市場調査レポート
商品コード
1422997
展示会オーガナイジング市場:面積、用途、地域別、2024年~2032年Exhibition Organizing Market by Area (5000-20000 Sqm, 20000-100000 Sqm, More Than 100000 Sqm), Application (Commercial Exhibitions, Art Exhibitions, Academic Exhibitions, and Others), and Region 2024-2032 |
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展示会オーガナイジング市場:面積、用途、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界の展示会オーガナイジング市場規模は2023年に323億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに461億米ドルに達し、2024年から2032年の間に3.91%の成長率(CAGR)を示すと予測しています。さまざまなイベントの増加、職人を支援する展示会を組織する政府の取り組み、プロモーション目的でのソーシャルメディアの利用増加などが、市場を牽引する主な要因となっています。
展示会とは、精選された製品やサービスの組織的なプレゼンテーションと展示を指します。より多くの来場者を惹きつけ、新たな顧客関係を構築するのに役立ちます。展示会は通常、図書館、博物館、美術館、公園、ホールなど、教育的・文化的な環境の中で開催されます。展示会は、テーマの企画、場所やスポンサーの確保、マーケティング、売上創出、宣伝、メッセージの伝達、ブランド構築などによって組織されます。準備、企画、開催後の段階を含め、イベント全体を簡素化するために専門家が手配します。サプライヤー、バイヤー、購買インフルエンサー、コンサルタント、メディアが一堂に会する可能性を提供します。
イベント、美術展、商業展示会、見本市の増加は、世界中で展示会オーガナイジングの需要を促進する主な要因の一つです。さらに、急速なデジタル化とリモートワークモジュールの採用増加により、中小企業(SME)におけるバーチャルイベントの人気が高まっていることも、市場の成長を後押ししています。これらのイベントは、展示会の効率を向上させるために、投票、アナウンスメント、ライブチャット、ライブ質疑応答(Q&A)欄など、多数のコラボレーションツールに依存しています。さらに、展示会運営サービスに対する需要の高まりとテーマパーティーの新たな動向は、市場にプラスの影響を与えています。これとは別に、いくつかの展示会主催者は、有名人の推薦、ブランディング、イベント招待などの様々な宣伝活動にソーシャルメディアを利用することに注力しています。さらに、顧客の進化するニーズに対応するために専門の展示会プランナーが増加していることも、市場に明るい見通しを生み出しています。これに加えて、多くの国の行政機関が、デザインで職人を支援し、文化を促進する展示会を開催する取り組みを行っています。彼らはまた、展示会を促進するためにソーシャルメディアのインフルエンサーと協力しています。さらに、パーソナライズされたサービスのための宿泊客データの利用が増加していることも、市場の成長を後押ししています。展示会主催者とホテルは、宿泊客のソーシャルメディア・プロファイルを介してつながり、宿泊客の便宜を図るためのアーリーチェックインやレイトチェックインなど、宿泊客の要望に応じたサービスを提供するのに役立っています。展示会主催者やホテルが宿泊客に提供するこのようなサービスは、宿泊客を同じ会場やホテルに再訪させる原動力となり、市場に好材料をもたらすと予想されます。
The global exhibition organizing market size reached US$ 32.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 46.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.91% during 2024-2032. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes represent some of the key factors driving the market.
An exhibition refers to an organized presentation and display of an exquisite selection of products and services. It assists in attracting a wider number of visitors and building new customer relationships. It is usually organized within an educational and cultural setting, including a library, museum, art gallery, park, and hall. An exhibition is organized by planning a theme, finding locations and sponsors, marketing, generating sales, promoting, delivering a message, and building a brand. It is arranged by specialists to simplify the entire event, including the preparation, planning, and post-event stages. It provides the possibility to bring suppliers, buyers, purchase influencers, consultants, and the media together.
The increasing number of events, art and commercial exhibitions, and trade fairs represent one of the major factors driving the demand for exhibition organizing around the world. Moreover, the rising popularity of virtual events in small and medium-scale enterprises (SMEs) on account of rapid digitization and the increasing adoption of the remote working module is favoring the growth of the market. These events rely on numerous collaborative tools, including polling, announcements, live chats, and live questions and answers (Q&A) columns, to improve the efficiency of the exhibition. In addition, the growing demand for exhibition management services and the emerging trend of theme parties are influencing the market positively. Apart from this, several exhibition organizers are focusing on using social media for various promotional activities like celebrity endorsements, branding, and event invitations. Furthermore, the growing number of professional exhibition planners to address the evolving needs of clients is creating a positive outlook for the market. Besides this, governing agencies of numerous countries are undertaking initiatives to organize exhibitions supporting artisans with design and promoting culture. They are also collaborating with social media influencers to promote exhibitions. Additionally, the increasing use of guest data for personalized services is propelling the growth of the market. Exhibition organizers and hotels are connecting via the social media profiles of guests as this helps them provide services according to the requirements of the guests, which include early and late check-in facilities for the convenience of guests. Such services offered by exhibition organizers and hotels to their guests drive them to revisit the same venue and hotel, which is anticipated to provide a favorable outlook to the market.
IMARC Group provides an analysis of the key trends in each segment of the global exhibition organizing market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on area and application.
5000-20000 Sqm
20000-100000 Sqm
More Than 100000 Sqm
The report has also provided a detailed breakup and analysis of the exhibition organizing market based on the area. This includes 5000-20000, 20000-100000, and More Than 100000 Sqm. According to the report, 5000-20000 sqm represented the largest segment.
Commercial Exhibitions
Art Exhibitions
Academic Exhibitions
Others
A detailed breakup and analysis of the exhibition organizing market based on the application has also been provided in the report. This includes commercial exhibitions, art exhibitions, academic exhibitions, and others. According to the report, art exhibitions accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for exhibition organizing. Some of the factors driving the North America exhibition organizing market included the increasing number of exhibitions, the rising popularity of virtual events, the growing number of exhibition organizers using social media for various promotional activities, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global exhibition organizing market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Coex, Emerald Events, Fiera Milano S.p.A., GL events, Hong Kong Trade Development Council, Koelnmesse GmbH, Messe Frankfurt GmbH, Messe Munchen GmbH, NurnbergMesse GmbH, RELX Plc, Tokyo Big Sight Inc., etc.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report