Product Code: SR1323A353_Report
The global pretzel market size reached US$ 7.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2028, exhibiting a growth rate (CAGR) of 3.32% during 2023-2028.
A pretzel is a crisp, brittle, dough-based baked bread with a twisted-knot shape. It is made from cauliflower, cassava flour, cane sugar syrup, yeast, salt, corn starch, and canola oil. It is a rich source of iron, folate and niacin which play a vital role in digesting and metabolizing fats, proteins and carbohydrates; reducing cholesterol levels; and lowering the risk of cardiovascular diseases. Nowadays, pretzels are increasingly being preferred by the young population as manufacturers are constantly introducing new products in different shapes and sizes, such as pretzel sticks, sandwiches, poppers and minis.
In recent years, rapid change in the tastes and preferences along with the busy lifestyles of consumers has created high dependency on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous foodservice establishments and retail outlets. Moreover, the leading manufacturers are launching a wide variety of pretzels with different flavors ranging from butter and honey mustard to barbecue, parmesan and garlic. They have also introduced frozen pretzels and frozen pretzel dough which do not require any preparation. Apart from this, with a rise in the number of health-conscious consumers, manufacturers have started developing all-natural, cholesterol-, trans fat- and gluten-free products fortified with essential vitamins and minerals. Moreover, they have adopted innovative and unique packaging solutions with resealable lids which help to preserve the freshness and extend the shelf-life of the contents.
Key Market Segmentation:
- IMARC Group provides an analysis of the key trends in each sub-segment of the global pretzel market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on content, type, packaging type and distribution channel.
Breakup by Content:
- Salted Pretzels
- Unsalted Pretzels
Breakup by Type:
Breakup by Packaging Type:
- Bags
- Boxes
- Containers
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online Retailers
- Others
Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Competitive Landscape:
- The report has also analysed the competitive landscape of the market with some of the key players being Johnson Auntie Anne's, Boulder Brands, Conagra Brands Inc., Frito-Lay North America, Inc, Herr Foods Inc., Intersnack Group GmbH & Co. KG, J&J Snacks Foods Corporation, Mars, Incorporated, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., etc.
- IMARC Group's latest report provides a deep insight into the global pretzel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global pretzel market in any manner.
Key Questions Answered in This Report:
- 1. What was the size of the global pretzel market in 2022?
- 2. What is the expected growth rate of the global pretzel market during 2023-2028?
- 3. What are the key factors driving the global pretzel market?
- 4. What has been the impact of COVID-19 on the global pretzel market?
- 5. What is the breakup of the global pretzel market based on the content?
- 6. What is the breakup of the global pretzel market based on the type?
- 7. What is the breakup of the global pretzel market based on the packaging type?
- 8. What is the breakup of the global pretzel market based on the distribution channel?
- 9. What are the key regions in the global pretzel market?
- 10. Who are the key players/companies in the global pretzel market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Pretzel Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Content
- 5.5 Market Breakup by Type
- 5.6 Market Breakup by Packaging Type
- 5.7 Market Breakup by Distribution Channel
- 5.8 Market Breakup by Region
- 5.9 Market Forecast
6 Market Breakup by Content
- 6.1 Salted Pretzels
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Unsalted Pretzels
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Type
- 7.1 Hard
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Soft
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Packaging Type
- 8.1 Bags
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Boxes
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Containers
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Convenience Stores
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Specialist Retailers
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Online Retailers
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Region
- 10.1 Europe
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 North America
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Asia Pacific
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Middle East and Africa
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Latin America
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
- 14.1 Price Indicators
- 14.2 Price Structure
- 14.3 Margin Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Johnson Auntie Anne's
- 15.3.2 Boulder Brands
- 15.3.3 Conagra Brands Inc.
- 15.3.4 Frito-Lay North America, Inc
- 15.3.5 Herr Foods
- 15.3.6 Intersnack Group GmbH & Co. KG
- 15.3.7 J&J Snacks Foods Corporation
- 15.3.8 Mars, Incorporated
- 15.3.9 Mr. Pretzel
- 15.3.10 Old Dutch Foods
- 15.3.11 Philly Pretzel Factory
- 15.3.12 Pretzels Inc.