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ウェブ分析市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Web Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 147 Pages | 納期: 2～3営業日

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ウェブ分析市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のウェブ分析市場規模は2022年に49億米ドルに達しました。今後、IMARC Groupは、2022年から2028年にかけて17.96%の成長率（CAGR）を示し、2028年までに132億米ドルに達すると予測しています。

ウェブ分析とは、オンラインウェブサイトやeコマースプラットフォームから収集したデータの収集、報告、分析を指します。定量的・定性的データを抽出・分類し、パターンや動向を解釈します。ソフトウェアやオンサイト、オフサイトプラットフォームを使用して、目的、コールトゥアクション、サイト訪問者の目標を作成し、ウェブサイトの主要業績評価指標（KPI）を特定します。ウェブサイト発行者は、ウェブ分析ソリューションを使用して、訪問者数、キーワード検索、サイト滞在時間、クリックされたリンクを測定します。また、ビジネスおよび市場調査、オンライン広告、行動ターゲティング、トラフィックおよびデジタル著作権管理、オンライン詐欺検出、パーソナライゼーションにも使用されます。その結果、ウェブ分析は、小売、製造、情報技術（IT）、ヘルスケア、銀行・金融サービス・保険（BFSI）など、さまざまな業界で幅広く活用されています。

ウェブ分析市場の動向：

急速なデジタル化とマーケティング自動化の進展は、市場成長を促進する主な要因の1つです。さらに、オンライン小売やソーシャルメディアプラットフォームの普及が、市場の成長を後押ししています。ウェブ分析は、ランダムで整理されていない大量のデータを整理し、リアルタイムのユーザーインサイトに基づく情報に基づいた意思決定を可能にします。これに伴い、現在進行中のコロナウイルス（COVID-19）の大流行もデジタルトラフィックの大幅な増加を引き起こしており、市場の成長に好影響を与えています。組織は、スマートフォンやタブレットを通じてユーザーとウェブサイトとのやり取りから収集したデータを収集・分析するために、モバイルベースのウェブ分析ソリューションを広く利用しています。さらに、自動化された詳細なパフォーマンス追跡のための予測分析や検索エンジン最適化（SEO）ソリューションの市場開拓も市場成長に寄与しています。その他にも、IT産業の著しい成長、特に新興経済諸国におけるインターネットの普及率の増加などが、成長を促す要因として作用しています。

本レポートで扱う主な質問

  • 2022年の世界ウェブ分析市場規模は？
  • 2023年～2028年の世界のウェブ分析市場の予想成長率は？
  • ウェブ分析の世界市場を牽引する主な要因は？
  • COVID-19がウェブ分析の世界市場に与えた影響は？
  • ウェブ分析の世界市場における提供別の区分は？
  • 展開モード別ウェブ分析の世界市場の内訳は？
  • ウェブ分析の世界市場の用途別区分は？
  • ウェブ分析の世界市場におけるエンドユーザー別の区分は？
  • ウェブ分析の世界市場における主要地域は？
  • ウェブ分析の世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主な業界動向

第5章 世界のウェブ分析市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：提供別

  • ソリューション
    • 市場動向
    • 主要セグメント
      • 検索エンジンのトラッキングとランキング
      • ヒートマップ分析
      • マーケティングオートメーション
      • 行動ベースのターゲティング
      • その他
    • 市場予測
  • サービス
    • 市場動向
    • 主要セグメント
      • プロフェッショナルサービス
      • サポート＆メンテナンス
    • 市場予測

第7章 市場内訳：展開モード別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第8章 市場内訳：用途別

  • ソーシャルメディア管理
    • 市場動向
    • 市場予測
  • ターゲティングと行動分析
    • 市場動向
    • 市場予測
  • ディスプレイ広告の最適化
    • 市場動向
    • 市場予測
  • マルチチャネルキャンペーン分析
    • 市場動向
    • 市場予測
  • オンラインマーケティング
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：エンドユーザー別

  • BFSI
    • 市場動向
    • 市場予測
  • 小売
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • 政府機関
    • 市場動向
    • 市場予測
  • 旅行・ホスピタリティ
    • 市場動向
    • 市場予測
  • IT・通信
    • 市場動向
    • 市場予測
  • メディアとエンターテイメント
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Inc.
    • AT Internet
    • Google LLC（Alphabet Inc.）
    • International Business Machines Corporation
    • Microsoft Corporation
    • MicroStrategy Incorporated
    • SAS Institute Inc.
    • Splunk Inc.
    • Tableau Software LLC（Salesforce.com Inc.）
    • Teradata Corporation
    • Webtrends Inc.
図表

List of Figures

  • Figure 1: Global: Web Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Web Analytics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Web Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Web Analytics Market: Breakup by Offering (in %), 2022
  • Figure 5: Global: Web Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 6: Global: Web Analytics Market: Breakup by Application (in %), 2022
  • Figure 7: Global: Web Analytics Market: Breakup by End User (in %), 2022
  • Figure 8: Global: Web Analytics Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Web Analytics (Solution) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Web Analytics (Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Web Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Web Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Web Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Web Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Web Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Web Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Web Analytics (Social Media Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Web Analytics (Social Media Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Web Analytics (Targeting and Behavioral Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Web Analytics (Targeting and Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Web Analytics (Display Advertising Optimization) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Web Analytics (Display Advertising Optimization) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Web Analytics (Multichannel Campaign Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Web Analytics (Multichannel Campaign Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Web Analytics (Online Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Web Analytics (Online Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Web Analytics (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Web Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Web Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Web Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Web Analytics (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Web Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Web Analytics (Healthcare ) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Web Analytics (Healthcare ) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Web Analytics (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Web Analytics (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Web Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Web Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Global: Web Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Global: Web Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Global: Web Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Global: Web Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Global: Web Analytics (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Global: Web Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: North America: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: North America: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: United States: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: United States: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Canada: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Canada: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Asia-Pacific: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Asia-Pacific: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: China: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: China: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Japan: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Japan: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: India: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: India: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: South Korea: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: South Korea: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Australia: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Australia: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Indonesia: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Indonesia: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Others: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Europe: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Europe: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Germany: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Germany: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: France: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: France: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: United Kingdom: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: United Kingdom: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Italy: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Italy: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Spain: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Spain: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Russia: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Russia: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Others: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Latin America: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Latin America: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Brazil: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Brazil: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 87: Mexico: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 88: Mexico: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 89: Others: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 90: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 91: Middle East and Africa: Web Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 92: Middle East and Africa: Web Analytics Market: Breakup by Country (in %), 2022
  • Figure 93: Middle East and Africa: Web Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Global: Web Analytics Industry: SWOT Analysis
  • Figure 95: Global: Web Analytics Industry: Value Chain Analysis
  • Figure 96: Global: Web Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Web Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Web Analytics Market Forecast: Breakup by Offering (in Million US$), 2023-2028
  • Table 3: Global: Web Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 4: Global: Web Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 5: Global: Web Analytics Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 6: Global: Web Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Web Analytics Market: Competitive Structure
  • Table 8: Global: Web Analytics Market: Key Players
目次
Product Code: SR112023A4365

Abstract

The global web analytics market size reached US$ 4.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2028, exhibiting a growth rate (CAGR) of 17.96% during 2022-2028.

Web analytics refers to the collection, reporting and analysis of data gathered from online websites and e-commerce platforms. It extracts and categorizes quantitative and qualitative data to interpret patterns and trends. It involves the use of software and on-site and off-site platforms to create objectives, call-to-action, site visitor goals and identifying key performance indicators (KPIs) of the website. The website publisher uses web analytic solutions to measure the number of visitors, keywords searches, time spent on the site and the links clicked. They are also used for business and market research, online advertising, behavioral targeting, traffic and digital rights management, online fraud detection and personalization. As a result, web analytics finds extensive applications across various industries, such as retail, manufacturing, information technology (IT), healthcare and banking, financial services and insurance (BFSI).

Web Analytics Market Trends:

Rapid digitization, along with increasing marketing automation, is one of the key factors driving the market growth. Moreover, the proliferation of online retail and social media platforms is providing a thrust to the growth of the market. Web analytics organizes large chunks of random and unorganized data and enables the organizations to make informed decisions based on real-time user insights. In line with this, the ongoing coronavirus (COVID-19) pandemic is also causing a significant increase in the digital traffic, thereby favoring the market growth. Organizations are widely using mobile-based web analytic solutions to collect and analyze data collected from the user's interaction with the website through smartphones and tablets. Additionally, the development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are also contributing to the market growth. Other factors, including significant growth in the IT industry, along with the increasing penetration of the internet, especially in developing economies, are acting as other growth-inducing factors.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global web analytics market, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on offering, deployment mode, application and end user.

Breakup by Offering:

Solution

Search Engine Tracking and Ranking

Heat Map Analytics

Marketing Automation

Behavior Based Targeting

Others

Service

Professional Services

Support and Maintenance

Breakup by Deployment Mode:

On-premises

Cloud-based

Breakup by Application:

Social Media Management

Targeting and Behavioral Analysis

Display Advertising Optimization

Multichannel Campaign Analysis

Online Marketing

Others

Breakup by End User:

BFSI

Retail

Healthcare

Government

Travel and Hospitality

IT and Telecommunications

Media and Entertainment

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc.

Key Questions Answered in This Report

  • 1. What was the size of the global web analytics market in 2022?
  • 2. What is the expected growth rate of the global web analytics market during 2023-2028?
  • 3. What are the key factors driving the global web analytics market?
  • 4. What has been the impact of COVID-19 on the global web analytics market?
  • 5. What is the breakup of the global web analytics market based on the offering?
  • 6. What is the breakup of the global web analytics market based on the deployment mode?
  • 7. What is the breakup of the global web analytics market based on the application?
  • 8. What is the breakup of the global web analytics market based on the end user?
  • 9. What are the key regions in the global web analytics market?
  • 10. Who are the key players/companies in the global web analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Web Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Offering

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Search Engine Tracking and Ranking
      • 6.1.2.2 Heat Map Analytics
      • 6.1.2.3 Marketing Automation
      • 6.1.2.4 Behavior Based Targeting
      • 6.1.2.5 Others
    • 6.1.3 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Professional Services
      • 6.2.2.2 Support and Maintenance
    • 6.2.3 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Social Media Management
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Targeting and Behavioral Analysis
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Display Advertising Optimization
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Multichannel Campaign Analysis
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Online Marketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by End User

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Government
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Travel and Hospitality
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 IT and Telecommunications
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Media and Entertainment
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AT Internet
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Google LLC (Alphabet Inc.)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 SWOT Analysis
    • 15.3.4 International Business Machines Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Microsoft Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 MicroStrategy Incorporated
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 SAS Institute Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 SWOT Analysis
    • 15.3.8 Splunk Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Tableau Software LLC (Salesforce.com Inc.)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Teradata Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Webtrends Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio