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1734945

アイリッシュウイスキーの世界市場:製品タイプ別、価格帯別、販売チャネル別、地域別、機会、予測、2018年~2032年

Global Irish Whiskey Market Assessment, By Product Type [Single Pot Still, Single Malt, Blended, Others], By Price Range [Mass, Premium], By Sales Channel [Liquor Stores, On-Premises, Others], By Region, Opportunities, and Forecast, 2018-2032F


出版日
ページ情報
英文 232 Pages
納期
3~5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.87円
アイリッシュウイスキーの世界市場:製品タイプ別、価格帯別、販売チャネル別、地域別、機会、予測、2018年~2032年
出版日: 2025年05月28日
発行: Market Xcel - Markets and Data
ページ情報: 英文 232 Pages
納期: 3~5営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

世界のアイリッシュウイスキーの市場規模は、プレミアムスピリッツに対する消費者の需要の高まり、流通チャネルの拡大、革新的な製品の提供により、2025年~2032年の予測期間中に7.05%のCAGRで拡大し、2024年の47億9,000万米ドルから2032年には82億6,000万米ドルに成長すると予測されています。アイリッシュウイスキーは、その滑らかで親しみやすい味わいから、ウイスキーを初めて飲む人にもベテランの人にも愛飲されています。ブランドは伝統と信頼性を活用し、ストーリーの力やアイルランドの蒸溜所訪問などのウイスキー・ツーリズムを通じて消費者のコミットメントを強化しています。また、カクテル文化が需要を牽引する北米や、新興の中産階級が輸入スピリッツの消費を増やすアジア太平洋などの新興市場でも、市場は急成長しています。

イノベーションが中心で、フレーバー・ライン、カスク・フィニッシュ、グリーン・プロダクションが若年層や環境意識の高い消費者をリードしています。また、貿易戦争や嗜好の変化によってスコッチウイスキーの市場シェアが低下している市場もあり、アイリッシュウイスキーが影響力を拡大する道が開かれています。アイリッシュウイスキー協会によるマーケティング・キャンペーンや、新しい蒸溜所に対する税金の減免措置など、政府や業界の奨励が成長に寄与しています。eコマースやウイスキー・ツーリズムの成長、ミクソロジーの動向の影響、セント・パトリックス・デーのようなイベントの効果も、このカテゴリーの国際的な人気をさらに押し上げています。ミレニアル世代、Z世代、女性消費者がウイスキーをさらに探求していることから、アイリッシュウイスキー・カテゴリーは今後数年間、継続的な成長が見込まれます。

例えば、2025年5月、ベルファストの監獄蒸留所であるMcConnell's Whiskyは、コニャック樽で仕上げた5年熟成ウイスキーの最終リリースを発表し、主力アイリッシュウイスキーのラインナップにユニークなタッチを加えました。

当レポートでは、世界のアイリッシュウイスキー市場について調査し、市場の概要とともに、製品タイプ別、価格帯別、販売チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 世界のアイリッシュウイスキー市場の見通し、2018年~2032年

  • 市場規模分析と予測
  • 市場シェア分析と予測
    • 製品タイプ別
      • シングルポットスチル
      • シングルモルト
      • ブレンド
      • その他
    • 価格帯別
      • 大衆向け価格帯
      • 高価格帯
    • 販売チャネル別
      • 酒屋
      • オンプレミス
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析(上位5社およびその他- 金額別、2024年)
  • 2024年の市場マップ分析

第7章 北米のアイリッシュウイスキー市場の見通し、2018年~2032年

  • 市場規模分析と予測
  • 市場シェア分析と予測
  • 国別
    • 米国
    • カナダ
    • メキシコ

第8章 欧州のアイリッシュウイスキー市場の見通し、2018年~2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • ポーランド

第9章 アジア太平洋のアイリッシュウイスキー市場の見通し、2018年~2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のアイリッシュウイスキー市場の見通し、2018年~2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのアイリッシュウイスキー市場の見通し、2018年~2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 需要供給分析

第13章 輸出入の分析

第14章 ポーターのファイブフォース分析

第15章 PESTLE分析

第16章 価格分析

第17章 市場力学

  • 市場の促進要因
  • 市場の課題

第18章 市場動向と発展

第19章 ケーススタディ

第20章 競合情勢

  • 市場リーダートップ5の競合マトリックス
  • 参入企業トップ5のSWOT分析
  • 市場の主要企業トップ10の情勢
    • Irish Distillers Ltd
    • The Old Bushmills Distillery Co.
    • William Grant & Sons Group
    • Bacardi Martini B.V. (Teeling Whiskey)
    • West Cork Distillers Limited
    • WW Equity House Trading Limited (Walsh Whiskey)
    • Dingle Whiskey Distillery
    • Glendalough Distillery
    • Castle Brands Inc. (Knappogue Castle)
    • Brown-Forman Corporation(Slane Irish Whiskey)

第21章 戦略的提言

第22章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 3. Global Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 4. Global Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 5. Global Irish Whiskey Market Share (%), By Region, 2018-2032F
  • Figure 6. North America Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 8. North America Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 9. North America Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 10. North America Irish Whiskey Market Share (%), By Country, 2018-2032F
  • Figure 11. United States Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 13. United States Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 14. United States Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 15. Canada Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 17. Canada Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 18. Canada Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 19. Mexico Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 21. Mexico Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 22. Mexico Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 23. Europe Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 25. Europe Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 26. Europe Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 27. Europe Irish Whiskey Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 30. Germany Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 31. Germany Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 32. France Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 34. France Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 35. France Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 36. Italy Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 38. Italy Irish Whiskey Market Share (%), By Price Channel, 2018-2032F
  • Figure 39. Italy Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 40. United Kingdom Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 42. United Kingdom Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 43. United Kingdom Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 44. Russia Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 46. Russia Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 47. Russia Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 48. Netherlands Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 50. Netherlands Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 51. Netherlands Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 52. Spain Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 54. Spain Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 55. Spain Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 56. Turkey Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 58. Turkey Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 59. Turkey Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 60. Poland Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 62. Poland Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 63. Poland Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 64. South America Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 66. South America Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 67. South America Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 68. South America Irish Whiskey Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 71. Brazil Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 72. Brazil Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 73. Argentina Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 75. Argentina Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 76. Argentina Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 77. Asia-Pacific Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 79. Asia-Pacific Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 80. Asia-Pacific Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 81. Asia-Pacific Irish Whiskey Market Share (%), By Country, 2018-2032F
  • Figure 82. India Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 84. India Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 85. India Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 86. China Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 88. China Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 89. China Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 90. Japan Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 92. Japan Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 93. Japan Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 94. Australia Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 96. Australia Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 97. Australia Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 98. Vietnam Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 100. Vietnam Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 101. Vietnam Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 102. South Korea Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 104. South Korea Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 105. South Korea Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 106. Indonesia Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 108. Indonesia Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 109. Indonesia Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 110. Philippines Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 112. Philippines Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 113. Philippines Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 114. Middle East & Africa Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 116. Middle East & Africa Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 117. Middle East & Africa Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 118. Middle East & Africa Irish Whiskey Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 121. Saudi Arabia Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 122. Saudi Arabia Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 123. UAE Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 125. UAE Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 126. UAE Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 127. South Africa Irish Whiskey Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa Irish Whiskey Market Share (%), By Product Type, 2018-2032F
  • Figure 129. South Africa Irish Whiskey Market Share (%), By Price Range, 2018-2032F
  • Figure 130. South Africa Irish Whiskey Market Share (%), By Sales Channel, 2018-2032F
  • Figure 131. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Provider Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By Offering Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13179

Global Irish whiskey market is projected to witness a CAGR of 7.05% during the forecast period 2025-2032, growing from USD 4.79 billion in 2024 to USD 8.26 billion in 2032F, owing to rising consumer demand for premium spirits, expanding distribution channels, and innovative product offerings. Among the main drivers is the increasing demand for craft and premium spirits, with Irish whiskey's smooth and approachable taste making it a favorite among both new and seasoned whiskey drinkers. Brands take advantage of the heritage and authenticity, reinforcing consumers' commitment through the power of stories and whiskey tourism, including visits to distilleries in Ireland. The market is also growing at a fast pace in emerging markets such as North America, where cocktail culture drives demand, and Asia-Pacific, where an emerging middle class is consuming more imported spirits.

Innovation is central, with flavored lines, cask finishes, and green production leading over younger population and environmentally aware consumers. Also, the decline of Scotch whisky's market share in some markets, fueled by trade wars and changing tastes, has opened doors for Irish whiskey to increase its influence. Government and industry encouragement, such as marketing campaigns by the Irish Whiskey Association and tax rebates for new distilleries, contribute to the growth. The growth in e-commerce and whiskey tourism, the impact of mixology trends, and the effect of events such as St. Patrick's Day further boost the category's international popularity. With millennials, Gen Z, and female consumers further exploring whiskey, the Irish whiskey category is set for continued growth in the next few years.

For instance, in May 2025, McConnell's Whisky, the prison distillery in Belfast, announced the final release of its five-year-old whiskey finished in cognac casks, adding a unique touch to its core Irish whiskey lineup.

Rising Global Demand for Premium and Craft Spirits Drives the Global Irish Whiskey Market

The global Irish whiskey market is booming, driven by an increasing consumer taste for premium and craft spirits. Sophisticated consumers are more attracted to premium, artisanal products, and Irish whiskey, with its velvety, triple-distilled profile, has been a top choice. In contrast to heavier or peated Scotch, Irish whiskey's friendly flavor appeals to newcomers and aficionados alike, creating demand for high-end expressions such as single malts, single pot stills, and aged blends. Brands appeal to this premium segment, whereas smaller craft distilleries appeal to enthusiasts who want distinctive, small-batch offerings. This trend toward premiumization is further reinforced by consumers' willingness to spend more on heritage, authenticity, and superior craftsmanship-key drivers that Irish whiskey brands effectively leverage. Consequently, the market keeps on growing, and luxury segments spearhead growth both in established as well as developing markets.

For instance, in May 2024, a Professional dancer stepped into the world of spirits with the launch of his very own Irish whiskey brand. Distilled at the Great Northern Distillery in Ireland, the first offering from Flatley Irish Whiskey is a five-year-old blend known as The Dreamer.

Strong Branding and Heritage Appeal Drives the Global Irish Whiskey Market

Irish whiskey's success internationally is closely linked to its strong branding and heritage, which strongly appeal to contemporary consumers. Brands have incorporated their long histories into appealing stories that focus on authenticity, craftsmanship, and Irish cultural identity. This narrative strategy distinguishes Irish whiskey from rivals such as Scotch and Bourbon and builds emotional connections with consumers around the world. The heritage of the category is also enhanced through whiskey tourism as legendary distilleries welcome visitors willing to participate in the tradition themselves. In addition, Irish whiskey's image of smoothness and friendliness, supported by its process of triple distillation, has become a central promotional hook in sales campaigns. Seasonal marketing, especially on St. Patrick's Day, supports its cultural heritage and boosts international sales. Since consumers have become more interested in authenticity and provenance, Irish whiskey, with its history, artisanal skills, and contemporary branding, is guaranteed to keep expanding within an increasingly competitive spirits industry.

For instance, in April 2025, Midleton Very Rare operated by Irish Distillers Limited, the pinnacle of Irish whiskey, unveiled the final chapter in the Midleton Very Rare Silent Distillery Collection, the rarest and oldest Irish whiskey collection in the world.

Single Pot Still Type Dominates to Propel the Growth of the Market

The single pot still whiskey has become a dynamic growth driver for the world Irish whiskey category, standing out based on its unique production method and rich flavor profile. As the only whiskey style legally required to be made in Ireland from a mash bill combining both malted and non-malted barley, single pot still offers consumers an authentic taste of Irish whiskey heritage that cannot be replicated elsewhere. This unique production process results in a whiskey of immense depth and sophistication, usually boasting spicy, creamy textures with hints of orchard fruits, toasted grains, and subtle sweetness. The growth in the segment owes to wider trends among consumers to preimmunize and authentic spirits, with single pot still's protected geographical indication status further enhancing its cachet. As additional distilleries put money into this classic style in addition to offering contemporary innovations, single pot still whiskey is positioning itself as the high-end flagship of Ireland's whiskey revival, resonating specifically with connoisseurs who appreciate both tradition and craftsmanship within their spirits.

North America Region is leading the Global Irish Whiskey Market

North America has solidified its position as the leading power in the global Irish whiskey market, holding the largest percentage of global consumption and sales. The United States alone is the most significant market for Irish whiskey companies, with the American market propelling the worldwide sales volume. This leadership role is the result of several significant factors: America's highly developed spirits distribution channels, whiskey culture's long-standing popularity, and successful positioning of Irish whiskey as a smoother version of Scotch and Bourbon. The Canadian market has also posted strong gains, adding to North America's regional success. Large brands have gained incredible penetration in the American market by using marketing campaigns that highlight Irish whiskey's friendly nature and cocktail versatility. The bar and restaurant scene within the region has welcomed Irish whiskey with open arms, prominently placing it in both old and new mixed beverages. In addition, North American consumers have expressed a rising taste for premium and super-premium Irish whiskey offerings, with growing sales of single malts with age and single pot still products.

For instance, in February 2025, Jameson Irish Whiskey, a brand of New York-operated by Irish Distillers International Ltd., launched Jameson Triple Triple, encouraging consumers to get into the spirit. The new whiskey is triple distilled, triple cask matured, and the latest permanent addition to the brand's portfolio.

Impact of the U.S. Tariffs on Global Irish Whiskey Market

While the tariffs temporarily disrupted Irish whiskey's U.S. growth, the market proved resilient. The crisis ultimately spurred geographic diversification, making the industry more robust against future trade risks.

Irish single malts became more expensive, leading to slower growth in the U.S. market.

Some brands diverted shipments to other markets (Europe, Asia) to avoid tariffs.

Key Players Landscape and Outlook

The global Irish whiskey market in 2025 is characterized by a competitive landscape dominated by a blend of well-established brands and dynamic newcomers. The market remains highly concentrated, with a few key players controlling most sales, but innovation and premiumization continue to be critical competitive factors. Brands emphasize their Irish heritage and authenticity to differentiate themselves, leveraging traditional production methods and storytelling to build consumer loyalty. Looking ahead, the outlook for the Irish whiskey market is very positive, with sustained growth driven by increasing consumer demand for premium and craft products. Expansion into emerging markets such as Asia-Pacific and Latin America is expected to accelerate, supported by rising disposable incomes and greater exposure to Western spirits. Sustainability initiatives, including organic ingredients and eco-friendly packaging, are becoming more important as brands seek to attract environmentally conscious consumers. Furthermore, the rise of e-commerce and digital marketing, including influencer partnerships, is helping companies reach younger, urban drinkers more effectively. However, the global Irish whiskey market is poised for continued expansion, with established giants and innovative newcomers alike competing through product innovation, premiumization, and global outreach to capture the growing worldwide demand for this iconic spirit.

For instance, in November 2024, Teeling Whiskey, operated by Bacardi Martini B.V., the Irish whiskey producer, teamed up with Bacardi India Private Limited to introduce two of its variants, Small Batch Classic and Teeling Single Malt, to the Indian market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Sales Channel

6. Global Irish Whiskey Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Product Type
      • 6.2.1.1. Single Pot Still
      • 6.2.1.2. Single Malt
      • 6.2.1.3. Blended
      • 6.2.1.4. Others
    • 6.2.2. By Price Range
      • 6.2.2.1. Mass
      • 6.2.2.2. Premium
    • 6.2.3. By Sales Channel
      • 6.2.3.1. Liquor Stores
      • 6.2.3.2. On-Premises
      • 6.2.3.3. Others
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia-Pacific
      • 6.2.4.4. South America
      • 6.2.4.5. Middle East and Africa
    • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Product Type
    • 6.3.2. By Price Range
    • 6.3.3. By Sales Channel
    • 6.3.4. By Region

7. North America Irish Whiskey Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Product Type
      • 7.2.1.1. Single Pot Still
      • 7.2.1.2. Single Malt
      • 7.2.1.3. Blended
      • 7.2.1.4. Others
    • 7.2.2. By Price Range
      • 7.2.2.1. Mass
      • 7.2.2.2. Premium
    • 7.2.3. By Sales Channel
      • 7.2.3.1. Liquor Stores
      • 7.2.3.2. On-Premises
      • 7.2.3.3. Others
    • 7.2.4. By Country
      • 7.2.4.1. United States
      • 7.2.4.2. Canada
      • 7.2.4.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Irish Whiskey Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Product Type
          • 7.3.1.2.1.1. Single Pot Still
          • 7.3.1.2.1.2. Single Malt
          • 7.3.1.2.1.3. Blended
          • 7.3.1.2.1.4. Others
        • 7.3.1.2.2. By Price Range
          • 7.3.1.2.2.1. Mass
          • 7.3.1.2.2.2. Premium
        • 7.3.1.2.3. By Sales Channel
          • 7.3.1.2.3.1. Liquor Stores
          • 7.3.1.2.3.2. On-Premises
          • 7.3.1.2.3.3. Others

8. Europe Irish Whiskey Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Poland

9. Asia-Pacific Irish Whiskey Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Irish Whiskey Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Irish Whiskey Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Pricing Analysis

17. Market Dynamics

  • 17.1. Market Drivers
  • 17.2. Market Challenges

18. Market Trends and Developments

19. Case Studies

20. Competitive Landscape

  • 20.1. Competition Matrix of Top 5 Market Leaders
  • 20.2. SWOT Analysis for Top 5 Players
  • 20.3. Key Players Landscape for Top 10 Market Players
    • 20.3.1. Irish Distillers Ltd
      • 20.3.1.1. Company Details
      • 20.3.1.2. Key Management Personnel
      • 20.3.1.3. Key Products Offered
      • 20.3.1.4. Key Financials (As Reported)
      • 20.3.1.5. Key Market Focus and Geographical Presence
      • 20.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 20.3.2. The Old Bushmills Distillery Co.
    • 20.3.3. William Grant & Sons Group
    • 20.3.4. Bacardi Martini B.V. (Teeling Whiskey)
    • 20.3.5. West Cork Distillers Limited
    • 20.3.6. WW Equity House Trading Limited (Walsh Whiskey)
    • 20.3.7. Dingle Whiskey Distillery
    • 20.3.8. Glendalough Distillery
    • 20.3.9. Castle Brands Inc. (Knappogue Castle)
    • 20.3.10. Brown-Forman Corporation (Slane Irish Whiskey)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

21. Strategic Recommendations

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