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インテリジェントバーチャルアシスタント市場レポート：用途、製品、タイプ、技術、地域別、2024年～2032年

Intelligent Virtual Assistant Market Report by Application, Product, Type, Technology, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 144 Pages | 納期: 2～3営業日

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インテリジェントバーチャルアシスタント市場レポート：用途、製品、タイプ、技術、地域別、2024年～2032年
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のインテリジェントバーチャルアシスタント市場規模は2023年に106億米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に27.4%の成長率（CAGR）を示し、市場は2032年までに999億米ドルに達すると予測しています。人工知能と機械学習の急速な進歩、ビジネス自動化の需要の増加、モノのインターネット（IoT）のアプリケーションの拡大は、市場を推進している主な要因の一部です。

インテリジェントバーチャルアシスタント（IVA）は、企業や個人のタスク管理や情報取得の方法に革命をもたらすソフトウェア主導のプログラムです。自然言語を処理する人工知能（AI）アルゴリズムと機械学習（ML）に依存し、ユーザーの問い合わせをリアルタイムで理解、解釈、応答します。従来のソフトウェアとは異なり、IVAはインタラクションに適応して学習するため、時間の経過とともに効率が向上します。音声またはテキストベースのインターフェイスを通じて、予約、検索、カスタマーサポートなどのタスクの実行を支援し、業務効率の向上とユーザーエクスペリエンスの向上を実現します。IVAは、人件費を削減し、顧客にパーソナライズされた24時間365日のサービスを提供するために、企業に広く採用されています。その結果、IVAはヘルスケア、カスタマーサービス、エンタープライズリソースプランニングなど、さまざまな分野で幅広く利用されています。

デジタル対話に慣れ、迅速で効率的なサービスを期待する技術に精通した人口動態へのシフトは、予測期間中のインテリジェント・バーチャル・アシスタント市場の成長を刺激すると思われます。そのため、企業は消費者の期待に応えるためにIVAのような先進技術を採用するようになります。さらに、モバイルおよびスマートデバイスの台頭により、IVAの適用範囲がデスクトッププラットフォーム以外にも広がっています。ショッピングからナビゲーションに至るまで、人々の日常生活におけるモバイルアプリケーションへの依存度が高まる中、これらのプラットフォームへのIVAの組み込みが広がっています。モバイルに対応することで、IVAへのアクセスが容易になり、さまざまな場面で利用できるようになるため、IVAの市場規模が拡大しています。さらに、好ましい規制の変化が市場成長にプラスの影響を与えています。欧州のGDPRやカリフォルニア州のCCPAといった個人情報保護法は、顧客データの安全な取り扱いを義務付けています。そのため、高度な暗号化機能とセキュリティ機能を備えたIVAが、パーソナライズされたサービスを提供しながらコンプライアンスを維持するために企業の間で人気を集めており、製品需要を刺激しています。さらに、スケーラブルなクラウドインフラが利用可能になったことで、中小企業でも多額の先行投資を行うことなくIVAを導入できるようになりました。クラウドベースのモデルは拡張性とメンテナンスが容易であるため、より広範な企業がIVAを導入することが経済的に可能となり、市場の成長を後押ししています。

インテリジェントバーチャルアシスタント市場の動向と促進要因：

人工知能と機械学習の進歩

人工知能（AI）と機械学習（ML）技術の急速な進歩は、インテリジェント・バーチャル・アシスタントの能力を根本的に変えつつあります。これらの進歩により、より堅牢な自然言語処理（NLP）が容易になり、IVAがこれまでにない精度と速度でユーザーのクエリを理解し、応答できるようになりました。さらに、最新のAIアルゴリズムの適応学習機能により、IVAはデータ分析やユーザーとの対話に基づいて継続的にパフォーマンスを向上させることができます。このような技術的進化により、IVAの有効性が高まるとともに、カスタマーサービスやヘルスケア診断など幅広い産業での実用化が進み、市場の成長に寄与しています。

自動化への需要の高まり

自動化はIVA市場の拡大を後押しするもう一つの大きな要因です。さまざまな分野の企業が業務の合理化、コスト削減、効率化を求めており、IVAの導入は魅力的な提案となっています。インテリジェントなバーチャルアシスタントは、スケジュール管理から顧客サービスまで、人の手を煩わせることなくさまざまなタスクをこなすことができます。その結果、企業は人的資源をより複雑で創造的な機能に割り当てることができ、全体的な生産性を最適化することができます。この自動化に伴う長期的な経済的メリットは相当なものです。このような意識の高まりは、多くの産業分野でIVAの導入率を加速させ、市場の成長を促進しています。

モノのインターネット（IoT）アプリケーションの成長

モノのインターネット（IoT）環境の著しい成長は、インテリジェントバーチャルアシスタントの応用に新たな道を開いています。デバイスの相互接続が進む中、IVAは複雑なエコシステム内でのシームレスな通信と操作を促進する上で重要な役割を果たしています。例えば、スマートホームシステムでは、IVAを利用して照明、暖房、セキュリティ機能を制御することができます。一方、企業はIVAをサプライチェーン管理システムに統合することで、リソースの追跡や割り当てをより効率的に行うことができます。IoTデバイスの管理・制御におけるIVAの汎用性と効率性は、世界の需要の拡大に大きく寄与しており、市場の拡大を後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 インテリジェントバーチャルアシスタントの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳：製品別
  • 市場内訳：タイプ別
  • 市場内訳：技術別
  • 市場内訳：用途別
  • 市場内訳：地域別
  • 市場予測
  • SWOT分析
    • 概要
    • 強み
    • 弱み
    • 機会
    • 脅威
  • バリューチェーン分析
    • 概要
    • 研究開発
    • インプット
    • 製品とサービス
    • マーケティングと流通
    • エンドユーザー
    • 販売後のサービス
  • ポーターのファイブフォース分析
    • 概要
    • 買い手の交渉力
    • 供給企業の交渉力
    • 競合の程度
    • 新規参入業者の脅威
    • 代替品の脅威

第6章 市場内訳：製品別

  • チャットボット
    • 市場動向
    • 市場予測
  • IVAスマートスピーカー
    • 市場動向
    • 市場予測

第7章 市場内訳：タイプ別

  • ルールベース
    • 市場動向
    • 市場予測
  • 会話AIベース
    • 市場動向
    • 市場予測

第8章 市場内訳：技術別

  • テキストベース
    • 市場動向
    • 市場予測
  • 音声合成
    • 市場動向
    • 市場予測
  • 自動音声認識（ASR）
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：用途別

  • 銀行・金融サービス・保険（BFSI）
    • 市場動向
    • 市場予測
  • 旅行
    • 市場動向
    • 市場予測
  • 小売
    • 市場動向
    • 市場予測
  • 政府機関
    • 市場動向
    • 市場予測
  • 教育
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 市場動向
    • 市場予測
  • 欧州
    • 市場動向
    • 市場予測
  • アジア太平洋
    • 市場動向
    • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場予測
  • ラテンアメリカ
    • 市場動向
    • 市場予測

第11章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Microsoft Corporation
    • Nuance Communications, Inc.
    • Samsung Electronics Co. Ltd.
    • Alphabet, Inc.
    • Apple, Inc.
    • Amazon.com Inc.
    • International Business Machines（IBM）Corporation
    • Baidu, Inc.
    • BlackBerry Ltd.
    • Inbenta Technologies, Inc.
図表

List of Figures

  • Figure 1: Global: Intelligent Virtual Assistant Market: Major Drivers and Challenges
  • Figure 2: Global: Intelligent Virtual Assistant Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Intelligent Virtual Assistant Market: Breakup by Product (in %), 2023
  • Figure 4: Global: Intelligent Virtual Assistant Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Intelligent Virtual Assistant Market: Breakup by Technology (in %), 2023
  • Figure 6: Global: Intelligent Virtual Assistant Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Intelligent Virtual Assistant Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Intelligent Virtual Assistant Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Intelligent Virtual Assistant Industry: SWOT Analysis
  • Figure 10: Global: Intelligent Virtual Assistant Industry: Value Chain Analysis
  • Figure 11: Global: Intelligent Virtual Assistant Industry: Porter's Five Forces Analysis
  • Figure 12: Global: Intelligent Virtual Assistant (Chatbots) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Intelligent Virtual Assistant (Chatbots) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Intelligent Virtual Assistant (IVA Smart Speakers) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Intelligent Virtual Assistant (IVA Smart Speakers) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Intelligent Virtual Assistant (Rule-Based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Intelligent Virtual Assistant (Rule-Based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Intelligent Virtual Assistant (Conversational AI Based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Intelligent Virtual Assistant (Conversational AI Based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Intelligent Virtual Assistant (Text-Based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Intelligent Virtual Assistant (Text-Based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Intelligent Virtual Assistant (Text-To-Speech) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Intelligent Virtual Assistant (Text-To-Speech) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Intelligent Virtual Assistant (Automatic Speech Recognition- ASR) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Intelligent Virtual Assistant (Automatic Speech Recognition- ASR) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Intelligent Virtual Assistant (Other Technologies) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Intelligent Virtual Assistant (Other Technologies) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Intelligent Virtual Assistant (Applications in BFSI Sector) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Intelligent Virtual Assistant (Applications in BFSI Sector) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Intelligent Virtual Assistant (Applications in Travel Industry) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Intelligent Virtual Assistant (Applications in Travel Industry) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Intelligent Virtual Assistant (Applications in Retail Sector) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Intelligent Virtual Assistant (Applications in Retail Sector) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Intelligent Virtual Assistant (Applications in Government Sector) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Intelligent Virtual Assistant (Applications in Government Sector) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Intelligent Virtual Assistant (Applications in Education Sector) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Intelligent Virtual Assistant (Applications in Education Sector) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Intelligent Virtual Assistant (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Intelligent Virtual Assistant (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: North America: Intelligent Virtual Assistant Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: North America: Intelligent Virtual Assistant Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Europe: Intelligent Virtual Assistant Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Europe: Intelligent Virtual Assistant Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Asia Pacific: Intelligent Virtual Assistant Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Asia Pacific: Intelligent Virtual Assistant Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Middle East and Africa: Intelligent Virtual Assistant Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Middle East and Africa: Intelligent Virtual Assistant Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Latin America: Intelligent Virtual Assistant Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Latin America: Intelligent Virtual Assistant Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

  • Table 1: Global: Intelligent Virtual Assistant Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Intelligent Virtual Assistant Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 3: Global: Intelligent Virtual Assistant Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 4: Global: Intelligent Virtual Assistant Market Forecast: Breakup by Technology (in Million US$), 2024-2032
  • Table 5: Global: Intelligent Virtual Assistant Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Intelligent Virtual Assistant Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Intelligent Virtual Assistant Market: Competitive Structure
  • Table 8: Global: Intelligent Virtual Assistant Market: Key Players
目次
Product Code: SR112024A918

Abstract

The global intelligent virtual assistant market size reached US$ 10.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 99.9 Billion by 2032, exhibiting a growth rate (CAGR) of 27.4% during 2024-2032. Rapid advancements in artificial intelligence and machine learning, increasing demand for business automation, and the expanding applications of the Internet of Things (IoT) are some of the major factors propelling the market.

An Intelligent Virtual Assistant (IVA) is a software-driven program revolutionizing how businesses and individuals manage tasks and acquire information. It relies on artificial intelligence (AI) algorithms and machine learning (ML) for processing natural language to understand, interpret, and respond to user queries in real time. Unlike traditional software, IVAs adapt and learn from interactions, making them more efficient over time. Through voice or text-based interfaces, they assist in executing tasks such as scheduling appointments, conducting searches, or providing customer support, thereby improving operational efficiency and enhancing user experience. They are widely being adopted by businesses to reduce labor costs and offer personalized, 24/7 services to clients. As a result, IVAs find extensive applications across various sectors, including healthcare, customer service, and enterprise resource planning.

The demographic shift toward a more tech-savvy population that is accustomed to digital interactions and expects rapid, efficient services will stimulate the growth of the intelligent virtual assistant market during the forecast period. This, in turn, encourages businesses to adopt advanced technologies like IVAs to meet consumer expectations. Moreover, the rise of mobile and smart devices has extended the applicability of IVAs beyond desktop platforms. With people relying more on mobile applications for daily activities ranging from shopping to navigation, there has been a widespread incorporation of IVAs into these platforms. Mobile compatibility ensures that IVAs are accessible and useful in various contexts, thus widening their market reach. Additionally, favorable regulatory changes are positively influencing the market growth. Privacy laws such as GDPR in Europe and CCPA in California necessitate the secure handling of customer data. Consequently, IVAs equipped with advanced encryption and security features are gaining traction among companies to remain compliant while offering personalized services, thus catalyzing product demand. Furthermore, the availability of scalable cloud infrastructure is enabling even small and medium-sized enterprises (SMEs) to deploy IVAs without the need for significant upfront investment. The cloud-based model allows for easy scalability and maintenance, making it financially feasible for a broader range of businesses to adopt IVAs, thereby propelling market growth.

Intelligent Virtual Assistant Market Trends/Drivers:

Advancements in Artificial Intelligence and Machine Learning

The rapid progress in artificial intelligence (AI) and machine learning (ML) technologies is fundamentally altering the capabilities of intelligent virtual assistants. These advancements facilitate more robust natural language processing (NLP), enabling IVAs to comprehend and respond to user queries with unprecedented accuracy and speed. Furthermore, the adaptive learning capabilities of modern AI algorithms empower IVAs to continuously refine their performance based on data analytics and user interactions. This technical evolution enhances the efficacy of IVAs as well as elevates their practical applications across a wide range of industries, including customer service and healthcare diagnostics, thus contributing to the market growth.

Increasing Demand for Automation

Automation stands as another major factor fueling the expansion of the IVA market. Businesses across diverse sectors are seeking to streamline operations, cut costs, and enhance efficiency, which makes the implementation of IVAs an attractive proposition. Intelligent virtual assistants are capable of handling a variety of tasks, from scheduling to customer service, without the need for human intervention. As a result, companies can allocate human resources to more complex and creative functions, thereby optimizing overall productivity. The long-term economic benefits associated with this automation are substantial. This heightened awareness is accelerating the adoption rate of IVAs across numerous industry verticals, fostering market growth.

Growth in Internet of Things (IoT) Applications

The significant growth in the Internet of Things (IoT) landscape is opening new avenues for the application of intelligent virtual assistants. As devices are becoming increasingly interconnected, IVAs are playing a crucial role in facilitating seamless communication and operation within these complex ecosystems. For instance, smart home systems can utilize IVAs to control lighting, heating, and security features. In contrast, businesses can integrate IVAs into their supply chain management systems for more efficient tracking and allocation of resources. The versatility and efficiency of IVAs in managing and controlling IoT devices contribute significantly to their growing demand worldwide, thus propelling market expansion.

Intelligent Virtual Assistant Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global intelligent virtual assistant market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on application, product, type and technology.

Breakup by Application:

Banking, Financial Services and Insurance (BFSI)

Travel

Retail

Government

Education

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes banking, financial services and insurance (BFSI), travel, retail, government, education and others. According to the report, retail represented the largest segment.

The retail industry is highly competitive, and customer experience has become a key differentiator. IVAs enhance customer engagement by providing personalized recommendations, answering queries, and assisting with transactions, all in real-time. Their ability to offer 24/7 customer support without human intervention gives retailers a considerable advantage in meeting the demand for instant, round-the-clock service. Moreover, IVAs can handle a wide array of tasks that are pivotal in retail operations, such as inventory management, payment processing, and even post-purchase customer support. By automating these functions, retailers can achieve operational efficiency, thereby reducing costs and maximizing profitability.

Besides this, the advent of omni-channel retailing - the integration of physical stores, online platforms, and mobile applications - has created a complex customer journey that is challenging to manage manually. IVAs are adept at navigating this complexity, offering a seamless customer experience across different platforms and touchpoints. They can gather data from various sources to offer personalized services, such as product recommendations based on browsing history or in-stock alerts for favorite items. All these factors are supporting the growth of the retail segment.

Breakup by Product:

Chatbots

IVA Smart Speakers

Chatbots hold the largest share in the market

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes chatbots and IVA smart speakers. According to the report, chatbots accounted for the largest market share.

Chatbots are highly adaptable and can be used across a multitude of sectors including retail, healthcare, customer service, and more. Their versatility makes them an attractive option for businesses looking to automate various facets of operations, from answering customer queries to facilitating transactions. In addition, the financial benefits of employing chatbots are substantial. Traditional customer service channels often require extensive manpower and resources. Chatbots, on the other hand, can operate around the clock with minimal oversight, leading to significant cost reductions in customer service operations. Furthermore, their ability to handle multiple interactions simultaneously improves efficiency, allowing businesses to scale their operations without proportionally increasing costs. Also, the ease of integration is another major factor fueling the segment growth. Chatbots can be readily incorporated into existing customer interaction platforms such as websites, mobile apps, and social media channels. This simplifies the adoption process and enables businesses to quickly realize the benefits without requiring extensive modification to existing infrastructures.

Breakup by Type:

Rule-Based

Conversational AI Based

Conversational AI based represents the most popular type of IVA

The report has provided a detailed breakup and analysis of the market based on the type. This includes rule-based and conversational AI based. According to the report, conversational AI based represented the largest segment.

Conversational AI based technologies enable IVAs to comprehend and respond to user queries with greater sophistication compared to rule-based chatbots. They can engage in nuanced dialogues, understand multiple sentence structures, and even discern user intent, thereby delivering a more natural and satisfying user experience. Apart from this, the contextual understanding enabled by conversational AI allows these IVAs to provide more personalized and relevant responses. They can comprehend the user's past behavior, current needs, and even the environmental context, allowing for a highly customized interaction that goes beyond mere scripted responses. This enhances customer satisfaction and increases the likelihood of successful transactions or problem resolutions. Moreover, conversational AI-based IVAs can be integrated across various platforms and interfaces, including voice-activated systems, making them highly versatile. With voice searches and voice-activated devices becoming more prevalent, IVAs that can proficiently handle speech recognition and natural language understanding have gained immense traction, thus augmenting the segment growth.

Breakup by Technology:

Text-Based

Text-to-Speech

Automatic Speech Recognition (ASR)

Others

Text-to-Speech accounts for the majority of the market share

A detailed breakup and analysis of the market based on technology has also been provided in the report. This includes text-based, text-to-speech, automatic speech recognition (ASR) and others. According to the report, text-to-speech accounted for the largest market share.

Text-to-Speech enhances accessibility, broadening the user base by accommodating those with visual impairments, literacy challenges, or other disabilities that may make text-based interactions difficult. This inclusivity aligns well with the rising societal emphasis on making technology accessible to all demographics. Additionally, TTS technology is instrumental in facilitating hands-free interactions, a feature that has become increasingly important in various scenarios ranging from driving to cooking. By converting digital text into spoken words, TTS allows users to receive information without having to look at a screen, making multitasking more feasible and safer. Also, the integration of Text-to-Speech in IVAs significantly improves the user experience by introducing a more natural, conversational element to interactions. This is particularly important in applications where the user might be engaged in complex or emotionally sensitive topics, such as healthcare consultations or customer service complaints. The more lifelike interactions fostered by TTS can make these processes smoother and more comfortable for the user, which is driving the segment growth.

Regional Insights:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

North America exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

North America held the biggest share in the market since the region has a robust technological infrastructure that facilitates the development and deployment of advanced AI and machine learning models, essential components of high-performing IVAs. High-speed internet connectivity and widespread access to smart devices provide an ideal platform for IVAs to operate efficiently. The region also boasts a high concentration of leading tech companies, startups, and research institutions. This fosters a competitive landscape where innovation is incentivized, leading to the rapid development and refinement of IVA technologies. In addition, consumer behavior in North America is highly oriented toward digital adoption. The population is generally tech-savvy and open to using advanced technologies for everyday activities, from online shopping to healthcare management. This creates a large, ready-made market for IVA applications across various sectors. Furthermore, there is strong institutional support for AI and automation technologies, including favorable regulations and significant investments in research and development. Both public and private sectors are actively involved in promoting the adoption of IVAs, further propelling the industry forward and positioning North America as the leading regional market for IVAs.

Competitive Landscape:

The market is experiencing significant growth as key players are actively engaged in a range of strategic activities aimed at consolidating their market position and driving innovation. Primarily, these companies are investing heavily in research and development (R&D) to advance the capabilities of IVAs, particularly in natural language processing, machine learning, and contextual understanding. Collaboration is another focal point, as industry leaders are forming partnerships with other tech companies, academic institutions, and even competitors to accelerate technological breakthroughs. Additionally, they are focusing on global expansion through mergers and acquisitions, thereby increasing their market share and geographical reach. These companies are also paying close attention to user experience, continuously updating and refining their products to meet evolving consumer demands. Overall, the key players are adopting a multi-pronged approach to maintain a competitive advantage and fuel market growth.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Microsoft Corporation

Nuance Communications, Inc.

Samsung Electronics Co. Ltd.

Alphabet, Inc.

Apple, Inc.

Amazon.com Inc.

International Business Machines (IBM) Corporation

Baidu, Inc.

BlackBerry Ltd.

Inbenta Technologies, Inc.

Recent Developments:

In September 2023, Microsoft Corporation announced the launch of Microsoft 365 Copilot, an AI assistant for enterprise customers. It will be available on November 1, 2023, along with Microsoft 365 Chat, a new AI assistant that will completely transform the way people work.

In March 2022, Nuance Communications, Inc. announced the expansion of its next-generation ambient AI capabilities for diagnostic imaging. This expansion included enhanced AI-powered reporting features in the Nuance PowerScribe platform. The goal of these improved features is to empower radiologists to create highly accurate reports in less time and with more clinically valuable structured data.

In January 2020, Amazon Inc. unveiled Echo Auto, a voice assistant device specifically designed for cars. This new device is aimed at improving the overall driving experience by enabling hands-free features such as playing music, making calls, and answering text messages.

Key Questions Answered in This Report

  • 1. What was the size of the global intelligent virtual assistant market in 2023?
  • 2. What is the expected growth rate of the global intelligent virtual assistant market during 2024-2032?
  • 3. What are the key factors driving the global intelligent virtual assistant market?
  • 4. What has been the impact of COVID-19 on the global intelligent virtual assistant market?
  • 5. What is the breakup of the global intelligent virtual assistant market based on the application?
  • 6. What is the breakup of the global intelligent virtual assistant market based on the product?
  • 7. What is the breakup of the global intelligent virtual assistant market based on the type?
  • 8. What is the breakup of the global intelligent virtual assistant market based on the technology?
  • 9. What are the key regions in the global intelligent virtual assistant market?
  • 10. Who are the key players/companies in the global intelligent virtual assistant market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Intelligent Virtual Assistant Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Type
  • 5.6 Market Breakup by Technology
  • 5.7 Market Breakup by Application
  • 5.8 Market Breakup by Region
  • 5.9 Market Forecast
  • 5.10 SWOT Analysis
    • 5.10.1 Overview
    • 5.10.2 Strengths
    • 5.10.3 Weaknesses
    • 5.10.4 Opportunities
    • 5.10.5 Threats
  • 5.11 Value Chain Analysis
    • 5.11.1 Overview
    • 5.11.2 Research and Development
    • 5.11.3 Inputs
    • 5.11.4 Products and Services
    • 5.11.5 Marketing and Distribution
    • 5.11.6 End Users
    • 5.11.7 Post Sales Services
  • 5.12 Porters Five Forces Analysis
    • 5.12.1 Overview
    • 5.12.2 Bargaining Power of Buyers
    • 5.12.3 Bargaining Power of Suppliers
    • 5.12.4 Degree of Competition
    • 5.12.5 Threat of New Entrants
    • 5.12.6 Threat of Substitutes

6 Market Breakup by Product

  • 6.1 Chatbots
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 IVA Smart Speakers
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Rule-Based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Conversational AI Based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Technology

  • 8.1 Text-Based
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Text-To-Speech
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Automatic Speech Recognition (ASR)
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Banking, Financial Services and Insurance (BFSI)
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Travel
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Retail
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Government
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Education
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Europe
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Asia Pacific
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Middle East and Africa
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Latin America
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast

11 Competitive Landscape

  • 11.1 Market Structure
  • 11.2 Key Players
  • 11.3 Profiles of Key Players
    • 11.3.1 Microsoft Corporation
    • 11.3.2 Nuance Communications, Inc.
    • 11.3.3 Samsung Electronics Co. Ltd.
    • 11.3.4 Alphabet, Inc.
    • 11.3.5 Apple, Inc.
    • 11.3.6 Amazon.com Inc.
    • 11.3.7 International Business Machines (IBM) Corporation
    • 11.3.8 Baidu, Inc.
    • 11.3.9 BlackBerry Ltd.
    • 11.3.10 Inbenta Technologies, Inc.