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プレッツェル市場レポート：含有、タイプ、包装タイプ、流通チャネル、地域別、2025年～2033年

Pretzel Market Report by Content, Type, Packaging Type, Distribution Channel, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 141 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
プレッツェル市場レポート：含有、タイプ、包装タイプ、流通チャネル、地域別、2025年～2033年
出版日: 2025年02月10日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

プレッツェルの世界市場規模は2024年に79億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が103億米ドルに達し、2025～2033年の成長率（CAGR）は2.86％になると予測しています。持ち運びに便利なスナックに対する需要の高まり、より健康的な代替品としての製品需要の増加、世界の小売セクターの拡大などが市場を牽引する主な要因です。

プレッツェルは、小麦粉、水、イースト、塩のシンプルな混合物から作られる人気の焼き菓子です。生地は注意深くこねられ、伝統的な結び目のような形に成形された後、完璧に焼き上げられます。魅力的な味と食感だけでなく、低脂肪・低コレステロールといった栄養面での利点もあります。さらに、プレッツェルは良質な炭水化物源であり、エネルギーを供給し、消化を助ける。健康上の利点としては、食物繊維の良い供給源であり、血糖値を調整し、健康的な消化器官を促進するのに役立ちます。また、鉄分、葉酸、ナイアシンも豊富で、これらは脂肪、タンパク質、炭水化物の消化と代謝に不可欠です。さらに、コレステロール値を下げ、心血管疾患のリスクを下げる効果もあります。メーカーがプレッツェル・スティック、サンドイッチ、ポッパー、ミニなど様々な形やサイズの新製品を継続的に発表しているため、プレッツェルは若い世代にますます好まれています。現在、ソフト、ハード、フレーバーが一般的な商品バリエーションの一部です。

プレッツェル市場の動向：

世界のプレッツェル市場は、消費者の間で便利で持ち運びに便利なスナック菓子への需要が高まっていることなど、いくつかの重要な要因によって加速しています。さらに、従来のスナックに代わる健康的な選択肢としての製品需要の高まりも後押ししています。さらに、世界の小売セクターの拡大と、消費者がプレッツェルを購入するためのより大きなアクセシビリティと利便性を提供するオンラインプラットフォームの人気の高まりが相まって、市場の成長を促進しています。これに伴い、主要市場プレーヤーは消費者ベースを拡大するため、スイート、セイボリー、グルテンフリーのオプションなど、革新的なフレーバーやバリエーションを導入しており、これが市場成長をさらに刺激しています。さらに、レストラン、カフェ、映画館などの外食産業が急速に拡大し、西洋料理の影響力が増していることも市場成長に影響を与えています。このほか、可処分所得の増加、ライフスタイルの変化、間食の急増動向が市場に明るい見通しをもたらしています。これに加えて、高級スナックやグルメ・スナックに対する需要の高まりや、オーガニック食品に対する消費者の志向の変化が、人工的な保存料や添加物を使用しない天然素材から作られた高品質のプレッツェルに対する需要を後押ししており、これが市場の成長に寄与しています。その他、組織化された小売チャネルの拡大、近代的な流通網の開拓、eコマース・プラットフォームの普及、オンライン購入の容易さなどが市場成長を促進しています。

本レポートで扱う主な質問

  • 2024年の世界のプレッツェル市場の市場規模は？
  • 2025-2033年における世界のプレッツェル市場の予想成長率は？
  • 世界のプレッツェル市場を牽引する主要因は何か？
  • 世界のプレッツェル市場に対するCOVID-19の影響は？
  • 世界のプレッツェル市場の含有別内訳は？
  • 世界のプレッツェル市場のタイプ別の内訳は？
  • 世界なプレッツェル市場の包装タイプ別の内訳は？
  • 世界のプレッツェル市場の流通チャネル別内訳は？
  • 世界のプレッツェル市場における主要地域は？
  • 世界のプレッツェル市場における主要プレイヤー／企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のプレッツェル市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳：含有別
  • 市場内訳：タイプ別
  • 市場内訳：包装形態別
  • 市場内訳：流通チャネル別
  • 市場内訳：地域別
  • 市場予測

第6章 市場内訳：含有別

  • 塩味プレッツェル
    • 市場動向
    • 市場予測
  • 無塩プレッツェル
    • 市場動向
    • 市場予測

第7章 市場内訳：タイプ別

  • ハード
    • 市場動向
    • 市場予測
  • ソフト
    • 市場動向
    • 市場予測

第8章 市場内訳：包装形態別

  • バッグ
    • 市場動向
    • 市場予測
  • ボックス
    • 市場動向
    • 市場予測
  • コンテナ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • コンビニエンスストア
    • 市場動向
    • 市場予測
  • 専門小売業者
    • 市場動向
    • 市場予測
  • オンライン小売業者
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 欧州
    • 市場動向
    • 市場予測
  • 北米
    • 市場動向
    • 市場予測
  • アジア太平洋地域
    • 市場動向
    • 市場予測
  • 中東・アフリカ
    • 市場動向
    • 市場予測
  • ラテンアメリカ
    • 市場動向
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

  • 価格指標
  • 価格構造
  • マージン分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Johnson Auntie Anne's
    • Boulder Brands
    • Conagra Brands Inc.
    • Frito-Lay North America, Inc
    • Herr Foods
    • Intersnack Group GmbH & Co. KG
    • J&J Snacks Foods Corporation
    • Mars, Incorporated
    • Mr. Pretzel
    • Old Dutch Foods
    • Philly Pretzel Factory
    • Pretzels Inc.
図表

List of Figures

  • Figure 1: Global: Pretzel Market: Major Drivers and Challenges
  • Figure 2: Global: Pretzel Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Pretzel Market: Breakup by Content (in %), 2024
  • Figure 4: Global: Pretzel Market: Breakup by Type (in %), 2024
  • Figure 5: Global: Pretzel Market: Breakup by Packaging Type (in %), 2024
  • Figure 6: Global: Pretzel Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Pretzel Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Pretzel Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Pretzel Industry: SWOT Analysis
  • Figure 10: Global: Pretzel Industry: Value Chain Analysis
  • Figure 11: Global: Pretzel Industry: Porter's Five Forces Analysis
  • Figure 12: Global: Pretzel (Salted Pretzels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Pretzel (Salted Pretzels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Pretzel (Unsalted Pretzels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Pretzel (Unsalted Pretzels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Pretzel (Hard) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Pretzel (Hard) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Pretzel (Soft) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Pretzel (Soft) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Pretzel (Bags) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Pretzel (Bags) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Pretzel (Boxes) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Pretzel (Boxes) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Pretzel (Containers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Pretzel (Containers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Pretzel (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Pretzel (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Pretzel Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
  • Figure 29: Global: Pretzel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
  • Figure 30: Global: Pretzel Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
  • Figure 31: Global: Pretzel Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
  • Figure 32: Global: Pretzel Market: Sales through Specialist Retailers (in Million USD), 2019 & 2024
  • Figure 33: Global: Pretzel Market Forecast: Sales through Specialist Retailers (in Million USD), 2025-2033
  • Figure 34: Global: Pretzel Market: Sales through Online Retailers (in Million USD), 2019 & 2024
  • Figure 35: Global: Pretzel Market Forecast: Sales through Online Retailers (in Million USD), 2025-2033
  • Figure 36: Global: Pretzel Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
  • Figure 37: Global: Pretzel Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
  • Figure 38: North America: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: North America: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Asia Pacific: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Asia Pacific: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Europe: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Europe: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Latin America: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Latin America: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Middle East and Africa: Pretzel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Middle East and Africa: Pretzel Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

  • Table 1: Global: Pretzel Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Pretzel Market Forecast: Breakup by Content (in Million USD), 2025-2033
  • Table 3: Global: Pretzel Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 4: Global: Pretzel Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
  • Table 5: Global: Pretzel Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 6: Global: Pretzel Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Pretzel Market Structure
  • Table 8: Global: Pretzel Market: Key Players
目次
Product Code: SR112025A1366

The global pretzel market size reached USD 7.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.3 Billion by 2033, exhibiting a growth rate (CAGR) of 2.86% during 2025-2033. The rising demand for convenient and on-the-go snacks, increasing product demand as a healthier alternative, and the expanding global retail sector are some of the key factors driving the market.

Pretzel is a popular baked snack made from a simple mixture of flour, water, yeast, and salt. The dough is carefully kneaded and shaped into the traditional knot-like form before being baked to perfection. Beyond its appealing taste and texture, it offers several nutritional advantages, such as it is low in fat and cholesterol, making it a healthier alternative to many other snacks. Furthermore, pretzels are a good source of carbohydrates, providing energy and aiding digestion. In terms of health benefits, they are a good source of fiber, helping in regulating blood sugar levels and promoting a healthy digestive system. They are also a rich source of iron, folate, and niacin, which are vital in digesting and metabolizing fats, proteins, and carbohydrates. Additionally, they aid in reducing cholesterol levels and lowering the risk of cardiovascular diseases. Notably, pretzels are increasingly preferred by the younger population as manufacturers continually introduce new products in various shapes and sizes, including pretzel sticks, sandwiches, poppers, and minis. Currently, soft, hard, and flavored are some of the commonly available product variants.

Pretzel Market Trends:

The global pretzel market is primarily accelerated by several key factors, including the rising demand for convenient and on-the-go snacks among consumers. This is further boosted by the increasing product demand as a healthier alternative to traditional snack options. Additionally, the expanding global retail sector, coupled with the growing popularity of online platforms that provide greater accessibility and convenience for consumers to purchase pretzels, is fueling the market growth. In line with this, key market players are introducing innovative flavors and variations, such as sweet, savory, and gluten-free options, to increase their consumer base, which is further stimulating the market growth. Furthermore, the rapidly expanding food service industry, including restaurants, cafes, and cinemas, and the increasing influence of Western cuisines are influencing the market growth. Besides this, rising disposable incomes, changing lifestyles, and the surging trend of snacking are creating a positive outlook for the market. In addition to this, the growing demand for premium and gourmet snacks and the shifting consumer inclination towards organic food products are propelling the demand for high-quality pretzels made from natural ingredients without artificial preservatives and additives, which, in turn, is contributing to the market growth. Other factors, such as the expansion of organized retail channels, the development of modern distribution networks, the proliferating e-commerce platform, and the ease of online purchasing, are facilitating the market growth.

Key Market Segmentation:

Content Insights:

  • Salted Pretzels
  • Unsalted Pretzels

Type Insights:

  • Hard
  • Soft

Packaging Type Insights:

  • Bags
  • Boxes
  • Containers
  • Others

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialist Retailers
  • Online Retailers
  • Others

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
  • The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. As per the report, Europe was the largest market for pretzels. Some of the factors driving the Europe pretzel market included changing consumer preferences, increasing awareness about healthier snack options, and rising demand for convenience and on-the-go snacks.

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the global pretzel market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Johnson Auntie Anne's, Boulder Brands, Conagra Brands Inc., Frito-Lay North America, Inc, Herr Foods, Intersnack Group GmbH & Co. KG, J&J Snacks Foods Corporation, Mars, Incorporated, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., etc.

Key Questions Answered in This Report

  • 1.What was the size of the global pretzel market in 2024?
  • 2.What is the expected growth rate of the global pretzel market during 2025-2033?
  • 3.What are the key factors driving the global pretzel market?
  • 4.What has been the impact of COVID-19 on the global pretzel market?
  • 5.What is the breakup of the global pretzel market based on the content?
  • 6.What is the breakup of the global pretzel market based on the type?
  • 7.What is the breakup of the global pretzel market based on the packaging type?
  • 8.What is the breakup of the global pretzel market based on the distribution channel?
  • 9.What are the key regions in the global pretzel market?
  • 10.Who are the key players/companies in the global pretzel market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Pretzel Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Content
  • 5.5 Market Breakup by Type
  • 5.6 Market Breakup by Packaging Type
  • 5.7 Market Breakup by Distribution Channel
  • 5.8 Market Breakup by Region
  • 5.9 Market Forecast

6 Market Breakup by Content

  • 6.1 Salted Pretzels
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Unsalted Pretzels
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Hard
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Soft
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Bags
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Boxes
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Containers
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Convenience Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Specialist Retailers
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Retailers
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 Europe
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 North America
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Asia Pacific
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Middle East and Africa
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Latin America
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

  • 14.1 Price Indicators
  • 14.2 Price Structure
  • 14.3 Margin Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Johnson Auntie Anne's
    • 15.3.2 Boulder Brands
    • 15.3.3 Conagra Brands Inc.
    • 15.3.4 Frito-Lay North America, Inc
    • 15.3.5 Herr Foods
    • 15.3.6 Intersnack Group GmbH & Co. KG
    • 15.3.7 J&J Snacks Foods Corporation
    • 15.3.8 Mars, Incorporated
    • 15.3.9 Mr. Pretzel
    • 15.3.10 Old Dutch Foods
    • 15.3.11 Philly Pretzel Factory
    • 15.3.12 Pretzels Inc.