました。今後、IMARC Groupは、市場は2028年までに8億7,620万米ドルに達し、2022年から2028年の間に4.80%の成長率（CAGR）を示すと予測しています。

ヘアマスクは、毛髪に栄養を与え、強化するために使用されるディープコンディショニングトリートメントを指します。抜け毛やダメージを減らし、健康な頭皮を維持し、艶やかで柔らかく扱いやすい髪を確保するのに役立ちます。また、熱で傷んだ髪、化学染料で着色した髪、巻き毛、老化した髪を保護するのにも役立ちます。一般的には、バナナ、卵、アボカドオイル、蜂蜜、ココナッツオイル、オリーブオイル、アロエベラを使って作られます。現在では、乾燥した髪、傷んだ髪、縮れた髪、長い髪に塗布できるクリームやクレイベースの処方が簡単に入手できます。その結果、世界中で絶大な支持を得ています。

ヘアマスク市場の動向：

急速な都市化と工業化により、世界中で汚染レベルが上昇しています。これは市場成長を強化する重要な要因の一つです。ヘアマスクは髪の成長を促進し、質感を高め、髪の密度を維持します。また、刺激の強いシャンプー、化学トリートメント、縮毛矯正、カーラー、ドライヤーなどの加熱ツールの過剰使用によるダメージを抑制するのにも役立ちます。その結果、特にミレニアル世代を中心に、世界中で需要が増加しています。さらに、オンライン美容チュートリアルがかなり増えており、消費者が自宅で快適にこれらの製品を使用できるようになっています。これは、フケや抜け毛を治療する能力とともに、世界の売上にプラスの影響を与えています。さらに、大手企業は消費者層を拡大するため、オーガニックやシリコンフリーの製品を使用しており、これが市場の成長を後押ししています。また、スマートフォンの売上が伸びていることや、キャッシュバックや割引、幅広い製品ラインアップなどの利点からeコマースプラットフォームを通じたヘアマスクの売上が伸びていることも、市場を後押ししています。

本レポートで扱う主な質問

  • ヘアマスクの世界市場規模は？
  • 2023-2028年におけるヘアマスクの世界市場の予想成長率は？
  • ヘアマスクの世界市場を牽引する主要因は何か？
  • COVID-19が世界のヘアマスク市場に与えた影響は？
  • ヘアマスクの世界市場における由来別の区分は？
  • ヘアマスクの世界市場のエンドユーザー別区分は？
  • 流通チャネルに基づくヘアマスクの世界市場内訳は？
  • ヘアマスクの世界市場における主要地域は？
  • ヘアマスクの世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 ヘアマスクの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：由来別

  • 天然
    • 市場動向
    • 市場予測
  • オーガニック
    • 市場動向
    • 市場予測
  • 合成
    • 市場動向
    • 市場予測

第7章 市場内訳：エンドユーザー別

  • 個人
    • 市場動向
    • 市場予測
  • 商業
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • オンライン
    • 市場動向
    • 市場予測
  • オフライン
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Aveda Corp.（The Estee Lauder Companies Inc.）
    • COBIOSA
    • Coty Inc.
    • Davines S.p.A
    • Kao Corporation
    • Leonor Greyl USA
    • L'Oreal S.A.
    • Procter & Gamble
    • Revlon Inc.（MacAndrews & Forbes Incorporated）
    • Shiseido Company Limited
    • Unilever plc
図表

List of Figures

  • Figure 1: Global: Hair Mask Market: Major Drivers and Challenges
  • Figure 2: Global: Hair Mask Market: Sales Value (in Million US$), 2017-2022
  • Figure 3: Global: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 4: Global: Hair Mask Market: Breakup by Nature (in %), 2022
  • Figure 5: Global: Hair Mask Market: Breakup by End User (in %), 2022
  • Figure 6: Global: Hair Mask Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Hair Mask Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Hair Mask (Natural) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Hair Mask (Natural) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Hair Mask (Organic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Hair Mask (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Hair Mask (Synthetic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Hair Mask (Synthetic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Hair Mask (Individual) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Hair Mask (Individual) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Hair Mask (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Hair Mask (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Hair Mask (Online) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Hair Mask (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Hair Mask (Offline) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Hair Mask (Offline) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: North America: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: North America: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: United States: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: United States: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Canada: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Canada: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Asia-Pacific: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Asia-Pacific: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: China: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: China: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Japan: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Japan: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: India: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: India: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: South Korea: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: South Korea: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Australia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Australia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Indonesia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Indonesia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Europe: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Europe: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Germany: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Germany: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: France: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: France: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: United Kingdom: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: United Kingdom: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Italy: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Italy: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Spain: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Spain: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Russia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Russia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Latin America: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Latin America: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Brazil: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Brazil: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Mexico: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Mexico: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Middle East and Africa: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Middle East and Africa: Hair Mask Market: Breakup by Country (in %), 2022
  • Figure 70: Middle East and Africa: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Global: Hair Mask Industry: SWOT Analysis
  • Figure 72: Global: Hair Mask Industry: Value Chain Analysis
  • Figure 73: Global: Hair Mask Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair Mask Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Hair Mask Market Forecast: Breakup by Nature (in Million US$), 2023-2028
  • Table 3: Global: Hair Mask Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 4: Global: Hair Mask Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Hair Mask Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Hair Mask Market: Competitive Structure
  • Table 7: Global: Hair Mask Market: Key Players
目次
Product Code: SR112023A4185

Abstract

The global hair mask market size reached US$ 661.3 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 876.2 Million by 2028, exhibiting a growth rate (CAGR) of 4.80% during 2022-2028.

A hair mask refers to a deep conditioning treatment used to nourish and strengthen hair. It assists in reducing hair fall and damage, maintaining a healthy scalp, and ensuring shinier, softer and manageable hair. It also aids in protecting heat-damaged, chemically colored, curly, and aging hair. It is generally made using bananas, eggs, avocado oil, honey, coconut oil, olive oil, and aloe vera. At present, it is easily available in cream and clay-based formulas that can be applied on dry, damaged, frizzy, and long hair. As a result, it is gaining immense traction around the world.

Hair Mask Market Trends:

Due to rapid urbanization and industrialization, pollution levels are rising across the globe. This represents one of the key factors strengthening the market growth. Hair masks boost hair growth, enhance texture, and maintain the density of hair. They also help in controlling the damage caused by excessive usage of harsh shampoos, chemical treatments, and heating tools, such as hair straighteners, curlers, and blow dryers. Consequently, their demand is increasing, especially among the millennial population, across the globe. Moreover, there is a considerable increase in online beauty tutorials that are encouraging consumers to use these products in the comforts of their homes. This, along with their ability to treat dandruff, and hair loss, is influencing their sales positively worldwide. Furthermore, leading players are using organic and silicone-free product variants to expand their consumer base, which is impelling the growth of the market. The market is also propelled by the boosting sales of smartphones and the rising sales of hair masks through e-commerce platforms on account of their benefits like cash backs, discounts and wide product range.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair mask market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on nature, end user and distribution channel.

Breakup by Nature:

Natural

Organic

Synthetic

Breakup by End User:

Individual

Commercial

Breakup by Distribution Channel:

Online

Offline

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aveda Corp. (The Estee Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oreal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc.

Key Questions Answered in This Report

  • 1. How big is the global hair mask market?
  • 2. What is the expected growth rate of the global hair mask market during 2023-2028?
  • 3. What are the key factors driving the global hair mask market?
  • 4. What has been the impact of COVID-19 on the global hair mask market?
  • 5. What is the breakup of the global hair mask market based on the nature?
  • 6. What is the breakup of the global hair mask market based on the end user?
  • 7. What is the breakup of the global hair mask market based on the distribution channel?
  • 8. What are the key regions in the global hair mask market?
  • 9. Who are the key players/companies in the global hair mask market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair Mask Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Nature

  • 6.1 Natural
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Organic
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Synthetic
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by End User

  • 7.1 Individual
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Aveda Corp. (The Estee Lauder Companies Inc.)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 COBIOSA
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Coty Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Davines S.p.A
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Kao Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Leonor Greyl USA
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 L'Oreal S.A.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Procter & Gamble
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Shiseido Company Limited
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Unilever plc
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials