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アイリッシュウイスキー市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測Irish Whiskey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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アイリッシュウイスキー市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測 |
出版日: 2023年03月18日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界のアイリッシュウイスキー市場規模は、2022年に47億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に7.44%の成長率(CAGR)を示し、2028年までに75億米ドルに達すると予測しています。高級アルコール飲料への嗜好の高まり、蒸留所数の増加、宅配サービスの人気の高まりなどが、市場を牽引する主な要因の一つです。
アイリッシュウイスキーは、トウモロコシ、ライ麦、小麦、大麦などの穀物を麦芽にして酵母で発酵させたマッシュから、三重蒸留によって作られる濃色蒸留酒です。亜鉛、鉄、リン、チアミン、ナイアシン、ビタミン、ミネラル、エラグ酸などの必須栄養素が豊富に含まれています。また、フリーラジカルによるダメージから体を守るのに役立つ化合物である抗酸化物質も含まれています。また、リラックス効果、消化促進効果、肺炎、高血圧、結核、肥満、心臓病などのリスク低減効果もあります。現在、世界中で事業を展開する主要企業は、製品ポートフォリオを拡大するために、アップル、ベリー、ミント、スパイス、コーヒー、ハニーなどの新しいバリエーションを発表しています。
消費者の購買意欲の高まりから、高級アルコール飲料への嗜好が高まっています。これは、西洋の飲酒文化の普及や飲食品産業の著しい成長と相まって、世界中でアイリッシュウイスキーの需要を促進する主要な要因の一つとなっています。また、蒸留所、地ビール工場、カフェ、パブ、レストラン、バー、ホテルなどの商業スペースでは、アイリッシュウイスキーをベースにしたさまざまな実験的カクテルを提供するところが増えてきています。これに加えて、アイリッシュウイスキーブランドがこれらの施設とコラボレーションし、さまざまなエンドースメントプログラムを立ち上げることが増えており、市場の成長を強めています。さらに、トリュフ、チーズケーキ、ムース、アイスクリーム、ブラウニー、ティラミス、プリン、オートミールなど、さまざまな高級料理レシピの調理にアイリッシュウイスキーを使用するケースが増えており、市場にプラスの影響を及ぼしています。このほか、他のアルコール飲料と比較して、アイリッシュウイスキーを飲むことの利点に関する大衆の意識の高まりが、市場の成長を後押ししています。これとは別に、主要企業は、有名人の推薦やソーシャルメディアキャンペーンなど、さまざまなマーケティング戦略への投資に注力し、市場への参入を拡大しています。また、アイリッシュウイスキーのようなユニークなプレミアム商品を贈るという新たな動向から、革新的で環境に優しいパッケージングを採用しています。さらに、利便性、膨大なコレクション、迅速な配送を提供するオンラインポータルを通じた宅配サービスの人気が高まっていることも、市場に明るい展望を生み出しています。
The global Irish whiskey market size reached US$ 4.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2028, exhibiting a growth rate (CAGR) of 7.44% during 2023-2028. The increasing preference for premium alcoholic beverages, rising number of distilleries, and the growing popularity of home delivery services represent some of the key factors driving the market.
Irish whiskey is a dark distilled spirit made using triple distillation from a yeast-fermented mash of malted cereal grains, such as corn, rye, wheat, and barley. It is rich in zinc, iron, phosphorus, thiamine, niacin, vitamins, minerals, ellagic acid, and other essential nutrients. It also has antioxidants which are compounds that help protect the body against damage from free radicals. It aids in promoting relaxation, improving digestion, and minimizing the risk of developing pneumonia, hypertension, tuberculosis, obesity, and heart diseases. At present, key players operating worldwide are introducing novel variants, such as apple, berries, mint, spiced, coffee, and honey, to expand their product portfolio.
There is an increase in the preferences for premium alcoholic beverages on account of the expanding purchasing power of consumers. This, coupled with the growing adoption of western drink culture and significant growth in the food and beverages (F&B) industry, represents one of the major factors driving the demand for Irish whiskey around the world. In addition, there is a rise in the number of commercial spaces, such as distilleries, microbreweries, cafes, pubs, restaurants, bars, and hotels, which offer a variety of Irish whiskey-based experimental cocktails. This, along with the increasing collaboration of Irish whiskey brands with these establishments to launch various endorsement programs, is strengthening the growth of the market. Moreover, the growing use of Irish whiskey in the preparation of different fancy food recipes, such as truffles, cheesecakes, mousse, ice cream, brownies, tiramisu, pudding, and oatmeal, is influencing the market positively. Besides this, the increasing awareness among the masses about the benefits of consuming Irish whiskey as compared to other alcoholic beverages is propelling the growth of the market. Apart from this, key players are focusing on investing in different marketing strategies, such as celebrity endorsements and social media campaigns, to expand their market reach. They are also adopting innovative and environment-friendly packaging due to the emerging trend of gifting unique premium items, such as Irish whiskey. Furthermore, the growing popularity of home delivery services through online portals that provide convenience, vast collection, and fast shipping facilities is creating a positive outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global Irish whiskey market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, pricing and sales channel.
Blended
Single Malt
Single Pot Still
Single Grain
The report has provided a detailed breakup and analysis of the Irish whiskey market based on the type. This includes blended, single malt, single pot still, and single grain. According to the report, blended represented the largest segment.
Mass
Premium
A detailed breakup and analysis of the Irish whiskey market based on the pricing has also been provided in the report. This includes mass and premium. According to the report, premium accounted for the largest market share.
On-trade
Off-trade
The report has provided a detailed breakup and analysis of the Irish whiskey market based on the sales channel. This includes on-trade and off-trade. According to the report, off-trade represented the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for Irish whiskey. Some of the factors driving the North America Irish whiskey market included increasing tourist visit, product innovations, rising marketing strategies, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global Irish whiskey market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Beam Suntory Inc. (Suntory Holdings Limited), Boann Distillery, Brown-Forman Corporation, Connacht Whiskey Company Limited, Diageo plc, Edrington, Pernod Ricard, Sazerac Company Inc., Teeling Whiskey Distillery, West Cork Distillers, and William Grant & Sons Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the global Irish whiskey market in 2022?
2. What is the expected growth rate of the global Irish whiskey market during 2023-2028?
3. What are the key factors driving the global Irish whiskey market?
4. What has been the impact of COVID-19 on the global Irish whiskey market?
5. What is the breakup of the global Irish whiskey market based on the type?
6. What is the breakup of the global Irish whiskey market based on the pricing?
7. What is the breakup of the global Irish whiskey market based on the sales channel?
8. What are the key regions in the global Irish whiskey market?
9. Who are the key players/companies in the global Irish whiskey market?