市場調査レポート
商品コード
1291613
広報・PRロボット市場:製品別、エンドユーザー別、地域別、2023-2028年Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2023-2028 |
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広報・PRロボット市場:製品別、エンドユーザー別、地域別、2023-2028年 |
出版日: 2023年05月29日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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世界の広報・PRロボット市場規模は、2022年に58億6,000万米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に9.30%の成長率(CAGR)を示し、2028年までに102億9,000万米ドルに達すると予想しています。技術の進歩、消費者の嗜好の変化、より効率的で効果的なコミュニケーション戦略の必要性などが、市場を牽引する重要な要因のひとつです。
広報・PRロボットとは、公共の場で人々と交流し、組織を代表してメッセージを伝えるために設計された機械のことです。これらのロボットは、スピーチ、ジェスチャー、表情を組み合わせて情報を伝え、人間関係を構築することで、自然で会話的な方法で人々と関わるようにプログラムされています。従来のコミュニケーションとは異なる、より魅力的でインタラクティブな体験を提供することで、組織の一般市民とのコミュニケーション向上を支援します。これらのロボットは、製品、サービス、活動などのプロモーションに使用することができ、展示会、博物館、空港、ショッピングモールなど、さまざまな場所で展開することができます。広報・PRロボットは、人間によるコミュニケーションのようなばらつきがなく、一貫した信頼性の高いメッセージを提供することができます。また、24時間365日、休憩も必要ありません。近年、広報・PRロボットは、組織が一般市民とコミュニケーションをとる方法を変え、新たなエンゲージメントと関係構築の機会を創出することができるとして、注目を集めています。
市場を牽引する主な要因の1つは、消費者の嗜好の変化です。現在、消費者はテクノロジーに精通し、接するブランドに対してより高いレベルのエンゲージメントとパーソナライゼーションを期待しています。広報・PRロボットは、組織がオーディエンスとつながり、パーソナライズされた体験を提供するための革新的な方法を提供します。さらに、より効率的で効果的なコミュニケーション戦略へのニーズの高まりも、市場を牽引しています。電子メール、電話、ダイレクトメールなどの従来のコミュニケーション・チャンネルは、効果的でなくなりつつあり、組織は聴衆と関わる新しい方法を探しています。その結果、魅力的で記憶に残る方法でメッセージを伝えるユニークな機会を提供する広報・PRロボットへの需要が高まっています。また、コロナウイルス感染症(COVID-19)の大流行も、非接触で安全に人々と関わる方法として、広報・PRロボットの採用を加速させています。これらのロボットは、組織が社会的距離を置く規範を維持しながら、顧客にインタラクティブな体験を提供するのに役立っています。このほか、ヘルスケア、小売、病院、エンターテインメントなど、業界全体で自動化の傾向が強まっていることから、今後数年間は市場の見通しが明るくなると予想されます。
本レポートに記載されている企業名は一部であり、全企業名は本レポートに記載されています。
The global public relation robots market size reached US$ 5.86 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.29 Billion by 2028, exhibiting a growth rate (CAGR) of 9.30% during 2023-2028. The technological advancements, changing consumer preferences, and the need for more efficient and effective communication strategies, represent some of the key factors driving the market.
Public relation robots refer to machines designed to interact with people in a public setting and to communicate messages on behalf of an organization. These robots are programmed to engage with people in a natural, conversational way, using a combination of speech, gestures, and facial expressions to convey information and build relationships. They help organizations improve their communication with the public, by providing a more engaging and interactive experience than traditional forms of communication. These robots can be used to promote products, services, or causes and can be deployed in a wide range of settings, such as trade shows, museums, airports, and shopping malls. Public relation robots can provide a consistent and reliable message without the variability that comes with human communication. They can also operate 24/7, without the need for breaks or rest. In recent years, public relation robots have gained traction as they can transform how organizations communicate with the public and create new engagement and relationship-building opportunities.
One of the primary factors driving the market is the changing consumer preferences. Currently, consumers are more tech-savvy and expect a higher level of engagement and personalization from the brands they interact with. Public relation robots provide an innovative way for organizations to connect with their audience and provide a personalized experience. Additionally, the augmenting need for more efficient and effective communication strategies is also driving the market. Traditional communication channels, such as email, phone, and direct mail, are becoming less effective and organizations are looking for new ways to engage with their audience. As a result, there has been escalating demand for public relation robots as they provide a unique opportunity to deliver a message in an engaging and memorable way. Other than this, the outbreak of coronavirus disease (COVID-19) pandemic has also accelerated the adoption of public relation robots as a contactless and safe way of engaging with the public. These robots help organizations maintain social distancing norms while providing an interactive experience to customers. Besides this, the growing trend of automation across industries, including healthcare, retail, hospitality, and entertainment, is expected to create a positive market outlook in the upcoming years.
IMARC Group provides an analysis of the key trends in each segment of the global public relation robots market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the product and end user.
The report has provided a detailed breakup and analysis of the public relation robots market based on the product. This includes telepresence public relation robots, humanoid public relation robots, and others. According to the report, telepresence public relation robots represented the largest segment.
A detailed breakup and analysis of the public relation robots market based on the end user has also been provided in the report. This includes hotels and restaurants, mobile guidance and information, others. According to the report, hotels and restaurants accounted for the largest market share.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for public relation robots. Some of the factors driving the North America public relation robots market included growing demand for automation, increased adoption of AI and machine learning, and rising penetration of social media.
The report has also provided a comprehensive analysis of the competitive landscape in the global public relation robots market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Boston Dynamics (Hyundai Motor Company), Hajime Research Institute Ltd., Hanson Robotics Limited, Honda Motor Co. Ltd., HYULIM Robot Co. Ltd., Kawada Robotics Corporation, SoftBank Robotics Corp. (SoftBank Group Corp.), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.