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1451362

有料テレビ市場レポート：タイプ別、技術タイプ別、用途別、地域別、2024-2032

Pay TV Market Report by Type (Postpaid, Prepaid), Technology Type (Cable TV, DTT and Satellite TV, Internet Protocol Television (IPTV)), Application (Commercial, Residential, and Others), and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 148 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.53円
有料テレビ市場レポート：タイプ別、技術タイプ別、用途別、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の有料テレビ市場規模は2023年に1,882億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は1％を示し、2032年には2,073億米ドルに達すると予測しています。品質に対する消費者の要求の高まり、高速インターネットの普及、大幅な技術進歩、コンテンツの急速な世界化、スポーツや特別イベントのライブストリーミングのためのサービスの普及、カスタマイズオプションの導入などが、市場を推進している主な要因です。

有料テレビ（Pay TV）とは、定額制のテレビ（TV）サービスのことで、ユーザーは特定のチャンネル・バンドルにアクセスするために定期的に料金を支払う。これには、ケーブルテレビ、衛星テレビ、インターネット・プロトコル・テレビ（IPTV）、オーバー・ザ・トップ（OTT）ストリーミング・サービスが含まれます。有料テレビは、娯楽、ニュース、スポーツ、教育、映画、ライフスタイル、子供向け番組、ドキュメンタリーなどに広く利用されています。高品質の音声と映像、少ない広告、オン・デマンド・サービス、国際的なチャンネルへのアクセスを提供します。さらに、有料テレビは、プレミアム・コンテンツへの独占アクセス、専門的なカスタマー・サポート、双方向機能など、数多くの利点を提供しています。

コンテンツの急速な世界化が進み、国際的なチャンネルや地域的なチャンネルが多様な顧客層にアピールするようになったことが、市場の成長を後押ししています。さらに、スポーツのライブ中継や特別なイベントにアクセスするためのサービスが広く普及していることも、市場の成長に寄与しています。さらに、パーソナライズされたチャンネル・リストを作成したり、特定のオンデマンド・コンテンツにアクセスしたりする機能を提供するカスタマイズ・オプションの導入が、市場成長にプラスの影響を与えています。このほか、ライセンス供与やコンテンツ配信政策を通じて有料テレビ部門の拡大を促進する政府の規制と政策が、市場成長の触媒となっています。さらに、柔軟な加入モデルや段階的なチャンネル・パッケージなど、競争力のある価格戦略の導入が、消費者のアクセスを拡大し、有料TVサービスをより経済的に利用しやすくしており、市場の成長を支えています。これとともに、多様な視聴嗜好を持つ世帯にアピールするマルチスクリーン視聴オプションの登場も、市場の成長を後押ししています。

有料テレビ市場の動向と促進要因：

良質なコンテンツに対する消費者の需要の高まり

良質なコンテンツに対する消費者の需要の高まりは、市場成長を後押しする重要な要因です。有料TVサービスは、絶賛されたシリーズや大ヒット映画、質の高いドキュメンタリーの独占権を確保することが多く、これはプラットフォームの価値提案を強化するだけでなく、消費者に加入への切迫感を生み出しています。さらに、一流の初回放送番組の魅力は、消費者が有料テレビサービスを選ぶ説得力のある要因となります。さらに、大衆の間で「乱読に値する」コンテンツの重要性が高まっていることも、市場の成長をさらに後押ししています。これとは別に、複数のシーズンを持つテレビシリーズに簡単にアクセスできることは、より没入感のある体験を生み出し、視聴者がこのプラットフォームで長時間を過ごすことを促します。これに加えて、消費者はますます制作価値を意識するようになり、有料テレビが確実に提供できる優れた音質と映像品質を期待するようになっています。

高速インターネットの普及

高速インターネットの普及は、有料テレビ市場拡大の重要な要因です。高速インターネットへのアクセスは、従来の放送方法から、オーバー・ザ・トップ（OTT）やインターネット・プロトコル・テレビ（IPTV）プラットフォームなど、より効率的なインターネットベースのサービスへの移行を可能にしました。さらに、特にスポーツイベントやライブニュースのストリーミングでは、視聴者はバッファリングを最小限に抑え、利用可能な最高品質でコンテンツを楽しむことができます。さらに、高速インターネットの普及により、消費者はスマートフォン、タブレット、スマートテレビなど、さまざまなデバイスで有料テレビサービスにアクセスしやすくなり、比類のない柔軟性を提供できるようになった。これに加えて、高速インターネットは、オンデマンド視聴やクラウドベースの録画サービスなどの追加機能を提供し、利便性と機能性のレイヤーを増やすことで、有料テレビを消費者にとってさらに魅力的なものにしています。

著しい技術の進歩

急速な技術進歩は、有料テレビ市場の重要な促進要因です。視聴体験を飛躍的に向上させた高精細度（HD）などの技術の登場が、市場の成長を後押ししています。さらに、こうした強化された機能に対してプレミアムを課すことができるため、こうした技術は有料テレビサービスが最初に採用することが多いです。さらに、音声コマンド、内蔵アプリ、ホームオートメーション機能などのスマート機能を搭載したセットトップボックスの近代化により、消費者体験がさらに豊かになっています。さらに、より直感的なユーザー体験を提供する高度な検索機能、レコメンデーション、コンテンツ分類を備えたユーザーフレンドリーなインターフェースの導入が、市場の成長にプラスの影響を与えています。これとともに、パーソナライズされたレコメンデーションを可能にする人工知能（AI）と機械学習（ML）アルゴリズムの導入が、視聴者のエンゲージメントとプラットフォーム・ロイヤルティを高め、市場の成長を支えています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界の有料テレビ市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：タイプ別

  • ポストペイド
    • 市場動向
    • 市場予測
  • プリペイド
    • 市場動向
    • 市場予測

第7章 市場内訳：技術タイプ別

  • ケーブルテレビ
    • 市場動向
    • 市場予測
  • DTTと衛星テレビ
    • 市場動向
    • 市場予測
  • インターネットプロトコルテレビ（IPTV）
    • 市場動向
    • 市場予測

第8章 市場内訳：アプリケーション別

  • コマーシャル
    • 市場動向
    • 市場予測
  • 住宅市場
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Bharti Airtel Limited
    • DIRECTV（AT&T Communications）
    • Dish Network Corporation
    • DishTV India
    • Fetch TV Pty Limited（Astro All Asia Networks）
    • Foxtel（News Corp. Australia）
    • Rostelecom PJSC
    • Tata Sky Limited
    • Tricolor TV
図表

List of Figures

  • Figure 1: Global: Pay TV Market: Major Drivers and Challenges
  • Figure 2: Global: Pay TV Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Pay TV Market: Breakup by Type (in %), 2023
  • Figure 4: Global: Pay TV Market: Breakup by Technology Type (in %), 2023
  • Figure 5: Global: Pay TV Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Pay TV Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Pay TV Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Pay TV (Postpaid) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Pay TV (Postpaid) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Pay TV (Prepaid) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Pay TV (Prepaid) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Pay TV (Cable TV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Pay TV (Cable TV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Pay TV (DTT and Satellite TV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Pay TV (DTT and Satellite TV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Pay TV (Internet Protocol Television) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Pay TV (Internet Protocol Television) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Pay TV (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Pay TV (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Pay TV (Residential) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Pay TV (Residential) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Pay TV (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Pay TV (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: North America: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: North America: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: United States: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: United States: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Canada: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Canada: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Asia Pacific: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Asia Pacific: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: China: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: China: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Japan: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Japan: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: India: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: India: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: South Korea: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: South Korea: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Australia: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Australia: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Indonesia: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Indonesia: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Others: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Europe: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Europe: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Germany: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Germany: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: France: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: France: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: United Kingdom: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: United Kingdom: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Italy: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Italy: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Spain: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Spain: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Russia: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Russia: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Others: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Latin America: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Latin America: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Brazil: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Brazil: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Mexico: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Mexico: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Others: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Middle East and Africa: Pay TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Middle East and Africa: Pay TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Global: Pay TV Industry: SWOT Analysis
  • Figure 73: Global: Pay TV Industry: Value Chain Analysis
  • Figure 74: Global: Pay TV Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Pay TV Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Pay TV Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Pay TV Market Forecast: Breakup by Technology Type (in Million US$), 2024-2032
  • Table 4: Global: Pay TV Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Pay TV Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Pay TV Market: Competitive Structure
  • Table 7: Global: Pay TV Market: Key Players
目次
Product Code: SR112024A2590

The global pay TV market size reached US$ 188.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 207.3 Billion by 2032, exhibiting a growth rate (CAGR) of 1% during 2024-2032. The growing consumer demand for quality, increasing penetration of high-speed internet, significant technological advancements, rapid globalization of content, widespread service adoption to stream live sports and special events, and the introduction of customization options are some of the major factors propelling the market.

Pay TV refers to subscription-based television (TV) services for which users pay a recurring fee to access a specific bundle of channels. It includes cable TV, satellite TV, internet protocol TV (IPTV), and over-the-top (OTT) streaming services. Pay TV is widely used for entertainment, news, sports, education, movies, lifestyle, children's programming, and documentaries. It provides high-quality audio and video, fewer advertisements, on-demand services, and international channel accessibility. In addition, pay TV offers numerous advantages, such as exclusive access to premium content, specialized customer support, and interactive features.

The rapid globalization of content, where international and regional channels appeal to diverse customer segments, is propelling the market growth. Additionally, the widespread service adoption to access live sports and special events is contributing to the market growth. Furthermore, the introduction of customization options, which provide the ability to create a personalized channel list or access specific on-demand content, is positively influencing the market growth. Besides this, the imposition of government regulations and policies promoting the expansion of the pay TV sector through licensing or content distribution policies is catalyzing the market growth. Moreover, the implementation of competitive pricing strategies, including flexible subscription models and tiered channel packages, which broaden consumer access and make pay TV services more financially accessible, is supporting the market growth. Along with this, the advent of multi-screen viewing options, which appeal to households with diverse viewing preferences, is favoring the market growth.

Pay TV Market Trends/Drivers:

The growing consumer demand for quality content

The escalating consumer demand for quality content is a significant factor propelling the market growth. Pay TV services often secure exclusive rights to critically acclaimed series, blockbuster movies, and high-quality documentaries, which not only enhances the platform's value proposition but also creates a sense of urgency among consumers to subscribe. Additionally, the allure of top-rated, first-run programs becomes a compelling factor for consumers to opt for pay TV services. Moreover, the rising importance of "binge-worthy" content among the masses is further bolstering the market growth. Apart from this, the easy access to TV series with multiple seasons creates a more immersive experience, encouraging viewers to spend significant time on the platform. Besides this, consumers are increasingly becoming conscious of the production value, expecting superior audio and visual quality, all of which pay TV can reliably deliver.

The increasing penetration of high-speed internet

The widespread availability of high-speed internet is an important factor in the expansion of the pay TV market. Access to high-speed internet has enabled the transition from traditional broadcasting methods to more efficient, internet-based services, such as over-the-top (OTT) and internet protocol TV (IPTV) platforms. Furthermore, it ensures that viewers experience minimal buffering and can enjoy content at the highest available quality, especially for streaming sports events and live news. Moreover, the penetration of high-speed internet has made it easier for consumers to access pay TV services on various devices, including smartphones, tablets, and smart TVs, providing unparalleled flexibility. Besides this, high-speed internet offers additional features, such as on-demand viewing and cloud-based recording services, adding layers of convenience and functionality that make pay TV even more appealing to consumers.

The significant technological advancements

Rapid technological advancement is a crucial driver in the pay TV market. The advent of technologies, such as high definition (HD), which has drastically improved the viewing experience, is propelling the market growth. Moreover, these technologies are often first adopted by pay TV services, as they can command a premium for these enhanced features. Additionally, the modernization of set-top boxes to include smart capabilities, such as voice commands, built-in apps, and home automation features, has further enriched the consumer experience. Furthermore, the introduction of user-friendly interfaces with advanced search functionalities, recommendations, and content categorization that offer a more intuitive user experience is positively influencing the market growth. Along with this, the implementation of artificial intelligence (AI) and machine learning (ML) algorithms, which allow for personalized recommendations, thereby increasing viewer engagement and platform loyalty, is supporting the market growth.

Pay TV Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pay TV market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on type, technology type, and application.

Breakup by Type:

Postpaid

Prepaid

Prepaid dominates the market

The report has provided a detailed breakup and analysis of the market based on type. This includes postpaid and prepaid. According to the report, prepaid represented the largest segment.

Prepaid plans allow users to manage their expenses more efficiently and provide clear upfront costs, helping consumers avoid long-term financial commitments. Additionally, they require less stringent credit checks and documentation, making it easier for a broader range of consumers to access pay TV services. Furthermore, prepaid plans give users greater control over their subscriptions, as they can easily opt in and out of services, making adjustments based on their viewing habits or financial situation. Besides this, users are free to explore different service providers or take breaks from the service without incurring penalties, which makes prepaid options more adaptable to lifestyle changes or shifts in consumer preferences. Moreover, prepaid plans are often simpler to understand, with transparent pricing structures that eliminate the need for complicated calculations or understanding of contractual clauses.

Breakup by Technology Type:

Cable TV

DTT and Satellite TV

Internet Protocol Television (IPTV)

Cable TV hold the largest share in the market

A detailed breakup and analysis of the market based on technology type has also been provided in the report. This includes cable TV, DTT and satellite TV, and internet protocol television (IPTV). According to the report, cable TV represented the largest segment.

Cable TV is dominating the market as it has a well-established infrastructure in many regions, making it relatively easy and cost-effective for consumers to install and use. Furthermore, it offers bundled services that include television, internet, and phone, presenting a comprehensive solution for consumers that generates cost savings. Additionally, cable TV is less susceptible to service interruptions due to bad weather or other external factors, making it a reliable choice for consumers. Moreover, it has the advantage of offering local channels, such as news, weather, and sports coverage specific to a region, which are not always available with satellite or streaming services. In addition, cable TV provides a wide range of channels, from basic to premium, giving consumers flexibility in choosing packages that best suit their preferences and budget.

Breakup by Application:

Commercial

Residential

Others

Residential holds the largest share in the market

A detailed breakup and analysis of the market based on application has also been provided in the report. This includes commercial, residential, and others. According to the report, residential accounted for the largest market share.

Residential is dominating the market as television remains a central form of entertainment for families, serving multiple members with diverse viewing preferences. Moreover, residential settings often involve routine-based TV watching, such as morning news and evening prime-time shows, a pattern that pay TV accommodates well with scheduled programming. Additionally, the cost of a pay TV subscription is effectively distributed among multiple viewers in the household, making it more cost-efficient compared to individual subscriptions. Besides this, residential consumers are more likely to opt for bundled services that combine television, internet, and phone, which saves cost and simplifies bill payments. Moreover, residential consumers are more stable and likely to commit to longer subscription periods, offering pay TV providers a more predictable revenue stream.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest pay TV market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America has a high per capita income, making consumers more willing to afford premium television services. Additionally, the region has a well-developed telecommunications infrastructure, facilitating the reliable delivery of high-quality cable, satellite, and internet-based TV services. Besides this, North America hosts a large number of high-quality content creators, making it a hub for premium shows, movies, and sporting events that drive subscriptions. Furthermore, the multicultural landscape of the region allows for a wide range of specialized and international programming, catering to various ethnic groups and interests, thereby broadening the market scope. Moreover, the presence of multiple service providers creates a competitive environment, leading to better service, technological innovations, and more attractive pricing and packages for consumers. Along with this, the imposition of supporting policies by the regional governments promoting the media and telecommunications industries is fueling the market growth.

Competitive Landscape:

Leading service providers are expanding their content portfolios to include a wide range of genres, languages, and themes to appeal to a more diverse customer base. Furthermore, they are investing in advanced technologies to improve user experience, including personalized recommendations and more efficient content delivery. Besides this, the top companies are acquiring or partnering with other stakeholders to enhance service offerings and expand market reach. Additionally, several key players are securing exclusive rights to high-profile sports events, movies, and TV series to differentiate their services and attract a dedicated audience. Moreover, they are ensuring that their services are accessible across a variety of devices, such as smart TVs, computers, tablets, and smartphones, offering consumers greater flexibility. Along with this, top companies are offering multiple subscription packages, including bundled services and tiered pricing models to cater to various customer segments.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bharti Airtel Limited

DIRECTV (AT&T Communications)

Dish Network Corporation

DishTV India

Fetch TV Pty Limited (Astro All Asia Networks)

Foxtel (News Corp. Australia)

Rostelecom PJSC

Tata Sky Limited

Tricolor TV

Recent Developments:

In April 2020, Bharti Airtel Limited announced its plan to bring premium content from CuriosityStream to TV homes in India.

In March 2023, DIRECTTV and Newsmax Media signed an agreement to facilitate the return of the Newsmax channel to DIRECTTV.

In November 2022, Dish Network Corporation unveiled a 3-year TV price guarantee plan to fight inflation and attract customers.

Key Questions Answered in This Report

  • 1. What was the size of the global pay TV market in 2023?
  • 2. What is the expected growth rate of the global pay TV market during 2024-2032?
  • 3. What are the key factors driving the global pay TV market?
  • 4. What has been the impact of COVID-19 on the global pay TV market?
  • 5. What is the breakup of the global pay TV market based on the type?
  • 6. What is the breakup of the global pay TV market based on the technology type?
  • 7. What is the breakup of the global pay TV market based on the application?
  • 8. What are the key regions in the global pay TV market?
  • 9. Who are the key players/companies in the global pay TV market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Pay TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Postpaid
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Prepaid
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Technology Type

  • 7.1 Cable TV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 DTT and Satellite TV
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Internet Protocol Television (IPTV)
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Commercial
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Residential
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Bharti Airtel Limited
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 DIRECTV (AT&T Communications)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Dish Network Corporation
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 DishTV India
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Fetch TV Pty Limited (Astro All Asia Networks)
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Foxtel (News Corp. Australia)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Rostelecom PJSC
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 Tata Sky Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Tricolor TV
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio