スマートフォンの世界市場：オペレーティングシステム別、ディスプレイ技術別、RAM容量別、価格帯別、流通チャネル別、地域別（2024～2032年）

世界のスマートフォンの市場規模は、2023年に14億6,840万台に達し、2024～2032年にかけてCAGR 3.2%で成長し、2032年には19億6,870万台に達すると予測されています。インターネット普及率の上昇、デジタル化の進展、さまざまな技術の進歩、第5世代（5G）ネットワークの普及、マルチメディアやゲームに対する需要の高まりなどが、市場を後押しする主な要因となっています。

スマートフォンは、従来の携帯電話の機能に高度なコンピューティング機能、インターネット接続、さまざまな機能やアプリケーションを組み合わせたモバイル機器です。持ち運びが可能で便利なように設計されており、ユーザーは外出先でさまざまな作業を行うことができます。音声通話、テキストメッセージング、ビデオ通話などのコミュニケーション機能を備えています。また、タッチスクリーンインターフェイスを搭載しており、ダウンロードしてインストールすることで機能を拡張できるソフトウェアアプリケーションに対応しています。さらに、カレンダー、連絡先、メモ、リマインダーにアクセスできるパーソナルデジタルアシスタントとしての役割も果たします。また、ゲームをしたり、音楽を聴いたり、ビデオを見たり、内蔵カメラで写真やビデオを撮ったりと、エンターテインメント用途にも使われています。その結果、世界中で絶大な支持を得ています。

市場を牽引しているのは、主にワイヤレスハンドヘルドデバイスに対する需要の高まりです。また、インターネット普及率の上昇や、利便性、安全性、さまざまな通話機能、インターネットへの容易なアクセスなどの向上による製品の普及が、市場成長に影響を与えています。また、消費者は、簡単なアクセス、高度な機能、ウェブ閲覧機能、多数のアプリケーション、即時オンライン注文を提供するスマートデバイスをますます好むようになっており、これが市場拡大に寄与しています。さらに、小型カメラへの高解像度センサーのイントロダクション、バッテリー寿命と信頼性の向上など、継続的な製品革新が市場を牽引しています。このほか、非接触型決済に対する消費者の需要の高まりも市場の成長を後押ししています。これらの携帯電話は、カードのスワイプや手入力の必要性をなくし、人的ミスを減らし、よりスムーズなチェックアウト体験を実現します。その他、労働人口の増加、インターネットの普及拡大、消費者の消費意欲の高まりなどが、市場の成長をさらに後押ししています。

スマートフォン市場の動向と促進要因：

インターネット普及率の上昇

インターネット普及率の上昇が市場を牽引しています。さらに、個人がインターネットにアクセスできるようになり、携帯電話は接続とオンライン活動のための不可欠なツールになりつつあり、市場成長に影響を与えています。ソーシャルメディアの利用からeコマース、コンテンツストリーミング、コミュニケーションアプリまで、スマートフォンは複数のオンラインサービスへの便利で外出しやすいアクセスを提供しています。これに加えて、接続の利便性を求めて消費者の間で製品が広く普及していることが、特に新興市場において市場成長を加速させています。その結果、大手メーカーはこうした成長市場をターゲットに、オンライン接続を求める消費者層の拡大に対応するため、インターネット機能を備えた手頃な価格の機器を提供しています。

いくつかの技術的進歩

メーカーは常に技術革新の限界に課題し、消費者を魅了する新機能や改良を導入しています。さらに、複数のレンズを搭載した高度なカメラシステム、高解像度ディスプレイ、より高速なプロセッサー、拡張ストレージ機能の搭載が、市場の成長に影響を与えています。さらに、第5世代（5G）コネクティビティ、拡張現実（AR）、人工知能（AI）などの先進技術の統合は、携帯電話体験を一変させ、市場成長を後押ししています。その結果、メーカー各社が技術の進歩という点で互いに凌ぎを削り、ますますパワフルで機能豊富な端末を提供するようになり、市場は引き続き活況を呈しています。

eコマースプラットフォームでの製品入手の拡大

スマートフォンがeコマースプラットフォームで簡単に入手できるようになり、消費者にさまざまな選択肢と利便性を提供していることが、市場の成長に影響を与えています。さらに、オンラインマーケットプレースの拡大により、消費者は地元の小売店ではなかなか手に入らないようなモバイルブランド、モデル、バリエーションの膨大な品揃えにアクセスできるようになった。また、eコマースプラットフォームは、顧客が価格を比較し、レビューを読み、好みや予算に基づいて十分な情報に基づいた決定を下すことを可能にし、市場の成長を後押ししています。eコマースプラットフォームが提供する手間のかからない返品・交換ポリシーも、消費者に安心感を与えています。さらに、オンラインショッピングや玄関先までの配送が容易なことも、eコマースによる携帯電話購入の人気上昇に貢献しています。さらに、eコマース・プラットフォームは、スマートフォンの魅力的なお買い得品、割引、限定キャンペーンを提供することが多く、価格に敏感な買い物客にとってより魅力的なものとなっています。このことは、オンライン決済の利便性や、融資や分割払いプランの利用可能性と相まって、eコマースチャネルを通じた製品販売の成長をさらに加速させています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データ情報源
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 スマートフォンの世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：オペレーティングシステム別

• Android
• iOS
• その他

第7章 市場内訳：ディスプレイ技術別

• LCD技術
• OLED技術

第8章 市場内訳：RAM容量別

• 4GB未満
• 4～8GB
• 8GB以上

第9章 市場内訳：価格帯別

• Ultra Low-End（100米ドル未満）
• Low-End（100～200米ドル未満）
• Mid-Range（200～400米ドル未満）
• Mid- to High-End（400～600米ドル未満）
• High-End（600～800米ドル未満）
• Premium（800～1,000米ドル未満）・Ultra-Premium（1,000米ドル以上）

第10章 市場内訳：流通チャネル別

• OEM
• オンラインストア
• 小売業

第11章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第12章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第15章 価格分析

第16章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Apple Inc.
  • HTC Corporation
  • Huawei Technologies Co. Ltd.（Huawei Investment & Holding Co. Ltd.）
  • Lava International
  • Lenovo Group Limited
  • Nokia Corporation
  • Realme Chongqing Mobile Telecommunications Corp. Ltd.（BBK Electronics Corporation）
  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • TCL Technology
  • Xiaomi Corporation
  • ZTE Corporation

List of Figures

• Figure 1: Global: Smartphone Market: Major Drivers and Challenges
• Figure 2: Global: Smartphone Market: Volume Trends (in Million Units), 2018-2023
• Figure 3: Global: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 4: Global: Smartphone Market: Breakup by Operating System (in %), 2023
• Figure 5: Global: Smartphone Market: Breakup by Display Technology (in %), 2023
• Figure 6: Global: Smartphone Market: Breakup by RAM Capacity (in %), 2023
• Figure 7: Global: Smartphone Market: Breakup by Price Range (in %), 2023
• Figure 8: Global: Smartphone Market: Breakup by Distribution Channel (in %), 2023
• Figure 9: Global: Smartphone Market: Breakup by Region (in %), 2023
• Figure 10: Global: Smartphone (Android) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 11: Global: Smartphone (Android) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 12: Global: Smartphone (iOS) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 13: Global: Smartphone (iOS) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 14: Global: Smartphone (Other Operating Systems) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 15: Global: Smartphone (Other Operating Systems) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 16: Global: Smartphone (LCD Technology) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 17: Global: Smartphone (LCD Technology) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 18: Global: Smartphone (OLED Technology) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 19: Global: Smartphone (OLED Technology) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 20: Global: Smartphone (Below 4GB) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 21: Global: Smartphone (Below 4GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 22: Global: Smartphone (4GB - 8GB) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 23: Global: Smartphone (4GB - 8GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 24: Global: Smartphone (Over 8GB) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 25: Global: Smartphone (Over 8GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 26: Global: Smartphone (Ultra Low-End (Less Than $100)) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 27: Global: Smartphone (Ultra Low-End (Less Than $100)) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 28: Global: Smartphone (Low-End ($100-<$200)) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 29: Global: Smartphone (Low-End ($100-<$200)) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 30: Global: Smartphone (Mid-Range ($200-<$400)) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 31: Global: Smartphone (Mid-Range ($200-<$400)) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 32: Global: Smartphone (Mid- to High-End ($400-<$600)) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 33: Global: Smartphone (Mid- to High-End ($400-<$600)) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 34: Global: Smartphone (High-End ($600-<$800)) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 35: Global: Smartphone (High-End ($600-<$800)) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 36: Global: Smartphone (Premium ($800-<$1000)) and Ultra-Premium ($1000 and Above) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 37: Global: Smartphone (Premium ($800-<$1000)) and Ultra-Premium ($1000 and Above) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 38: Global: Smartphone (OEMs) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 39: Global: Smartphone (OEMs) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 40: Global: Smartphone (Online Stores) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 41: Global: Smartphone (Online Stores) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 42: Global: Smartphone (Retailers) Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 43: Global: Smartphone (Retailers) Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 44: North America: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 45: North America: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 46: United States: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 47: United States: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 48: Canada: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 49: Canada: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 50: Asia-Pacific: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 51: Asia-Pacific: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 52: China: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 53: China: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 54: Japan: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 55: Japan: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 56: India: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 57: India: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 58: South Korea: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 59: South Korea: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 60: Australia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 61: Australia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 62: Indonesia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 63: Indonesia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 64: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 65: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 66: Europe: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 67: Europe: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 68: Germany: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 69: Germany: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 70: France: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 71: France: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 72: United Kingdom: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 73: United Kingdom: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 74: Italy: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 75: Italy: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 76: Spain: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 77: Spain: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 78: Russia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 79: Russia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 80: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 81: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 82: Latin America: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 83: Latin America: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 84: Brazil: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 85: Brazil: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 86: Mexico: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 87: Mexico: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 88: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 89: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 90: Middle East and Africa: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
• Figure 91: Middle East and Africa: Smartphone Market: Breakup by Country (in %), 2023
• Figure 92: Middle East and Africa: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
• Figure 93: Global: Smartphone Industry: SWOT Analysis
• Figure 94: Global: Smartphone Industry: Value Chain Analysis
• Figure 95: Global: Smartphone Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Smartphone Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Smartphone Market Forecast: Breakup by Operating System (in Million Units), 2024-2032
• Table 3: Global: Smartphone Market Forecast: Breakup by Display Technology (in Million Units), 2024-2032
• Table 4: Global: Smartphone Market Forecast: Breakup by RAM Capacity (in Million Units), 2024-2032
• Table 5: Global: Smartphone Market Forecast: Breakup by Price Range (in Million Units), 2024-2032
• Table 6: Global: Smartphone Market Forecast: Breakup by Distribution Channel (in Million Units), 2024-2032
• Table 7: Global: Smartphone Market Forecast: Breakup by Region (in Million Units), 2024-2032
• Table 8: Global: Smartphone Market: Competitive Structure
• Table 9: Global: Smartphone Market: Key Players

The global smartphone market size reached 1,468.4 Million Units in 2023. Looking forward, IMARC Group expects the market to reach 1,968.7 Million Units by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032. The increasing internet penetration, rising digitization, various technological advancements, the widespread adoption of fifth-generation (5G) networks, and escalating demand for multimedia and gaming are some of the major factors propelling the market.

Smartphone is a mobile device that combines the functionality of a traditional mobile phone with advanced computing capabilities, internet connectivity, and a variety of features and applications. It is designed to be portable and convenient, allowing users to carry out a wide range of tasks on the go. It offers communication features such as voice calls, text messaging, and video calling. They have a touchscreen interface for user interaction, supported by software applications that can be downloaded and installed to extend the device's functionality. In addition, they can serve as personal digital assistants, providing access to calendars, contacts, notes, and reminders. They are also employed for entertainment purposes, such as playing games, listening to music, watching videos, and taking photos or videos with built-in cameras. As a result, they are gaining immense traction across the globe.

The market is primarily driven by the rising demand for wireless handheld devices. In addition, the increasing internet penetration and the widespread product adoption due to their enhanced convenience, security, various calling features, and easy access to the internet are influencing the market growth. Also, consumers are increasingly favoring smart devices that provide easy accessibility, advanced features, web browsing capabilities, numerous applications, and instant online ordering, which contributes to the market's expansion. Furthermore, ongoing product innovations, such as the introduction of high-resolution sensors in miniaturized cameras and improvements in battery life and reliability, are driving the market forward. Besides this, the increasing consumer demand for contactless payments is also fueling market growth. These phones eliminate the need for card swiping and manual entry, reducing human errors and creating a smoother checkout experience. Other factors, including the growing working population, expanding internet penetration, and rising consumer spending power, are further propelling the market growth.

Smartphone Market Trends/Drivers:

The increasing internet penetration

The rising internet penetration is driving the market. Additionally, individuals are gaining access to the internet, and mobile phones are becoming indispensable tools for connectivity and online activities influencing market growth. From social media engagement to e-commerce, content streaming, and communication apps, smartphones provide convenient and on-the-go access to several online services. Besides this, the widespread product adoption among consumers for the convenience of being connected is accelerating market growth, particularly in emerging markets. As a result, leading manufacturers target these growing markets, offering affordable devices with internet capabilities to cater to the expanding consumer base seeking online connectivity.

Several technological advancements

Manufacturers are constantly pushing the boundaries of innovation, introducing new features and improvements that captivate consumers. In addition, the incorporation of advanced camera systems with multiple lenses, high-resolution displays, faster processors, and expanded storage capabilities are influencing the market growth. Additionally, the integration of advanced technologies such as fifth-generation (5G) connectivity, augmented reality (AR), and artificial intelligence (AI) is transforming the mobile phone experience and propelling market growth. As a result, the market continues to thrive as manufacturers strive to outdo one another in terms of technological advancements, offering increasingly powerful and feature-rich devices.

The growing product availability on e-commerce platforms

The easy availability of smartphones on e-commerce platforms providing consumers with several options and convenience is influencing the market growth. In addition, the growing online marketplaces have allowed consumers to access a vast selection of mobile brands, models, and variants that may not be readily available in local retail stores. Also, e-commerce platforms enable customers to compare prices, read reviews, and make informed decisions based on their preferences and budget propelling the market growth. The hassle-free returns and exchange policies offered by e-commerce platforms also provide a sense of security to consumers. Moreover, the ease of online shopping and doorstep delivery has contributed to the increasing popularity of purchasing mobile phones through e-commerce. Furthermore, e-commerce platforms often offer attractive deals, discounts, and exclusive offers on smartphones, making them more appealing to price-conscious shoppers. This, coupled with the convenience of online payment options and the availability of financing or instalment plans, has further fuelled the growth of product sales through e-commerce channels.

Smartphone Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global smartphone market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on the operating system, display technology, ram capacity, price range and distribution channel.

Breakup by Operating System:

Android

iOS

Others

Android dominates the market

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes Android, iOS, and others. According to the report, android represented the largest segment.

The growing popularity of Android due to its easy availability, and cost-effectiveness are influencing the market growth. Android offers a diverse range of devices across different price points, catering to a wide spectrum of consumers. As an open-source operating system developed by Google, Android is licensed to various manufacturers, allowing them to customize and integrate it into their devices. Moreover, Android benefits from a vast ecosystem of applications through the google play Store. This extensive app library provides users with several choices for various purposes, from productivity tools to entertainment and gaming applications, free of cost which represents another major growth-inducing factor. Furthermore, Android's compatibility with a variety of hardware configurations has attracted numerous manufacturers, leading to a proliferation of Android-based devices in the market.

Breakup by Display Technology:

LCD Technology

OLED Technology

LCD technology represents the leading segment

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes LCD technology and OLED technology. According to the report, LCD technology represented the largest segment.

LCD screens are widely used in smartphones due to their affordability, versatility, and established manufacturing infrastructure influencing the market growth. LCD technology utilizes liquid crystals to control the passage of light, resulting in vibrant and high-quality display visuals. Moreover, it offers excellent color reproduction and visibility, ensuring a satisfying user experience. The screens are bright, allowing for clear viewing even in various lighting conditions. Additionally, LCD displays have evolved over time, with advancements such as in-plane switching (IPS) technology improving viewing angles and reducing motion blur propelling the market growth. Furthermore, organic light-emitting diode (OLED) have gained popularity in recent years for their deeper blacks and energy efficiency, LCD remains dominant due to its affordability and reliability.

Breakup by RAM Capacity:

Below 4GB

4GB - 8GB

Over 8GB

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes below 4 GB, 4 GB - 8 GB, and over 8 GB.

The 4 GB RAM caters to budget-conscious consumers or those with basic usage requirements. These devices offer smooth performance for everyday tasks such as web browsing, social media, and light gaming. Moreover, the 4 GB - 8 GB RAM segment encompasses smartphones that offer a balance between performance and affordability, suitable for multitasking, running demanding applications, and handling moderate gaming that appeals to various consumers seeking a good balance of price and performance representing another major growth-inducing factor.

Besides this, the escalating demand for over 8 GB RAM among power users, gamers, and professionals requiring high-performance devices is propelling the market growth. They offer seamless multitasking, faster app loading, and enhanced gaming experiences, equipped with powerful processors and ample RAM to handle intensive tasks such as video editing, graphics-intensive gaming, and running multiple resource-demanding applications simultaneously augmenting the market growth.

Breakup by Price Range:

Ultra-Low-End (Less Than $100)

Low-End ($100-<$200)

Mid-Range ($200-<$400)

Mid- to High-End ($400-<$600)

High-End ($600-<$800)

Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes ultra-low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid- to high-end ($400-<$600), high-end ($600-<$800) and premium ($800-<$1000) and ultra-premium ($1000 and above).

Ultra-low-end (less than $100) includes entry-level smartphones with basic features and limited capabilities often targeted at price-sensitive consumers or emerging markets influencing the market growth. In addition, the low-end ($100-<$200) smartphones offer slightly better specifications and features compared to the ultra-low-end. They may have improved camera capabilities, larger displays, and more storage capacity augmenting the market growth. Moreover, the mid-range ($200-<$400) covers smartphones with a balance between price and features that provide decent performance, better cameras, larger screens, and enhanced storage options representing another major growth-inducing factor.

Besides this, mid- to high-end ($400-<$600) smartphones in this range provide advanced features, improved performance, and better build quality often available with higher-resolution displays, more powerful processors, and enhanced camera systems. Along with this, high-end ($600-<$800) includes flagship devices from renowned manufacturers. They boast top-of-the-line specifications, advanced camera technologies, premium design elements, and advanced features. Furthermore, the Premium ($800-<$1000) and Ultra-premium ($1000 and above) represent luxury phones that offer the highest level of performance, innovative features, exceptional camera capabilities, and premium design materials targeting tech enthusiasts, professionals, and those who prioritize exclusivity and top-tier specifications accelerating the market growth.

Breakup by Distribution Channel:

OEMs

Online Stores

Retailers

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes OEMs, online stores, and retailers.

Original equipment manufacturers (OEMs) refer to the manufacturers themselves, who often sell their smartphones directly through their official websites or physical stores. In addition, online stores, such as e-commerce platforms are essential in sales, providing numerous brands and models to consumers thereby influencing the market growth. Moreover, retailers, such as brick-and-mortar stores and mobile phone carriers, also contribute to smart mobile phones distribution, offering a physical presence and personalized customer service representing another major growth-inducing factor.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report Asia Pacific holds the largest market for smartphones.

Asia Pacific's dominance in the market can be attributed to the rapid urbanization and growing population in countries such as China and India are escalating the demand for smart mobile phones. In addition, the rising disposable incomes in many Asian countries are influencing the market growth. As individuals in these emerging economies strive for better connectivity, improved lifestyles, and access to digital services resulting in the accelerated product adoption rate. Besides this, technological advancements and the presence of major manufacturers in the Asia Pacific have contributed to its market dominance. Countries such as China and South Korea are home to leading brands, which benefit from local manufacturing capabilities, research and development (R&D) facilities, and supply chain advantages. Furthermore, the increasing penetration of fourth-generation (4G) and fifth-generation (5G) networks across the region has further accelerated product adoption. Along with this, the easy availability of high-speed internet connectivity has propelled the product demand, enabling users to access advanced features, multimedia content, and online services seamlessly.

Competitive Landscape:

Nowadays, key players in the market employ various strategies to strengthen their position and remain competitive. They are investing in research and development (R&D) to introduce innovative features and technologies influencing market growth. They are also focusing on advancements such as improved camera capabilities, faster processors, longer battery life, and enhanced user experiences to attract consumers and differentiate themselves from competitors. Moreover, key players are investing in marketing and branding activities to create brand awareness, build brand loyalty, and maintain a strong market presence. They engage in advertising campaigns, endorsements by celebrities, sponsorships, and strategic partnerships to increase visibility and attract consumers. Furthermore, manufacturers are focusing on expanding their distribution networks to reach a larger customer base including partnerships with telecom operators, collaborations with retailers, and strengthening their online presence through e-commerce platforms propelling the market growth.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple Inc.

HTC Corporation

Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)

Lava International

Lenovo Group Limited

Nokia Corporation

Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)

Samsung Electronics Co. Ltd.

Sony Corporation

TCL Technology

Xiaomi Corporation

ZTE Corporation

Recent Developments:

In August 2021, Samsung launched the 'Galaxy Z Flip3 5G' and 'Galaxy Z Fold3 5G', the innovative foldable mobile phone with iconic designs, both devices are built with flagship innovation, providing a unique user experience to play, work, and watch.

In September 2019, Huawei Device Co., Ltd. in Munich released new smartphone series, 'HUAWEI Mate 30' featuring a top Kirin 990 5G SoC, super sensing cone camera, quad-camera system with a futuristic halo ring design.

In September 2022, Apple released the iPhone 14 and iPhone 14 Plus, which are available in two sizes, 6.1 and 6.7 inches, and have a smart design, camera enhancements, and game-changing new safety features with a robust camera system that includes the main and front TrueDepth cameras, the Ultra-Wide camera for unusual views, and the Photonic engine, an upgraded picture pipeline, creating images and video with significant quality with the iPhone 14 and iPhone 14 Plus.

Key Questions Answered in This Report

• 1. What was the size of the global smartphone market in 2023?
• 2. What is the expected growth rate of the global smartphone market during 2024-2032?
• 3. What are the key factors driving the global smartphone market?
• 4. What has been the impact of COVID-19 on the global smartphone market?
• 5. What is the breakup of the global smartphone market based on the operating system?
• 6. What is the breakup of the global smartphone market based on the display technology?
• 7. What are the key regions in the global smartphone market?
• 8. Who are the key players/companies in the global smartphone market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Smartphone Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Operating System

• 6.1 Android
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 iOS
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Display Technology

• 7.1 LCD Technology
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 OLED Technology
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by RAM Capacity

• 8.1 Below 4GB
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 4GB - 8GB
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Over 8GB
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Price Range

• 9.1 Ultra Low-End (Less Than $100)
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Low-End ($100-<$200)
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Mid-Range ($200-<$400)
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Mid- to High-End ($400-<$600)
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 High-End ($600-<$800)
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 OEMs
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Online Stores
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Retailers
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Apple Inc.
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
    • 16.3.1.4 SWOT Analysis
  • 16.3.2 HTC Corporation
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 Financials
  • 16.3.3 Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 SWOT Analysis
  • 16.3.4 Lava International
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
  • 16.3.5 Lenovo Group Limited
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
    • 16.3.5.3 Financials
    • 16.3.5.4 SWOT Analysis
  • 16.3.6 Nokia Corporation
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
    • 16.3.6.3 Financials
    • 16.3.6.4 SWOT Analysis
  • 16.3.7 Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
  • 16.3.8 Samsung Electronics Co. Ltd.
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
    • 16.3.8.3 Financials
    • 16.3.8.4 SWOT Analysis
  • 16.3.9 Sony Corporation
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 TCL Technology
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
    • 16.3.10.3 Financials
  • 16.3.11 Xiaomi Corporation
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
    • 16.3.11.3 Financials
  • 16.3.12 ZTE Corporation
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio
    • 16.3.12.3 Financials