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市場調査レポート
商品コード
1347775
農業におけるAR市場レポート:ソリューション別、アプリケーション別、地域別、2023-2028年AR in Agriculture Market Report by Solution (Hardware, Software, Services), Application (Outdoor Farming, Indoor Farming), and Region 2023-2028 |
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農業におけるAR市場レポート:ソリューション別、アプリケーション別、地域別、2023-2028年 |
出版日: 2023年09月04日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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農業におけるARの世界市場規模は、2022年に118万米ドルに達しました。今後、IMARC Groupは、市場は2028年までに718万米ドルに達し、2023年から2028年の間に35.28%の成長率(CAGR)を示すと予測しています。作物収量と農作業効率を向上させるための精密農業技術の普及、収量を最大化するためのリアルタイムかつ位置特定されたデータに対する需要の高まり、次世代ARデバイスの登場は、市場を牽引する重要な要因のいくつかを表しています。
農業における拡張現実(AR)とは、コンピューターで生成された画像を現実世界のユーザーの視界に重ね合わせ、それによって合成された視界を提供するデジタル技術の統合を指します。これは、ユーザーの知覚と物理的世界との相互作用を強化し、より豊かでインタラクティブな農業環境を作り出す革新的な技術です。ARは、デジタルモデル、シミュレーション、アニメーション、その他のグラフィカルな表現を活用し、農家にリアルタイムのデータを提供することで、より良い意思決定と生産性の向上を促進します。農業におけるARの活用は、作物のモニタリング、家畜の管理、農業機械のメンテナンス、農作業のトレーニングなど、多様なアプリケーションを含みます。このテクノロジーは、作物の成長パターン、土壌の状態、天気予報、家畜の健康指標などのデータを、物理的環境で直接視覚化する農家の能力を高める。そうすることで、複雑な農業データの解釈、資源配分の最適化、不測の事態への効果的な対処を支援します。さらに、農業におけるARは、物理的な世界とデジタルの世界のギャップを融合し、インタラクティブで没入感のある農業体験を提供することで、農業経営に変革をもたらします。
精密農業へのニーズの高まりが世界市場を大きく牽引しています。世界の食糧需要の増大と耕作地の減少に伴い、ARのような精密農業技術は、作物の収量と農業効率を高めるためにますます重要になっています。ARがリアルタイムで特定の場所に特化したデータを提供できるため、農家は資源を効率的に管理し、収穫量を最大化できます。これとともに、ARは高度なトレーニングとスキル開発を容易にし、農業労働者の高齢化とそれに伴う技術的専門知識の不足という課題を克服する助けとなり、市場に弾みをつけています。また、次世代ARデバイスの登場や、機械学習とAIの顕著な進歩によって、世界中の農家がこの技術にアクセスしやすくなり、購入しやすくなっていることも、市場を大きく後押ししています。市場に影響を与えるもう1つの重要な動向は、ハイテク新興企業や農業機器メーカーによるAR採用の増加です。これとは別に、ARを農業機器に統合することで、農家に直感的でインタラクティブなインターフェースを提供し、機器の使いやすさと効率を高めることができます。さらに、農業セクターのデジタル化のための官民パートナーシップの増加が、AR技術の開発と展開を促進しています。さらに、農業慣行の近代化においてARが提供するメリットと、政府機関からの支援の高まりが、市場の前向きな見通しを生み出しています。市場を牽引するその他の要因としては、急速なデジタル化と継続的な技術進歩が挙げられます。
The global AR in agriculture market size reached US$ 1.18 Million in 2022 Looking forward, IMARC Group expects the market to reach US$ 7.18 Million by 2028, exhibiting a growth rate (CAGR) of 35.28% during 2023-2028. The widespread adoption of precision farming techniques to improve crop yields and farming efficiency, the rising demand for real-time, and location-specific data to maximize yields, and the advent of next-generation AR devices represent some of the key factors driving the market.
Augmented reality (AR) in agriculture refers to the integration of digital technology that superimposes a computer-generated image onto the user's view of the real world, thereby providing a composite view. It is an innovative technology that enhances users' perception and interaction with the physical world, creating an enriched and interactive agricultural environment. AR leverages digital models, simulations, animations, and other graphical representations to provide farmers with real-time data, facilitating better decision-making and greater productivity. The utilization of AR in agriculture involves diverse applications, such as crop monitoring, livestock management, agricultural machinery maintenance, and training farm labor. This technology enhances farmers' ability to visualize data, including crop growth patterns, soil conditions, weather forecasts, and livestock health indicators, directly in their physical environment. By doing so, it aids in interpreting complex farming data, optimizing resource allocation, and effectively handling unexpected situations. Additionally, AR in agriculture represents a transformative shift in farming operations, merging the gap between the physical and digital world, and providing an interactive and immersive farming experience.
The escalating need for precision farming majorly drives the global market. With growing global food demands and dwindling arable land, precision farming techniques, such as AR have become increasingly critical to enhancing crop yields and farming efficiency. AR's ability to provide real-time, location-specific data allows farmers to manage resources effectively and maximize yields, this is impelling the demand on the global level. Along with this, AR facilitates advanced training and skill development, aiding in overcoming the challenge of an aging farming workforce and the consequential lack of technological expertise, which is providing an impetus to the market. Also, the technology's increasing accessibility and affordability to farmers worldwide is fueled by the emergence of next-generation AR devices and notable advancements in machine learning and AI, thus significantly supporting the market. Another significant trend influencing the market is the rising adoption of AR by tech startups and farming equipment manufacturers. Apart from this, the integration of AR in farming equipment provides intuitive and interactive interfaces for farmers, enhancing equipment usability and efficiency. In addition, the rise in public-private partnerships for digitalizing the agricultural sector is fostering the development and deployment of AR technologies. Furthermore, the benefits offered by AR in modernizing agricultural practices and the growing support from governmental entities are creating a positive market outlook. Some of the other factors driving the market include rapid digitization and continual technological advancements.
IMARC Group provides an analysis of the key trends in each segment of the global AR in agriculture market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on solution and application.
Hardware
AR Headsets and Smart Glasses
AR-Based Heads Up Display (HUD)
Software
AR Development Packages
Handheld and Mobile Device Apps
Content Creation Software and Engines
Services
System Integration Services
Content Services
Others
The report has provided a detailed breakup and analysis of the AR in agriculture market based on the solution. This includes hardware (AR headsets and smart glasses and AR-based heads up display-HUD), software (AR development packages, handheld and mobile device apps, and content creation software and engines), and services (system integration services, content services, and others). According to the report, software represented the largest segment.
Outdoor Farming
Precision Agriculture and Smart Farming
Crop Maintenance
Field Monitoring
Smart Irrigation
Livestock Monitoring
Simulated Training
Weather Tracking and Forecasting
Indoor Farming
A detailed breakup and analysis of the AR in agriculture market based on application has also been provided in the report. This includes outdoor farming (crop maintenance, field monitoring, smart irrigation, livestock monitoring, simulated training, and weather tracking and forecasting), and indoor farming. According to the report, indoor farming represented the largest segment.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for AR in agriculture. Some of the factors driving the North America AR in agriculture market included the growing need for precision farming, rapid digitization, continual technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global AR in agriculture market. The detailed profiles of all major companies have been provided. Some of the companies covered include Augmenta Holding (CNH Industrial N.V.), Nedap N.V., Think Digital, YeppAr Smart Solutions, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.