市場調査レポート
商品コード
1390900
ビジュアライゼーション・3Dレンダリングソフトウェア市場レポート:製品タイプ別、展開モード別、アプリケーション別、最終用途産業別、地域別、2023-2028年Visualization and 3D Rendering Software Market Report by Product Type, Deployment Mode, Application, End Use Industry, and Region 2023-2028 |
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ビジュアライゼーション・3Dレンダリングソフトウェア市場レポート:製品タイプ別、展開モード別、アプリケーション別、最終用途産業別、地域別、2023-2028年 |
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2~3営業日
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世界のビジュアライゼーション・3Dレンダリングソフトウェア市場規模は、2022年に26億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに82億米ドルに達し、2022年から2028年の間に20.10%の成長率(CAGR)を示すと予測しています。カスタマイズされた車両モデルのバーチャルツアーの人気の高まり、より高速で効率的な処理のためのクラウドベースのレンダリングの広範な採用、継続的な技術の進歩は、市場を推進している主な要因の一部です。
ビジュアライゼーション・3Dレンダリングソフトウェアは、デジタルモデルや3Dモデルをグラフィカルな表現に変換し、複雑な構造やアイデアの理解を可能にします。ビジュアライゼーションは、建築、エンジニアリング、エンターテインメントなどの分野で普及している複雑なデザインの概念化に役立ちます。ビジュアライゼーションのサブセットである3Dレンダリングは、画像やビデオに照明、陰影、テクスチャなどのリアルなディテールを追加します。マーケティングやプレゼンテーションでは特に重要で、製品や構造物のリアルな描写を作成します。これらの技術は、抽象的な概念の効果的なコミュニケーションを促進し、コラボレーションを強化し、様々な産業における精度を高めます。具体的な理解を提供することで、ビジュアライゼーション・3Dレンダリングソフトウェアは、現代の設計と開発プロセスにおいて不可欠なツールとなっています。
マーケティングにおけるパーソナライゼーションが、世界市場を大きく牽引しています。ビジュアライゼーション・3Dレンダリングソフトウェアによって、企業はさまざまなターゲットオーディエンスに合わせたビジュアルコンテンツを作成し、エンゲージメントとコンバージョン率を高めることができます。例えば、自動車メーカーは、個々の嗜好や選択を反映し、カスタマイズされた車両モデルのバーチャルツアーを顧客に提供しています。そのため、市場を大きく支えています。これとともに、クラウドベースのレンダリングは、物理的なハードウェアへの多額の投資を必要とせず、より高速で効率的な処理を可能にします。企業、特に中小企業は、レンダリングニーズを満たすためにクラウドベースのソリューションを活用しており、市場にさらなる影響を与えています。さらに、政府機関は、建設業や製造業を含む特定の業界で3Dビジュアライゼーションの使用を奨励または義務付けています。安全基準や効率性の向上を目的としたこうした規制は、企業にビジュアライゼーション・3Dレンダリングソフトウェアの導入を促し、成長の原動力となっています。さらに、複雑なデータセットを理解しやすい形で表現するために製品が広く採用されていることが、市場の見通しを明るいものにしています。
アーキテクチャおよび建設業界における需要の増加
ビジュアライゼーション・3Dレンダリングソフトウェア業界は、アーキテクチャおよび建設部門における需要の高まりに大きな影響を受けています。これらのツールは、建築家やエンジニアに建物や構造物のリアルなモデルを作成する能力を提供し、包括的な計画、設計の最適化、エラーの検出を可能にします。従来の2D設計図とは異なり、3Dレンダリングでは利害関係者がさまざまな角度から最終製品を視覚化できるため、より良い理解と協力が促進されます。さらに、持続可能性と環境に配慮した建築慣行が重視されるようになり、3Dモデルがエネルギー分析と材料効率計画に役立つため、需要がさらに高まっています。都市化が進み、建設業界が進化するにつれ、ビジュアライゼーション・3Dレンダリングソフトウェアの統合は今後も増加し、業界の成長と発展を形作る有力な市場促進要因になると思われます。
技術の進歩と仮想現実(VR)および拡張現実(AR)との統合
仮想現実(VR)および拡張現実(AR)技術の登場は、ビジュアライゼーション・3Dレンダリングソフトウェア業界を新たな高みへと押し上げました。これらの進歩により、ユーザーは仮想環境に没入し、よりインタラクティブで魅力的な体験を提供できるようになりました。例えば、製品デザイナーは仮想プロトタイプの中を歩きながら、リアルタイムで調整を行い、さまざまなシナリオを分析します。さらに、小売業や不動産業におけるARアプリケーションは、パーソナライズされたインタラクティブなビジュアライゼーションを顧客に提供し、意思決定プロセスを強化します。このような先進技術と従来の3Dレンダリングソフトウェアの統合は、応用範囲を広げ需要を増加させ、業界拡大の実質的な市場促進要因として作用しています。
エンターテインメントとゲーム産業の成長
エンターテインメントとゲーム産業の成長は、ビジュアライゼーション・3Dレンダリングソフトウェアの重要な市場促進要因です。現代のビデオゲーム、映画、アニメーションは、3Dレンダリング技術によって実現可能な高度な視覚効果とリアルなグラフィックを必要とします。このソフトウェアにより、デザイナーは今日の観客の期待に応える没入感のある環境、キャラクター、特殊効果を作り出すことができます。技術革新とアクセシビリティの向上により、世界のゲーム市場の継続的な成長が、最先端のレンダリングソフトウェアの需要に拍車をかけています。高品質なビジュアルコンテンツに対する消費者の欲求が高まるにつれ、高度なビジュアライゼーション・3Dレンダリングツールに対するニーズもそれに追随し、この分野を主要な市場促進要因として強化するものと思われます。
The global visualization and 3D rendering software market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 8.2 Billion by 2028, exhibiting a growth rate (CAGR) of 20.10% during 2022-2028. The increasing popularity of virtual tours of customized vehicle models, the widespread adoption of cloud-based rendering for faster and more efficient processing, and continuous technological advancements are some of the major factors propelling the market.
Visualization and 3D rendering software transform digital or 3D models into graphical representations, enabling the understanding of complex structures and ideas. Visualization helps in conceptualizing intricate designs, prevalent in fields such as architecture, engineering, and entertainment. 3D rendering, a subset of visualization, adds lifelike details like lighting, shading, and texture to images or videos. It's particularly significant in marketing and presentations, creating realistic depictions of products or structures. These technologies facilitate effective communication of abstract concepts, enhancing collaboration, and precision in various industries. By providing tangible understanding, visualization, and 3D rendering software are essential tools in modern design and development processes.
Personalization in marketing majorly drives the global market. Visualization and 3D rendering software enable companies to create tailored visual content for different target audiences, enhancing engagement and conversion rates. For instance, automotive manufacturers provide customers with virtual tours of customized vehicle models, reflecting individual preferences and choices. Therefore, it is significantly supporting the market. Along with this, cloud-based rendering allows for faster and more efficient processing, without the need for heavy investment in physical hardware. Businesses, especially small and medium-sized enterprises (SMEs), are utilizing cloud-based solutions to meet their rendering needs, further impacting the market. In addition, government bodies are encouraging or mandating the use of 3D visualization in certain industries, including construction and manufacturing. These regulations, aimed at improving safety standards and efficiency, are pushing companies to adopt visualization and 3D rendering software, thereby acting as a growth driver. Moreover, the widespread product adoption to represent complex data sets in an understandable form is creating a positive market outlook.
Increased Demand in Architecture and Construction Industries
The visualization and 3D rendering software industry is heavily influenced by the rising demand within the architecture and construction sectors. These tools provide architects and engineers with the ability to create realistic models of buildings and structures, allowing for comprehensive planning, design optimization, and error detection. Unlike traditional 2D blueprints, 3D rendering enables stakeholders to visualize the final product from various angles, facilitating better understanding and collaboration. In addition, the growing emphasis on sustainability and green building practices further drives the demand, as 3D models assist in energy analysis and material efficiency planning. As urbanization progresses and the construction industry evolves, the integration of visualization and 3D rendering software will likely continue to increase, making it a prominent market driver in shaping the industry's growth and development.
Technological Advancements and Integration with Virtual Reality (VR) and Augmented Reality (AR)
The advent of Virtual Reality (VR) and Augmented Reality (AR) technologies has propelled the visualization and 3D rendering software industry to new heights. These advancements enable users to immerse themselves in virtual environments, offering a more interactive and engaging experience. For instance, product designers walk through a virtual prototype, making real-time adjustments and analyzing different scenarios. Moreover, AR applications in retail or real estate provide customers with personalized and interactive visualizations, enhancing their decision-making process. The integration of these advanced technologies with traditional 3D rendering software has broadened the application scope and increased demand, acting as a substantial market driver in the industry's expansion.
Growing Entertainment and Gaming Industry
The entertainment and gaming industry's rise is a vital market driver for visualization and 3d rendering software. Modern video games, movies, and animations require sophisticated visual effects and realistic graphics, attainable through 3D rendering technology. This software allows designers to create immersive environments, characters, and special effects that resonate with today's audiences' expectations. In confluence with this, the continuous growth in the global gaming market, driven by technological innovation and increased accessibility, has subsequently fueled the demand for cutting-edge rendering software. As the consumer appetite for high-quality visual content continues to grow, the need for advanced visualization and 3D rendering tools is likely to follow suit, strengthening this sector as a primary market driver.
IMARC Group provides an analysis of the key trends in each segment of the global visualization and 3D rendering software market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type, deployment mode, application and end use industry.
Plugin
Stand-alone
Stand-alone dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes plugin and stand-alone. According to the report, stand-alone represented the largest segment.
The market drivers for stand-alone product types in the visualization and 3D rendering software industry are primarily influenced by the increasing demand for high-quality visual content and immersive experiences. Along with this, innovative developments in gaming, entertainment, and architectural design sectors are compelling the adoption of advanced 3D rendering technologies. The need for faster and more efficient rendering, without relying on integrated systems, has led to the growth of stand-alone product offerings. Furthermore, the integration of Artificial Intelligence (AI) in stand-alone 3D rendering software is fueling the trend, as it enhances automation and creativity in the design process. Additionally, the rise in virtual reality (VR) and augmented reality (AR) applications is driving the demand for stand-alone visualization products, as they provide more flexibility and control over rendering processes. Moreover, the growing interest in photorealistic simulations among various industries, coupled with the affordability of stand-alone solutions, is contributing to the expansion of this segment within the visualization and 3D rendering software market.
On-premises
Cloud-based
On-premises holds the largest share in the market
A detailed breakup and analysis of the market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
On-premises deployment mode in the visualization and 3D rendering software industry are primarily steered by the need for security, control, and customization. Various large enterprises and industries dealing with sensitive data prefer on-premises solutions as they provide complete control over the infrastructure, ensuring robust security measures. It also offers the flexibility to tailor the software to specific organizational needs and integrate it seamlessly with existing systems. This mode of deployment facilitates compliance with various regulatory standards, which is vital for industries including healthcare, finance, and government. Furthermore, the presence of in-house IT teams to manage and maintain the software adds to the preference for on-premises solutions. Despite the trend toward cloud computing, the demand for on-premises deployment in visualization and 3D rendering continues to thrive, particularly among organizations that prioritize data privacy, system stability, and bespoke customization. In summary, the factors driving the market towards on-premises deployment are largely centered around security, compliance, control, and the ability to customize according to specific business requirements.
Architectural and Visualization
Research and Training
Gaming
Marketing and Advertisement
Others
Architectural and visualization dominate the market
The report has provided a detailed breakup and analysis of the market based on the application. This includes architectural and visualization, research and training, gaming, marketing and advertisement, and others. According to the report, architectural and visualization represented the largest segment.
The architectural and visualization applications in the visualization and 3D rendering software industry are rooted in the rising need for precise and immersive design representations. With rapid urbanization and growth in the construction sector, architects and designers are increasingly utilizing 3D rendering software to create lifelike models of buildings and interiors. This enhances client engagement and allows for efficient collaboration among different stakeholders, as it provides a clear and detailed visual of the end product. Advancements in Virtual Reality (VR) and Augmented Reality (AR) technologies further enhance the interactive experience, allowing users to explore virtual environments. In addition, the growing focus on sustainability in construction also demands innovative solutions for energy efficiency and resource optimization, which can be effectively addressed through architectural visualization tools. The affordability and accessibility of these tools have democratized their usage, enabling even small firms to adopt them.
Construction and Real Estate
Energy and Utilities
Media and Entertainment
Education
Healthcare and Life Science
Others
Construction and real estate hold the largest share in the market
A detailed breakup and analysis of the market based on the end use industry has also been provided in the report. This includes construction and real estate, energy and utilities, media and entertainment, education, healthcare and life science, and others. According to the report, construction and real estate accounted for the largest market share.
As the construction and real estate industry evolves, the demand for realistic and detailed visual representations of projects has risen. This need has been met through advanced 3D rendering software, enabling developers to provide potential buyers with virtual tours and realistic views of properties even before construction begins. Visualization technologies facilitate better collaboration among architects, engineers, and contractors, fostering error detection at early stages, and therefore saving time and resources. The trend towards sustainable construction has further escalated the need for software that can accurately simulate energy efficiency and material optimization. Additionally, as consumers increasingly seek personalized experiences, the customization offered through visualization tools has become vital in meeting individual preferences. In summary, the increasing need for precision, efficiency, collaboration, sustainability, and personalization in the construction and real estate industry is driving the demand for visualization and 3D rendering software.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest visualization and 3D rendering software market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The market drivers for the visualization and 3D rendering software industry in North America are multifaceted and strongly influenced by technological advancements and industry demands. The region's robust technological infrastructure and strong emphasis on innovation play a pivotal role in driving the market. There is a growing demand across various sectors including entertainment, architecture, healthcare, and automotive, where high-quality 3D visualizations are essential. The push for more immersive experiences in gaming and virtual reality (VR) also contributes to market growth.
North America's stringent regulatory compliance in industries like healthcare has led to an increased need for accurate 3D models and simulations. The focus on sustainable design and construction further fuels the demand for sophisticated rendering solutions. Moreover, the presence of key industry players and a culture of early adoption of new technologies have created a favorable environment for growth. In essence, North America's advanced technological ecosystem, diverse industry requirements, commitment to innovation, and adherence to regulations are the primary factors propelling the visualization and 3D rendering software market in the region.
The global visualization and 3D rendering software market is experiencing significant growth due to the growing investments in research and development to introduce new features to enhance existing capabilities and incorporate cutting-edge technologies including AI, VR, and AR. Along with this, strategic collaborations and partnerships with other industry players, academic institutions, and technology providers enable companies to share expertise, resources, and market reach. Therefore, this is significantly supporting the market. In addition, the introduction of customized solutions and interactive platforms, to provide training, support, and tailored services to meet specific client needs is positively influencing the market. Apart from this, companies are expanding geographically, entering emerging markets, and diversifying into various industry segments such as architecture, gaming, healthcare, and automotive. Furthermore, key players are offering pricing models, including subscription-based or on-premises licensing to cater to different customer segments and remain competitive, contributing to the market.\
Adobe Inc.
Altair Engineering Inc.
Autodesk Inc.
Chaos Software Ltd.
Corel Corporation
Dassault Systemes SE
Luxion Inc.
Next Limit Technologies
NVIDIA Corporation
SAP SE
Siemens AG
Trimble Inc.
In June 2020, Altair Engineering Inc. announced the delivery of the most major software upgrade in the history of the firm. All of Altair's software products have been upgraded with user experience improvements, a plethora of new capabilities, and straightforward processes that enable users to accelerate product development and help clients reach the market more quickly.
In April 2021, Trimble declared the addition of V-Ray, a top rendering program from Chaos for architectural visualization, to SketchUp Studio. The most popular 3D modeling program in the world, SketchUp is also a well-liked design tool for AEC (architects, engineers, and contractors) professionals.
In May 2023, Spatial Corp, a subsidiary of Dassault Systemes announced the availability of 2023 1.0.1 in production. With this update, Spatial's components get the ability to read and write a variety of new file formats, enhance nesting functionality, add convex hull generation, provide new capability for ACIS Polyhedra, and make a plethora of other changes.